Hosting & PaaS Used by UK Wealth Management Companies: Market Share (2026)

Updated June 2026

Detected Hosting & PaaS usage across 709 UK wealth management companies, with WP Engine ahead at 25.8% of detected companies.

Hosting & PaaS is detectable at 709 of 5,828 trading UK wealth management companies, across 29 systems. WP Engine has the largest observed share at 25.8% (183), ahead of Amazon Web Services at 16.5% (117), Kinsta at 13.4% (95) and SiteGround at 12.8% (91).

Small-company usage is concentrated around WP Engine: it holds 25.4% in Under 10 employees, a band covering 564 companies, and 27.3% in 10–50 employees, covering 132 companies. Over 50 employees is a much smaller band at 13 companies, where Microsoft Azure has 38.5%.

The middle of the table is split across cloud infrastructure, managed hosting and storage. Amazon S3 accounts for 10.4% (74), Microsoft Azure 9.9% (70), Hostinger 5.2% (37) and Plesk 5.1% (36), while 21 further systems cover 116 companies.

709

wealth management with detected Hosting & PaaS

Of 5,828 UK wealth management

12.2%

Detection rate

2026

Systems detected

In this category

25.8%

Leader share

WP Engine

UK Wealth Management Hosting & PaaS market share

Other (21 systems)

Share of the 709 UK Wealth Management with a detectable system. As of June 2026.

Hosting & PaaS compared

System	UK Wealth Management	Share	Median headcount	London share	Typical profile
WP Engine	183	25.8%	5	26.8%	Micro wealth managers, highest share
Amazon Web Services	117	16.5%	4	29.9%	Micro firms, highest London share
Kinsta	95	13.4%	5	9.5%	Micro firms, low London share
SiteGround	91	12.8%	5	22%	Micro firms, 12.8% share
Amazon S3	74	10.4%	5	25.7%	Micro firms, 10.4% share
Microsoft Azure	70	9.9%	5	20%	Micro firms, larger-band winner
Hostinger	37	5.2%	—	—	Buy these companies as a spreadsheet →
Plesk	36	5.1%	—	—	Buy these companies as a spreadsheet →
Cloudways	32	4.5%	—	—	Buy these companies as a spreadsheet →
Vercel	25	3.5%	—	—	Buy these companies as a spreadsheet →
Flywheel	18	2.5%	—	—	Buy these companies as a spreadsheet →
Netlify	13	1.8%	—	—	Buy these companies as a spreadsheet →
Bluehost	10	1.4%	—	—	Buy these companies as a spreadsheet →
20i StackCP	10	1.4%	—	—	Buy these companies as a spreadsheet →
GoDaddy	8	1.1%	—	—	Buy these companies as a spreadsheet →
Pantheon	5	0.7%	—	—	Buy these companies as a spreadsheet →
Firebase	5	0.7%	—	—	Buy these companies as a spreadsheet →
Acquia Cloud Platform	4	0.6%	—	—	Buy these companies as a spreadsheet →
IONOS	3	0.4%	—	—	Buy these companies as a spreadsheet →
cPanel	3	0.4%	—	—	Buy these companies as a spreadsheet →
F5 Distributed Cloud Services	2	0.3%	—	—	Buy these companies as a spreadsheet →
Google Cloud Storage	2	0.3%	—	—	Buy these companies as a spreadsheet →
Fasthosts	2	0.3%	—	—	Buy these companies as a spreadsheet →
Hetzner	1	0.1%	—	—	Buy these companies as a spreadsheet →
Prositehosting	1	0.1%	—	—	Buy these companies as a spreadsheet →
wp.cloud	1	0.1%	—	—	Buy these companies as a spreadsheet →
Nimbus Hosting	1	0.1%	—	—	Buy these companies as a spreadsheet →
Oracle Cloud	1	0.1%	—	—	Buy these companies as a spreadsheet →
One.com	1	0.1%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Hosting & PaaS system shifts with company size: among UK Wealth Management with under 10 employees, WP Engine leads at 25.4% of the 564 with a detectable system; among UK Wealth Management with 10–50 employees, WP Engine leads at 27.3% of the 132 with a detectable system; and among UK Wealth Management with over 50 employees, Microsoft Azure leads at 38.5% of the 13 with a detectable system.

Under 10 employees

WP Engine

25.4% of band

The smallest band contains 564 companies, with WP Engine accounting for 25.4%. Amazon Web Services, Kinsta and SiteGround also feature in the wider market, giving this band a mix of managed hosting and cloud infrastructure.

10–50 employees

WP Engine

27.3% of band

The 10–50 employees band covers 132 companies, with WP Engine at 27.3%. Competition is spread across the same named systems seen in the overall table, including Amazon Web Services, Kinsta, SiteGround, Amazon S3 and Microsoft Azure.

Over 50 employees

Microsoft Azure

38.5% of band

Only 13 companies sit in this band, so share readings are more exposed to individual deployments. Microsoft Azure accounts for 38.5%, making cloud infrastructure more visible here than in the smaller bands.

How Hosting & PaaS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Wealth Management by Hosting & PaaS

Wealth Management Companies Using WP Engine in the UK Wealth Management Companies Using Amazon Web Services in the UK Wealth Management Companies Using Kinsta in the UK Wealth Management Companies Using SiteGround in the UK Wealth Management Companies Using Amazon S3 in the UK Wealth Management Companies Using Microsoft Azure in the UK

Related directories

Most-Used Hosting & PaaS by UK Companies (2026)Hosting & PaaS Used by UK B2B Companies: Market Share (2026)Hosting & PaaS Used by UK B2C Companies: Market Share (2026)Hosting & PaaS Used by UK Field Services Companies: Market Share (2026)Hosting & PaaS Used by UK Construction Companies: Market Share (2026)Wealth Management in the UK

Frequently asked questions

What is the most-used Hosting & PaaS among UK wealth management companies?

WP Engine is the most-detected Hosting & PaaS among UK wealth management companies, with 25.8% share (183 of 709 companies with a detectable system), ahead of Amazon Web Services (16.5%) and Kinsta (13.4%).

How many UK wealth management companies have a detectable Hosting & PaaS?

709 of 5,828 actively-trading UK wealth management companies (12.2%) have a Hosting & PaaS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Hosting & PaaS?

A Hosting & PaaS system provides the hosting environment, platform services or storage used to run a wealth management company’s websites and internet-facing applications. For UK wealth management companies, the category captures infrastructure choices around hosting, cloud platforms and storage rather than the firm’s advisory or portfolio-management model.

How is Hosting & PaaS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK wealth management companies, WP Engine or Amazon Web Services?

WP Engine: 183 detected companies versus 117 for Amazon Web Services, of the 709 UK wealth management companies with a detectable Hosting & PaaS.

What is the best Hosting & PaaS for UK wealth management companies?

Usage reporting here is descriptive rather than a recommendation: among 709 UK wealth management companies with a detectable Hosting & PaaS, 29 systems appear. WP Engine has the largest overall share at 25.8% (183) and leads Under 10 employees with 25.4% of 564 companies and 10–50 employees with 27.3% of 132 companies; Microsoft Azure leads Over 50 employees with 38.5% of 13 companies.

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