IT Services Companies Using Google Analytics in the UK: 2,542 Active Firms (2026)
IT services companies running web analytics provide managed technology support, consultancy and digital services while measuring public website engagement in the UK.
For IT services and managed services providers, a web analytics tag is usually a revenue-operations asset rather than an editorial nice-to-have. It helps marketing and sales teams see which service pages, technical guides and contact routes generate demand from business buyers. Adoption tends to signal a provider with an active direct channel, a maintained public website and some discipline around attribution, campaign review and lead hand-off. The tool is most relevant where the sales motion involves consultative buying, longer consideration cycles and multiple stakeholders across technology, finance and operations teams.
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The UK adoption cohort covers 2,542 actively trading IT services and managed services providers running this web analytics system. Reported headcount totals 4,836 across 122 reporting firms, giving the cohort a visible employment footprint beyond owner-managed consultancies. Within analytics tools detected across this sector, the system ranks first at 86.7%, making it the default measurement layer for most visible adopters. The regional skew is familiar for UK business technology: London accounts for 24.0% of the cohort, followed by the South East at 18.3%, the North West at 9.4%, the East of England at 8.9% and the South West at 8.1%.
Procurement scrutiny tends to sit less with the analytics tool itself than with how tracking scripts are governed. IT services providers often sell trust, security assurance and operational control, so careless website measurement can jar with the same claims made in client proposals. Consent handling, script loading, access rights and data-retention settings therefore matter, particularly where service pages attract visitors from regulated client sectors. The wider vendor stack also matters: analytics tags are commonly bundled with content-management systems, form protection, search optimisation tools and tag-management layers, which can leave responsibility split between marketing, web agencies and internal technical teams.
Adoption appears mature rather than experimental. Most established providers already treat website measurement as part of basic commercial infrastructure, but the quality of implementation is likely to vary by marketing capacity and sales complexity. Smaller providers tend to run simpler setups around page views and enquiry forms, while larger service organisations are more likely to connect analytics with campaign reporting and account-based sales processes. Pressure from consent management, browser restrictions and client security reviews may push some firms towards cleaner tagging, fewer scripts and more controlled reporting rather than wider tracking for its own sake.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK IT services companies in this cohort. 1% of the 119,548 companies with under 10 employees run Google Analytics (1,191 detected). 26.8% of the 2,157 companies with 10–50 employees run Google Analytics (579 detected). 24.3% of the 181 companies with over 50 employees run Google Analytics (44 detected). That is a 23.3% gap between the over 50 employees and under 10 employees bands.
2,542
Active firms
2026
86.7%
Of detected Analytics share
UK IT services
7
Median headcount
Filed accounts
5,400
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (114 of 2,542 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (163 firms), so a sizeable share is in its first few filing cycles.
Among IT services firms with a detectable analytics system, the tracked system appears on 86.7% (2,542 of 2,931), ahead of the next detected system at 11.2% (329).
London accounts for 24.0% (610) and the South East for 18.3% (464) of the cohort by registered region.
Co-detected website stacks lean towards content publishing, with 68.4% (1,738) also showing a content-management platform and 38.1% (968) showing SEO tooling.
Security and delivery tooling is common on these public sites: 43.2% (1,097) show bot-checking or form protection, while 38.5% (978) show network delivery or security infrastructure.
The IT services tag overlaps with cybersecurity for 27.2% (691) of the cohort and telecommunications for 16.6% (423).
Analytics market share among UK IT Services
Share of the 2,931 UK IT Services with a detectable system. As of June 2026.
What else do Google Analytics-running IT Services run?
Share of the 2,542 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics IT Services are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£470.6K
Median UK turnover
4.5%
Above £5M turnover
163
Incorporated since 2022
5,400 verified decision-maker contacts
across these 2,542 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK IT Services using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides subscription-based managed IT and cybersecurity services, including 24/7 helpdesk support, cloud and infrastructure management, incident detection and response, vulnerability scanning, and…
Serves B2B organisations globally, from fast-moving scale-ups to enterprises operating across multiple countries, particularly teams needing ongoing IT, cybersecurity, compliance and security testing…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides IT infrastructure and managed services including design, deployment and management of enterprise servers and storage. Offers cloud hosting, backup and disaster recovery, remote monitoring,…
Serves UK businesses and public sector organisations with business-critical IT estates, particularly in financial services, manufacturing, distribution and retail, as well as teams managing…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud consulting, implementation and managed services focused on Oracle and Microsoft Azure platforms. Services include ERP, HCM and SCM cloud deployment, application modernisation, data…
Serves B2B organisations using Oracle, Azure and hybrid cloud environments, targeting enterprise IT, finance, HR, operations and leadership teams managing cloud transformation, data platforms and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT services including managed IT support, hybrid and cloud infrastructure, cybersecurity, disaster recovery, and managed print. Also supplies hardware maintenance and support for enterprise…
Serves SMBs and enterprise organisations, including IT teams in government and public sector bodies, hospitality, professional services, OEMs and other businesses operating across multiple countries.
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT consultancy and managed services focused on digital workspace, Citrix environments, and multi-cloud infrastructure. Services include health checks, infrastructure assessments, project…
Serves IT leaders and infrastructure teams at mid-market and enterprise organisations managing hybrid workspaces, Citrix estates and multi-cloud environments.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides IT infrastructure and technology services including hybrid cloud and datacentre solutions, cybersecurity, networking, managed IT services, hardware and software supply, and professional…
Serves businesses and organisations with internal IT, operations and leadership teams responsible for cloud infrastructure, cybersecurity, networking, Microsoft environments, workplace technology,…
Financial Health
StrongStrong · 53% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT consulting and managed technology services including digital transformation, data analytics, digital asset management, and IT infrastructure modernisation. Delivers cybersecurity services…
Serves businesses and organisations needing support with IT modernisation, cybersecurity, managed services and data analytics, across various industries and typically engaging technology…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT services, outsourced IT support and cybersecurity for businesses, including Microsoft 365 and cloud migration. Implements and supports ERP systems such as Microsoft Business…
Targets B2B organisations across the North and Midlands, including manufacturers, law firms, charities and accountancy practices, typically business leaders and operations/IT teams.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides consulting, implementation and managed services for Microsoft business applications. Specialises in Dynamics 365 ERP and CRM systems and the Microsoft Power Platform, supporting…
Serves mid-market and enterprise businesses, particularly finance, procurement, operations and customer service leaders in sectors such as retail, manufacturing, field service and waste management.
Financial Health
StrongStrong · Growing, Hiring · 91% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides software development, AI-enabled digital transformation, and technology consultancy services. Delivers managed digital services including CRM implementation, cloud platforms, legacy system…
Serves UK public sector bodies and large enterprises, particularly government, health, transport and utilities organisations seeking digital delivery partners through frameworks such as Digital…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides technology consulting and software engineering services including AI, cloud and DevOps, cybersecurity, data engineering and digital transformation. Develops and implements platforms such as…
Serves large enterprises and public-sector organisations, especially financial services institutions across capital markets, banking, payments, wealth and asset management, plus insurance, high tech,…
Financial Health
StrongStrong · Growing, Hiring · 90% CAGR over 4y
Location
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Computed from 5 filingsProvides IT consulting and managed services including IT strategy, cloud consulting and migration, infrastructure upgrades, cybersecurity monitoring, disaster recovery, and cloud voice systems, as…
Serves UK businesses needing external IT support, cloud migration, infrastructure, communications and cyber security guidance, including organisations planning technology change or seeking ongoing…
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Computed from 4 filingsProvides managed IT services including cybersecurity, cloud and datacentre infrastructure, network connectivity, telephony, Microsoft consulting, and bespoke software development, with 24/7 support…
Serves UK businesses and public-sector organisations, including manufacturers, retailers, business parks, financial and legal firms, healthcare providers, hospitality and leisure operators,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides SAP consulting and implementation services, including deployment and configuration of SAP software, migration to SAP S/4HANA, cloud adoption through RISE and GROW with SAP, and ongoing…
Sells to UK and Ireland organisations that are new to SAP or already use SAP, targeting business leaders and IT teams managing enterprise systems and digital transformation programmes.
Financial Health
HealthyHealthy · Hiring · 56% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides IT consultancy and managed services focused on Microsoft technologies. Designs, implements and supports cloud solutions including Microsoft 365, Azure and Power Platform, along with managed…
Serves businesses of all sizes seeking Microsoft cloud, security and managed IT support, including organisations adopting M365, Azure, Power Platform and Teams.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT services and consultancy for businesses, including cybersecurity, cloud platform support, Microsoft licensing optimisation, data governance, and IT service management. Supports…
Serves B2B organisations that have outgrown basic IT support, especially businesses managing complex change, cloud/Microsoft environments, security, data governance and licensing needs.
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides digital transformation and systems integration services, including cloud application development, data and analytics, and API integration. Implements and integrates enterprise platforms such…
Serves mid-market and large enterprises, including global brands, seeking technology partners for integration, cloud, AI, automation, enterprise applications, data, HR, finance, e-commerce and CRM…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides IT consulting, systems implementation, outsourcing and managed support services, including ERP and CRM platforms, e‑commerce systems, cloud migration, data analytics, automation, and…
Serves enterprises and public sector organisations in retail, consumer goods, healthcare, life sciences, banking, financial services, insurance and telecoms seeking technology-led transformation.
Financial Health
StableStable · Hiring · 100% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services, cybersecurity, cloud and AI solutions, and business software implementation. Offers process automation, data analytics, Microsoft 365 and Dynamics systems, intranet and…
Serves UK businesses and organisations seeking outsourced or co-managed IT, cyber security, cloud, AI, automation and Microsoft business application support, typically engaging IT, operations and…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides IT infrastructure and cloud services including hybrid and multi‑cloud architecture, cybersecurity, helpdesk support, and staffing. Also delivers data centre equipment relocation, logistics,…
Serves IT departments and technology leaders in businesses and organisations managing large IT estates, especially those operating hybrid, multi-cloud, on-premises or data-centre environments.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides consulting, implementation and managed services for the ServiceNow platform. Develops workflow applications, automates business processes, supports platform operations, and assists…
Serves organisations using or adopting ServiceNow, including enterprises and public sector bodies in energy and utilities, legal, rail and transport that need platform implementation, managed service…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsProvides IT infrastructure and support services for SAP environments, including cloud hosting, colocation, on‑premise systems and hardware‑as‑a‑service. Delivers SAP HANA server implementation,…
Serves businesses running SAP ERP or SAP Business One, especially IT and operations teams responsible for SAP HANA infrastructure, cloud hosting, colocation, data security and managed support across…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services including cloud hosting, cybersecurity, and technical support. Implements digital workplace and desktop‑as‑a‑service solutions, manages networks and infrastructure, and…
Serves B2B organisations in legal and professional services, including law firms, barristers’ chambers and firms with fee earners, operational teams and multiple office or remote users.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides technology and digital transformation consultancy including software engineering, cloud and DevOps platform development, data and AI services, testing, product delivery, and architecture…
Serves UK government, public sector bodies and critical enterprise organisations, including energy and utilities, telecommunications, healthcare, financial services and defence buyers undertaking…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
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Computed from 3 filingsProvides digital transformation and IT consultancy focused on SAP systems, including strategy, implementation and support. Services cover ERP transformation, data migration, project assurance, change…
Serves B2B organisations, primarily mid-market and enterprise SAP users, across consumer goods, energy, healthcare, logistics, mining, retail, manufacturing and professional services, including…
Financial Health
StrongStrong · Hiring · 30% CAGR over 2y
Location
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Computed from 5 filingsProvides cloud consulting and engineering services including cloud migration, platform architecture, DevSecOps automation, and data and AI solutions. Works with platforms such as AWS and Microsoft to…
Serves IT and cloud leaders at mid-market and enterprise organisations, including financial services, retail, telecoms, property, manufacturing, energy, pharmaceuticals and satellite operators.
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
Location
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Computed from 5 filingsProvides software platforms and consultancy for enterprise IT modernisation, including cloud migration, mainframe and distributed application modernisation, database refactoring, big data ingestion…
Targets large enterprises, Fortune 1000 companies and public sector agencies with complex legacy IT environments, especially in healthcare/life sciences, financial services, telecommunications,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud consulting and engineering services including DevOps, cloud architecture, full‑stack development, data and AI solutions, and agile delivery. Offers managed support, cloud migration,…
Serves enterprises and UK public sector bodies, including government, policing, archives and aviation services, with cloud transformation needs and internal technology teams requiring specialist…
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides IT services including cyber security, network infrastructure, cloud services and managed IT support. Designs and deploys visual technology such as video walls, digital signage and meeting…
Serves businesses and public sector organisations in education, healthcare, local government, professional services, retail, hospitality and manufacturing, particularly those with large user bases,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services including technical support, cloud infrastructure management, cybersecurity, and IT strategy. Supports organisations with system monitoring, helpdesk services, and…
Serves modern businesses and organisations seeking managed IT, cloud and cybersecurity support, with emphasis on London and UK customers and additional clients in New Zealand and Australia.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 5y
Location
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Computed from 3 filingsProvides IT consultancy and managed services including implementation and support of SAP Business One and Microsoft Dynamics 365 Business Central ERP systems, cloud hosting, infrastructure…
Serves B2B organisations needing ERP, cloud and managed IT support, with emphasis on manufacturing, wholesale and distribution firms, plus businesses running mission-critical IBM Power or Microsoft…
Financial Health
HealthyHealthy · Profitable · -17% CAGR over 2y
Location
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Computed from 5 filingsProvides automated managed IT services including service desk support, network and infrastructure management, cloud architecture, identity and access management, and security operations. Also…
Serves IT teams and business leaders in public and private sector organisations, including transport and logistics, retail, manufacturing, financial services and not-for-profit organisations.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides IT services including managed IT support, cloud infrastructure design, cybersecurity, and business connectivity. Implements and supports Microsoft 365, Azure, Dynamics and Sage systems, and…
Serves businesses and charities, including construction, distribution, manufacturing, warehousing, retail, SaaS, commercial property and other service-sector organisations.
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT services for charities, non‑profit and public sector organisations, including IT strategy consulting, helpdesk support, Microsoft 365 and cloud services, infrastructure design,…
Serves charities, nonprofit organisations, education providers and public sector bodies, primarily targeting IT, digital, security and senior leadership teams within civil society and mission-led…
Financial Health
StrongStrong · -2% CAGR over 2y
Location
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Computed from 5 filingsProvides IT consulting and managed services including cloud migration, data engineering, AI and cybersecurity. Implements AWS and other cloud platforms, DevOps and ERP systems, and offers security…
Serves businesses and organisations of all sizes across varied industries worldwide, including startups and enterprise IT, operations and security teams using cloud, productivity and cybersecurity…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides digital identity and access management services using Microsoft Entra technologies. Designs, implements and supports authentication, identity governance and customer identity platforms,…
Serves enterprises and public-sector organisations with complex IT environments, including CISOs and IT leaders in hospitality, higher education, financial services, retail, manufacturing, government…
Financial Health
StrongStrong · Hiring · 73% CAGR over 5y
Location
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Computed from 5 filingsProvides information technology consultancy and managed services focused on data protection and cyber resilience, including backup and recovery solutions, cloud data protection, ransomware recovery…
Serves businesses and organisations with critical data, targeting IT, security and compliance teams that need backup, cyber recovery, cloud/SaaS protection and audit readiness.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides IT and digital transformation services including cloud migration and management, custom software and API development, data analytics, quality assurance testing, cybersecurity, and business…
Serves businesses and organisations in the UK and wider EMEA seeking digital transformation support across cloud, software, data, quality assurance, security and automation.
Financial Health
HealthyHealthy · Profitable, Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsProvides technology consultancy and IT services including solution development, Microsoft 365 implementation, infrastructure services, enterprise architecture, data management, and managed services.…
Serves businesses across healthcare, retail, construction and financial services, targeting organisations seeking Microsoft-based technology support, compliance, operations, asset management and…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
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Computed from 5 filingsProvides Microsoft cloud consultancy and development services, including SharePoint Online migrations, Power Platform application development, governance, and managed support. Develops Casper365…
Serves enterprise and mid-market organisations, Microsoft partners, and public sector or charity bodies, with emphasis on regulated financial services, pharmaceuticals/biotech, professional services…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 3 filingsProvides IT consultancy and managed technology services, including Microsoft 365 and Azure cloud solutions, cybersecurity and vulnerability management, disaster recovery, website development,…
Serves UK organisations, including businesses, nonprofits and enterprise teams, whose leaders need outsourced IT expertise, Microsoft technology advice, cybersecurity support, and virtual CIO/CTO or…
Financial Health
StrongStrong · Hiring · 164% CAGR over 2y
Location
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Computed from 4 filingsProvides digital engineering and consulting services including data and AI solutions, experience design, platform development, and product modernisation. Supports businesses with digital marketing…
Serves B2B enterprise and mid-market clients, including global brands in technology, travel and hospitality, retail/CPG, healthcare, insurance, and online marketplaces.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 5y
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Computed from 5 filingsProvides managed IT support, wireless network design and Ekahau site surveys, network and data centre support, VoIP and cybersecurity services, plus AI automation and web development for business IT…
Serves UK and international businesses and organisations, from local firms needing IT helpdesk support to larger enterprises with complex connectivity, data centre, and digital automation…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 4 filingsProvides cloud consulting and engineering services focused on Microsoft Azure, including cloud‑native platform design, container and serverless architectures, DevSecOps, infrastructure as code, and…
Serves enterprise B2B customers using Microsoft Azure, particularly cloud, platform, DevOps and infrastructure teams responsible for large-scale cloud estates, container platforms, security,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
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Computed from 3 filingsProvides IT consulting and engineering services including network and communications architecture, infrastructure design and implementation, data analytics platforms such as Splunk, automation, and…
Serves UK defence, government and wider public sector IT teams, plus private sector organisations operating in regulated environments that need specialist network, communications, data and…
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 2y
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Computed from 5 filingsProvides business management software and cloud infrastructure solutions including ERP and CRM systems based on Microsoft Dynamics 365, Azure and Office 365. Offers implementation, development,…
Serves B2B organisations in retail, ecommerce, fashion, jewellery, trade merchants, wholesale distribution, manufacturing, furniture and flooring, plus buying groups and societies seeking ERP, CRM…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 5 filingsProvides IT services focused on Microsoft Modern Workplace technologies, including Microsoft 365 and Teams implementation, SharePoint and OneDrive deployment, Azure migration and virtual desktop…
Serves B2B organisations seeking Microsoft workplace and collaboration support, with stated sector focus on retail, finance and insurance companies, including teams managing employees, contractors…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides digital transformation and IT consulting services, implementing enterprise platforms including Salesforce and SAP ERP. Delivers system integration, CRM, data analytics and AI solutions for…
Serves B2B and nonprofit organisations, from small businesses to large enterprises, in manufacturing, financial services, automotive and the third sector, targeting leaders responsible for…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides digital and cloud consulting and engineering services including cloud migration and optimisation, managed hybrid cloud operations, DevOps implementation, and software-defined networking…
Serves B2B organisations needing digital transformation, including enterprises in media, data centres, energy and technology sectors, with buyers such as operations, ICT and strategic planning…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides cloud integration, application modernisation, and DevOps consulting on the Microsoft platform. Delivers Azure cloud planning and optimisation, BizTalk migration, custom software development,…
Serves enterprise and public-sector organisations using Microsoft technologies, including policing, healthcare, transport and retail teams with cloud, integration, DevOps and application…
Financial Health
HealthyHealthy · Profitable · -2% CAGR over 2y
Location
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Showing 50 of 2,542 — +2,492 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 2,542 leads
Showing 50 of 2,542 — +2,492 more with verified decision-maker contacts, live data, and CRM sync.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. IT services companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of IT services companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK IT Services by Analytics
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Frequently asked questions
How many UK IT services companies use Google Analytics?
What share of UK IT services companies run Google Analytics?
How is Google Analytics usage detected?
What size IT services companies use Google Analytics in the UK?
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