IT Services Companies Using Microsoft Clarity in the UK: 289 Active Firms (2026)
IT services providers using web analytics deliver managed support, cloud and systems work for UK business customers.
For managed-services and systems-integration teams, session-recording and heatmap tooling sits between marketing operations, sales leadership and website delivery. It helps diagnose whether prospects reach service-line pages, understand migration and support propositions, and complete enquiry paths before speaking to a consultant. Adoption tends to signal a provider with a named owner for demand generation, enough traffic to justify behavioural analysis, and a consultative sales motion where relatively small changes to content, forms or calls-to-action can affect pipeline quality.
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UK adoption is concentrated in a defined group: 289 trading IT services providers are running this tool. It ranks third among analytics detections in the sector, with 9.9% share against a sector denominator of 2,931. Reported employment across the cohort totals 2,247 roles. Registered addresses skew towards the South East (22.8%) and London (22.1%), followed by South West (11.1%), North West (8.3%) and East of England (8.3%), which fits a market split between regional managed-service bases and London-facing commercial teams.
Behavioural analytics on an IT services website brings privacy and cookie-consent considerations rather than sector-specific licensing. Consent wording, tag configuration and retention settings matter because session tools can capture form interactions, search terms and navigation paths that may reveal commercial intent. Providers selling consultative support, cloud and systems work tend to face buyer-assurance questions about website vendors, especially where measurement scripts sit outside the same governance perimeter as service-desk, hosting and infrastructure tooling.
Adoption appears likely to remain tied to demand-generation maturity rather than to IT delivery capability itself. Smaller providers may keep analytics lightweight, while commercial teams with repeatable service propositions tend to add behavioural tools once content volume, paid acquisition and inbound sales hand-offs become harder to manage by judgement alone. Consolidation in marketing stacks could make standalone session tooling less visible over time, but the use case remains useful where consultative buyers need reassurance before submitting an enquiry.
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK IT services companies in this cohort. 0.1% of the 119,548 companies with under 10 employees run Microsoft Clarity (162 detected). 5.4% of the 2,157 companies with 10–50 employees run Microsoft Clarity (116 detected). 5% of the 181 companies with over 50 employees run Microsoft Clarity (9 detected). That is a 4.9% gap between the over 50 employees and under 10 employees bands.
289
Active firms
2026
9.9%
Of detected Analytics share
UK IT services
9
Median headcount
Filed accounts
631
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (15 of 289 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Among IT services providers with a detectable analytics system, this tool ranks third by detected share at 9.9% (289 of 2,931), behind alternatives on 86.7% (2,542) and 11.2% (329).
Website stacks tend to be CMS-led: 77.5% (224) also run the most frequently detected content-management system, while 65.4% (189) also run a tag-management tool.
Registered addresses skew towards southern regions, with the South East at 22.8% (66), London at 22.1% (64) and the South West at 11.1% (32).
Sector tagging shows adjacent buyer contexts, with 32.5% (94) also tagged cybersecurity, 12.8% (37) telecommunications and 12.5% (36) marketing agency.
Analytics market share among UK IT Services
Share of the 2,931 UK IT Services with a detectable system. As of June 2026.
What else do Microsoft Clarity-running IT Services run?
Share of the 289 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity IT Services are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£625.8K
Median UK turnover
5.2%
Above £5M turnover
15
Incorporated since 2022
631 verified decision-maker contacts
across these 289 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK IT Services using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides managed cloud and IT infrastructure services, including Microsoft Azure migration and management, private cloud hosting, disaster recovery, virtual desktop, and SD‑WAN connectivity, with…
Serves technology-dependent businesses and enterprise IT teams, including CTOs, developers and third-line engineers, with managed cloud, connectivity, data protection and disaster recovery needs.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT products, consulting, and managed services including cloud platforms, networking, cybersecurity, data centre infrastructure, end‑user devices, and software. Offers technology procurement,…
Serves UK public sector bodies, large enterprises, corporate mid-market organisations and retailers, including central government, defence, education, emergency services, healthcare, housing and…
Financial Health
StrongStrong · Growing · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud consulting, implementation and managed services focused on Oracle and Microsoft Azure platforms. Services include ERP, HCM and SCM cloud deployment, application modernisation, data…
Serves B2B organisations using Oracle, Azure and hybrid cloud environments, targeting enterprise IT, finance, HR, operations and leadership teams managing cloud transformation, data platforms and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud consulting, migration and management services, DevOps and CI/CD implementation, DevSecOps, and managed IT support. Also develops AI-driven tools and offers application modernisation…
Serves B2B organisations undergoing digital transformation, especially technology-led companies and product teams; buyers include CIOs, founders, and operations or engineering leaders needing cloud,…
Financial Health
StableStable · Hiring · 73% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides managed IT services including cybersecurity, cloud and datacentre infrastructure, network connectivity, telephony, Microsoft consulting, and bespoke software development, with 24/7 support…
Serves UK businesses and public-sector organisations, including manufacturers, retailers, business parks, financial and legal firms, healthcare providers, hospitality and leisure operators,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides consulting and technology services focused on supply chain and enterprise systems. Implements and supports Oracle and Salesforce platforms, data and AI solutions, integration, application…
Serves B2B organisations in manufacturing, food, pharma, life sciences, retail and consumer sectors, targeting teams responsible for supply chain, operations, commerce, finance and enterprise systems.
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and consultancy services, including infrastructure management, cloud services, cybersecurity, Microsoft 365 and Azure solutions, automation and AI integration,…
Sells to businesses, particularly SMEs and corporate organisations, seeking outsourced IT support, cyber security, cloud, Microsoft and digital transformation services. Targets ambitious…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides website development, UX design and cloud services, specialising in Umbraco and Optimizely platforms and Microsoft Azure. Offers platform modernisation, systems integration, AI integrations,…
Serves enterprise and tech-focused organisations, especially in regulated industries, that rely on Azure, Umbraco, Optimizely or other digital platforms and need secure, high-availability web…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides technology consulting and implementation services including cloud migration, analytics and machine learning, cybersecurity, connectivity, and managed IT services. Develops digital platforms…
Serves B2B customers, especially forward-looking and complex organisations seeking cloud, cybersecurity, IoT, connectivity, analytics and managed technology support.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 4 filingsProvides subscription-based managed IT and cybersecurity services, including 24/7 helpdesk support, cloud and infrastructure management, incident detection and response, vulnerability scanning, and…
Serves B2B organisations globally, from fast-moving scale-ups to enterprises operating across multiple countries, particularly teams needing ongoing IT, cybersecurity, compliance and security testing…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides technology consultancy and IT services including solution development, Microsoft 365 implementation, infrastructure services, enterprise architecture, data management, and managed services.…
Serves businesses across healthcare, retail, construction and financial services, targeting organisations seeking Microsoft-based technology support, compliance, operations, asset management and…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital transformation and systems integration services, including cloud application development, data and analytics, and API integration. Implements and integrates enterprise platforms such…
Serves mid-market and large enterprises, including global brands, seeking technology partners for integration, cloud, AI, automation, enterprise applications, data, HR, finance, e-commerce and CRM…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed cloud and security services focused on Microsoft technologies, including Azure infrastructure management, Microsoft 365 and modern workplace support, security operations centre…
Serves mid-market and enterprise organisations using Microsoft cloud environments, targeting IT, security and operations teams responsible for distributed users, devices and infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides Microsoft-focused IT services including managed IT support, cloud migration, cybersecurity and licensing. Develops SharePoint intranets, custom and business applications, and data analytics…
Serves businesses and public sector organisations, including food and drink companies, housing associations, utilities and professional services firms, typically teams responsible for Microsoft-based…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides enterprise software and consulting services focused on data, AI, and digital transformation. Develops and implements data platforms, analytics, automation, chatbots, and cloud solutions,…
Serves enterprise technology, operations and digital transformation teams, including organisations in oil and gas, energy, manufacturing, consumer goods, renewable energy, healthcare and the public…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT and cyber security services including disaster recovery, managed backup, cloud infrastructure management, threat detection, penetration testing, and compliance advisory. Supports…
Serves businesses and organisations needing managed IT and cyber support, with sector focus on financial services, legal firms, private equity, restructuring, charities and not-for-profits, and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides outsourced database and server managed services, including monitoring, administration and support for Oracle, SQL Server, MySQL and PostgreSQL systems. Also offers cloud migration, database…
Serves B2B and public sector organisations that rely on database, server and application infrastructure, including large corporates, growing SMEs, local authorities and higher education institutions,…
Financial Health
StrongStrong · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides consulting and managed services for cloud infrastructure, focusing on cost optimisation, security, and performance. Implements solutions including DevOps automation, Kubernetes management,…
Serves B2B organisations with complex cloud, web performance and security needs, especially enterprise IT, DevOps, cloud engineering and security teams using AWS, Kubernetes and Cloudflare.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed technology services including IT support, managed print services, cybersecurity, cloud and digital transformation solutions, and unified communications. Supports and maintains…
Sells to businesses of all sizes needing managed IT, print, security, communications and digital transformation support, and also serves Scottish public sector organisations through…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 5y
Location
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Provides managed IT services and cloud consulting focused on Microsoft technologies, including Azure infrastructure, Microsoft 365, modern workplace solutions, and data and AI platforms. Offers…
Serves businesses and public-sector organisations using Microsoft cloud platforms, particularly teams needing outsourced IT support, security and compliance oversight, and strategic technology…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and consultancy, including IT infrastructure management, Microsoft 365 and Azure cloud services, cybersecurity monitoring, penetration testing, data backup and disaster…
Serves mid-market and growing organisations in the UK, including private-sector businesses, charities and government/public-sector bodies, with emphasis on midsize businesses and non-profits across…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed IT support and outsourcing services for businesses, including infrastructure monitoring and management, Microsoft 365 support and migration, Azure cloud consultancy, cybersecurity…
Serves London-based businesses and professional organisations, with sector focus on financial services, alternative investment firms, UHNW/family offices, renewable energy companies, and…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital and cloud consulting and engineering services including cloud migration and optimisation, managed hybrid cloud operations, DevOps implementation, and software-defined networking…
Serves B2B organisations needing digital transformation, including enterprises in media, data centres, energy and technology sectors, with buyers such as operations, ICT and strategic planning…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and technology services for businesses, including network infrastructure management, cybersecurity, email security, internet connectivity, VoIP telephony, disaster…
Serves businesses and organisations across the South West and wider UK, particularly in legal, financial, leisure and tourism, healthcare, manufacturing, and food and drink sectors.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital engineering and IT services including custom software development, application modernisation, cloud migration and management, cybersecurity, testing, and digital transformation…
Serves enterprises and organizations in the UK and globally, especially in automotive, transport and logistics, banking and financial services, retail, healthcare and life sciences, manufacturing,…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed cyber security and IT support services, including threat monitoring, incident response, penetration testing, vulnerability assessments, and security consultancy. Also delivers…
Serves UK businesses and public sector organisations, especially finance, legal, healthcare and green energy sectors, with buyers including IT managers, operations leaders and enterprises managing…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides consultancy and implementation services for Microsoft 365 and SharePoint digital workplaces, including intranet design, document management systems, Power Platform applications, process…
Sells to mid-sized and enterprise organisations using Microsoft 365, especially IT, internal communications, knowledge management and operations teams responsible for digital workplace, SharePoint,…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDevelops bespoke cloud‑native software applications and modernises legacy systems. Provides generative AI integration using Azure OpenAI, DevOps modernisation, and managed application support…
Serves mid-market and enterprise organisations with business-critical software estates, targeting technology leaders and operations teams with security, GDPR and government framework compliance…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support, cloud services, cybersecurity, and IT infrastructure solutions for businesses. Offers Microsoft system deployment and support, IT strategy consultancy, business…
Serves businesses in the South of England, from growing SMEs to larger firms, particularly teams needing managed IT, Microsoft systems, ERP/CRM and operational software support.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT consulting and managed services including IT strategy, cloud consulting and migration, infrastructure upgrades, cybersecurity monitoring, disaster recovery, and cloud voice systems, as…
Serves UK businesses needing external IT support, cloud migration, infrastructure, communications and cyber security guidance, including organisations planning technology change or seeking ongoing…
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT services and IT support for businesses, including IT consultancy, cloud services, Microsoft 365 support, and network management. Also delivers cyber security services such as…
Serves businesses and charities needing managed IT and cyber security support, with sector focus on finance, legal, healthcare, housing, construction, education and accounting organisations across UK…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and service desk services for businesses, including device and access management, Microsoft 365 administration, cyber security, backup and disaster recovery, cloud…
Serves UK businesses that rely on Microsoft 365, cloud systems, CRM and bespoke applications, targeting teams seeking outsourced IT support, security and automation for office-based operations.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides Microsoft cloud consultancy and development services, including SharePoint Online migrations, Power Platform application development, governance, and managed support. Develops Casper365…
Serves enterprise and mid-market organisations, Microsoft partners, and public sector or charity bodies, with emphasis on regulated financial services, pharmaceuticals/biotech, professional services…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides Salesforce consulting, implementation and managed services, including CRM health checks, and develops integrations using MuleSoft. Works with organisations to deploy and manage Salesforce…
Serves global enterprises and mid-market businesses using Salesforce and MuleSoft, especially in retail, manufacturing, consumer goods, automotive, financial services and education, plus nonprofits.
Financial Health
StableStable · Hiring · 25% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT services and technical support for businesses, including network and infrastructure management, cybersecurity services, cloud migration and hosting, Microsoft 365 and Azure…
Serves UK businesses and public sector organisations, including construction, manufacturing, engineering, financial services, law firms, insurance, recruitment, agriculture, hotels and venues.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies IT hardware and software as a reseller and provides managed IT services and end‑to‑end technology solutions for businesses. Also develops tools such as a sustainability dashboard to monitor…
Serves UK businesses and organisations, particularly IT and procurement teams seeking technology suppliers with sustainability reporting and device estate management needs.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed IT services, technical support, cyber security consulting and training, and business communications systems. Supplies VoIP/3CX telephone systems, mobile and connectivity services,…
Serves SMEs, enterprises, education providers, public sector bodies and charities, primarily in Worcestershire, the Midlands and across the UK.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides managed private cloud hosting and infrastructure services, including dedicated and virtual server hosting, remote desktop and application publishing, backup and disaster recovery, and data…
Serves B2B software companies of all sizes, including larger UK software vendors, that need managed private cloud infrastructure for their applications, data and end users.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides software development and IT consulting services specialising in Microsoft technologies. Delivers custom application development, system integration, cloud and data solutions, workflow…
Serves enterprise and mid-size businesses, particularly IT and operations teams seeking Microsoft-based technology partners, project outsourcing, or technical staff augmentation.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed cloud IT services including Microsoft 365, Teams and Azure hosting, business email, cloud infrastructure, security and backup, domain registration, web hosting, and migration…
Serves businesses of all sizes, including SMEs and enterprise teams, plus IT resellers seeking Microsoft cloud, productivity, communications and security support.
Financial Health
WeakWeak · Profitable · -18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and outsourced IT services including cloud infrastructure, cybersecurity, disaster recovery, VoIP communications and Microsoft 365 solutions, and develops business…
Serves SMEs and larger businesses across the UK, including organisations in education, construction, finance and manufacturing sectors, typically needing managed or co-managed IT support.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides IT consultancy and managed technology services, including Microsoft 365 and Azure cloud solutions, cybersecurity and vulnerability management, disaster recovery, website development,…
Serves UK organisations, including businesses, nonprofits and enterprise teams, whose leaders need outsourced IT expertise, Microsoft technology advice, cybersecurity support, and virtual CIO/CTO or…
Financial Health
StrongStrong · Hiring · 164% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including helpdesk support, network monitoring, disaster recovery, and security management. Also supplies IT hardware, cloud…
Serves UK businesses, especially SMEs and organisations without in-house IT teams, needing outsourced IT, cybersecurity, telecoms, connectivity and document solutions.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT services including technical support, cloud solutions, cybersecurity, network management, IT consulting, software development and compliance support. Also offers data analytics,…
Serves SMEs and mid-sized businesses needing an outsourced IT partner, including healthcare providers, accountancy firms, actuarial and insurance consultancies, and logistics or distribution groups…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT services including IT support, co-managed IT, backup and disaster recovery, and technology consulting. Delivers cloud solutions based on Microsoft 365 and Azure, cybersecurity…
Sells to businesses and non-profits of all sizes, from small organisations to larger corporates, needing outsourced or co-managed IT, cloud, telecoms and cyber security support. Emphasis is on…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides digital consultancy and development services, designing and implementing web platforms, e‑commerce systems and headless/MACH technology stacks. Supports organisations with ongoing digital…
Serves B2B organisations, from SMEs to global brands, with complex digital estates and ongoing technology needs, including businesses seeking long-term agency partnerships across international…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT support and consultancy for businesses, including IT infrastructure management, cyber security, cloud services, VoIP and unified communications, and system monitoring. Supports…
Serves B2B organisations, including professional services firms, charities and cultural institutions, with internal teams that rely on secure, well-supported IT systems.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides managed IT services and technology systems for the hospitality sector, including service desk monitoring, network infrastructure, internet connectivity, cybersecurity, Azure cloud services,…
Serves hotels and lodging businesses, primarily hospitality operators needing IT, telephony, access control and security support across the UK and beyond.
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
Location
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Computed from 4 filingsProvides managed IT services and consultancy for businesses, including helpdesk support, co-managed IT for internal teams, cybersecurity and managed detection, data protection, cloud platform…
Serves SMEs and other businesses, including organisations with in-house IT departments, that need outsourced or co-managed IT, cybersecurity and cloud support.
Financial Health
HealthyHealthy · -6% CAGR over 3y
Location
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Computed from 5 filingsProvides data analytics and data engineering services for corporate clients, including data strategy, cloud data architecture, integration of multiple data sources, and dashboard visualisation.…
Serves corporate and enterprise customers, including Fortune 500 and FTSE 250 organisations across sectors, with buyers in finance, supply chain, sales, marketing and ESG teams.
Financial Health
StrongStrong · Growing, Hiring · 79% CAGR over 4y
Location
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. IT services companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of IT services companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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