IT Services Companies Using Smush in the UK: 88 Active Firms (2026)
IT services providers running image optimisation tools deliver managed support, cloud, security and web operations for UK business clients.
Image optimisation sits close to the sales and service surface for IT services providers: it reduces page weight, helps websites load cleanly, and supports the credibility of firms selling web operations, hosting, managed support and security advice. In this sector, adoption tends to signal an in-house or retained web-maintenance capability rather than a large enterprise budget. Buyers of these providers are usually SMEs, local public bodies and mid-market organisations looking for recurring support or project delivery. The tool choice suggests a direct-channel posture, with public proof points, enquiry forms and service pages receiving enough attention to justify ongoing technical upkeep.
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88 UK IT services and managed-services firms are actively trading and running this image optimisation plugin on their public sites. Reported employment totals 837 people, so the visible adoption base is mostly small service providers rather than large outsourcing groups. Within website plugins used by the wider sector, the system ranks second, at 14.9% of a 589-firm sector denominator. Registered offices skew towards London (26.1%), the South East (18.2%) and the East of England (17.0%), with smaller shares in the North West (12.5%) and West Midlands (8.0%).
Website performance tooling is not usually the regulated part of an IT services provider’s offer, but it sits next to functions that can create privacy and assurance questions: analytics tags, contact forms, spam controls and customer-enquiry workflows. Procurement is normally lighter than for managed security or infrastructure services, yet buyers may still ask who patches the site, how third-party code is approved, and whether cookies or tracking are documented. Providers selling into public-sector or regulated-client work also have reason to keep accessibility, change control and incident-handling records tidy, because their own websites act as a public sample of delivery discipline.
Adoption appears likely to persist where managed-service providers keep their marketing sites on familiar content-management platforms and use them as a live shop window for technical competence. The pressure is not only page speed; buyers now often expect cleaner consent handling, stable forms and fewer broken front-end elements before trusting a provider with outsourced operations. At the same time, performance features are being bundled into hosting, themes and maintenance packages, so standalone image-optimisation plugins may become less visible even when the underlying requirement remains. The more mature users will tend to treat it as part of routine site governance, not a separate digital project.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Smush varies by company size across the trading UK IT services companies in this cohort. 0% of the 119,548 companies with under 10 employees run Smush (51 detected). 1.5% of the 2,157 companies with 10–50 employees run Smush (33 detected). 0% of the 181 companies with over 50 employees run Smush (0 detected).
88
Active firms
2026
14.9%
Of detected WordPress plugins share
UK IT services
6
Median headcount
Filed accounts
176
Verified directors
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 88 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within 589 IT services providers with a detectable plugin system, this image-optimisation tool represents 14.9% (88), the second-largest share in the category.
Every detected site in the cohort also runs the underlying publishing platform: 100.0% (88), with analytics and search-optimisation tools present on 61.4% (54) and 60.2% (53).
London accounts for 26.1% (23) of the cohort, followed by South East at 18.2% (16) and East of England at 17.0% (15).
Service tags overlap with adjacent IT work: Telecommunications appears on 28.4% (25) of the cohort and Cybersecurity on 26.1% (23).
176 verified directors are associated with companies running the technology.
WordPress plugins market share among UK IT Services
Share of the 589 UK IT Services with a detectable system. As of June 2026.
What else do Smush-running IT Services run?
Share of the 88 Smush-running UK companies where each technology was also detected. As of June 2026.
Where Smush IT Services are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£459.4K
Median UK turnover
1.1%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 140 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK IT Services using Smush
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides managed IT support and consultancy for businesses and charities, including cloud infrastructure, Microsoft 365 and Azure services, cybersecurity audits, penetration testing, hosted desktops,…
Serves businesses and charities in Cambridgeshire, Hertfordshire and surrounding areas, typically organisations needing support for 20–2,000 users/desktops and cloud or server environments.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed IT services for businesses, including user and infrastructure support, cloud platform management and migration, cybersecurity services such as vulnerability scanning and Cyber…
Serves small and medium-sized businesses, particularly local organisations around Reading and Arborfield, needing outsourced IT support, cloud, cybersecurity, network and telephony management.
Financial Health
WeakWeak · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides managed IT support for small and medium-sized businesses, including network and hardware management, cloud services using Microsoft 365, backup and disaster recovery, cybersecurity…
Serves small and medium-sized businesses in Bristol, typically with 5–300 computers, including firms in financial services, legal, property and other professional sectors.
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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- Storm IT12798337
Financial sub-scores
Computed from 5 filingsProvides managed IT support and infrastructure services for businesses and organisations. Services include cybersecurity consulting and monitoring, cloud and Microsoft Azure support, network cabling,…
Serves SMEs, charities and educational institutions across North London and the UK, including property, legal, finance, healthcare, recruitment, hospitality, logistics, business parks and…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and cloud services for businesses, including Microsoft Azure cloud migration and infrastructure management, endpoint and device management, cybersecurity testing,…
Serves businesses needing outsourced IT support, managed Microsoft Azure cloud infrastructure, endpoint management and cybersecurity, targeting organisations looking to migrate applications and data…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT services including technical support, cybersecurity, network connectivity, Microsoft 365 management, backup and disaster recovery, and IT monitoring. Also offers penetration…
Serves SMEs and organisations in education, healthcare and retail, mainly businesses across East Anglia and beyond, including teams responsible for IT operations, security, connectivity and office…
Financial Health
StableStable · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides managed IT support and consultancy for businesses, including remote and onsite helpdesk services, cybersecurity, cloud solutions, backup and disaster recovery, Microsoft 365 and Google…
Serves London-based SMEs and SMBs across diverse industries, including charities and non-profits, as well as in-house IT departments supporting office, hybrid or remote workforces.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and consultancy for businesses, including cloud services, Microsoft 365 deployment and migration, cybersecurity, disaster recovery, business broadband, hosted VoIP phone…
Serves UK businesses needing outsourced IT support, cloud/Microsoft services, cybersecurity and web services, including office-based, remote and hybrid teams; case studies also indicate education…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services for small and medium-sized businesses, including cloud hosting, IT infrastructure management, cybersecurity services, and technical consultancy. Supports business IT…
Serves SMEs needing outsourced IT support, including businesses in food production, manufacturing and waste management, with buyers such as owner-managers and operations teams.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT support and technology services for businesses, including helpdesk support, cybersecurity audits and risk assessments, backup and disaster recovery, cyber awareness training,…
Serves businesses needing managed IT, telecoms and cyber security support, especially SME clients buying per-user support packages, Microsoft 365 and backup services. Targets organisations seeking an…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services including helpdesk support, cloud solutions, and project delivery. Also supplies business telecoms such as hosted phone systems and connectivity, plus cybersecurity…
Serves businesses in the North West, including SMEs, mid-market firms, multi-site retailers and organisations with internal IT teams needing outsourced or supplementary technology support.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT support and infrastructure services including network management, server installation and support, disaster recovery planning, and annual support contracts for businesses and…
Serves SMEs, schools and charities across North West England, including accountancy, construction, consulting, engineering, manufacturing, recruitment and legal firms needing ongoing business IT…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides managed IT services for businesses, including IT support, network installation, cloud services, hosted VoIP telephony, and datacentre management. Also implements Microsoft 365 and Windows…
Serves businesses of all sizes across North East and North West England, including charities, corporates, schools and universities, estate agents, healthcare, legal, manufacturing, recruitment,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides managed IT services and technology support for businesses, including cybersecurity, cloud services, IT consultancy, infrastructure audits, and ongoing maintenance. Also offers web design and…
Serves SMEs and medium-sized enterprises, primarily companies in Essex, with business stakeholders responsible for technology operations, security, cloud and IT support.
Financial Health
WeakWeak · Hiring · 58% CAGR over 2y
Location
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Provides managed IT services including cloud infrastructure, backup and disaster recovery, cybersecurity monitoring and testing, network and connectivity solutions, virtualisation, unified…
Serves businesses and public sector organisations of varied sizes across multiple verticals, including education and government buyers using frameworks such as JISC and Technology Services 3.
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Financial sub-scores
Computed from 4 filingsProvides managed IT support and infrastructure services for businesses, including cloud hosting, backup and disaster recovery, Microsoft 365 migration, email filtering, antivirus, hardware…
Serves UK businesses and channel partners across diverse industries, including organisations with internal IT, infrastructure, facilities or operations teams needing outsourced IT support and…
Financial Health
StrongStrong · Growing, Hiring · 141% CAGR over 3y
Location
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Computed from 3 filingsProvides IT support and managed network services, including infrastructure maintenance, cloud computing, cybersecurity, data backup and Office 365 support. Also installs and manages VoIP telephone…
Serves small and medium-sized businesses and organisations across Beckenham, Bromley, Croydon and London, including those needing outsourced IT management and communications support.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT services and technical support for businesses, including cybersecurity services, cyber security training, Microsoft 365 cloud solutions, data protection and disaster recovery,…
Serves businesses needing outsourced IT support and managed services, particularly organisations in manufacturing, engineering, accountancy, construction, recruitment and religious sectors. Targets…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Provides managed IT services including cloud infrastructure, cybersecurity, co-managed IT support, and network operations. Offers digital transformation consultancy, data governance and compliance…
Sells to B2B organisations, especially professional services firms and mid-market clients. Targets accountants, legal practices and barristers’ chambers, as well as manufacturing and food processing…
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Computed from 3 filingsProvides outsourced IT support and managed services for businesses, including cloud solutions, cybersecurity, hosted telephony, hardware and software procurement, internet connectivity, and technical…
Sells to businesses needing outsourced or supplementary IT support, including organisations with existing internal IT resources. Serves business buyers seeking managed IT, cloud, security and…
Financial Health
WeakWeak · -18% CAGR over 2y
Location
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- KJL Group10306764
Financial sub-scores
Computed from 5 filingsProvides managed IT services including technical support, managed print services, Wi‑Fi and connectivity, cyber security, cloud and server hosting, Microsoft 365 licensing, telephony systems, and…
Serves UK businesses and organisations, including offices, schools and retail environments, across automotive, construction, education, hospitality, logistics, insurance, financial services and other…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 3y
Location
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Computed from 5 filingsProvides IT consultancy and managed support services, including network infrastructure management, cloud hosting and backup, Microsoft 365, telephony systems, IT security, disaster recovery, bespoke…
Serves B2B clients in North East England across retail, wholesale, accountancy, law, estate agency, engineering, manufacturing, marketing, charities, care homes and call centres.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and cloud services for businesses and education organisations, including Microsoft 365 and Azure migration, hosted desktops, cloud backup, VoIP telephony, wireless…
Serves businesses of any size, especially finance and insurance firms, plus schools, colleges and universities across Nottingham, Derby, Leicester, Birmingham, Lichfield and Tamworth.
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Computed from 4 filingsProvides managed IT support, cyber security, and cloud services for businesses, including Microsoft solutions, communications and connectivity, business intelligence, and business continuity…
Serves UK businesses and not-for-profits, including retail and e-commerce firms, legal practices, IFAs and financial services, social care providers, and architecture, engineering and construction…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
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- Orchard House11754838
Financial sub-scores
Computed from 5 filingsProvides outsourced IT support and managed services for businesses, including helpdesk support, remote desktop assistance, 24/7 system monitoring, server and network management, backup monitoring,…
Serves small and medium-sized UK businesses, particularly financial services firms, property companies and other professional services organisations seeking outsourced IT support rather than an…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services including system and network support, cybersecurity, data protection, infrastructure installation, and hardware and software management. Also delivers connectivity and…
Sells to businesses needing managed IT support, especially firms in legal, finance, PR and media, and charities. Serves organisations seeking secure systems, connectivity, telephony and ongoing…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsProvides business IT support and managed services, including network installation and support, cybersecurity, IT project management, cloud and virtualisation solutions, cloud backups, VoIP phone…
Serves businesses and education organisations needing outsourced IT support and technology management, primarily in Leeds, Hull and the wider Yorkshire region, with some clients in Europe and the USA.
Financial Health
StableStable · -3% CAGR over 3y
Location
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Computed from 5 filingsProvides managed IT services including outsourced IT support, infrastructure installation, cybersecurity, and software licensing. Supplies business broadband, VoIP communications, and structured data…
Serves UK businesses, schools, healthcare providers and mental health facilities, including SMEs, corporate offices, education institutions, secure units and safety-critical environments.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides telecommunications and IT services including VoIP and unified communications systems, cloud and hosted platforms, data connectivity, mobile and fixed-line services, managed IT support,…
Serves UK businesses and organisations, with dedicated customer segments in education, charities and museums, plus office-based teams managing communications, connectivity and IT procurement.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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- Smart Solutions Group05814337
Financial sub-scores
Computed from 5 filingsProvides IT and telecommunications services for businesses, including managed IT support, network design and installation, VoIP telephone systems, cyber security and email security solutions, and…
Serves businesses of any size, particularly in the Peterborough area, that need outsourced IT, telecoms, cyber security and email protection support, including organisations with multi-site or more…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 5y
Location
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Computed from 5 filingsProvides IT support and managed ICT services for schools, small businesses and home users. Services include network setup and maintenance, helpdesk and remote support, audio‑visual classroom systems,…
Serves education establishments, especially primary and secondary schools, small and medium-sized businesses, and home users needing ICT support and related technology services.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides IT support and technology services including deployment and management of physical, virtual and cloud servers, data backup, network connectivity, broadband and telephony systems, and cyber…
Serves businesses and individual users, particularly small and growing businesses across multiple sectors, with stated coverage in Exeter, Devon, Cornwall, Somerset and across the UK.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services for businesses, including IT support, infrastructure monitoring, cloud solutions, cybersecurity, IT consultancy, and managed Windows virtual desktop services. Supports…
Serves businesses and institutions in the UK and Europe, including banking, capital markets, manufacturing, healthcare, higher education, property and telecoms/semiconductor organisations.
Financial Health
HealthyHealthy · Hiring · 93% CAGR over 4y
Location
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Computed from 3 filingsProvides cybersecurity consulting and managed security services, including penetration testing, Cyber Essentials certification support, ISO 27001 and SOC 2 compliance, risk management, threat…
Serves organisations across sectors and sizes that need ongoing cyber security support, risk management and compliance assurance, including teams responsible for protecting information and meeting…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT and communications services including network design and deployment, infrastructure and connectivity solutions, broadband and Ethernet services, IT procurement, desktop support,…
Serves businesses and IT teams, including multi-site organisations in hospitality, healthcare, leisure, transport, membership bodies and professional services that need outsourced communications,…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services including desktop support, cloud migration, data security, network infrastructure, backup and VoIP telephony. Develops and supplies software systems for asset management,…
Serves businesses and institutions in environmental/arboricultural services, workspace and real estate management, education, hospitality/accommodation, professional advisory and healthcare,…
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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- Strategies11666470
- Strategies09038641
- Strategies09038596
Financial sub-scores
Computed from 5 filingsDesigns and develops websites and job board platforms for recruitment agencies, including career sites and recruitment portals. Provides custom web development, AI integration, UX design, and managed…
Serves B2B buyers including recruitment agencies, employers building careers sites, trade associations, event organisers, and defence and security organisations seeking digital platforms, hosting and…
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides cyber security consulting, solution design and implementation, and managed security services. Conducts network and security assessments, reviews existing systems, and deploys technologies…
Serves public and private sector organisations that need cyber security support, including businesses with corporate networks, remote access requirements, and IT teams managing security risks.
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT services and cyber security solutions, including penetration testing, IT consultancy, and 24/7 telephone support. Resells and implements security technologies such as Check Point…
Serves UK businesses with IT departments and information security teams, especially organisations using or considering Check Point security products and needing external managed IT support.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and installs structured network data cabling and data infrastructure systems. Provides consultancy, network audits, data centre builds, CCTV and audiovisual installations, and hosting,…
Serves B2B and public-sector organisations, including government departments, financial institutions and international private-sector clients with data infrastructure requirements across multiple…
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 2 filingsProvides IT infrastructure and cloud services including hybrid cloud design and deployment, data centre consolidation, containerised data centres, cybersecurity, managed IT support, and multi‑vendor…
Serves UK commercial and public sector organisations, particularly IT leaders and in-house IT teams seeking hybrid cloud, data centre, cybersecurity and managed IT support.
Financial Health
HealthyHealthy · Profitable, Hiring · 20% CAGR over 1y
Location
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Computed from 2 filingsProvides data centre services including server colocation, bare‑metal and GPU server hosting, and high‑bandwidth network connectivity. Operates facilities with power, cooling and infrastructure for…
Serves UK businesses, from startups to established enterprises, needing secure data centre infrastructure, colocation, bare metal or GPU hosting, with emphasis on organisations wanting regional…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 1y
Location
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Computed from 3 filingsProvides managed detection and response cybersecurity services, cyber risk and compliance management, and digital forensics and incident response. Operates the Swordfish platform to monitor threats,…
Serves B2B organisations with complex digital operations, including manufacturing, shipping, banking and finance, energy and utilities, healthcare, telecommunications, oil and gas, and retail…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT support and infrastructure services for businesses and educational institutions, including remote and onsite technical support, hardware supply, cloud and data solutions, and IT…
Serves UK businesses and educational institutions, including schools and colleges, that need external IT support, infrastructure expertise or specialist technology staffing across varied sectors and…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsOperates a carrier‑neutral data centre providing colocation space for servers and IT infrastructure, with power, cooling and security systems. Offers network connectivity via dark fibre and multiple…
Serves B2B customers needing London-based data centre space and connectivity, from small single-rack deployments to larger multi-rack private suites, including firms requiring access to carriers,…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides IT consultancy and managed services including digital transformation delivery, cyber security, data management, information assurance, project management, and IT recruitment, supporting…
Serves public sector organisations, especially central government and other secure or mission-critical environments, with B2B sales to IT, digital, cyber security and programme delivery teams. Also…
Financial Health
WeakWeak · -92% CAGR over 2y
Location
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Computed from 3 filingsProvides business internet connectivity and communications services including leased lines, broadband, VPN, IP transit, VoIP telephony, and managed email. Also offers cloud hosting, colocation,…
Sells to UK businesses needing connectivity and communications services, from SMEs with a handful of staff to large enterprise and blue-chip organisations with 1,000+ users. Targets business buyers…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT and software consultancy, developing bespoke business applications, ERP and CRM systems, and web platforms. Delivers cloud migration, systems integration, data analytics, DevOps services,…
Serves B2B and public-sector organisations, from start-ups and SMEs to FTSE 100 enterprises, across industries including publishing, finance, government and retail in the UK, Europe and US.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides intelligent automation and digital transformation services, including robotic process automation (RPA), system integration and automated workflows. Also offers web development, e‑commerce…
Sells to UK organisations, especially legal firms, accountancy practices, insolvency practitioners and financial institutions with compliance-heavy client onboarding and repetitive back-office…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides IT consulting and digital transformation services, including cloud migration, data governance, cybersecurity, and AI adoption. Implements and manages Microsoft technologies such as Azure,…
Serves B2B organisations, including enterprises and mid-market firms, seeking Microsoft-based cloud, data, AI, cybersecurity, compliance, ERP, CRM and managed IT capabilities across Europe, the…
Financial Health
StableStable · Hiring · 299% CAGR over 1y
Location
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How Smush usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. IT services companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of IT services companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smush is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK IT services companies use Smush?
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