Media Companies Using Elfsight in the UK: 54 Active Firms (2026)
Media companies using embedded website widgets publish content and audience services online, with detected widget adoption on UK public websites.
For media and publishing operators, externally hosted widget platforms tend to sit between the content management system, commercial landing pages and audience-development workflows. The job is practical: add feeds, forms, reviews, social proof or commerce support without commissioning bespoke front-end work. Adoption usually signals a commercially important website estate, but not necessarily a large engineering function. The buyer is often an owner-manager, publisher, editor, marketing lead or advertising-sales team trying to extend a site quickly while keeping development overhead low. Engagements are typically low-commitment subscriptions or agency-managed add-ons, rather than enterprise software programmes.
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Among UK media and publishing adopters, 54 companies running this widget stack are actively trading. Reported employment totals 121 employees, which fits the owner-managed and small-team profile implied by the adoption pattern. The system ranks sixth in the sector’s widget category, at 8.3% of a 648-user category base. Regional skew is London-heavy, with 35.2% of registered addresses, followed by South West and South East at 11.1% each, and East Midlands and East of England at 9.3% each.
Externally hosted widgets can touch consent, cookies, form capture and content feeds, so UK GDPR and ICO guidance sit close to procurement even where the core publisher is not regulated like financial services or healthcare. Contracts need to cover processor roles, sub-processing, uptime expectations and script behaviour on advertising-funded or subscription pages. Editorial teams may see the widget as a design shortcut, while commercial teams treat it as conversion tooling; that split can leave ownership of privacy notices, accessibility checks and performance impact unclear unless it is assigned during procurement.
Adoption appears likely to remain pragmatic rather than strategic. As content management, newsletter and advertising systems bundle more front-end components, some publishers may retire stand-alone widgets or rationalise them through agencies. Others will keep using externally hosted modules because editorial and commercial teams want visible site changes without waiting for scarce development capacity. The adoption curve therefore tends to follow website refresh cycles, consent-management reviews and budget pressure, not a broad platform shift. Scale-up scarcity in this cohort suggests consolidation of tools, rather than deeper custom software estates, is the more plausible path.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Elfsight varies by company size across the trading UK media companies in this cohort. 0% of the 91,499 companies with under 10 employees run Elfsight (40 detected). 1.1% of the 1,410 companies with 10–50 employees run Elfsight (15 detected). 0% of the 121 companies with over 50 employees run Elfsight (0 detected).
54
Active firms
2026
8.3%
Of detected Widgets share
UK media
6
Median headcount
Filed accounts
119
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 54 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within media and publishing, this widget has an 8.3% (54) detected share among 648 companies with a detectable widget system.
London accounts for 35.2% (19) of media and publishing firms running this widget, ahead of the South West and South East at 11.1% (6) each.
51.9% (28) also run web analytics, while 27.8% (15) also run tag-management tooling, pointing to sites where widgets sit alongside audience-measurement infrastructure.
42.6% (23) also run a content-management system, and 22.2% (12) also run search-optimisation tooling.
Marketing agencies overlap with 20.4% (11) of the cohort, suggesting some media publishers also sell audience, content or campaign services.
Widgets market share among UK Media
What else do Elfsight-running Media run?
Share of the 54 Elfsight-running UK companies where each technology was also detected. As of June 2026.
Where Elfsight Media are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£535.8K
Median UK turnover
3.7%
Above £5M turnover
4
Incorporated since 2022
119 verified decision-maker contacts
across these 78 companies — names, roles and emails, in one CSV + Excel file.
Top UK Media using Elfsight
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates an online publication covering art, design, illustration, photography and other creative industries. Publishes articles, interviews and project features, produces newsletters and resources,…
Serves creative professionals and audiences in art, design, advertising, film, fashion, photography and related industries, plus brands and organisations seeking to reach that creative community…
Financial Health
StableStable · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsPublishes sports industry news, analysis and reports through its online media platform. Produces podcasts, newsletters and market research, and organises conferences and events, alongside…
Serves B2B professionals and decision makers across the international sports industry, including rights holders, broadcasters, sponsors, agencies, investors, technology providers and event organisers.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online intelligence and data platform covering textile and apparel innovation, including insight reports, company and patent data, and industry analysis. Also organises webinars and…
Serves B2B customers across the textile and apparel supply chain, including brands, manufacturers, innovators, R&D teams and decision-makers focused on fibres, digital textiles, smart textiles,…
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsPublishes The Rake magazine and operates an online platform featuring editorial content on menswear, culture, watches and lifestyle, alongside an e‑commerce store selling luxury menswear, footwear,…
Sells to affluent male consumers interested in luxury menswear, watches, accessories and homeware, and to readers seeking editorial content on style, culture and lifestyle. Targets discerning men…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online platform focused on cycling and football-related media, offering membership access, newsletters, competitions, and interactive community features, and selling related products,…
Serves individual consumers interested in cycling and football-related creator content, including website visitors, newsletter subscribers, competition entrants, event attendees and online community…
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 3 filingsOperates an online media platform providing videos, articles, training content and tools for electricians and electrical contractors. Publishes industry news, technical guidance and educational…
Serves electricians, electrical contractors, electrical apprentices and college/training providers, with a trade audience also relevant to electrical product manufacturers and suppliers.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online directory of tradespeople and home service providers, enabling users to search by trade, view vetted businesses, read customer recommendations, and connect with contractors such as…
Serves homeowners and local consumers in Birmingham and surrounding areas, alongside local tradespeople, sole traders and service businesses seeking directory visibility and customer enquiries.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes and distributes free local community magazines featuring local news, editorial content and photographs. Generates revenue through selling advertising to local businesses and provides…
Sells to local businesses, advertisers and community organisations seeking to reach households and businesses across south Sheffield, north Derbyshire, Chesterfield and nearby villages.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOrganises industry conferences, webinars and training courses focused on sustainable aviation fuel and aviation decarbonisation. Provides events, digital content and networking forums connecting…
Serves businesses, organisations and professionals across aviation, sustainable aviation fuel and renewable energy value chains, including industry leaders, sponsors, exhibitors and decision-makers…
Financial Health
StrongStrong · Hiring · 50% CAGR over 1y
Location
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Operates a school book club programme supplying children’s books and educational materials to families and teachers. Enables teachers to distribute catalogues, collect orders from parents, and…
Serves families, parents and guardians buying children’s books, alongside teachers, school administrators, librarians and homeschoolers managing classroom Book Clubs for preschool through middle…
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform for film and television project discovery. Provides tools for creators to build and share pitch presentations, register and protect intellectual property, and connect with…
Serves film, TV and creative content creators, plus industry professionals such as producers, commissioners, financiers, sales agents, festival programmers and service providers seeking new projects.
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsPublishes books focused on food, music and entertainment, including titles by chefs and musicians. Organises author and performer tours and events, and provides restaurant photography and…
Sells to consumers buying music books, memoirs and live tour tickets, and to creative professionals including chefs, entertainers and restaurant businesses seeking ghostwriting, publishing and…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProduces and promotes the stage musical adaptation of the television series “Only Fools and Horses”, organising UK and Ireland theatre tours and providing show information, cast details, media…
Targets consumers and theatre-goers across the UK and Ireland, especially fans of the Only Fools and Horses TV series and audiences interested in musical comedy, live entertainment and touring West…
Financial Health
StableStable · -73% CAGR over 4y
Location
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Get the listHow Elfsight usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. media companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of media companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Elfsight is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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