Media Companies Using Embedly in the UK: 114 Active Firms (2026)

Updated June 2026

Media companies using content-embed tooling publish articles, video and interactive assets on UK audience-facing websites.

For digital publishers, content-embed tooling sits between the content management system, video hosting, social syndication and ad-funded page design. It lets editorial and commercial teams place externally hosted media, cards and interactive elements inside article templates without rebuilding the page stack. Running it tends to signal an audience-facing operation with recurring publishing workflows, an in-house web or product function, and a need to trade off presentation control against page-speed, consent and ad-yield constraints.

Across the UK, 114 companies running this embed stack are actively trading in media and publishing. Reported headcount totals 213 people, pointing to a cohort dominated by lean editorial, production and commercial teams rather than large platform operators. Within the sector’s widget category, the system ranks second, with 17.6% of a 648-company benchmark. Adoption is London-skewed: 48.2% of the cohort is registered in London, followed by the South East at 15.8%, the North West at 8.8%, the South West at 7.0% and the East of England at 5.3%.

External embed infrastructure gives publishers useful distribution reach, but it also places another script layer into pages that may carry advertising, analytics and video inventory. For UK operators, the practical governance issues sit around UK GDPR, ICO guidance on cookies and consent, accessibility of embedded material, and contracts that define where content, usage logs and audience identifiers are processed. Procurement tends to be less formal than enterprise software buying, although publishers with subscription, membership or programmatic advertising models usually need clearer controls over latency, consent strings and script changes.

Adoption appears likely to follow publishing-stack consolidation rather than a standalone buying cycle. Smaller editorial teams tend to keep embed tooling while it remains bundled with site builders, hosted content systems or low-friction production workflows. More mature publishers may rationalise scripts as privacy governance, page performance and advertising yield come under closer scrutiny. The category therefore looks exposed to quiet churn: not because embedded media is going away, but because the same job can be absorbed by content platforms, video tools or consent-aware page components.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

Adoption by company size

Adoption of Embedly rises with company size across the trading UK media companies in this cohort. 0.1% of the 91,499 companies with under 10 employees run Embedly (83 detected). 2.3% of the 1,410 companies with 10–50 employees run Embedly (32 detected). 0.8% of the 121 companies with over 50 employees run Embedly (1 detected). That is a 0.7% gap between the over 50 employees and under 10 employees bands.

114

Active firms

2026

17.6%

Of detected Widgets share

UK media

Median headcount

Filed accounts

255

Verified contacts

Across this cohort

Get all 186 companies as a spreadsheet

Showing 24 of 186 — +162 more in one CSV + Excel file with company details, websites and key data.

What’s in the file

Adoption by company size

Widgets market share among UK Media

What else do Embedly-running Media run?

Where Embedly Media are, and how healthy they look

Top UK Media using Embedly

How Embedly usage is detected

Company data

Detection

Freshness

UK Media by Widgets

Other Media technology

Related directories

Frequently asked questions