Widgets Used by UK Media Companies: Market Share (2026)
Detected Widgets across 275 UK media companies show Embedly ahead with 42.2% share, followed by POWR at 20.7% and Elfsight at 20.0%.
Among 93,030 trading UK media companies, a Widgets system is detectable at 275. Embedly accounts for 42.2% of detections (116), ahead of POWR at 20.7% (57) and Elfsight at 20.0% (55).
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The market is concentrated at the head, but not closed. WordPress Popular Posts and EmbedPlus each hold 4.4% (12), followed by Common Ninja at 2.2% (6), Widgetic at 1.8% (5), and EmbedPress at 1.5% (4).
Smaller media businesses dominate observed usage. Embedly leads Under 10 employees with 41.7% of 199 companies, 10–50 employees with 42.7% of 75 companies, and the single Over 50 employees detection with 100.0%. Seven further systems cover 14 companies between them.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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275
media with detected Widgets
Of 93,030 UK media
0.3%
Detection rate
2026
15
Systems detected
In this category
42.2%
Leader share
Embedly
UK Media Widgets market share
Share of the 275 UK Media with a detectable system. As of June 2026.
Widgets compared
| System | UK Media | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Embedly | 116 | 42.2% | 5 | 47.4% | Small media sites, London-skewed |
| POWR | 57 | 20.7% | 7 | 29.8% | Small teams, slightly larger median |
| Elfsight | 55 | 20% | 6 | 36.4% | Small media teams, broad usage |
| WordPress Popular Posts | 12 | 4.4% | — | — | Get these companies as a spreadsheet → |
| EmbedPlus | 12 | 4.4% | — | — | Get these companies as a spreadsheet → |
| Common Ninja | 6 | 2.2% | — | — | Get these companies as a spreadsheet → |
| Widgetic | 5 | 1.8% | — | — | Get these companies as a spreadsheet → |
| EmbedPress | 4 | 1.5% | — | — | Get these companies as a spreadsheet → |
| Purple Bear | 4 | 1.5% | — | — | Get these companies as a spreadsheet → |
| TradingView | 4 | 1.5% | — | — | Get these companies as a spreadsheet → |
| Unity | 3 | 1.1% | — | — | Get these companies as a spreadsheet → |
| Sketchfab | 3 | 1.1% | — | — | Get these companies as a spreadsheet → |
| Yoshki | 1 | 0.4% | — | — | Get these companies as a spreadsheet → |
| CALCONIC | 1 | 0.4% | — | — | Get these companies as a spreadsheet → |
| Buttonizer | 1 | 0.4% | — | — | Get these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK Media with under 10 employees, Embedly leads at 41.7% of the 199 with a detectable system; among UK Media with 10–50 employees, Embedly leads at 42.7% of the 75 with a detectable system; and among UK Media with over 50 employees, Embedly leads at 100% of the 1 with a detectable system.
Under 10 employees
41.7% of band
Under 10 employees contains 199 companies, making it the main detected market for Widgets in UK media. Embedly leads the band with 41.7%, while POWR and Elfsight account for much of the remaining head of the market.
10–50 employees
42.7% of band
10–50 employees covers 75 companies, with Embedly again first on 42.7%. The band still has room for POWR, Elfsight, and smaller systems where media sites use embedded content blocks and audience-facing add-ons.
Over 50 employees
100% of band
Over 50 employees has only 1 detected company, so its 100.0% Embedly share should be read as a count rather than a broad enterprise pattern.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Media by Widgets
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Frequently asked questions
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