Media Companies Using Microsoft Clarity in the UK: 80 Active Firms (2026)

Updated June 2026

UK media companies using behavioural web analytics measure reader journeys, content engagement and conversion paths across public websites.

Audience product, subscriptions, ad operations and editorial analytics are the usual buying centres for behavioural web analytics in media. For this sector, the tool sits close to content testing, reader retention, registration flows and advertising yield work, rather than pure finance or back-office reporting. Adoption tends to signal a publisher with enough digital product capacity to inspect journeys, not just count visits. The better-fit users are mid-market or specialist media operators with public content estates, measurable traffic and a commercial model that depends on reader actions: subscriptions, advertising, lead generation, events or commerce.

There are 80 actively trading UK media and publishing companies running this behavioural analytics tool, making it the fourth most commonly detected analytics option in the sector, at 3.6% of a 2,208-company denominator. Their reported employment footprint is 632 people. The regional skew is clear but not wholly London-centric: London accounts for 36.3% of the cohort, followed by the South East at 15.0%, the North West at 12.5%, the South West at 10.0% and the East Midlands at 6.3%.

Behavioural analytics in media usually touches consent management, cookie disclosure and audience segmentation rather than sector licensing. Publishers using session replay, heat maps and conversion-path tooling need to keep GDPR and ICO expectations in view, especially where recordings could capture typed text, subscriber account journeys or advertising identifiers. Procurement tends to sit between editorial product, ad operations and subscriptions teams, so the stack is often layered onto tag-management and content-management systems rather than bought as a stand-alone enterprise analytics programme.

Adoption appears likely to remain selective rather than universal. Publishers with lean product teams tend to favour tools that expose friction in registration, paywall and newsletter journeys without requiring a large analytics function. Consent rules and browser privacy changes may keep pressure on measurement stacks, especially where advertising, subscriptions and first-party audience strategy overlap. The cohort looks weighted towards practical digital operators rather than software-heavy media groups, so switching between analytics tools, bundling into wider marketing stacks and periodic simplification of tags all look plausible.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

Adoption by company size

Adoption of Microsoft Clarity rises with company size across the trading UK media companies in this cohort. 0.1% of the 91,499 companies with under 10 employees run Microsoft Clarity (55 detected). 1.6% of the 1,410 companies with 10–50 employees run Microsoft Clarity (23 detected). 2.5% of the 121 companies with over 50 employees run Microsoft Clarity (3 detected). That is a 2.4% gap between the over 50 employees and under 10 employees bands.

Active firms

2026

3.6%

Of detected Analytics share

UK media

Median headcount

Filed accounts

192

Verified contacts

Across this cohort

Get all 133 companies as a spreadsheet

Showing 41 of 133 — +92 more in one CSV + Excel file with company details, websites and key data.

What’s in the file

Adoption by company size

Analytics market share among UK Media

What else do Microsoft Clarity-running Media run?

Where Microsoft Clarity Media are, and how healthy they look

Top UK Media using Microsoft Clarity

How Microsoft Clarity usage is detected

Company data

Detection

Freshness

UK Media by Analytics

Other Media technology

Related directories

Frequently asked questions