Media Companies Using Site Kit in the UK: 216 Active Firms (2026)
UK media companies running web analytics integrations publish content, sell audiences or subscriptions, and measure site performance across digital channels.
Adoption usually sits between the editorial desk, audience-development team and whoever owns the website, rather than in a central software procurement function. For media publishers, the integration brings search, traffic and performance signals closer to the content-management workflow, so editors can see whether articles, subscription pages, lead-generation forms or event listings are reaching the audiences they were built for. Its use tends to signal a business with a direct digital publishing operation, some commercial dependence on measurable audience behaviour, and a lean technical setup where a small web team needs analytics access without commissioning a separate reporting layer.
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UK adoption is compact: 216 media and publishing businesses are actively trading while running this analytics integration. Among firms reporting employment, total reported headcount is 682, which fits a cohort weighted towards lean publisher teams rather than large newsroom groups. Within the sector's detected analytics stack, the system ranks second at 9.8%, against 92.0% for the first-ranked analytics tool. The regional skew is London-heavy, with 38.0% of the cohort registered there; the South East accounts for 13.9%, followed by the North West at 10.2%, the South West at 9.3% and the East of England at 6.5%.
Publishers using this kind of connector still need governance around consent, tagging and access to audience reports, especially where advertising, subscriptions or lead-generation journeys sit on the same site. The operating issue is less formal software regulation than control of measurement scripts: who can add tags, how traffic reports are used by commercial teams, and whether editorial performance dashboards expose personal or account-level information. Procurement is therefore often part web operations, part audience development, with security and privacy review appearing when a publisher handles logged-in readers or paid membership.
Adoption appears likely to remain tied to publishers that run lean web operations and want analytics inside the same workflow as content maintenance. The integration tends to suit small and mid-market operators more than media groups with separate business-intelligence teams, although some will keep it as a convenient bridge between editorial users and specialist reporting tools. Migration pressure is more likely to come from consent management, changes in search referral behaviour and bundled analytics features in content platforms than from a scheduled replacement cycle. Consolidation may therefore be quiet: fewer standalone reporting layers, more measurement folded into everyday publishing tools.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Site Kit rises with company size across the trading UK media companies in this cohort. 0.2% of the 91,499 companies with under 10 employees run Site Kit (160 detected). 3.8% of the 1,410 companies with 10–50 employees run Site Kit (53 detected). 3.3% of the 121 companies with over 50 employees run Site Kit (4 detected). That is a 3.1% gap between the over 50 employees and under 10 employees bands.
216
Active firms
2026
9.8%
Of detected Analytics share
UK media
5
Median headcount
Filed accounts
523
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (10 of 216 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Within UK media companies with a detectable analytics system, this integration ranks second by detected share: 9.8% (216), behind the category's largest detected analytics platform at 92.0% (2,031).
The cohort is closely linked to publishing stacks: 99.1% (214) also run a content management platform, 66.2% (143) run an SEO plugin, and 39.8% (86) run tag-management software.
London accounts for 38.0% (82) of the cohort, followed by the South East at 13.9% (30) and the North West at 10.2% (22).
Media and publishing covers 100.0% (216), with overlapping tags in marketing agency at 23.6% (51), education and training at 3.7% (8), and sport and leisure at 3.2% (7).
Adjacent web operations are visible: 41.7% (90) also run a web performance or security layer, while 37.5% (81) use anti-bot form protection.
WordPress plugins market share among UK Media
Share of the 2,208 UK Media with a detectable system. As of June 2026.
What else do Site Kit-running Media run?
Share of the 216 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Where Site Kit Media are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£464K
Median UK turnover
4.6%
Above £5M turnover
15
Incorporated since 2022
523 verified decision-maker contacts
across these 347 companies — names, roles and emails, in one CSV + Excel file.
Top UK Media using Site Kit
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsPublishes industry news, features and job listings for the museums and heritage sector through the Museums + Heritage Advisor platform, and organises trade events including the Museums + Heritage…
Serves professionals and organisations across museums, galleries and heritage visitor attractions, including sector leaders, staff, suppliers, exhibitors, sponsors and advertisers seeking to reach…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsPublishes a luxury lifestyle magazine and operates digital media platforms. Provides advertising, branded content, contract publishing and event services that promote luxury brands to high‑net‑worth…
Serves B2B luxury and premium brands seeking to reach high-net-worth and affluent consumers through media, digital, publishing and event channels.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsPublishes trade magazines, websites and industry events covering fleet management, cycling and tool distribution sectors. Produces titles including Fleet World and CyclingIndustry.News, and organises…
Serves senior-level B2B audiences and commercial partners in fleet management, corporate mobility, the bicycle trade, and tools, hardware and distribution markets, mainly in the UK with some global…
Financial Health
HealthyHealthy · -10% CAGR over 2y
Location
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Publishes online magazines and newsletters covering human resources and learning and development. Operates the HRZone and TrainingZone websites providing articles, industry insights, webinars, events…
Serves HR, people management and learning and development professionals globally, plus advertisers and B2B marketers seeking to reach workplace, HR and training decision-makers.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides online news publication covering the residential property industry, including estate agency, housing market trends, regulation and proptech. Publishes articles, commentary and industry…
Serves B2B readers and advertisers in the UK residential property sector, including estate and letting agents, property professionals, proptech suppliers and firms following housing market and agency…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online publishing platform and event programme focused on the property sector, providing industry news, commentary and regional coverage, and organising conferences, networking events and…
Targets businesses and professionals in the property sector, especially those active in land, estates, new homes, infrastructure, office, retail, residential and mixed-use markets across named…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 3 filingsOperates an online media platform publishing news, opinion, recipes, and multimedia content focused on plant‑based diets, vegan lifestyle, health, environmental issues, and animal welfare, including…
Serves vegan and plant-based consumers, health- and sustainability-focused readers, and animal welfare audiences; also targets advertisers and partners seeking to reach the plant-based lifestyle…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 5 filingsPublishes specialist magazines and online media for the global fire and rescue and fire protection sectors, covering firefighting technology, equipment, training methods, industry news, and safety…
Serves B2B and public-sector audiences in the fire, fire safety and emergency management sectors, including municipal and industrial firefighters, fire and rescue services, fire protection…
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 2 filingsPublishes open-access medical journals and digital content for healthcare professionals, including research reviews, news, podcasts, webinars, and continuing medical education. Operates online…
Serves healthcare professionals, clinicians and medical researchers across multiple therapy areas, plus pharmaceutical and media partners seeking access to specialist medical audiences.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsPublishes a trade magazine and online news platform for the garment and textile decoration industry, providing industry news, product information, equipment updates, technical guidance, market…
Serves garment and textile decorators, print and embroidery shops, apparel suppliers, equipment vendors and advertisers in the decorated apparel industry.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 3 filingsPublishes industry magazines, directories and online news covering the dry bulk shipping and cargo handling sectors. Provides digital editions, industry reports, and advertising services focused on…
Serves B2B audiences in the dry bulk and dry cargo sectors, including shipping firms, port and terminal operators, commodity traders, equipment suppliers, engineering firms, and advertisers targeting…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes a print and online newspaper providing news reporting, politics coverage, sports, entertainment and community stories, alongside planning notices, public announcements and opinion columns;…
Serves Isle of Wight residents and local readers, plus local businesses, organisations and public bodies seeking advertising, announcements, planning notices and other community notices in print and…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes news, analysis, research reports, and multimedia content focused on advertising technology, programmatic trading, and digital marketing. Also produces industry events, podcasts, and…
Serves B2B audiences in advertising, media and marketing technology, including brand marketers, agencies, publishers, adtech/martech vendors and programmatic trading professionals.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsPublishes Global Trade Review, an online and print publication covering international trade, trade finance, and export markets. Organises industry conferences, awards programmes, and multimedia…
Serves B2B professionals and organisations involved in global trade, trade finance, export, digital trade and sustainability, including readers, subscribers, event delegates, award entrants and…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes digital magazines and newsletters distributed to email subscribers across the UK, including regional and sector titles. Sells advertising space within these publications and provides…
Sells to UK businesses and organisations seeking advertising exposure to regional, farming, country, business, industry and golf readerships through digital publications.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 4 filingsPublishes an online news platform covering pilot training, aviation careers and industry developments. Produces articles, guides and newsletters for aspiring and professional pilots, and organises…
Serves aspiring and trainee pilots researching aviation careers, alongside flight training organisations, airlines, aviation recruiters and industry advertisers or exhibitors seeking access to…
Financial Health
HealthyHealthy · -7% CAGR over 3y
Location
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Computed from 5 filingsProduces podcasts, video content and written articles focused on Liverpool FC, including match previews, analysis and fan commentary. Publishes free and subscription content via its website and app,…
Serves Liverpool FC supporters, particularly match-going and engaged fans seeking fan-led coverage, podcasts, videos, writing, live events and supporter community content.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes equestrian magazines including Horse&Rider and PONY, along with related digital content and brand extensions. Produces editorial content for riders and horse owners and sells advertising…
Serves a mixed B2C and B2B market: horse riders, pony owners and equestrian enthusiasts as magazine readers, plus equestrian brands and advertisers seeking targeted audiences.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsPublishes an online magazine and media platform providing news, analysis, interviews and podcasts for financial advisers and investment professionals, covering topics such as investments, tax…
Targets UK financial and investment professionals, especially independent financial advisers, planners, wealth managers, mortgage and protection advisers, plus partner firms seeking to reach the…
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsPublishes a trade magazine and online content for pub licensees, providing industry news, features and product information. Also supplies website design and management services for pubs, including…
Serves UK pub licensees, publicans and their teams, plus hospitality suppliers and commercial partners seeking to reach decision-makers in Britain’s pub trade.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsPublishes rugby league media including the weekly newspaper Rugby Leaguer & League Express, the monthly magazine Rugby League World, the website TotalRL.com, and books such as the Rugby League…
Serves rugby league supporters, readers and subscribers interested in Super League, Championship, women’s, wheelchair, grassroots, NRL and international rugby league.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 3 filingsPublishes the Holderness and Hornsea Gazette, a local newspaper and online news site covering community news, sport, events, and features, and providing family notices, business listings, advertising…
Serves local residents, community groups, sports clubs and event organisers in Holderness and Hornsea, alongside local businesses seeking advertising, directory listings, job postings and family…
Financial Health
WeakWeak · -13% CAGR over 2y
Location
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Computed from 5 filingsPublishes consumer magazines focused on equestrian interests, including Horse&Rider and PONY, and operates related digital content platforms. Sells advertising space and promotional opportunities…
Serves equestrian consumers, including horse owners, riders and young pony enthusiasts, alongside brands and advertisers seeking to reach targeted audiences in the horse and pony market.
Financial Health
DistressedDistressed · -71% CAGR over 4y
Location
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Computed from 5 filingsProduces B2B trade publications and provides marketing services including print and digital publishing, video production, online advertising, sponsored content, social media campaigns, digital…
Serves B2B clients including trade federations, Chambers of Commerce, housing organisations, and building and construction businesses targeting trade and business audiences.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 3 filingsPublishes Images Magazine, a trade publication covering garment decoration, screen printing, promotional clothing, and related equipment. Provides industry news, product features, technical articles,…
Serves B2B customers in the music promotion and workwear sectors, including organisations and trade buyers needing branded or decorated garments.
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Computed from 3 filingsPublishes a bilingual Bangla–English online newspaper featuring news and commentary on UK, Bangladesh, and international affairs. Produces articles, reports, opinion pieces, and video content…
Serves Bengali-speaking and Bangladeshi-origin readers in the UK, alongside advertisers and community organisations seeking to reach a bilingual Bangla-English audience.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes news, analysis, and research on the global music industry; provides marketing guides, industry reports, and country profiles; and organises conferences, webinars, and training. Also…
Serves B2B customers in the global music industry, including record labels, music marketers, publishers, artists’ teams, music tech startups, and academics seeking industry news, analysis, training,…
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online bilingual Bangla–English newspaper publishing news and commentary on UK, Bangladesh and international affairs. Provides articles, live reporting, video content, and advertising…
Serves Bengali-speaking readers in the UK interested in UK, Bangladesh and international affairs, and sells advertising to businesses and organisations targeting the British Bangladeshi diaspora.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsPublishes a business magazine and online news platform covering the railway industry, featuring industry news, interviews, white papers and company profiles, and offering advertising, digital issues,…
Serves railway industry professionals, suppliers and organisations across the UK and Europe, including operators, infrastructure bodies, engineering firms, transport policymakers and advertisers…
Financial Health
WeakWeak · -13% CAGR over 2y
Location
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Computed from 2 filingsOrganises B2B conferences, networking events and content programmes for technology, cybersecurity and data sectors, connecting vendors with C‑suite executives. Produces event series, podcasts and…
Serves B2B technology, cybersecurity and data-focused companies seeking access to CIO, CISO, CDO and other senior decision-makers, alongside C-suite technology leaders participating in executive…
Financial Health
StrongStrong · Growing, Hiring · 325% CAGR over 1y
Location
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Computed from 5 filingsPublishes a print and online magazine covering contemporary art and culture, featuring articles, interviews and photography on art, design, architecture, film and music, and operating related…
Sells to consumers interested in contemporary art and culture, including readers, subscribers and shoppers seeking content on art, design, photography, architecture, fashion, film and creative…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates an online membership network for sports industry professionals, providing news, interviews and market insights, hosting invitation-only events and masterclasses, and offering a marketplace…
Serves B2B sports-industry professionals and organisations, including executives, marketers, media leaders, rights holders, clubs, leagues and governing bodies seeking networking, insights, events,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B lead generation and demand generation services for technology vendors. Runs targeted content syndication, account‑based marketing and audience targeting campaigns across a network of…
Serves B2B technology vendors, marketing teams and agencies targeting technology decision-makers across IT, cybersecurity, AI, finance, HR, marketing, sales and electronics.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsOperates an online news and community platform for professional charity fundraisers, publishing daily articles, resources and job listings. Provides digital fundraising consultancy and training to…
Serves professional charity fundraisers, charities and fundraising teams, plus commercial suppliers and advertisers seeking to reach the charity fundraising sector in the UK and internationally.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOrganises B2B conferences, awards and training events for the global sports, entertainment and venue industries. Publishes industry news and newsletters, and provides marketing, market research and…
Serves B2B organisations in the global sports, entertainment, arts and culture sectors, including venue operators, sports teams, event and stadium executives, suppliers, private investors and…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 5 filingsPublishes an online and print magazine focused on luxury and experiential travel. Produces destination features, hotel and cruise reviews, interviews and cultural articles, with content covering…
Targets affluent LGBTQ+ and inclusive-minded consumers interested in luxury, experiential travel, including destinations, hotels, cruises, expeditions and style.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Organises business-to-business exhibitions and events focused on recruitment, franchising and people development sectors. Produces industry publications and operates digital media platforms providing…
Sells to businesses in recruitment, B2B and people development markets, including employers, recruiters, franchise recruitment teams and industry professionals seeking events, publications and…
Financial Health
N/AN/A
Location
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Computed from 3 filingsPublishes free local news publications and magazines featuring community news, events, and editorial content. Sells print advertising space and offers leaflet insert distribution services to…
Sells to Nottingham-area businesses, advertisers, community organisations and event promoters, including those buying leaflet inserts, wanting to reach local readers through independent local news…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a digital children’s radio station broadcasting music and entertainment programmes via DAB, online streaming and mobile apps. Produces podcasts and on‑demand audio shows, along with quizzes,…
Targets a B2C audience of UK children, families and parents, especially kids interested in music, stories, podcasts, books, quizzes and learning activities.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 5 filingsPublishes local community magazines and news publications, including titles such as Grapevine, In Touch News, Spotlight on Felixstowe and Vanilla. Produces editorial content and sells advertising…
Sells to local businesses and organisations advertising in community magazines, and serves readers of local news and magazine titles in its publication areas.
Financial Health
WeakWeak · -21% CAGR over 4y
Location
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Computed from 5 filingsPublishes online news, interviews, country reports and analysis on the global pharmaceutical and biotechnology industry. Covers market trends, regulation, R&D, pricing and market access, targeting…
Serves senior executives, decision makers and professionals in the global pharmaceutical, biotech and healthcare industries, including those focused on strategy, regulation, R&D, market access and…
Financial Health
StableStable
Location
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Computed from 5 filingsPublishes an online bilingual Bangla and English news platform providing articles and reports on UK, international and Bangladeshi news, politics, health, sports and entertainment, and offers…
Serves bilingual Bengali and English-speaking readers in the UK, particularly British Bangladeshi communities, and advertisers seeking to reach that audience.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces online educational content on productivity, studying and online business through YouTube videos, articles, podcasts and newsletters. Sells books and online courses and provides digital…
Serves individual consumers: aspiring YouTubers, students preparing for exams, productivity and self-improvement readers, and people interested in starting online businesses or improving their…
Financial Health
StrongStrong · Hiring · 85% CAGR over 4y
Location
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Computed from 5 filingsProvides content publishing and marketing services producing print and digital magazines, branded editorial content and design for membership organisations, events and businesses. Offers strategy,…
Serves B2B clients including membership organisations, event companies and multinational businesses, with clients in sectors such as sports associations, events, property and industry media.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 3 filingsProvides subscription-based market research and analysis on global television and video industry trends, including industry reports, personalised research, monthly showreels, and commentary on…
Serves B2B customers in the global TV and video industry, including broadcasters, streamers, producers, distributors and content teams seeking market intelligence on formats, trends and programming.
Financial Health
DistressedDistressed · 3% CAGR over 2y
Location
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Computed from 3 filingsActs as a holding company managing and protecting intellectual property rights associated with B2B media brands, digital publishing platforms, conferences, and industry events focused on financial…
Serves B2B marketers, advertisers and event sponsors in financial services, enterprise technology and business sustainability, targeting business professionals in investment, wealth management,…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates a membership network for professionals in the custody, settlement and post‑trade securities industry. Organises conferences and regional meetings, publishes industry news, interviews and…
Serves B2B financial services professionals and organisations in custody, settlement, post-trade, network management and investment management, including relevant industry participants seeking…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates business media brands that organise conferences, networking events and digital platforms for professional communities, providing industry content, meetings and networking opportunities for…
Serves B2B buyers, sellers and professionals across business communities that use events, media content and digital platforms to meet, network, learn and grow their organisations.
Financial Health
StableStable · Hiring · 82% CAGR over 2y
Location
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Computed from 5 filingsOperates an online directory and information platform for social care services, listing care homes, nursing homes, home care and related providers. Publishes care guides and directories, and offers…
Serves people and families in the UK seeking care homes, home care, live-in care and related guidance, and sells advertising/listing services to care providers and sector organisations.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online country music media platform publishing news, interviews, articles, podcasts, radio streams and music videos. Produces and distributes the CountryLine TV show and related digital…
Serves consumers who are country music fans, including listeners and viewers seeking online radio, TV shows, interviews, news, podcasts and live-session content, with emphasis on UK and European tour…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. media companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of media companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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