Media Companies Using MonsterInsights in the UK: 97 Active Firms (2026)
Media publishers using web analytics in the UK produce digital content and measure audience behaviour across public websites.
Marketing, audience development and digital operations teams are the usual buying centres, because the tool sits between editorial publishing, campaign tracking and commercial reporting. For a media publisher, running it signals a direct-channel posture: the website is not just a brochure, but a measured audience asset with recurring optimisation work. Adoption tends to fit organisations with a maintained content management stack, regular publishing cadence and enough marketing capacity to act on traffic and conversion reports. Engagements are usually modest in procurement terms, but operationally visible because tags, consent settings and content-performance dashboards touch editorial, advertising and subscriptions.
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There are 97 actively trading UK media and publishing firms running this analytics plugin. Reported employment across the cohort totals 311 people, which points to a mostly lean operator base rather than large newsroom groups. Within the sector’s analytics-tool ranking, this system sits third at 4.4%; the wider benchmark uses a denominator of 2,208. Adoption is weighted towards London at 33.0%, followed by the South East at 14.4%, the South West at 11.3%, the North West at 10.3% and the East of England at 6.2%.
Cookie consent, audience profiling and advertising attribution are the main compliance pressure points. UK media publishers running analytics plugins need a defensible basis for non-essential tracking, clear consent records and privacy notices that explain how reader behaviour is measured. The ICO and GDPR frame that work, while procurement tends to sit with marketing or digital operations rather than central IT. Vendor risk is still relevant: plug-ins can touch login pages, subscription journeys and newsletter forms, so access controls, update discipline and tag governance matter even where the spend is modest.
Adoption appears likely to remain tied to the shape of publisher operations rather than to a single analytics preference. Smaller editorial teams tend to keep measurement close to the content management workflow, while more mature publishers pull reporting into audience, subscriptions and commercial teams. Consent constraints and browser-side tracking loss have been pushing some firms towards tighter governance and cleaner event design. At the same time, bundled analytics inside wider marketing stacks may limit standalone plugin expansion, particularly where publishers are rebuilding subscription, newsletter or advertising infrastructure.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of MonsterInsights rises with company size across the trading UK media companies in this cohort. 0.1% of the 91,499 companies with under 10 employees run MonsterInsights (69 detected). 1.6% of the 1,410 companies with 10–50 employees run MonsterInsights (22 detected). 4.1% of the 121 companies with over 50 employees run MonsterInsights (5 detected). That is a 4% gap between the over 50 employees and under 10 employees bands.
97
Active firms
2026
4.4%
Of detected Analytics share
UK media
5
Median headcount
Filed accounts
226
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (8 of 97 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Among media and publishing firms with a detectable analytics system, the page technology is third by detected share at 4.4% of 2,208 implementations, behind two higher-share systems at 92.0% and 9.8%.
94.8% of the cohort also runs another analytics system, suggesting dual tagging is common among publishers using this plug-in layer.
All 97 firms also show a publishing content-management layer, while 58.8% show an SEO plug-in and 49.5% show a bot-checking layer.
London accounts for 33.0% (32) of the cohort, followed by the South East at 14.4% (14) and the South West at 11.3% (11).
Sector tags overlap beyond publishing: 21.6% (21) also carry a marketing agency tag, while 9.3% (9) are tagged as not-for-profit or charity organisations.
Analytics market share among UK Media
Share of the 2,208 UK Media with a detectable system. As of June 2026.
What else do MonsterInsights-running Media run?
Share of the 97 MonsterInsights-running UK companies where each technology was also detected. As of June 2026.
Where MonsterInsights Media are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£348.5K
Median UK turnover
8.2%
Above £5M turnover
7
Incorporated since 2022
226 verified decision-maker contacts
across these 170 companies — names, roles and emails, in one CSV + Excel file.
Top UK Media using MonsterInsights
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsPublishes an online news and analysis platform covering the UK IT channel, including vendors, distributors, resellers and MSPs. Provides industry news, interviews, market data reports, rankings such…
Serves B2B audiences in the UK IT channel, including vendors, distributors, resellers, MSPs, channel partner leaders, marketers and investors.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsPublishes an online and print magazine covering contemporary music and culture, featuring news, interviews, reviews, podcasts and video content. Also sells merchandise and event tickets, distributes…
Serves a mixed B2C and B2B market: contemporary music and culture readers, fans and supporters, plus advertisers, brands and event partners seeking access to that audience.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsPublishes industry-focused business-to-business digital magazines covering sectors such as food and drink, marine, mining, oil and gas, sustainability and technology. Also produces editorial, design,…
Serves B2B advertisers and companies in food and drink, marine, mining, oil and gas, sustainability and technology sectors seeking to reach global industry decision makers through trade publications.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes seafood industry news, price assessments and market data through a subscription website. Provides commodity price trackers, market reports, interviews, webinars and data access tools…
Serves businesses and professionals across the global seafood sector, including fishing, aquaculture, processing, trading, retail and foodservice companies, plus investors and advertisers targeting…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 3 filingsOperates an online publishing platform covering manufacturing technology. Produces news articles, newsletters and editorial content on industrial automation, machine building, IIoT, sensors,…
Serves B2B audiences in manufacturing, including factory managers, engineers, automation and digitalisation specialists, machine builders, and suppliers seeking visibility with industrial…
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Computed from 3 filingsPublishes a trade magazine and website covering the gift retail industry, providing news, product features and exhibition coverage for retailers, suppliers, agents and manufacturers, along with…
Serves B2B audiences in the UK gift industry, including gift retailers, buyers, manufacturers, suppliers, sales agents and trade show organisers.
Financial Health
DistressedDistressed · -4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a website that aggregates and publishes retail deals, discount codes and limited‑time offers from online stores. Features product promotions, price reductions and shopping links directing…
Sells to UK consumers looking for discounts and promo codes on everyday purchases and branded products, including electronics, fashion, beauty, travel, home goods and family items.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOrganises the International Live Music Conference for professionals in touring, festivals and live entertainment. Publishes industry news and analysis through IQ Magazine and provides sector…
Serves live music industry professionals worldwide, including businesses and executives in touring, festivals, venues, ticketing, agencies, promoters and live entertainment, plus brands seeking…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsPublishes free regional magazines and online content featuring local events, community news, interviews, lifestyle articles, and listings. Sells advertising space and sponsored features and produces…
Serves consumers and local communities across south east England, with content for residents seeking local events, activities, lifestyle features and competitions. Also sells to local businesses and…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides online news publication covering the residential property industry, including estate agency, housing market trends, regulation and proptech. Publishes articles, commentary and industry…
Serves B2B readers and advertisers in the UK residential property sector, including estate and letting agents, property professionals, proptech suppliers and firms following housing market and agency…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 4 filingsPublishes market information and price indices for the global cotton industry, including the Cotlook A Index. Provides subscription-based news, data series, analysis and reports on cotton prices,…
Serves businesses and professionals in the global cotton industry, especially organisations involved in buying or selling raw cotton, plus advertisers seeking to reach cotton market participants.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProduces B2B trade publications and provides marketing services including print and digital publishing, video production, online advertising, sponsored content, social media campaigns, digital…
Serves B2B clients including trade federations, Chambers of Commerce, housing organisations, and building and construction businesses targeting trade and business audiences.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 3 filingsProvides industry intelligence and information services for currency, secure document, authentication and anti‑counterfeiting sectors through specialist news publications, newsletters, data…
Serves organisations and professionals in currency, secure documents, identity, tax stamp, product authentication and anti-counterfeiting sectors, including central banks, mints, printers, suppliers,…
Financial Health
StableStable · -21% CAGR over 2y
Location
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Computed from 4 filingsOperates a British Asian music and entertainment television channel and digital media platform. Produces and distributes music, entertainment and cultural programming, runs an online radio service,…
Serves British South Asian entertainment audiences, especially Punjabi and Bollywood music fans, plus advertisers seeking this demographic and aspiring media creatives via academy, apprenticeship and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProduces podcasts and audio‑visual content focused on science, engineering and industry topics. Publishes brewing industry magazines and podcasts under The Brewers Journal brand and organises sector…
Serves B2B clients and sponsors in STEM sectors, including engineering, infrastructure, geodata and brewing, especially organisations seeking to reach professional industry audiences.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Operates an online information hub for construction industry sales and marketing. Provides directories, guides, articles and resources on marketing to specifiers, contractors and merchants, plus…
Sells to B2B construction-sector sales and marketing decision-makers, especially building product manufacturers and suppliers targeting architects, merchants, contractors, engineers, housing…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsPublishes The Yorkshire Dalesman, a regional magazine featuring articles on Yorkshire culture, history, countryside walks, food, and local life. Produces print and digital editions, manages…
Serves consumers interested in Yorkshire life, heritage, walks, recipes and regional features, alongside advertisers and sponsors seeking to reach readers of a Yorkshire-focused regional magazine.
Financial Health
StableStable
Location
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Computed from 3 filingsPublishes a community magazine and website featuring news, interviews, cultural articles and lifestyle content focused on Jewish community life. Offers advertising space, sponsored features and…
Serves Jewish community readers in Leeds and Manchester, alongside local businesses and organisations seeking to reach those communities.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsPublishes a fortnightly Marathi women’s magazine featuring articles, interviews, book reviews, fashion content and life stories. Also produces blog content, podcasts and events focused on women’s…
Serves Marathi-speaking women readers, including women interested in lifestyle, culture, beauty, personal stories, books and business growth content.
Financial Health
StableStable · -11% CAGR over 2y
Location
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Computed from 5 filingsPublishes a magazine and online platform for parents and teachers featuring articles on parenting, education, food and family life, alongside listings of children’s events, activities, competitions,…
Serves parents, children and teachers in Northern Ireland with family and education-focused content, events and competitions. Targets household audiences and education-related readers rather than…
Financial Health
DistressedDistressed · -9% CAGR over 5y
Location
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Computed from 5 filingsProduces contract publications, branded magazines and marketing media for organisations, funding production through advertising. Provides editorial, design, publishing and video filming services to…
Serves B2B organisations, publishing partners and advertisers, including clients in business, health, pharmacy, student finance and parenting markets seeking audiences through bespoke media channels.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsOrganises conferences, networking events and membership communities for senior business leaders. Operates professional networks such as d&i Leaders and People Leaders, providing briefings, reports…
Serves senior executives and decision makers globally, especially senior diversity, inclusion, HR and people strategy professionals seeking peer communities, events, networking and workplace insight.
Financial Health
HealthyHealthy · -13% CAGR over 3y
Location
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Computed from 5 filingsPublishes guidebooks and digital apps focused on outdoor recreation and travel, including wild swimming, walking, cycling and paddling. Titles cover UK and international destinations, highlighting…
Sells to consumers interested in outdoor travel and activities, including wild swimmers, walkers, cyclists, paddleboarders, runners and nature-focused travellers exploring the UK, Europe and selected…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 2 filingsEducational charity and think tank that researches public policy and publishes reports, commentary and analysis on areas including economics, crime and justice, education, energy, foreign policy,…
Serves UK policymakers, parliamentarians, civil servants, media commentators and policy professionals interested in areas such as economics, security, health, housing, education and energy.
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
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Computed from 3 filingsOrganises trade shows, professional training and certification programmes for the entertainment technology industry, and publishes industry media. Also operates a membership association providing…
Serves businesses and professionals in the entertainment technology sector, including live events, installations, lighting, audio, AV, staging, rigging and production teams.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOrganises and produces business conferences and executive events, including the MarTech Summit and CXO Innovation Summit. Provides event production, research-led content, marketing and logistics, and…
Serves B2B audiences: senior executives, marketing technology, data and innovation leaders, and corporate sponsors seeking access to closed-door international business summits and bespoke executive…
Financial Health
HealthyHealthy · -12% CAGR over 4y
Location
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Computed from 5 filingsManages and commercialises the archive of a 1960s fashion and portrait photographer, providing image licensing, selling limited‑edition photographic prints, books, posters and merchandise, and…
Serves consumers and B2B clients: photography collectors, David Bowie and 1960s culture fans, galleries and museums, plus publishers, media and brands seeking image licensing or client access to…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsPublishes community magazines and provides commercial publishing services, including editorial content creation, design, image sourcing, printing and Royal Mail distribution. Produces brochures,…
Serves local businesses, charities and community organisations, plus private individuals and aspiring authors seeking self-publishing support; also targets local advertisers through regional magazine…
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsOrganises business-to-business exhibitions and trade shows for sectors including gifts, home, food, drink, hospitality and catering. Manages events such as Giving & Living, The Source trade show and…
Serves B2B exhibitors, sponsors and trade buyers in the South West gift, coast and home, food and drink, catering, hospitality, equipment and services sectors.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a community radio station broadcasting music and local programming on 102.8FM and online. Produces shows for local audiences and offers advertising to businesses, alongside promoting…
Serves local listeners and residents in North East Cheshire, while also selling advertising and sponsorship to local businesses and traders seeking to reach that community.
Financial Health
StableStable · -9% CAGR over 2y
Location
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Computed from 5 filingsRepresents the UK commercial radio industry, providing policy advocacy, research, advertising effectiveness data, and training. Offers services including radio advertising clearance, industry events,…
Serves UK commercial radio broadcasters and stakeholders, alongside brand marketers, media agencies and SMEs seeking guidance, training, research or clearance for radio and audio advertising…
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsPublishes academic books and research resources on Christian mission, theology, and global Christianity, supporting the work of a Christian mission studies research centre. Produces and distributes…
Serves Christian leaders, senior mission practitioners, researchers and students, particularly from the Majority World, seeking mission-focused postgraduate study, research engagement, publications…
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 5 filingsPublishes a free local advertising magazine distributed periodically to households. Provides advertising services including advert design for print, online and video, and printing of marketing…
Serves local SMEs, trades, hospitality venues, health providers, charities and community groups in Hinckley, Nuneaton and surrounding villages seeking visibility with nearby households and consumers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes children’s books and educational reading titles, including picture books, early readers, chapter books, junior fiction and middle grade titles, and develops illustrated publishing products…
Serves UK and international trade and licensing customers, plus parents, schools and educators buying children’s picture books, early readers, junior fiction, middle grade and educational titles…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsDesigns, publishes and distributes illustrated non‑fiction books covering subjects such as history, military, travel, photography, natural history and general reference, including illustrated guides,…
Serves general-interest readers, gift buyers and book collectors seeking illustrated non-fiction, with titles also sold through online marketplaces and major book retailers.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates a professional disc golf tournament circuit, organising competitive events, maintaining season schedules and player standings, selling event tickets, and providing live and recorded coverage…
Serves disc golf fans and spectators attending events or watching online, alongside sponsors, media partners, vendors and professional disc golf stakeholders involved in tour events.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
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Computed from 4 filingsProduces and distributes Catholic educational resources for schools, including subscription programmes for relationships and health education, PSHE, prayer and liturgy, and religious education.…
Serves Catholic primary and secondary schools, especially teachers, headteachers, RE advisers and RSE/PSHE coordinators. Also targets dioceses and school leaders seeking Catholic curriculum, prayer,…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 3y
Location
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133 more companies and every verified email are in the file
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Get the listHow MonsterInsights usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. media companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of media companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
MonsterInsights is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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