WordPress plugins Used by UK Media Companies: Market Share (2026)

Updated June 2026

Detected WordPress plugin usage across 550 UK media companies shows Site Kit ahead with 39.5% market share.

WordPress plugin detection covers 550 of 93,030 trading UK media companies, with 24 systems detected. Site Kit accounts for 39.5% (217) of detected use, followed by Jetpack at 21.5% (118) and Max Mega Menu at 9.8% (54).

The market is weighted towards smaller employers. Under 10 employees accounts for 401 detected companies, where Site Kit leads with 39.9%; the same system also leads the 10–50 employee band at 37.6% and the over 50 employee band at 50.0%.

The long tail remains visible: Smush has 8.5% (47), Essential Addons for Elementor has 6.9% (38), JetEngine has 3.5% (19), Autoptimize has 3.3% (18), and Animate It has 2.7% (15). A further 16 systems cover 63 companies.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

550

media with detected WordPress plugins

Of 93,030 UK media

0.6%

Detection rate

2026

Systems detected

In this category

39.5%

Leader share

Site Kit

UK Media WordPress plugins market share

Essential Addons for Elementor

JetEngine

Autoptimize

Animate It

Other (16 systems)

Share of the 550 UK Media with a detectable system. As of June 2026.

WordPress plugins compared

System	UK Media	Share	Median headcount	London share	Typical profile
Site Kit	217	39.5%	5	37.8%	Small media firms, median 5
Jetpack	118	21.5%	6	32.2%	Small media firms, median 6
Max Mega Menu	54	9.8%	5	33.3%	Small media firms, median 5
Smush	47	8.5%	—	—	Get these companies as a spreadsheet →
Essential Addons for Elementor	38	6.9%	—	—	Get these companies as a spreadsheet →
JetEngine	19	3.5%	—	—	Get these companies as a spreadsheet →
Autoptimize	18	3.3%	—	—	Get these companies as a spreadsheet →
Animate It	15	2.7%	—	—	Get these companies as a spreadsheet →
EWWW Image Optimizer	15	2.7%	—	—	Get these companies as a spreadsheet →
Perfmatters	14	2.5%	—	—	Get these companies as a spreadsheet →
GoDaddy CoBlocks	10	1.8%	—	—	Get these companies as a spreadsheet →
ContentViews	10	1.8%	—	—	Get these companies as a spreadsheet →
Elementor Addon Elements	7	1.3%	—	—	Get these companies as a spreadsheet →
Advanced Custom Fields	7	1.3%	—	—	Get these companies as a spreadsheet →
Breadcrumb NavXT	5	0.9%	—	—	Get these companies as a spreadsheet →
a3 Lazy Load	4	0.7%	—	—	Get these companies as a spreadsheet →
Essential Blocks	4	0.7%	—	—	Get these companies as a spreadsheet →
HT Mega	4	0.7%	—	—	Get these companies as a spreadsheet →
iThemes	4	0.7%	—	—	Get these companies as a spreadsheet →
GenerateBlocks	3	0.5%	—	—	Get these companies as a spreadsheet →
Shortcodes Ultimate	1	0.2%	—	—	Get these companies as a spreadsheet →
Flying Pages	1	0.2%	—	—	Get these companies as a spreadsheet →
WooBeWoo	1	0.2%	—	—	Get these companies as a spreadsheet →
WP Portfolio	1	0.2%	—	—	Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading WordPress plugins system shifts with company size: among UK Media with under 10 employees, Site Kit leads at 39.9% of the 401 with a detectable system; among UK Media with 10–50 employees, Site Kit leads at 37.6% of the 141 with a detectable system; and among UK Media with over 50 employees, Site Kit leads at 50% of the 8 with a detectable system.

Under 10 employees

Site Kit

39.9% of band

Under 10 employees is the largest band, with 401 companies. Site Kit leads with 39.9%, leaving the rest split across other detected WordPress plugins.

10–50 employees

Site Kit

37.6% of band

Media companies with 10–50 employees account for 141 detected companies. Site Kit leads at 37.6%, with remaining use distributed across the wider plugin set.

Over 50 employees

Site Kit

50% of band

Only 8 companies sit in the over 50 employees band. Site Kit leads here too, with 50.0% of detected use.

How WordPress plugins usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Media by WordPress plugins

Media Companies Using Site Kit in the UK Media Companies Using Jetpack in the UK Media Companies Using Max Mega Menu in the UK

Related directories

Most-Used WordPress plugins by UK Companies (2026)WordPress plugins Used by UK B2B Companies: Market Share (2026)WordPress plugins Used by UK B2C Companies: Market Share (2026)WordPress plugins Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Media Companies: Market Share (2026)Media in the UK

Frequently asked questions

What is the most-used WordPress plugins among UK media companies?

Site Kit is the most-detected WordPress plugins among UK media companies, with 39.5% share (217 of 550 companies with a detectable system), ahead of Jetpack (21.5%) and Max Mega Menu (9.8%).

How many UK media companies have a detectable WordPress plugins?

550 of 93,030 actively-trading UK media companies (0.6%) have a WordPress plugins detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a WordPress plugins?

WordPress plugins are add-ons that extend a WordPress site without replacing the underlying publishing system. For UK media companies, they commonly handle tasks such as audience measurement, site performance, navigation, content presentation and editorial site management.

How is WordPress plugins usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK media companies, Site Kit or Jetpack?

Site Kit: 217 detected companies versus 118 for Jetpack, of the 550 UK media companies with a detectable WordPress plugins.

What is the best WordPress plugins for UK media companies?

This page reports observed usage rather than recommendations. Site Kit leads every employee band shown: 39.9% among 401 companies under 10 employees, 37.6% among 141 companies with 10–50 employees, and 50.0% among 8 companies over 50 employees. Across all 550 detected companies, Site Kit has 39.5% (217), ahead of Jetpack at 21.5% (118) and Max Mega Menu at 9.8% (54).

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