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Page builders Used by UK Fashion Retail Companies: Market Share (2026)

Detected page-builder usage across 1,551 UK fashion retail companies, with Elementor the largest system at 47.3% of detected companies.

Among 119,795 trading UK fashion retail companies, 1,551 have a detectable page builder, with 61 systems appearing across the market. Elementor is first by detected use at 47.3% (734), followed by Divi at 12.4% (193), WPBakery at 8.7% (135), GoDaddy Website Builder at 7.5% (116) and Beaver Builder at 3.5% (55).

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The split by headcount is consistent: Elementor sits ahead in Under 10 employees at 46.2% of 1,070 companies, in 10–50 employees at 49.0% of 443 companies, and in Over 50 employees at 60.5% of 38 companies. Median headcount is 7 for Elementor, Divi and WPBakery users, and 6 for GoDaddy Website Builder and Beaver Builder users.

Beyond the first five systems, MyWebsite appears at 2.3% (36), Oxygen at 1.7% (27) and LightTech at 1.5% (24). The remainder is fragmented, with 53 further systems covering 249 companies.

1,551

fashion retail with detected Page builders

Of 119,795 UK fashion retail

1.3%

Detection rate

2026

61

Systems detected

In this category

47.3%

Leader share

Elementor

UK Fashion Retail Page builders market share

Elementor
Divi
WPBakery
GoDaddy Website Builder
Beaver Builder
MyWebsite
Oxygen
LightTech
Other (53 systems)

Share of the 1,551 UK Fashion Retail with a detectable system. As of June 2026.

Page builders compared

SystemUK Fashion RetailShareMedian headcountLondon shareTypical profile
Elementor73447.3%719.3%Median headcount 7, largest share
Divi19312.4%715%Median headcount 7, second-largest share
WPBakery1358.7%717%Median headcount 7, third-largest share
GoDaddy Website Builder1167.5%626.7%Median headcount 6, fourth-largest share
Beaver Builder553.5%621.8%Median headcount 6, fifth-largest share
MyWebsite362.3%——View these companies in Firmbase →
Oxygen271.7%——View these companies in Firmbase →
LightTech241.5%——View these companies in Firmbase →
Shogun231.5%——View these companies in Firmbase →
Auctollo211.4%——View these companies in Firmbase →
Spectra191.2%——View these companies in Firmbase →
SiteOrigin171.1%——View these companies in Firmbase →
Nice Team120.8%——View these companies in Firmbase →
Canva110.7%——View these companies in Firmbase →
Mono Solutions110.7%——View these companies in Firmbase →
Ardalio100.6%——View these companies in Firmbase →
OSAM Websites100.6%——View these companies in Firmbase →
BoomTech100.6%——View these companies in Firmbase →
Bricks90.6%——View these companies in Firmbase →
Otter Blocks90.6%——View these companies in Firmbase →
Themify Builder90.6%——View these companies in Firmbase →
BaseKit90.6%——View these companies in Firmbase →
OneDot9980.5%——View these companies in Firmbase →
Names.co.uk70.5%——View these companies in Firmbase →
UENI70.5%——View these companies in Firmbase →
CarrierZone60.4%——View these companies in Firmbase →
Webador60.4%——View these companies in Firmbase →
Zyro60.4%——View these companies in Firmbase →
JouwWeb60.4%——View these companies in Firmbase →
Mobirise50.3%——View these companies in Firmbase →
Nicepage50.3%——View these companies in Firmbase →
Jamie King50.3%——View these companies in Firmbase →
SITE12350.3%——View these companies in Firmbase →
SquareKicker50.3%——View these companies in Firmbase →
123 Reg40.3%——View these companies in Firmbase →
Adobe Portfolio40.3%——View these companies in Firmbase →
Framer40.3%——View these companies in Firmbase →
Iconnode40.3%——View these companies in Firmbase →
SiteWizard40.3%——View these companies in Firmbase →
Unbounce40.3%——View these companies in Firmbase →
The Camel30.2%——View these companies in Firmbase →
Google Business Profile Websites30.2%——View these companies in Firmbase →
RapidWeaver30.2%——View these companies in Firmbase →
bOnline30.2%——View these companies in Firmbase →
BlockMark Technologies20.1%——View these companies in Firmbase →
MyWebsiteBuilder20.1%——View these companies in Firmbase →
Onyx Sites20.1%——View these companies in Firmbase →
Finsweet20.1%——View these companies in Firmbase →
SeedProd20.1%——View these companies in Firmbase →
PageLayer20.1%——View these companies in Firmbase →
Visual Composer10.1%——View these companies in Firmbase →
Get You Online10.1%——View these companies in Firmbase →
Project Peach10.1%——View these companies in Firmbase →
JP Web Solutions10.1%——View these companies in Firmbase →
Internet Consultancy10.1%——View these companies in Firmbase →
ICAAL10.1%——View these companies in Firmbase →
Bold Page Builder10.1%——View these companies in Firmbase →
Lumifish10.1%——View these companies in Firmbase →
Toolkit Websites10.1%——View these companies in Firmbase →
Colibri WP10.1%——View these companies in Firmbase →
Verto10.1%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK Fashion Retail with under 10 employees, Elementor leads at 46.2% of the 1,070 with a detectable system; among UK Fashion Retail with 10–50 employees, Elementor leads at 49% of the 443 with a detectable system; and among UK Fashion Retail with over 50 employees, Elementor leads at 60.5% of the 38 with a detectable system.

Under 10 employees

Elementor

46.2% of band

This band contains 1,070 fashion retail companies with a detectable page builder, so it accounts for most of the visible market. Elementor is ahead at 46.2%, while Divi, WPBakery and GoDaddy Website Builder are the largest named alternatives in the wider market.

10–50 employees

Elementor

49% of band

443 fashion retail companies with 10–50 employees have a detectable page builder. Elementor leads this band at 49.0%, with Divi, WPBakery, GoDaddy Website Builder and Beaver Builder forming the main named alternatives across the wider market.

Over 50 employees

Elementor

60.5% of band

38 detected fashion retail companies sit above 50 employees, making this the smallest band by count. Elementor has 60.5% here, a higher share than in the two smaller bands, while remaining usage is split among alternatives from the 61-system market.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Fashion Retail by Page builders

Fashion Retail Companies Using Elementor in the UKFashion Retail Companies Using Divi in the UKFashion Retail Companies Using wpBakery in the UKFashion Retail Companies Using GoDaddy Website Builder in the UKFashion Retail Companies Using Beaver Builder in the UK

Related directories

Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B Companies: Market Share (2026)Page builders Used by UK B2C Companies: Market Share (2026)Page builders Used by UK Field Services Companies: Market Share (2026)Page builders Used by UK Construction Companies: Market Share (2026)Fashion Retail in the UK

Frequently asked questions

What is the most-used Page builders among UK fashion retail companies?
Elementor is the most-detected Page builders among UK fashion retail companies, with 47.3% share (734 of 1,551 companies with a detectable system), ahead of Divi (12.4%) and WPBakery (8.7%).
How many UK fashion retail companies have a detectable Page builders?
1,551 of 119,795 actively-trading UK fashion retail companies (1.3%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Page builders?
A page builder is a website editing system used to create and manage pages without building each page directly in code. For UK fashion retail companies, it typically supports product, collection, campaign and store-information pages, with templates and visual editing used to keep site content current.
How is Page builders usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK fashion retail companies, Elementor or Divi?
Elementor: 734 detected companies versus 193 for Divi, of the 1,551 UK fashion retail companies with a detectable Page builders.
What is the best Page builders for UK fashion retail companies?
This page publishes usage counts for page builders rather than recommendations. For UK fashion retail companies with a detectable page builder, Elementor leads every headcount band: 46.2% of 1,070 companies in Under 10 employees, 49.0% of 443 companies in 10–50 employees, and 60.5% of 38 companies in Over 50 employees. Across all 1,551 companies with detectable use, the largest shares are Elementor 47.3% (734), Divi 12.4% (193), WPBakery 8.7% (135), GoDaddy Website Builder 7.5% (116) and Beaver Builder 3.5% (55).

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