firmbase

Page builders Used by UK Fit-Out Companies: Market Share (2026)

Detected page builder use covers 3,344 of 9,830 trading UK fit-out companies, with Elementor ahead on 42.9%.

Among 9,830 trading UK fit-out companies, 3,344 have a detectable Page builders setup across 64 systems. Elementor accounts for 42.9% of detected companies (1,433), ahead of Divi at 17.1% (573), GoDaddy Website Builder at 9.3% (311), and WPBakery at 9.1% (305).

Read more

The same system has the largest detected share in every employee band: 43.0% of 2,567 companies under 10 employees, 42.2% of 742 companies with 10–50 employees, and 45.7% of 35 companies over 50 employees.

The next tier is smaller: Beaver Builder covers 4.1% (138), MyWebsite 3.5% (118), Oxygen 1.8% (59), and SiteOrigin 1.6% (53). The long tail remains broad, with 56 further systems covering 416 companies.

3,344

fit-out with detected Page builders

Of 9,830 UK fit-out

34%

Detection rate

2026

64

Systems detected

In this category

42.9%

Leader share

Elementor

UK Fit-Out Page builders market share

Elementor
Divi
GoDaddy Website Builder
WPBakery
Beaver Builder
MyWebsite
Oxygen
SiteOrigin
Other (56 systems)

Share of the 3,344 UK Fit-Out with a detectable system. As of June 2026.

Page builders compared

SystemUK Fit-OutShareMedian headcountLondon shareTypical profile
Elementor1,43342.9%520.2%5-person firms, 42.9% share
Divi57317.1%511.7%5-person firms, 17.1% share
GoDaddy Website Builder3119.3%519.3%5-person firms, 9.3% share
WPBakery3059.1%518.4%5-person firms, 9.1% share
Beaver Builder1384.1%510.9%5-person firms, 4.1% share
MyWebsite1183.5%412.7%4-person firms, 3.5% share
Oxygen591.8%510.2%5-person firms, 1.8% share
SiteOrigin531.6%613.2%6-person firms, 1.6% share
Auctollo471.4%——View these companies in Firmbase →
LightTech471.4%——View these companies in Firmbase →
OSAM Websites401.2%——View these companies in Firmbase →
Spectra270.8%——View these companies in Firmbase →
Framer270.8%——View these companies in Firmbase →
BaseKit260.8%——View these companies in Firmbase →
Bricks230.7%——View these companies in Firmbase →
Themify Builder230.7%——View these companies in Firmbase →
CarrierZone160.5%——View these companies in Firmbase →
ICAAL150.4%——View these companies in Firmbase →
Zyro140.4%——View these companies in Firmbase →
Canva130.4%——View these companies in Firmbase →
Otter Blocks110.3%——View these companies in Firmbase →
Get You Online100.3%——View these companies in Firmbase →
Phoenix FC100.3%——View these companies in Firmbase →
OneDot9990.3%——View these companies in Firmbase →
Ardalio90.3%——View these companies in Firmbase →
Lumifish80.2%——View these companies in Firmbase →
BlockMark Technologies80.2%——View these companies in Firmbase →
123 Reg80.2%——View these companies in Firmbase →
SiteWizard80.2%——View these companies in Firmbase →
Easy Websites80.2%——View these companies in Firmbase →
Mobirise80.2%——View these companies in Firmbase →
Thrive Architect70.2%——View these companies in Firmbase →
Internet Consultancy70.2%——View these companies in Firmbase →
Jamie King70.2%——View these companies in Firmbase →
JouwWeb70.2%——View these companies in Firmbase →
Names.co.uk70.2%——View these companies in Firmbase →
SeedProd70.2%——View these companies in Firmbase →
Toolkit Websites70.2%——View these companies in Firmbase →
Visual Composer60.2%——View these companies in Firmbase →
Mono Solutions60.2%——View these companies in Firmbase →
JP Web Solutions60.2%——View these companies in Firmbase →
Bold Page Builder60.2%——View these companies in Firmbase →
RapidWeaver50.1%——View these companies in Firmbase →
SITE12350.1%——View these companies in Firmbase →
Finsweet50.1%——View these companies in Firmbase →
Webador50.1%——View these companies in Firmbase →
UENI50.1%——View these companies in Firmbase →
SurgeFactory40.1%——View these companies in Firmbase →
Iconnode40.1%——View these companies in Firmbase →
MyWebsiteBuilder40.1%——View these companies in Firmbase →
Colibri WP30.1%——View these companies in Firmbase →
Nicepage30.1%——View these companies in Firmbase →
The Camel30.1%——View these companies in Firmbase →
SquareKicker20.1%——View these companies in Firmbase →
PageLayer20.1%——View these companies in Firmbase →
Google Business Profile Websites20.1%——View these companies in Firmbase →
Adobe Portfolio20.1%——View these companies in Firmbase →
bOnline10%——View these companies in Firmbase →
Unbounce10%——View these companies in Firmbase →
Verto10%——View these companies in Firmbase →
Onyx Sites10%——View these companies in Firmbase →
BoomTech10%——View these companies in Firmbase →
Shogun10%——View these companies in Firmbase →
AMI Web10%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK Fit-Out with under 10 employees, Elementor leads at 43% of the 2,567 with a detectable system; among UK Fit-Out with 10–50 employees, Elementor leads at 42.2% of the 742 with a detectable system; and among UK Fit-Out with over 50 employees, Elementor leads at 45.7% of the 35 with a detectable system.

Under 10 employees

Elementor

43% of band

Most detected fit-out users sit here: 2,567 companies. Elementor has the largest detected share at 43.0%, while the rest of the band is split across the named systems and the long tail.

10–50 employees

Elementor

42.2% of band

This band covers 742 companies with detected Page builders. Elementor again has the largest share at 42.2%, leaving mid-sized fit-out companies spread across Divi, GoDaddy Website Builder, WPBakery and smaller systems.

Over 50 employees

Elementor

45.7% of band

Only 35 detected companies fall into this band. Elementor’s share is 45.7%, so larger fit-out companies still do not form a separate page-builder market around another named system.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Fit-Out by Page builders

Fit-Out Companies Using Elementor in the UKFit-Out Companies Using Divi in the UKFit-Out Companies Using wpBakery in the UKFit-Out Companies Using GoDaddy Website Builder in the UKFit-Out Companies Using Beaver Builder in the UKFit-Out Companies Using MyWebsite in the UKFit-Out Companies Using Oxygen in the UKFit-Out Companies Using SiteOrigin in the UK

Related directories

Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B Companies: Market Share (2026)Page builders Used by UK B2C Companies: Market Share (2026)Page builders Used by UK Field Services Companies: Market Share (2026)Page builders Used by UK Construction Companies: Market Share (2026)Fit-Out in the UK

Frequently asked questions

What is the most-used Page builders among UK fit-out companies?
Elementor is the most-detected Page builders among UK fit-out companies, with 42.9% share (1,433 of 3,344 companies with a detectable system), ahead of Divi (17.1%) and GoDaddy Website Builder (9.3%).
How many UK fit-out companies have a detectable Page builders?
3,344 of 9,830 actively-trading UK fit-out companies (34%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Page builders?
A Page builders system is the website editing layer used to assemble pages, layouts and content without rebuilding the whole site in code. For UK fit-out companies, it tends to support service pages, project galleries, enquiry forms and campaign landing pages.
How is Page builders usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK fit-out companies, Elementor or Divi?
Elementor: 1,433 detected companies versus 573 for Divi, of the 3,344 UK fit-out companies with a detectable Page builders.
What is the best Page builders for UK fit-out companies?
The page publishes detected usage rather than recommendations, so “best” is not scored here. Elementor has the largest share in each band: 43.0% of 2,567 companies under 10 employees, 42.2% of 742 companies with 10–50 employees, and 45.7% of 35 companies over 50 employees.

Search 3,344 UK companies by the page builders technology they run.

Find the right decision-makers, see verified company data, and export your list in seconds.

Start free trial