firmbase

Page builders Used by UK Marketing Agency Companies: Market Share (2026)

Detected page-builder use appears across 1,712 of 56,295 trading UK marketing agency companies, with Elementor at 45.1% of detected companies.

Among 56,295 trading UK marketing agency companies, 1,712 have a detectable page builder. Elementor accounts for 45.1% of those detections, with 772 companies, ahead of WPBakery at 11.4% (195) and Divi at 10.7% (183).

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The middle of the market is thinner: Canva appears in 6.0% of detected companies, BlockMark Technologies in 4.7%, GoDaddy Website Builder in 4.1%, Framer in 3.6%, and Beaver Builder in 3.3%. The remaining 46 systems cover 279 companies, so the long tail is broad but fragmented.

Elementor leads every employee band, from Under 10 employees to Over 50 employees. The detected base is concentrated in smaller agencies, with 1,202 companies in the Under 10 employees band, compared with 468 in 10–50 employees and 42 in Over 50 employees.

1,712

marketing agency with detected Page builders

Of 56,295 UK marketing agency

3%

Detection rate

2026

54

Systems detected

In this category

45.1%

Leader share

Elementor

UK Marketing Agency Page builders market share

Elementor
WPBakery
Divi
Canva
BlockMark Technologies
GoDaddy Website Builder
Framer
Beaver Builder
Other (46 systems)

Share of the 1,712 UK Marketing Agency with a detectable system. As of June 2026.

Page builders compared

SystemUK Marketing AgencyShareMedian headcountLondon shareTypical profile
Elementor77245.1%626.6%6-person agencies, 45.1% share
WPBakery19511.4%625.1%6-person agencies, 11.4% share
Divi18310.7%625.1%6-person agencies, 10.7% share
Canva1036%728.2%7-person agencies, 6.0% share
BlockMark Technologies804.7%1117.5%11-person agencies, 4.7% share
GoDaddy Website Builder714.1%645.1%6-person agencies, 4.1% share
Framer623.6%538.7%5-person agencies, 3.6% share
Beaver Builder563.3%525%5-person agencies, 3.3% share
bOnline442.6%——View these companies in Firmbase →
Auctollo352%——View these companies in Firmbase →
LightTech261.5%——View these companies in Firmbase →
Unbounce231.3%——View these companies in Firmbase →
Bricks231.3%——View these companies in Firmbase →
Oxygen211.2%——View these companies in Firmbase →
SiteOrigin160.9%——View these companies in Firmbase →
Adobe Portfolio130.8%——View these companies in Firmbase →
Finsweet130.8%——View these companies in Firmbase →
Slater100.6%——View these companies in Firmbase →
Spectra100.6%——View these companies in Firmbase →
123 Reg90.5%——View these companies in Firmbase →
SquareKicker80.5%——View these companies in Firmbase →
Zyro80.5%——View these companies in Firmbase →
MyWebsite70.4%——View these companies in Firmbase →
Themify Builder70.4%——View these companies in Firmbase →
Otter Blocks60.4%——View these companies in Firmbase →
Google Business Profile Websites50.3%——View these companies in Firmbase →
Jamie King50.3%——View these companies in Firmbase →
Thrive Architect40.2%——View these companies in Firmbase →
Onyx Sites40.2%——View these companies in Firmbase →
CarrierZone40.2%——View these companies in Firmbase →
OneDot9940.2%——View these companies in Firmbase →
Iconnode30.2%——View these companies in Firmbase →
Mobirise30.2%——View these companies in Firmbase →
Nicepage30.2%——View these companies in Firmbase →
Colibri WP30.2%——View these companies in Firmbase →
SeedProd30.2%——View these companies in Firmbase →
Shogun30.2%——View these companies in Firmbase →
BoomTech30.2%——View these companies in Firmbase →
Bold Page Builder30.2%——View these companies in Firmbase →
SurgeFactory30.2%——View these companies in Firmbase →
The Camel30.2%——View these companies in Firmbase →
Ardalio20.1%——View these companies in Firmbase →
MyWebsiteBuilder20.1%——View these companies in Firmbase →
Lumifish20.1%——View these companies in Firmbase →
SiteWizard20.1%——View these companies in Firmbase →
Visual Composer20.1%——View these companies in Firmbase →
Blue Sky Interactive20.1%——View these companies in Firmbase →
Names.co.uk10.1%——View these companies in Firmbase →
AMI Web10.1%——View these companies in Firmbase →
Your Firm Online10.1%——View these companies in Firmbase →
Get You Online10.1%——View these companies in Firmbase →
Toolkit Websites10.1%——View these companies in Firmbase →
UENI10.1%——View these companies in Firmbase →
Verto10.1%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK Marketing Agency with under 10 employees, Elementor leads at 46.3% of the 1,202 with a detectable system; among UK Marketing Agency with 10–50 employees, Elementor leads at 42.1% of the 468 with a detectable system; and among UK Marketing Agency with over 50 employees, Elementor leads at 45.2% of the 42 with a detectable system.

Under 10 employees

Elementor

46.3% of band

Under 10 employees is the largest detected band, with 1,202 companies. Elementor leads with 46.3% share, while the rest of usage is spread across WordPress-oriented builders, design-led tools and a long tail of smaller systems.

10–50 employees

Elementor

42.1% of band

10–50 employees includes 468 detected companies and still favours Elementor, which holds 42.1% share. Competition is more distributed across established builders and agency-friendly site creation tools.

Over 50 employees

Elementor

45.2% of band

Over 50 employees is a small detected band, with 42 companies. Elementor remains first at 45.2% share, suggesting larger agencies in this sample do not move to a single alternative system at scale.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Marketing Agency by Page builders

Marketing Agency Companies Using Elementor in the UKMarketing Agency Companies Using wpBakery in the UKMarketing Agency Companies Using Divi in the UKMarketing Agency Companies Using Canva in the UKMarketing Agency Companies Using BlockMark Technologies in the UKMarketing Agency Companies Using GoDaddy Website Builder in the UKMarketing Agency Companies Using Framer in the UKMarketing Agency Companies Using Beaver Builder in the UK

Related directories

Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B Companies: Market Share (2026)Page builders Used by UK B2C Companies: Market Share (2026)Page builders Used by UK Field Services Companies: Market Share (2026)Page builders Used by UK Construction Companies: Market Share (2026)Marketing Agency in the UK

Frequently asked questions

What is the most-used Page builders among UK marketing agency companies?
Elementor is the most-detected Page builders among UK marketing agency companies, with 45.1% share (772 of 1,712 companies with a detectable system), ahead of WPBakery (11.4%) and Divi (10.7%).
How many UK marketing agency companies have a detectable Page builders?
1,712 of 56,295 actively-trading UK marketing agency companies (3%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Page builders?
A page builder is a system for creating and editing website pages through reusable layouts, components and templates, usually without writing every page by hand. For UK marketing agency companies, it typically supports client site production, landing pages, campaign pages and routine content changes.
How is Page builders usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK marketing agency companies, Elementor or WPBakery?
Elementor: 772 detected companies versus 195 for WPBakery, of the 1,712 UK marketing agency companies with a detectable Page builders.
What is the best Page builders for UK marketing agency companies?
This page reports observed usage rather than recommendations, so it does not name a single best page builder. Elementor leads every employee band: Under 10 employees has 1,202 detected companies with 46.3% share, 10–50 employees has 468 with 42.1%, and Over 50 employees has 42 with 45.2%.

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