firmbase

Page builders Used by UK Real Estate Companies: Market Share (2026)

Detected page-builder market share across 3,434 UK real estate companies, led by Elementor at 51.6% (1,773 companies).

Across 354,787 trading UK real estate companies, 3,434 have a detectable Page builders footprint. Elementor accounts for 51.6% of those companies, or 1,773 businesses, while Divi has 10.5% (362) and WPBakery has 9.7% (333).

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Elementor leads each employee band: 51.9% among Under 10 employees (2,823 companies), 50.5% among 10–50 employees (574 companies), and 45.9% among Over 50 employees (37 companies). The pattern is unusually consistent across company size, although the over-50 cohort is small.

Behind the first three, GoDaddy Website Builder covers 8.4% (290), Beaver Builder 3.4% (116), MyWebsite 2.0% (67), Auctollo 1.9% (64), and Oxygen 1.7% (60). Another 56 systems account for 466 companies, so the long tail is broad but fragmented.

3,434

real estate with detected Page builders

Of 354,787 UK real estate

1%

Detection rate

2026

64

Systems detected

In this category

51.6%

Leader share

Elementor

UK Real Estate Page builders market share

Elementor
Divi
WPBakery
GoDaddy Website Builder
Beaver Builder
MyWebsite
Auctollo
Oxygen
Other (56 systems)

Share of the 3,434 UK Real Estate with a detectable system. As of June 2026.

Page builders compared

SystemUK Real EstateShareMedian headcountLondon shareTypical profile
Elementor1,77351.6%323.9%Small property firms, median 3 headcount
Divi36210.5%419.9%Small property firms, median 4 headcount
WPBakery3339.7%329.1%Small London-leaning firms, median 3
GoDaddy Website Builder2908.4%227.6%Micro property firms, median 2
Beaver Builder1163.4%320.7%Small property firms, median 3
MyWebsite672%310.4%Small non-London firms, median 3
Auctollo641.9%535.9%Larger London-leaning firms, median 5
Oxygen601.7%226.7%Micro London-leaning firms, median 2
SiteOrigin551.6%527.3%Larger property teams, median 5
Spectre451.3%——View these companies in Firmbase →
LightTech351%——View these companies in Firmbase →
Canva351%——View these companies in Firmbase →
Bricks341%——View these companies in Firmbase →
Spectra290.8%——View these companies in Firmbase →
Framer260.8%——View these companies in Firmbase →
Themify Builder210.6%——View these companies in Firmbase →
BlockMark Technologies190.6%——View these companies in Firmbase →
Google Business Profile Websites170.5%——View these companies in Firmbase →
CarrierZone170.5%——View these companies in Firmbase →
Otter Blocks160.5%——View these companies in Firmbase →
Zyro130.4%——View these companies in Firmbase →
Thrive Architect120.3%——View these companies in Firmbase →
123 Reg110.3%——View these companies in Firmbase →
BoomTech100.3%——View these companies in Firmbase →
SquareKicker100.3%——View these companies in Firmbase →
BaseKit100.3%——View these companies in Firmbase →
Finsweet90.3%——View these companies in Firmbase →
Mobirise80.2%——View these companies in Firmbase →
JouwWeb70.2%——View these companies in Firmbase →
SeedProd70.2%——View these companies in Firmbase →
Jamie King70.2%——View these companies in Firmbase →
Visual Composer60.2%——View these companies in Firmbase →
Adobe Portfolio60.2%——View these companies in Firmbase →
Names.co.uk60.2%——View these companies in Firmbase →
Onyx Sites60.2%——View these companies in Firmbase →
Iconnode60.2%——View these companies in Firmbase →
Get You Online50.1%——View these companies in Firmbase →
Colibri WP50.1%——View these companies in Firmbase →
PageLayer50.1%——View these companies in Firmbase →
Unbounce50.1%——View these companies in Firmbase →
Webador40.1%——View these companies in Firmbase →
RapidWeaver40.1%——View these companies in Firmbase →
Bold Page Builder40.1%——View these companies in Firmbase →
Mono Solutions40.1%——View these companies in Firmbase →
Ardalio40.1%——View these companies in Firmbase →
UENI40.1%——View these companies in Firmbase →
OSAM Websites40.1%——View these companies in Firmbase →
Toolkit Websites30.1%——View these companies in Firmbase →
SiteWizard20.1%——View these companies in Firmbase →
SurgeFactory20.1%——View these companies in Firmbase →
The Camel20.1%——View these companies in Firmbase →
Lumifish20.1%——View these companies in Firmbase →
SITE12320.1%——View these companies in Firmbase →
MyWebsiteBuilder10%——View these companies in Firmbase →
OneDot9910%——View these companies in Firmbase →
bOnline10%——View these companies in Firmbase →
Slater10%——View these companies in Firmbase →
Nice Team10%——View these companies in Firmbase →
Nicepage10%——View these companies in Firmbase →
AMI Web10%——View these companies in Firmbase →
Verto10%——View these companies in Firmbase →
Easy Websites10%——View these companies in Firmbase →
Internet Consultancy10%——View these companies in Firmbase →
ICAAL10%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK Real Estate with under 10 employees, Elementor leads at 51.9% of the 2,823 with a detectable system; among UK Real Estate with 10–50 employees, Elementor leads at 50.5% of the 574 with a detectable system; and among UK Real Estate with over 50 employees, Elementor leads at 45.9% of the 37 with a detectable system.

Under 10 employees

Elementor

51.9% of band

Under 10 employees contains 2,823 UK real estate companies with a detectable Page builders system. Elementor leads at 51.9%, with Divi, WPBakery and GoDaddy Website Builder forming the next visible layer.

10–50 employees

Elementor

50.5% of band

10–50 employees covers 574 companies, making it a smaller mid-sized cohort rather than a separate market. Elementor still leads at 50.5%, with the same named systems competing behind it.

Over 50 employees

Elementor

45.9% of band

Over 50 employees is a small cohort at 37 companies. Elementor remains first at 45.9%, leaving more room for alternative systems than in the smaller bands.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Real Estate by Page builders

Real Estate Companies Using Elementor in the UKReal Estate Companies Using Divi in the UKReal Estate Companies Using wpBakery in the UKReal Estate Companies Using GoDaddy Website Builder in the UKReal Estate Companies Using Beaver Builder in the UKReal Estate Companies Using MyWebsite in the UKReal Estate Companies Using Auctollo in the UKReal Estate Companies Using Oxygen in the UKReal Estate Companies Using SiteOrigin in the UK

Related directories

Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B Companies: Market Share (2026)Page builders Used by UK B2C Companies: Market Share (2026)Page builders Used by UK Field Services Companies: Market Share (2026)Page builders Used by UK Construction Companies: Market Share (2026)Real Estate in the UK

Frequently asked questions

What is the most-used Page builders among UK real estate companies?
Elementor is the most-detected Page builders among UK real estate companies, with 51.6% share (1,773 of 3,434 companies with a detectable system), ahead of Divi (10.5%) and WPBakery (9.7%).
How many UK real estate companies have a detectable Page builders?
3,434 of 354,787 actively-trading UK real estate companies (1%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Page builders?
Page builder systems are website-editing tools used to assemble pages from templates, content blocks and visual controls. For UK real estate companies, they typically support public-facing websites, landing pages, contact forms and property-related content without requiring every page to be hand-coded.
How is Page builders usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK real estate companies, Elementor or Divi?
Elementor: 1,773 detected companies versus 362 for Divi, of the 3,434 UK real estate companies with a detectable Page builders.
What is the best Page builders for UK real estate companies?
No single Page builders system is treated here as the best; the ranking reports observed usage rather than recommendations. Elementor leads all three employee bands: Under 10 employees at 51.9% of 2,823 companies, 10–50 employees at 50.5% of 574 companies, and Over 50 employees at 45.9% of 37 companies.

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