Property marketing Used by UK Real Estate Companies: Market Share (2026)
This page shows detected property marketing system market share across 453 UK real estate companies, with The Property Jungle at 31.6%.
Among 354,787 trading UK real estate companies, 453 have a detectable Property marketing system, with 5 systems identified. The Property Jungle accounts for 31.6% of detected use (143 companies), followed by EstateWeb at 23.6% (107) and Homeflow at 19.6% (89).
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Smaller employers make up most of the observable market: 315 detected companies sit under 10 employees, and 133 sit in the 10–50 band. The Property Jungle has the largest share in both bands, at 31.4% under 10 employees and 32.3% in the 10–50 band.
Over-50 employee use is limited to 5 detected companies, where Homeflow accounts for 60.0% of the band. Long-tail use is contained within Estate Track at 13.9% (63 companies) and Estate Apps at 11.3% (51), with no other systems detected.
453
real estate with detected Property marketing
Of 354,787 UK real estate
0.1%
Detection rate
2026
5
Systems detected
In this category
31.6%
Leader share
The Property Jungle
UK Real Estate Property marketing market share
Share of the 453 UK Real Estate with a detectable system. As of June 2026.
Property marketing compared
| System | UK Real Estate | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| The Property Jungle | 143 | 31.6% | 7 | 17.5% | Small firms, 17.5% London |
| EstateWeb | 107 | 23.6% | 7 | 24.3% | Small firms, 24.3% London |
| Homeflow | 89 | 19.6% | 7 | 22.5% | Small firms, 22.5% London |
| Estate Track | 63 | 13.9% | 7 | 28.6% | Small firms, 28.6% London |
| Estate Apps | 51 | 11.3% | 8 | 21.6% | Eight-headcount firms, 21.6% London |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Property marketing system shifts with company size: among UK Real Estate with under 10 employees, The Property Jungle leads at 31.4% of the 315 with a detectable system; among UK Real Estate with 10–50 employees, The Property Jungle leads at 32.3% of the 133 with a detectable system; and among UK Real Estate with over 50 employees, Homeflow leads at 60% of the 5 with a detectable system.
Under 10 employees
31.4% of band
With 315 detected companies, this is the largest employee band for Property marketing use among UK real estate companies. The Property Jungle has the largest share at 31.4%, while EstateWeb, Homeflow, Estate Track and Estate Apps account for the remaining detected use.
10–50 employees
32.3% of band
A further 133 detected companies sit in the 10–50 employee band. The Property Jungle also has the largest share here, at 32.3%, so the mid-sized segment looks close to the under-10 band in system mix.
Over 50 employees
60% of band
Only 5 detected companies are over 50 employees, making this a thin slice of the observable market. Homeflow accounts for 60.0% of that band, unlike the two smaller bands where The Property Jungle has the largest share.
How Property marketing usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Real Estate by Property marketing
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Frequently asked questions
What is the most-used Property marketing among UK real estate companies?
How many UK real estate companies have a detectable Property marketing?
What is a Property marketing?
How is Property marketing usage detected?
Which has more UK real estate companies, The Property Jungle or EstateWeb?
What is the best Property marketing for UK real estate companies?
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