Real Estate Companies Using Google Maps in the UK: 2,777 Active Firms (2026)
Real estate businesses using embedded web mapping show offices, developments, listings and local coverage across the UK property market.
For property operators, embedded web mapping usually sits between customer acquisition and local operations. The map is less a technical accessory than a way to expose branch coverage, nearby listings, development locations and service territories from a public website. Adoption tends to signal a direct-channel posture: enough marketing budget to maintain structured location pages, enough operational discipline to keep addresses and area content current, and a sales model where place matters before an enquiry is made. The relevant buyers are usually marketing, branch operations and digital teams inside estate agencies, letting agencies, property managers, land agents and auctioneers, rather than pure software or infrastructure teams.
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Across UK real estate and property, 2,777 actively trading businesses are running this embedded mapping stack. It sits at the head of the sector’s detected web-mapping category with a 93.1% share, so adoption here looks more like a default choice than an experimental tool. Reported employment across the cohort totals 3,255 people. Registered-office distribution is weighted towards London at 25.2%, followed by the South East at 15.3%, the North West at 11.2%, the South West at 10.1% and the East of England at 8.9%, reflecting a fairly broad property-services base rather than a single-city technology cluster.
Estate-agency activity brings a clearer compliance frame than many website-technology choices. Businesses carrying out covered estate agency work must register with HMRC for anti-money-laundering supervision before trading; GOV.UK treats unregistered trading, or trading after HMRC registration has been cancelled, as a criminal offence. The scope reaches residential, commercial and online estate agencies, property or land auctioneers, land agents, relocation and property-finding services, and some letting or property-management agents where estate agency services are offered. Mapping itself is usually a procurement and website-governance matter, but enquiry capture, location search and tracking still need to fit the firm’s privacy, consent and record-keeping processes. Separate FCA oversight may apply where consumer finance is in scope.
Adoption appears to be mature rather than speculative. For agencies with branch networks, development pipelines or area-led content, embedded maps tend to remain part of the expected website layer, even when the visible map is only a small part of the customer journey. The more interesting shift is likely to sit around upkeep: cleaner location content, fewer stale branch pages, better hand-off from map search to enquiry, and more scrutiny of external scripts. Smaller operators may keep simple plug-in deployments, while larger property groups are more likely to centralise mapping, analytics and consent controls within wider digital governance.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Maps rises with company size across the trading UK real estate companies in this cohort. 0.6% of the 351,700 companies with under 10 employees run Google Maps (2,214 detected). 18.7% of the 2,858 companies with 10–50 employees run Google Maps (534 detected). 21% of the 229 companies with over 50 employees run Google Maps (48 detected). That is a 20.4% gap between the over 50 employees and under 10 employees bands.
2,777
Active firms
2026
93.1%
Of detected Maps share
UK real estate
5
Median headcount
Filed accounts
6,175
Verified directors
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (116 of 2,777 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (128 firms), so a sizeable share is in its first few filing cycles.
The page’s mapped system accounts for 93.1% (2,777) of the 2,984 real-estate firms with a detectable mapping system, against 5.4% (162) for the nearest alternative.
London accounts for 25.2% (699) of the mapped real-estate cohort, followed by the South East at 15.3% (426) and the North West at 11.2% (310).
The mapped real-estate cohort skews towards website stacks built on common publishing and measurement tools: 68.3% (1,898) also run a content-management system, while 48.5% (1,347) also run analytics tracking.
Estate agency activity within section 1 of the Estate Agents Act 1979 requires HMRC anti-money-laundering registration before trading, covering residential, commercial and online estate agencies as well as property or land auctioneers.
A 2025 GOV.UK consultation said the UK home buying and selling process takes an average of 120 days to complete after offer acceptance, with around 1 in 3 transactions failing.
Maps market share among UK Real Estate
Share of the 2,984 UK Real Estate with a detectable system. As of June 2026.
What else do Google Maps-running Real Estate run?
Share of the 2,777 Google Maps-running UK companies where each technology was also detected. As of June 2026.
Where Google Maps Real Estate are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£394.9K
Median UK turnover
4.2%
Above £5M turnover
128
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 5,218 companies, alongside financials and websites, in one Excel + CSV file.
Top UK Real Estate using Google Maps
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates an online estate agency platform offering residential property sales and lettings services. Provides house valuations, property listings on major property portals, marketing support, and…
Serves consumers across Great Britain, including homeowners selling properties, buyers searching for homes, landlords letting properties, tenants renting, and home movers seeking valuations or…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProvides residential and commercial property agency services including property sales, lettings and acquisitions. Offers valuations, property management, auctions, mortgage advice, planning and…
Serves home buyers, sellers, landlords and tenants, plus commercial occupiers, developers, landowners, investors, housebuilders and local authorities in the North East.
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides estate agency and property services including residential property sales and lettings, commercial property transactions, land and development consultancy, property valuations and surveying,…
Serves homeowners, buyers, sellers, landlords and tenants, plus property developers, landowners, rural/agricultural clients, commercial property occupiers/investors and block management clients…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform for residential property transactions, enabling users to search for homes for sale or rent and access related services including estate agent listings, mortgage brokerage,…
Serves UK residential property buyers, sellers, renters and homeowners, including people needing mortgages, conveyancing and estate-agent support during a home move.
Financial Health
HealthyHealthy · Hiring · 42% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and property management. Markets homes, arranges valuations and viewings, supports buyers and sellers through…
Serves home buyers, property sellers, renters, student tenants and residential landlords in Cardiff, Penarth, Barry, Caerphilly and Bristol.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
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Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and property management. Markets homes and apartments for buyers, tenants, landlords, and investors, and offers…
Serves residential property buyers, renters, sellers, landlords and investors seeking urban homes and apartments in Manchester, Leeds and Liverpool, including city-centre studios, conversions and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 1y
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Computed from 5 filingsOperates a student lettings and property management service, listing private student accommodation including shared houses and flats, arranging viewings and tenancies, and providing maintenance and…
Serves university students seeking private rented accommodation, including overseas students, and landlords with student properties in UK university cities.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing, and property management. Also offers buy‑to‑let investment support, property…
Serves home buyers, sellers, renters and students, plus landlords, buy-to-let investors, block investors and property developers across Greater Manchester.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 3 filingsOperates a property agency providing residential property and land auctions, property sales, lettings, and management services. Assists buyers, sellers, landlords and tenants, and provides block and…
Serves property buyers, sellers, landlords, tenants, investors and landowners, plus residential blocks and estates needing management, across the UK property market.
Financial Health
StrongStrong · Growing, Hiring · 137% CAGR over 2y
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Computed from 5 filingsProvides residential and commercial estate agency services including property sales, lettings, management and valuations. Markets houses, flats and new-build developments, and offers acquisition…
Serves home buyers, sellers, landlords and tenants, plus commercial property clients, in London areas including Wimbledon, Kensington and Chelsea. Also targets high-net-worth individuals, relocation…
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
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Computed from 3 filingsProvides residential and corporate property letting services, marketing rental properties for landlords and arranging accommodation for tenants and corporate clients. Also offers property sales,…
Serves private renters and homebuyers, residential landlords, property developers and corporate clients needing employee accommodation, with an emphasis on Central London and people relocating to…
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Computed from 5 filingsProvides residential property brokerage and management services including property sales, lettings, investment advisory, and marketing of new‑build developments, listing apartments and homes for…
Serves private property buyers, sellers, landlords, tenants and investors seeking residential apartments, family homes and new developments in London and surrounding areas.
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StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and management. Markets homes for sellers and landlords, lists properties for buyers and tenants, and offers property…
Serves homeowners, property buyers, tenants, landlords and students seeking residential sales and lettings support across Bristol, Somerset and North East Somerset.
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HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and rental management. Supports buyers, sellers, landlords, and tenants with valuations, property marketing, tenant…
Serves a mix of consumers and property businesses, including home buyers, sellers, tenants, landlords, HMO/student-let landlords, property developers and investors in Gloucestershire and…
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StrongStrong · 15% CAGR over 3y
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Computed from 3 filingsProvides estate agency services for residential property, including sales, lettings, and property management. Also advises on property investment, new home developments, and purchases for…
Serves individual property buyers, sellers, tenants and landlords in central London, plus overseas buyers and investors from Hong Kong, Singapore and Kuala Lumpur and residential developers marketing…
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Computed from 5 filingsProvides chartered surveying and property consultancy services including residential and commercial estate agency, property valuation, commercial property management, rural and agricultural…
Serves a mix of consumers, landowners, farmers, rural estates, woodland owners, commercial property investors, landlords, tenants and businesses seeking residential, rural or commercial property…
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Computed from 2 filingsDevelops residential housing projects and builds new-build homes for sale. Markets properties across multiple developments and provides buyer support schemes such as part exchange, assisted move,…
Serves private homebuyers, first-time buyers, movers and buy-to-let investors seeking new-build homes at residential developments across England and Scotland.
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and rentals. Markets homes, lists properties for buyers and tenants, conducts property valuations, and supports…
Serves consumers in the residential property market, including home buyers, sellers, landlords and tenants seeking sales, lettings and rentals in East and Central London, especially Wanstead,…
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HealthyHealthy · Hiring · 8% CAGR over 2y
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Computed from 4 filingsProvides estate agency services for residential property sales and lettings, operates car and commercial vehicle auctions, and offers auctioneering and property consultancy including surveying, land…
Serves a mix of consumers and businesses in Kent and East Sussex, including home buyers, sellers, landlords and tenants, vehicle buyers and sellers, farmers, landowners, estate owners and property…
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Acts for buyers, sellers, landlords, and tenants, and offers property marketing, tenant placement, and…
Sells to homebuyers, renters, residential property sellers and landlords, particularly local families and people relocating to Winchester and Hampshire. Serves both owner-occupiers and private rental…
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Computed from 5 filingsProvides residential and commercial estate agency services, including property sales, lettings, and property management. Markets homes and investment properties, conducts property valuations, and…
Serves homeowners, landlords, property buyers, private and corporate tenants, and commercial property clients in Wimbledon, Coombe and surrounding South West London areas.
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Computed from 3 filingsProvides residential and commercial estate agency services, including property sales, lettings, valuations and marketing. Assists buyers, sellers, landlords and tenants, and offers mortgage advice,…
Serves a mix of consumers and businesses, including home buyers, sellers, renters, private landlords, new-home developers and commercial property landlords in Lincoln, Market Rasen and surrounding…
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rentals, valuations and marketing. Supports buyers, sellers, landlords and tenants with tenant vetting, property…
Serves homeowners, buyers, tenants, private landlords, residential property investors and new-home developers across Berkshire, Surrey and Hampshire.
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Computed from 2 filingsProvides residential property estate agency services including property sales, lettings and rentals. Offers property management, valuations, new homes and land sales, and related services such as…
Serves residential property sellers, buyers, landlords and tenants in South East London, including local homeowners, renters and investors across areas such as Dulwich, Peckham, Forest Hill and…
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Computed from 5 filingsProvides estate agency and property services including sales and lettings of residential, country houses, farms and land. Offers property auctions, planning and development advice, and chartered…
Serves private homeowners, country-house buyers and sellers, landowners, farmers, developers, landlords and commercial property clients in residential, rural, agricultural and commercial property…
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Computed from 3 filingsProvides estate agency and property services including residential and agricultural sales and lettings, property valuations, land agency, and development consultancy. Acts for landowners and buyers…
Serves homeowners, property buyers, landlords, tenants, landowners and developers involved in residential, agricultural and development property across Lancashire, Cumbria and the Ribble Valley.
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and property management. Markets homes for sale and rent, conducts property valuations, and supports landlords and…
Serves London property owners, landlords and investors seeking sales, lettings and property management, alongside homebuyers and tenants looking for properties to buy or rent in areas such as…
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StrongStrong · Profitable · -7% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and short‑term rentals. Markets homes, arranges tenancies, offers property valuations, and delivers property management…
Serves homeowners, landlords, property buyers and tenants looking to sell, let, buy or rent homes in Kensington, Notting Hill and North Kensington.
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Computed from 4 filingsProvides commercial property brokerage and advisory services, including listings for traditional and serviced spaces to rent or buy, property investment opportunities, occupier representation,…
Serves B2B commercial property tenants, office occupiers, landlords, buyers and investors, including organisations looking to rent traditional or serviced space and clients seeking occupier,…
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Computed from 5 filingsOperates estate and letting agency services, marketing residential properties for sale and rent, arranging property viewings and valuations, supporting landlords and tenants, and providing property…
Serves UK residential property owners, landlords and investors, plus home buyers, renters, students and corporate relocation tenants looking to sell, let, buy or rent property.
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Computed from 5 filingsProvides real estate advisory and management services, including asset and transaction advisory, development consultancy, occupier representation, planning advice, lease and investment advisory,…
Serves B2B and public-sector real estate clients, including developers, investors, occupiers, retailers, healthcare, leisure and charity organisations, education providers, affordable housing bodies…
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Computed from 5 filingsProvides residential property letting and management services for landlords and tenants, including marketing rental homes, tenant sourcing and referencing, rent collection and full property…
Serves residential landlords with single properties or larger rental portfolios, plus tenants seeking houses and flats across Sussex, Surrey and Hampshire.
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Computed from 5 filingsProvides residential lettings and property management services for landlords, including guaranteed rent schemes. Handles tenant sourcing, rent collection, maintenance coordination, portfolio…
Targets private landlords and property investors in South East London, from single-property owners to portfolio landlords, plus renters looking for local available homes.
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StableStable · -65% CAGR over 5y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, tenant finding and property management. Offers property valuations, marketing of homes, and support for buyers,…
Sells to homeowners, property sellers, landlords, tenants, buyers and renters in East London, particularly around Walthamstow, Leytonstone, Leyton, Highams Park and Chingford.
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Computed from 3 filingsOwns, develops and manages a portfolio of industrial and commercial property. Lets warehouses, factories, workshops, offices, retail units and leisure premises, offering business space on lease…
Serves B2B tenants needing industrial, commercial, retail, office or leisure premises, including warehousing, manufacturing, trade counter, restaurant, café, gym and retail operators, mainly across…
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Computed from 5 filingsProvides residential property estate agency services, including sales and lettings of houses and apartments. Offers property valuations, marketing of properties, tenant and buyer matching, and block…
Serves homeowners, property buyers, tenants, landlords and block management clients in Barnet and North London, covering residential sales, lettings and some commercial property needs.
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Computed from 3 filingsProvides residential property estate agency services including property sales, lettings and management. Offers property valuations, marketing of homes, support for buyers and tenants, mortgage and…
Serves homeowners, landlords, property buyers and tenants in Staines-upon-Thames, Ashford, Surrey and Middlesex, with additional services for residential property investors and new homes developers.
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Computed from 5 filingsProvides commercial real estate advisory and brokerage services, including property sales and lettings, acquisitions and disposals, lease advisory, rent reviews, and development consultancy. Also…
Serves businesses and investors in commercial real estate, including landlords, occupiers seeking relocation or expansion, property developers, landowners and corporate clients involved in…
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and rental listings. Markets homes and rooms for rent, assists landlords in letting properties, and supports buyers,…
Serves residential tenants, homebuyers, property sellers and private landlords looking to rent, buy, sell or let properties in the Coventry area.
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Computed from 5 filingsProvides residential estate agency services including marketing and sale of homes, residential lettings, property listings and search, and market appraisal services for homeowners, buyers, tenants…
Sells to consumers buying, selling and renting homes, and to residential landlords seeking lettings support, primarily in Richmond, St Margarets, East Sheen, Kew and surrounding areas.
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Computed from 4 filingsDevelops and builds residential housing developments, constructing and selling new-build homes. Manages land acquisition, design, and construction of housing estates and offers properties for sale to…
Targets the B2C housing market, selling to private homebuyers, including individuals, couples and families, seeking new-build residential properties across London and the South East of England.
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Computed from 4 filingsMarkets and sells new‑build residential properties and provides lettings and property consultancy services. Works with property developers to promote developments, manage sales of new homes, and…
Serves a mixed B2C and B2B property market: prospective homebuyers and renters seeking new-build homes, plus property developers, landlords and investors needing lettings consultancy.
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Computed from 2 filingsManages and leases commercial property including industrial units, offices, retail premises, storage yards and self‑storage. Operates and develops a portfolio of business parks and commercial spaces,…
Serves UK businesses seeking commercial premises, from start-ups to established growing companies, including industrial, warehousing, office, retail and leisure occupiers needing leased space, yards,…
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Computed from 4 filingsProvides residential letting agency and property management services. Markets rental properties, conducts valuations, sources and references tenants, manages tenancy agreements, collects rent, and…
Serves residential landlords with rental properties and tenants searching for homes in Chelmsford and surrounding Essex areas, including individual buy-to-let owners and local renters.
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Computed from 5 filingsProvides property management and consultancy services for build-to-rent and residential leasehold developments. Manages rental properties and residential communities, offers lettings services, and…
Sells primarily to B2B property owners, investors and developers in the UK build-to-rent, private rented sector and residential leasehold market, while also serving residents and leaseholders in…
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Computed from 5 filingsProvides sales and marketing services for shared ownership residential properties. Supports shared owners selling their homes and housing providers managing resales, offering property listings,…
Serves existing Shared Ownership homeowners looking to sell, prospective buyers of shared-ownership homes, and B2B housing providers, housing associations and registered providers needing resale…
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Computed from 5 filingsProvides estate agency and legal services including residential property sales and purchases, conveyancing, property valuations, wills and executry services, family law advice, and legal support for…
Serves private individuals buying or selling homes and seeking personal legal support, plus businesses, commercial property owners, landlords and tenants needing legal advice across Scotland.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal and property services including residential property sales and purchases, estate agency marketing, conveyancing, wills, executries, and powers of attorney, and related private client…
Serves consumers, especially homeowners, property sellers and buyers across Edinburgh, the Lothians and nearby Scottish areas, plus individuals needing wills, executry and power of attorney services.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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How Google Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. real estate companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of real estate companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Maps is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK real estate companies use Google Maps?
What share of UK real estate companies run Google Maps?
How is Google Maps usage detected?
What size real estate companies use Google Maps in the UK?
What do Google Maps-running real estate companies also run?
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