Maps Used by UK Real Estate Companies: Market Share (2026)
Maps are detectable at 3,051 UK real estate companies, with Google Maps accounting for 91.6% of detected usage across 11 systems.
Among 354,787 trading UK real estate companies, 3,051 have a detectable Maps system, with 11 systems detected. Google Maps appears in 91.6% (2,796) of detected companies, so this is a market shaped mainly by one default mapping layer.
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Detected usage is concentrated in smaller employers: 2,430 companies sit in the under 10 employees band, compared with 569 in 10–50 employees and 52 over 50 employees. Google Maps remains first across all three bands, with 91.1%, 93.8% and 92.3% respectively.
Mapbox is the nearest alternative at 5.3% (162), followed by WP Go Maps at 2.5% (75), Snazzy Maps at 2.1% (63), ArcGIS at 1.0% (29), WP Google Map Plugin at 0.5% (16), CARTO at 0.5% (15), and Located at 0.4% (11). A further 3 systems cover 15 companies, leaving a long tail with limited share outside the first system.
3,051
real estate with detected Maps
Of 354,787 UK real estate
0.9%
Detection rate
2026
11
Systems detected
In this category
91.6%
Leader share
Google Maps
UK Real Estate Maps market share
Share of the 3,051 UK Real Estate with a detectable system. As of June 2026.
Maps compared
| System | UK Real Estate | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Maps | 2,796 | 91.6% | 4 | 25% | Small firms, default map layer |
| Mapbox | 162 | 5.3% | 4 | 38.9% | Small firms, London-skewed alternative |
| WP Go Maps | 75 | 2.5% | 5 | 32% | Small firms, smaller-share alternative |
| Snazzy Maps | 63 | 2.1% | 3 | 36.5% | Micro firms, London-skewed alternative |
| ArcGIS | 29 | 1% | — | — | Buy these companies as a spreadsheet → |
| WP Google Map Plugin | 16 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| CARTO | 15 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| Located | 11 | 0.4% | — | — | Buy these companies as a spreadsheet → |
| MapTiler | 10 | 0.3% | — | — | Buy these companies as a spreadsheet → |
| EmbedGoogleMap | 8 | 0.3% | — | — | Buy these companies as a spreadsheet → |
| OpenFreeMap | 6 | 0.2% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Maps system shifts with company size: among UK Real Estate with under 10 employees, Google Maps leads at 91.1% of the 2,430 with a detectable system; among UK Real Estate with 10–50 employees, Google Maps leads at 93.8% of the 569 with a detectable system; and among UK Real Estate with over 50 employees, Google Maps leads at 92.3% of the 52 with a detectable system.
Under 10 employees
91.1% of band
Small UK real estate companies make up the largest detected band, with 2,430 companies. Google Maps leads with 91.1%, while alternatives remain fragmented across the rest of the market.
10–50 employees
93.8% of band
Mid-sized UK real estate companies account for 569 detected companies. Google Maps leads this band with 93.8%, leaving little room for a close second system.
Over 50 employees
92.3% of band
Larger UK real estate companies are a much smaller detected group, with 52 companies. Google Maps still leads with 92.3%, so scale does not appear to change the category pattern.
How Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Real Estate by Maps
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Frequently asked questions
What is the most-used Maps among UK real estate companies?
How many UK real estate companies have a detectable Maps?
What is a Maps?
How is Maps usage detected?
Which has more UK real estate companies, Google Maps or Mapbox?
What is the best Maps for UK real estate companies?
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