Most-Used Maps by UK Companies (2026)
Detected Maps usage across 21,945 trading UK companies, with Google Maps ahead at 88.8% of detected companies.
Among 2,066,481 trading UK companies, 21,945 have a detectable Maps system, with 11 systems identified. Google Maps is the default in that group: 88.8% (19,491), ahead of Mapbox at 4.9% (1,071), WP Go Maps at 4.0% (874) and Snazzy Maps at 2.7% (586).
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The employee bands do not change the answer much. Google Maps leads Under 10 employees at 88.8% of 14,055 companies, 10–50 employees at 88.8% of 6,821 companies and Over 50 employees at 89.1% of 1,069 companies.
The remainder is a long tail rather than a second pole. WP Google Map Plugin stands at 1.2% (253), MapTiler at 1.1% (233), ArcGIS at 1.0% (221) and Located at 0.7% (161), while 3 further systems cover 190 companies.
21,945
Companies with detected Maps
Of 2,066,481 UK companies
1.1%
Detection rate
2026
11
Systems detected
In this category
88.8%
Leader share
Google Maps
UK companies Maps market share
Share of the 21,945 UK companies with a detectable system. As of June 2026.
Maps compared
| System | UK companies | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Maps | 19,446 | 88.6% | 6 | 18.4% | 6-employee median, 88.8% share |
| Mapbox | 1,071 | 4.9% | 6 | 23.6% | 6-employee median, 4.9% share |
| WP Go Maps | 887 | 4% | 8 | 15.9% | 8-employee median, 4.0% share |
| Snazzy Maps | 586 | 2.7% | 7 | 23.9% | 7-employee median, 2.7% share |
| WP Google Map Plugin | 255 | 1.2% | 5 | 16.2% | 5-employee median, 1.2% share |
| MapTiler | 233 | 1.1% | — | — | Buy these companies as a spreadsheet → |
| ArcGIS | 221 | 1% | — | — | Buy these companies as a spreadsheet → |
| Located | 161 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| EmbedGoogleMap | 124 | 0.6% | — | — | Buy these companies as a spreadsheet → |
| CARTO | 110 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| OpenFreeMap | 96 | 0.4% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Maps system shifts with company size: among UK companies with under 10 employees, Google Maps leads at 88.8% of the 14,055 with a detectable system; among UK companies with 10–50 employees, Google Maps leads at 88.8% of the 6,821 with a detectable system; and among UK companies with over 50 employees, Google Maps leads at 89.1% of the 1,069 with a detectable system.
Under 10 employees
88.8% of band
This is the largest employee band, with 14,055 companies. Google Maps leads with 88.8%, while the nearest alternatives across the wider market are Mapbox at 4.9%, WP Go Maps at 4.0% and Snazzy Maps at 2.7%.
10–50 employees
88.8% of band
This band contains 6,821 companies and follows the same pattern as the smallest employers. Google Maps leads with 88.8%, with Mapbox, WP Go Maps and Snazzy Maps forming the next tier across the wider market.
Over 50 employees
89.1% of band
The over-50 band is smaller, at 1,069 companies. Google Maps leads with 89.1%, slightly above its 88.8% overall share; Mapbox, WP Go Maps and Snazzy Maps remain the nearest alternatives by overall share.
How Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK companies by Maps
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Frequently asked questions
What is the most-used Maps among UK companies?
How many UK companies have a detectable Maps?
What is a Maps?
How is Maps usage detected?
Which has more UK companies, Google Maps or Mapbox?
What is the best Maps for UK companies?
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