Maps Used by UK B2C Companies: Market Share (2026)
Detected maps usage across 9,656 of 84,728 trading UK B2C companies, with Google Maps accounting for 90.0% of identified companies.
Around 84,728 trading UK B2C companies sit in scope, and 9,656 have a detectable Maps system. Google Maps is the default visible choice, covering 90.0% of detected companies, or 8,692 deployments.
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The next tier is much smaller: Mapbox is detected at 416 companies (4.3%), WP Go Maps at 334 (3.5%) and Snazzy Maps at 224 (2.3%). MapTiler, WP Google Map Plugin, ArcGIS and Located have shares of 1.5%, 0.8%, 0.7% and 0.6%, at 141, 82, 67 and 58 companies respectively.
The pattern is consistent by headcount. Google Maps leads under 10 employees at 89.6% of 6,019 companies, 10–50 employees at 90.4% of 3,162 companies, and over 50 employees at 92.2% of 475 companies. Across 11 detected systems, 3 further systems cover 73 companies, so the long tail is present but thin.
9,656
B2C with detected Maps
Of 84,728 UK B2C
11.4%
Detection rate
2026
11
Systems detected
In this category
90%
Leader share
Google Maps
UK B2C Maps market share
Share of the 9,656 UK B2C with a detectable system. As of June 2026.
Maps compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Maps | 8,692 | 90% | 7 | 18.1% | 90.0%-share, 7-headcount B2C companies |
| Mapbox | 416 | 4.3% | 6 | 18.5% | 4.3%-share, 6-headcount B2C companies |
| WP Go Maps | 334 | 3.5% | 8 | 16.2% | 3.5%-share, 8-headcount B2C companies |
| Snazzy Maps | 224 | 2.3% | 8 | 23.7% | 2.3%-share, 8-headcount B2C companies |
| MapTiler | 141 | 1.5% | 6 | 18.4% | 1.5%-share, 6-headcount B2C companies |
| WP Google Map Plugin | 82 | 0.8% | 7 | 14.6% | 0.8%-share, 7-headcount B2C companies |
| ArcGIS | 67 | 0.7% | 7 | 16.4% | 0.7%-share, 7-headcount B2C companies |
| Located | 58 | 0.6% | 7 | 19% | 0.6%-share, 7-headcount B2C companies |
| EmbedGoogleMap | 54 | 0.6% | 8 | 16.7% | 0.6%-share, 8-headcount B2C companies |
| OpenFreeMap | 46 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| CARTO | 38 | 0.4% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Maps system shifts with company size: among UK B2C with under 10 employees, Google Maps leads at 89.6% of the 6,019 with a detectable system; among UK B2C with 10–50 employees, Google Maps leads at 90.4% of the 3,162 with a detectable system; and among UK B2C with over 50 employees, Google Maps leads at 92.2% of the 475 with a detectable system.
Under 10 employees
89.6% of band
Small B2C operators account for 6,019 detected Maps deployments. Google Maps leads this band at 89.6%, leaving Mapbox, WP Go Maps and other systems to divide a narrow remainder.
10–50 employees
90.4% of band
Mid-sized consumer businesses account for 3,162 detected Maps deployments. Google Maps leads at 90.4%, with the remaining share split across Mapbox, WP Go Maps, Snazzy Maps and smaller tools.
Over 50 employees
92.2% of band
Larger B2C companies account for 475 detected Maps deployments. Google Maps’ share rises to 92.2% in this band, so specialist and plug-in systems appear more often as minority choices.
How Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Maps
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Frequently asked questions
What is the most-used Maps among UK B2C companies?
How many UK B2C companies have a detectable Maps?
What is a Maps?
How is Maps usage detected?
Which has more UK B2C companies, Google Maps or Mapbox?
What is the best Maps for UK B2C companies?
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