B2C Companies Using Located in the UK: 61 Active Firms (2026)
B2C technology adopters sell goods or services directly to consumers while running location-aware website tooling in the UK.
For consumer-facing operators, this stack tends to sit between ecommerce, marketing and operations. Store-locator pages, postcode capture, service-area routing and local stock or appointment messages all depend on location logic that can be changed without a full site rebuild. Companies running it usually have a direct-channel posture and some operational variation by geography, rather than a purely national checkout flow. Engagements are rarely pure geospatial projects; they are website, conversion-rate and fulfilment projects in which mapping is a visible component.
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Among UK direct-to-consumer operators, 61 actively trading firms run this location-aware stack. All 34 firms with employment disclosure report headcount, covering 2,035 staff between them. Within the wider map-tool category, the system sits seventh, at 0.6% of 9,389 detections, so adoption is narrow compared with more common alternatives. Registered offices skew towards London (18.0%), with the South East and North West each at 16.4%, followed by the East of England (13.1%) and Yorkshire and The Humber (11.5%).
Location-aware consumer journeys sit close to privacy, consent and consumer-protection workflows when they use postcodes, device location, delivery radius or appointment routing. Procurement tends to involve marketing, ecommerce and operations teams, because the same widget can affect search visibility, store-footfall attribution, stock messaging and service-territory promises. The vendor ecosystem also appears agency-mediated: many adopters run hosted website builders and plug-in extensions, which makes contractual clarity on subprocessors, analytics tags and map-tile usage more important than bespoke geospatial governance for most firms.
Adoption appears tied to the maturity of local commerce rather than enthusiasm for mapping itself. Consumer operators with store networks, service territories or regional availability tend to retain such tooling where it shortens the route from product interest to nearby fulfilment. The cohort also looks more like smaller commercial websites with add-on stacks than enterprise geospatial teams, so replacement risk sits in bundled site-builder features and lower-cost map widgets. Further uptake is likely to come from operators tightening direct-channel conversion, while churn may follow website rebuilds, agency changes and plug-in supplier consolidation.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Located varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Located (38 detected). 0.1% of the 26,843 companies with 10–50 employees run Located (17 detected). 0.1% of the 3,060 companies with over 50 employees run Located (3 detected).
61
Active firms
2026
0.6%
Of detected Maps share
UK B2C
7
Median headcount
Filed accounts
116
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 61 firms) — the rest sits below that revenue band.
14% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Among 9,389 B2C companies with a detectable maps system, the website location tooling in scope accounts for 0.6% (61), compared with 92.2% (8,652) for the largest detected system.
B2C users of this tooling are spread across London 18.0% (11), the South East 16.4% (10), the North West 16.4% (10), the East of England 13.1% (8), and Yorkshire and The Humber 11.5% (7).
Sector tags overlap, but construction is the largest visible segment at 18.0% (11), followed by healthcare providers and field services and trades, each at 11.5% (7).
Co-occurrence points to a fairly uniform web stack: 100.0% (61) also run the same website-builder layer, and 63.9% (39) also run the same app-extension layer.
Financial condition is mixed, with 32.8% (20) marked stable, 8.2% (5) weak and 14.8% (9) distressed.
Maps market share among UK B2C
Share of the 9,389 UK B2C with a detectable system. As of June 2026.
What else do Located-running B2C run?
Share of the 61 Located-running UK companies where each technology was also detected. As of June 2026.
Where Located B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£464.7K
Median UK turnover
3.3%
Above £5M turnover
9
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 110 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Located
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a chain of discount retail stores selling low‑priced household and everyday products, including homeware, DIY items, baby products, health and beauty goods, food and drink, clothing,…
Targets budget-conscious consumers and households across the UK, including shoppers buying everyday essentials, home, baby, health and beauty, seasonal and pet items from high street discount stores.
Financial Health
StableStable · -62% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a chain of Mexican fast‑casual restaurants serving burritos, tacos and other Mexican dishes. Prepares food using centrally produced ingredients and offers dine‑in, takeaway,…
Serves UK consumers seeking casual Mexican dining, takeaway, click-and-collect, and delivery, including customers at high street, outlet, airport, and food hall locations.
Financial Health
DistressedDistressed · -20% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsOperates quick‑service Mexican food outlets offering burritos, burrito bowls, nachos, quesadillas, churros and sides for eat‑in, takeaway and delivery. Ingredients and components are prepared in a…
Serves UK consumers seeking casual Mexican meals for eat-in, takeaway, click-and-collect and delivery, including motorway service travellers, outlet shoppers and local workers near its restaurant…
Financial Health
DistressedDistressed · -6% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a chain of convenience stores and in-store post offices retailing groceries, fresh produce, bakery items, and everyday household essentials, providing local retail shopping and postal…
Serves consumers and local communities across Scotland, targeting everyday shoppers seeking nearby convenience retail and post office services.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsOperates Starbucks coffee shop franchises under licence. Develops and manages retail sites for new Starbucks stores, runs day‑to‑day café operations, and recruits staff to support the opening and…
Serves B2C consumers visiting licensed Starbucks stores across East London, Essex, Kent, Norfolk, Suffolk, Lincolnshire, Nottinghamshire, Leicestershire, Warwickshire, Northamptonshire and…
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates and manages franchised Costa Coffee retail stores across the UK, selling coffee, hot and cold beverages, and food items. Activities include store operations, staff management, and expansion…
Serves consumers buying Costa Coffee from its franchised stores, with an emphasis on customers in local communities across Kent and elsewhere in the UK.
Financial Health
StableStable · -1% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and builds new-build residential housing developments, including multi-bedroom family homes. Plans, constructs and sells homes within planned developments and provides information and…
Serves private homebuyers and families seeking new-build 2-5 bedroom homes in Milton Keynes, Bedfordshire, Northamptonshire and Buckinghamshire.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised Costa Coffee cafés and drive‑thru outlets selling coffee, tea, and hot and cold food, with dine‑in and takeaway service. Also manages multiple branded retail coffee shop locations.
Sells to consumers in Central and West Scotland seeking takeaway or in-café coffee, tea and food, including people looking for a quick drink on the go and customers meeting friends in a café setting.
Financial Health
StrongStrong · Hiring · 11% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates padel tennis venues and courts, offering online court booking, memberships, coaching lessons and group sessions. Also develops and installs padel courts for sports clubs through funded…
Serves recreational padel players of all levels, including pay-and-play users, members and lesson participants, plus sports clubs or venue operators interested in padel court construction and club…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSupplies and fits tyres for cars, SUVs, vans, trucks and agricultural vehicles. Provides puncture repairs, wheel alignment, batteries, brakes, exhausts and shock absorbers, with mobile tyre fitting…
Serves car, SUV and van owners, plus commercial fleets, truck operators, agricultural businesses and plant vehicle users across Devon, Cornwall and the South West.
Financial Health
HealthyHealthy · Profitable, Growing, Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides domiciliary and live‑in care services for older adults and individuals with health conditions, including personal care, companionship, nursing and complex care, palliative support, and…
Serves older adults, people with complex or specialist care needs, end-of-life patients and their families, alongside healthcare facilities needing temporary nurses and health support workers…
Financial Health
StrongStrong · Hiring · 44% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides ear care services including earwax removal using microsuction, ear health checks, hearing tests, and supply and fitting of digital hearing aids. Operates clinics where audiologists assess…
Serves private individuals across the North West experiencing earwax build-up, blocked ears, hearing loss, tinnitus or other hearing concerns, including people seeking hearing tests or hearing aids.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised Costa Coffee cafés offering coffee, tea and other hot drinks alongside sandwiches, snacks and light meals, providing dine‑in and takeaway café services through multiple branded…
Sells to consumers seeking coffee, tea, food and café visits, including people wanting a quick takeaway drink or a place to relax and meet friends. Serves the general public through Costa franchise…
Financial Health
StableStable · -7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates and manages franchised foodservice and hospitality businesses, including Dunkin’ locations and branded hotels. Provides multi‑unit operations management, staff training, and real estate…
Serves consumers as guests of branded hospitality venues, including Dunkin’, Marriott, Hilton and Baskin-Robbins locations. Also targets job seekers and employees across its multi-unit foodservice…
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsProvides out-of-school childcare programmes including after-school clubs and school holiday camps for children. Organises supervised activities, games and themed sessions, and also hosts children’s…
Serves parents and guardians seeking out-of-school childcare for children, including families using HAF-funded places, across Lichfield, Sutton Coldfield, Stafford, Cannock, Burton and Stone.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies new and part‑worn tyres for cars, 4x4s and vans, offering tyre fitting, repair and replacement services. Provides wheel alignment, wheel balancing and tyre pressure checks, and wholesales…
Serves motorists and vehicle owners with cars, 4x4s and vans through branches across Leicester, plus domestic and international wholesale buyers of new and part-worn tyres.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates hand car wash services and develops eco‑friendly car wash systems. Offers franchise opportunities, site setup and rebranding for car wash operators, including equipment, drainage and steam…
Serves two markets: consumers booking hand car wash services, and prospective franchisees or existing car wash operators seeking to start, rebrand, or upgrade sites across the UK.
Financial Health
WeakWeak · Hiring · 501% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling watches and jewellery, including gold, silver and platinum rings, chains, earrings, bracelets and lab‑grown diamond pieces. Also offers engagement jewellery…
Serves UK consumers shopping online or in store for affordable fine jewellery, watches, lab-grown diamond pieces and engagement rings, with ranges aimed at women and men.
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides in-home care and support services for adults, including personal care, dementia care, live-in care, domestic assistance, companionship, and help with daily tasks such as meal preparation and…
Serves adults needing support at home due to age, disability, dementia or reduced independence, and their families, across Essex, Suffolk, Lincolnshire and Cambridgeshire.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a holiday park offering self‑catering accommodation including one‑bedroom chalets and two‑ to three‑bedroom holiday homes. Provides on‑site leisure facilities such as an indoor swimming…
Serves leisure consumers seeking self-catering coastal holidays in Cornwall, including families, couples, beach visitors, walkers on the South West Coast Path, and guests wanting onsite leisure or…
Financial Health
HealthyHealthy · Hiring · 125% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides optometry services including eye examinations and 24-hour emergency eye care, and operates clinics with optometrists offering diagnosis and treatment of eye conditions and vision problems.
Serves consumers and families seeking optometry and emergency eye care, with partnership options for corporate and community organisations.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates pawnbroking and second-hand retail services, providing loans secured against jewellery, watches, handbags and classic cars. Buys and sells gold, silver, platinum and palladium jewellery and…
Serves consumers seeking secured pawnbroking loans against jewellery or classic cars, sellers of precious metals, watches and handbags, and shoppers looking for second-hand jewellery, watches and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides self‑storage facilities including secure storage units and shipping container storage for domestic and business use. Also rents workshop units and serviced office space, offering short‑ and…
Serves households, small businesses and commercial users in Dorset needing domestic storage, business storage, serviced office space or workshop premises around Dorchester and Weymouth.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsProvides residential care homes offering nursing care and daily living support for elderly residents and individuals with dementia, Alzheimer’s disease, acquired brain injuries, and alcohol‑related…
Serves elderly people and adults with dementia, Alzheimer’s, acquired brain injuries or alcohol-related brain damage, plus their families, referral professionals and local authorities in Leeds,…
Financial Health
WeakWeak · -0% CAGR over 2y
Location
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Computed from 5 filingsRetailer of beds and sleep products, selling divan beds, mattresses in multiple sizes, headboards, ottoman beds and bedroom package deals through its website and shops, with home delivery and…
Sells to local consumers and households in the Blackpool and Lytham area seeking mattresses, divan beds, ottoman beds, headboards and bedroom package deals for home use.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, supplies and installs bespoke kitchens for residential customers. Provides kitchen planning and design services, project management, and fitting of cabinetry, worktops and appliances through…
Serves homeowners seeking bespoke kitchen design, supply and installation, including customers planning full kitchen projects with fitted cabinetry, worktops, appliances and project-managed home…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 5y
Location
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Computed from 5 filingsOrganises local social running groups for women, coordinating volunteer-led sessions and community events. Provides online registration, training programmes such as Run30, a mobile app, and resources…
Serves women and girls of all ages and abilities, particularly those seeking non-competitive local running groups, alongside organisations interested in partnerships around women’s activity and…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides home care and support services for people with mental health conditions, autism and dementia, including individuals with complex needs. Delivers person-centred support, daily living…
Serves people in Essex with serious mental health needs, autism, dementia, complex risks or substance misuse, alongside secondary school-age young people needing mental health-informed educational…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsProvides drainage services including unblocking drains, cleaning sewers, CCTV pipe inspections, drain repairs and relining, septic tank emptying, and high‑pressure water jetting for residential,…
Serves homeowners, landlords, businesses, construction firms and insurance sector clients in Aberdeen and Aberdeenshire, including customers requiring routine or emergency drainage-related support.
Financial Health
StrongStrong · Hiring · 34% CAGR over 3y
Location
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Computed from 5 filingsBrews craft beers including cask ales and keg beers. Operates taprooms serving its beers, sells products through a shop and stockists, and hosts brewing-related events and home brew classes.
Serves adult consumers in South East London through taprooms, events and online sales, and sells to trade customers such as local pubs, bars, restaurants and retailers seeking brewery stock.
Financial Health
HealthyHealthy · -28% CAGR over 4y
Location
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Computed from 5 filingsProvides coach hire and passenger transport services for private groups, schools, corporate clients and tour operators. Operates coaches for day trips, student transport, coach holidays and organised…
Serves B2B and B2C customers needing coach transport, including schools and colleges, tour and holiday operators, corporate clients, and private groups arranging day trips, tours or holidays in North…
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 3 filingsProvides person-centred supported living and complex care services for adults with disabilities and support needs. Delivers in-home and shared accommodation support for people with learning…
Serves adults across the UK with learning disabilities, autism, mental health support needs, acquired brain or spinal injuries, physical disabilities, complex behaviours, substance misuse or profound…
Financial Health
StableStable · -14% CAGR over 2y
Location
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Computed from 2 filingsDevelops, owns and distributes sexual wellness products, including sex toys and related accessories, through a portfolio of in-house brands. Supplies products via e-commerce platforms and wholesale…
Serves European consumers seeking sexual wellness products, alongside B2B partners, retailers and e-commerce businesses in the sexual wellness market across multiple European countries.
Financial Health
StableStable · -25% CAGR over 1y
Location
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Computed from 3 filingsOperates a residential care home providing accommodation and personal care for up to 68 adult residents. Offers single en-suite rooms and on-site facilities, supporting individuals with daily living…
Sells to adults needing residential care, particularly elderly people, and to their families making care decisions. Serves private individuals seeking long-term accommodation and support in a care…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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How Located usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Located is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Maps
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Frequently asked questions
How many UK B2C companies use Located?
What share of UK B2C companies run Located?
How is Located usage detected?
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What do Located-running B2C companies also run?
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