B2C Companies Using WP Go Maps in the UK: 343 Active Firms (2026)
B2C companies using web maps help consumers find branches, venues or service areas through public websites in the UK.
Local marketing, operations and customer-service teams are the usual buyers here, rather than software engineering departments. For consumer-facing operators, WP Go Maps tends to sit on appointment-led, branch-led or venue-led websites where the map supports acquisition rather than back-office workflow. Adoption usually points to a company with location-specific demand, a managed website stack and enough marketing attention to maintain addresses, service areas or venue pages. The typical user looks small but commercial: median reported headcount is 8, and median turnover is about £601k, so engagements are likely to sit in website-maintenance or local-search budgets rather than enterprise procurement programmes.
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UK adoption is a small slice of the consumer-facing mapping market: 343 active companies run WP Go Maps in this list. Reported employment totals 3,118, so the footprint is spread across many small operating businesses rather than a handful of large employers. Within the detected maps category, the system ranks third at 3.7% of a denominator of 9,388, behind the default map choice and a smaller specialist mapping stack. Registered addresses lean southern: London accounts for 16.3% of the cohort, followed by the South East at 15.5% and the South West at 15.2%, with the North West and East of England each at 9.3%.
Public-facing maps create fewer sector-specific permissions than payments or credit, but they still sit close to consumer tracking and location claims. Companies using them need to keep addresses, service areas and venue information current, because map pages often feed customer travel decisions, appointment intent and delivery expectations. Where forms, analytics tags or anti-spam tools sit alongside the map, GDPR and ICO guidance on cookies, consent and personal data handling become the practical compliance reference points. Procurement tends to be light: decisions usually sit with the website maintainer, marketing owner or outsourced digital agency, with less formal vendor assessment than in regulated back-office systems.
Adoption appears likely to remain tied to smaller consumer operators that want editable location pages without commissioning bespoke mapping work. Pressure is likely to come from the surrounding website stack rather than map rendering itself: cookie controls, analytics governance, mobile page speed and local-search upkeep. As consumer networks add branches or service territories, some will graduate to agency-managed setups or category-specific booking platforms, while others will keep a lightweight plugin because the commercial job is simple. Consolidation therefore tends to sit around web-maintenance suppliers and packaged site builds, not around a sudden shift in map technology preference.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of WP Go Maps rises with company size across the trading UK B2C companies in this cohort. 0.4% of the 54,825 companies with under 10 employees run WP Go Maps (193 detected). 0.5% of the 26,843 companies with 10–50 employees run WP Go Maps (125 detected). 0.5% of the 3,060 companies with over 50 employees run WP Go Maps (16 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
343
Active firms
2026
3.7%
Of detected Maps share
UK B2C
8
Median headcount
Filed accounts
818
Verified directors
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (8 of 343 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (13 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable mapping system, the mapping plugin ranks third by detected share at 3.7% (343), behind two larger systems at 92.1% (8,651) and 4.4% (414).
London accounts for 16.3% (56) of the cohort, followed by South East at 15.5% (53) and South West at 15.2% (52).
The stack skews towards standard consumer-site tooling: 100.0% (343) show the underlying publishing platform, while 70.3% (241) also show another map system.
Field Services & Trades is the largest tagged vertical at 19.5% (67), followed by Travel & Hospitality at 13.7% (47) and Healthcare Provider at 12.5% (43).
Maps market share among UK B2C
Share of the 9,388 UK B2C with a detectable system. As of June 2026.
What else do WP Go Maps-running B2C run?
Share of the 343 WP Go Maps-running UK companies where each technology was also detected. As of June 2026.
Where WP Go Maps B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£601.4K
Median UK turnover
2.3%
Above £5M turnover
13
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 585 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using WP Go Maps
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates petrol filling stations and fuel retail sites, supplying petrol and diesel to motorists. Works with fuel brands and retail partners to run forecourt services and related convenience retail…
Serves motorists and local consumers using petrol retail sites in the North of England, including drivers seeking fuel and forecourt services.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsOperates petrol filling stations with convenience stores selling automotive fuels and retail goods. Provides forecourt services including AdBlue pumps, car valeting and vacuum facilities, and hosts…
Serves motorists, HGV drivers and local convenience shoppers using petrol stations across the North West, including consumers seeking roadside food, parcel, ATM and vehicle wash services.
Financial Health
HealthyHealthy · -89% CAGR over 2y
Location
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Computed from 5 filingsOperates a public aquarium visitor attraction featuring freshwater and marine species exhibits and conservation displays. Sells admission tickets, hosts daily talks and educational group visits, and…
Serves aquarium visitors, including families and tourists, plus schools, education groups, coach/group organisers and private function room hirers.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOperates a farm shop, restaurant, café and deli selling fresh produce, meat from an on-site butchery, groceries, baked goods and specialty foods. Also offers takeaway food, gift items, workshops, and…
Serves consumers: local Somerset residents seeking meals, groceries and gifts, plus travellers on the A303 looking for a journey break, food to go, holiday supplies and EV charging.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsBrews and sells craft beers and operates brewery tap venues with bars and restaurants. Serves food menus, hosts events and live music, and offers restaurant table bookings at its hospitality venues…
Serves consumers in Southampton, including beer drinkers, pub and restaurant diners, Sunday roast customers, live music attendees and people booking private or seasonal events at its venues.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 4 filingsProvides private hire transport services including minicabs, airport transfers, minibuses, coaches, and chauffeur‑driven luxury vehicles such as limousines and executive cars. Offers on‑demand and…
Serves private passengers, groups and corporate account customers in London, including airport travellers, event attendees, wheelchair users and larger parties needing minibuses or coaches.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 3y
Location
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Computed from 5 filingsOperates a curated collection of traditional coaching inns and small independent hotels. Promotes member properties through a shared website featuring accommodation, dining, and local activity…
Serves leisure consumers and gift buyers seeking stays at traditional inns and small independent luxury hotels in countryside and coastal UK locations, including food-led, cycling, fishing and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 2 filingsProduces and sells baked goods and hot takeaway food including rolls, pies, pastries and filled breakfast items through bakery shops, supplying freshly prepared bread, savouries and snacks to retail…
Sells to consumers seeking bakery goods, breakfast items and takeaway food from local high-street bakery shops, serving local communities and everyday walk-in customers.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 1y
Location
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Computed from 3 filingsProvides residential estate and lettings services, including property sales, rentals, and property management. Markets homes for sale and rent, conducts property valuations, supports landlords and…
Serves residential property buyers, tenants, sellers and landlords in Central London, including owners of rented properties and new-home developers.
Financial Health
StrongStrong · 29% CAGR over 1y
Location
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Computed from 5 filingsOperates a holiday park offering pitches for static caravans and holiday accommodation. Sells new and used static caravans and provides on-site park facilities, visitor information, and services for…
Serves consumers, especially families and holidaymakers seeking coastal caravan breaks or holiday-home ownership in Pembrokeshire, including buyers of new and used static caravans.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsOperates a barista coffee business serving coffee and locally sourced food and drinks. Provides café-style menus, takeaway products and gift vouchers, and offers catering services for events through…
Sells to consumers seeking barista coffee and local food, including local residents and visitors across Devon. Targets everyday café customers through multiple sites and gift voucher buyers.
Financial Health
StrongStrong · Hiring · 48% CAGR over 4y
Location
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Computed from 5 filingsOperates an online booking service for UK holiday accommodation, offering short breaks and stays in static caravans, lodges, cottages and apartments at holiday parks, with options for pet‑friendly…
Sells directly to UK leisure travellers, especially families, couples and pet owners seeking affordable self-catering staycations in caravans, lodges, cottages and apartments across holiday parks and…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 2 filingsOperates a Turkish restaurant serving grilled meats, kebabs, meze, salads and desserts. Provides dine-in and takeaway meals based on Turkish and Mediterranean cuisine as part of the Gökyüzü…
Serves individual diners, families and groups looking for Turkish and Mediterranean restaurant meals at its London locations, including Green Lanes, Park Royal, Kentish Town, Walthamstow, Finchley…
Financial Health
StrongStrong · Growing, Hiring · 31% CAGR over 1y
Location
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Computed from 2 filingsOperates school holiday and wraparound childcare clubs for primary‑age children, providing supervised activities including outdoor play, sports, music, drama, arts and crafts, and child‑led games.…
Serves parents and carers in Sussex seeking holiday and wraparound childcare for primary-aged children, including families using childcare vouchers, Tax-Free Childcare, Universal Credit support or…
Financial Health
StrongStrong · Hiring · 442% CAGR over 1y
Location
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Computed from 5 filingsProvides residential estate agency services including marketing and sale of homes, residential lettings, property listings and search, and market appraisal services for homeowners, buyers, tenants…
Sells to consumers buying, selling and renting homes, and to residential landlords seeking lettings support, primarily in Richmond, St Margarets, East Sheen, Kew and surrounding areas.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsOperates a farm visitor attraction offering alpaca walking experiences, animal encounters and seasonal events. Provides horse livery and arena hire, riverside boat moorings, a café serving food and…
Serves local consumers and visitors near Oxford, Reading and Didcot, including families, animal-experience guests, café and music-event attendees, horse owners and boat owners.
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
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Computed from 3 filingsOperates retail betting shops and provides telephone and Telegram betting services. Offers sports wagering, particularly on horse racing, with odds guides, betting concessions, and customer accounts…
Serves adult consumers seeking sports and horse-racing betting, including shop customers in South East England, Jersey and the Isle of Man, plus telephone and Telegram betting users across the…
Financial Health
StableStable · -91% CAGR over 2y
Location
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Computed from 5 filingsProvides veterinary care for pets including consultations, vaccinations, diagnostic testing and imaging, dental treatment, laparoscopic spay surgery, microchipping, behaviour and nutrition advice,…
Sells to pet owners, primarily households with dogs, cats and rabbits, seeking local veterinary care, preventative plans and routine treatments. Serves consumers registering pets and booking…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsSells mobility equipment including mobility scooters, powerchairs, wheelchairs, walking aids, and rise and recline chairs. Offers new and used products, batteries, and related support through retail…
Serves consumers in East Anglia who need mobility support, including older people, disabled customers, carers and Motability scheme users seeking in-store mobility products.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsOperates a restaurant and bar offering farmhouse-style meals made with locally sourced produce, alongside beers, wines, spirits and cocktails. Provides dine‑in service, takeaway food, table…
Serves local residents and visitors, including diners, bar guests and takeaway customers, plus private groups and businesses booking events such as birthdays, meetings and wedding receptions.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsProvides French-style bakery products including breads, croissants, viennoiserie, pâtisserie and savoury items such as quiches, focaccia and sausage rolls, sold through retail bakery shops and…
Serves retail consumers, local residents, students and visitors in Cambridge who buy French bakery and patisserie goods from physical shops.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 4 filingsProvides domiciliary care services including live-in and visiting home care, overnight support, respite and palliative care. Offers personal care, companionship, housekeeping, and condition-led…
Serves private individuals and families seeking care at home, including older adults and people with dementia, Parkinson’s, stroke recovery, cancer, neurological or heart conditions in…
Financial Health
StrongStrong · Hiring · 57% CAGR over 3y
Location
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Computed from 3 filingsOperates a small group of public houses serving home‑cooked meals and bar food alongside a range of alcoholic and soft drinks, including real ales. Manages venues including The Cock Inn, The…
Serves consumers in Sussex, including local pub-goers, diners, families and visitors seeking casual meals and drinks at community pubs.
Financial Health
WeakWeak · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and rentals. Offers property marketing, buyer and tenant search, landlord services, valuations, and property management…
Serves homeowners, property buyers, tenants and private landlords in Watford-area postcodes, including Oxhey and Bushey, for residential sales, lettings and property management.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsProvides children’s sports coaching programmes including football and multi‑sport classes for early years and school‑age participants. Runs holiday camps, school and nursery clubs, and coach‑led…
Serves parents and carers of children aged 18 months to 12+ in Sussex, alongside schools and nurseries seeking children’s sports activities, clubs, camps and party provision.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOperates a family adventure park and farm attraction offering indoor and outdoor play areas, animal encounters, seasonal events and birthday parties. Provides ticketed visitor activities, school and…
Serves families with children, school and group organisers, birthday party bookers, parents seeking day nursery or holiday club places, and corporate clients.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates a country estate event venue hosting weddings, private parties and corporate events. Provides ceremony and reception spaces, bar and dining facilities, and on-site guest accommodation…
Serves couples planning weddings, individuals and families hosting private parties, businesses organising corporate events, and TV/film production teams seeking an exclusive-use estate venue in…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides veterinary care for pets, including consultations, diagnostics and surgical procedures such as laparoscopic spays. Offers preventative health plans, hip health screening, laser therapy,…
Sells to local pet owners in Potton and Bedfordshire, serving consumers seeking veterinary care, preventative health plans, prescriptions, home visits and emergency support for their animals.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 3 filingsOperates themed escape room experiences where groups solve puzzles and challenges within time limits. Offers multiple game scenarios, online booking, gift vouchers, and play‑at‑home escape room games…
Serves consumers and businesses seeking escape room experiences in Bristol, including friends, families, gift voucher buyers and corporate teams planning group activities.
Financial Health
HealthyHealthy · Hiring · 73% CAGR over 2y
Location
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Computed from 5 filingsOperates a holiday accommodation site offering glamping roundhouses (yurt‑style) and self‑catering cottages. Provides short‑stay lodging for couples and families with en‑suite facilities, hot tubs,…
Serves consumers seeking glamping and cottage holidays in Cornwall, including couples, families, group getaways and guests travelling with pets.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides childcare and early years education through nursery and pre-school settings. Offers day care for young children, play-based learning aligned with the Early Years Foundation Stage, outdoor…
Serves parents and families with babies and pre-school children seeking nursery, day care and early years education in Shipley Bridge, Balcombe and Maidenbower.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 4 filingsProvides residential and commercial estate agency services, including property sales, lettings, marketing, and property valuations. Works with developers to market and sell new-build homes and…
Serves home buyers, sellers, renters and landlords in Kent, plus local developers and businesses seeking commercial units or offices to buy or rent.
Financial Health
StrongStrong · Hiring · 59% CAGR over 3y
Location
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Computed from 3 filingsOperates a golf driving range with Toptracer bays offering practice sessions, PGA coaching and junior lessons. Provides golf club fitting, regripping and repairs, equipment hire, and a pro shop…
Serves consumers including golfers of all ages and abilities, juniors needing coaching, people buying golf equipment or fittings, and non-golf visitors such as cyclists, dog walkers and café…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
Location
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Computed from 4 filingsProvides vehicle maintenance and repair services including MOT testing, routine car servicing, tyre supply and fitting, exhaust replacement, and related mechanical work. Also offers tyre pressure…
Serves private motorists and car owners needing MOTs, servicing, tyres, exhausts and general motor repairs, with some online tyre ordering for vehicle owners.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a hotel offering short-stay accommodation with single, double, twin, and family rooms. Provides en-suite facilities, Wi‑Fi, and in-room amenities, with 24-hour reception and online booking…
Serves B2C leisure travellers and tourists visiting London, including solo guests, couples, pairs, small groups and families needing rooms for one to four people near Bayswater, Hyde Park and Notting…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides sale and servicing of mobility and disability aids including mobility scooters, power chairs, wheelchairs, profiling beds, rise-and-recline chairs and stairlifts, with in-store and home…
Sells primarily to consumers with mobility or disability needs, including older adults and home users, plus families buying on their behalf. Serves customers seeking mobility scooters, powerchairs,…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 5y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Lists houses and flats for sale or rent and assists landlords and buyers with marketing properties,…
Serves residential property buyers, tenants, landlords and home sellers in Tottenham and nearby north London postcodes.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides veterinary care for small animals, including consultations, diagnostics, medical treatment, preventive health services and end‑of‑life care. Operates a veterinary clinic offering…
Serves B2C pet owners with small animals in Great Wyrley and nearby Cannock, Cheslyn Hay, Walsall and Brownhills, including dog and cat owners seeking local veterinary care.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 5y
Location
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Computed from 5 filingsOperates public houses offering bar drinks, food service and live entertainment, and runs amusement arcades with gaming machines and leisure attractions for visitors across multiple venues.
Serves consumers and leisure visitors seeking pubs, bars, food, entertainment and amusement arcade venues.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 3 filingsProvides general and cosmetic dental services, including teeth straightening with Invisalign and CFast, dental implants, crowns, bridges, dentures, fillings, root canal treatment, hygiene care, teeth…
Sells to dental patients, primarily consumers seeking general, cosmetic, orthodontic, restorative and implant treatment. Targets new and existing adult patients, including nervous patients and those…
Financial Health
StrongStrong · Growing, Hiring · 231% CAGR over 2y
Location
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Computed from 5 filingsProvides private dental services including check-ups, hygiene treatments, fillings, root canals, crowns, tooth extractions, dentures and bridges. Offers cosmetic dentistry such as veneers, composite…
Serves private dental patients in London, including new, nervous and emergency patients seeking general check-ups, hygiene, orthodontics, cosmetic dentistry, implants and facial aesthetics.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle servicing, mechanical repairs and bodywork through a garage and bodyshop. Offers accident repairs, paintwork, media blasting and vehicle restoration, along with 24-hour breakdown…
Serves private motorists and light commercial vehicle owners in Cromer and across Norfolk, including Aylsham, Holt and North Walsham.
Financial Health
HealthyHealthy
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Computed from 3 filingsProvides optician services including eye examinations, contact lens assessments, and vision testing. Supplies prescription glasses, frames, lenses, and sunglasses, and offers services such as myopia…
Serves individual eyecare patients, including NHS-funded customers, children, students, over-60s, contact lens wearers and consumers buying prescription glasses, frames, lenses and sunglasses.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates a gymnastics club offering classes for children including general, pre-school and SEND gymnastics, tumbling, cheer and dance. Also runs school clubs, holiday camps, gym parties, and…
Serves families with children and young people in and around Bedfordshire, including pre-school, school-age, SEND and competitive gymnasts, as well as schools seeking clubs and parents booking…
Financial Health
StrongStrong · Hiring · 102% CAGR over 2y
Location
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Computed from 3 filingsOperates a children’s nursery and pre-school providing childcare and early years education for children aged 3 months to 5 years, offering play-based learning activities, supervised care, and…
Serves families and parents in East Sussex seeking nursery and pre-school places for children aged 3 months to 5 years in a small independent childcare setting.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
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Computed from 5 filingsOperates a historic pier as a visitor attraction, offering paid access, events, exhibitions and educational activities. Provides venue hire for weddings, photography and filming, runs a gift shop,…
Serves a mix of consumers, community supporters and organisations, including visitors, wedding couples, schools, members, donors, volunteers, event hirers, photographers and filming clients…
Financial Health
StrongStrong · Profitable, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a patisserie and café producing and selling homemade cakes, pastries, and sweet and savoury baked goods. Offers teas and coffee, sit‑in and takeaway service, online ordering, made‑to‑order…
Sells directly to local consumers seeking cakes, pastries, tea and coffee for sit-in, takeaway and online ordering, and serves event catering customers and made-to-order buyers, including seasonal…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and markets a residential property development comprising apartments, duplexes and townhouses for sale. Provides property details, availability listings and enquiry registration for…
Sells to owner-occupiers and property investors seeking new-build apartments, duplexes and townhouses in Manchester, including buyers interested in one- to three-bedroom city homes.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsDevelops and operates a residential park offering fully furnished park homes and luxury lodges for sale, licensed for year‑round use within a gated community. Provides on‑site management and viewing…
Sells to private buyers aged 45+ seeking fully furnished park homes or luxury lodges in a gated Gloucestershire community, including people looking to settle down or use a lodge year-round.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides vehicle servicing, diagnostics and repair services, specialising in Volkswagen, Audi, SEAT and Skoda models. Offers MOT testing, air conditioning servicing, cambelt and clutch replacement,…
Serves private motorists in Tunbridge Wells and Kent, especially owners of Volkswagen, Audi, Seat and Skoda vehicles, plus other local garages needing specialist VW Audi expertise.
Financial Health
StrongStrong · Hiring · 7% CAGR over 2y
Location
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How WP Go Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WP Go Maps is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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What share of UK B2C companies run WP Go Maps?
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What do WP Go Maps-running B2C companies also run?
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