Maps Used by UK Field Services Companies: Market Share (2026)
Among 3,105 UK field services companies with a detectable Maps system, Google Maps accounts for 89.4% of detections, across 2,776 companies.
Across 248,331 trading UK field services companies, 3,105 have a detectable Maps system. Google Maps accounts for 89.4% of those detections, or 2,776 companies, with the next largest shares held by WP Go Maps at 4.6% (143) and Mapbox at 2.8% (87).
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System choice barely changes by headcount band. Google Maps accounts for 89.3% of 2,045 companies under 10 employees, 89.3% of 945 companies in the 10–50 employee band, and 91.3% of 115 companies over 50 employees.
The long tail is shallow: Snazzy Maps covers 2.5% (78), MapTiler 1.8% (57), WP Google Map Plugin 1.6% (51), EmbedGoogleMap 0.7% (23), and Located 0.6% (20). A further 3 systems cover 26 companies between them.
3,105
field services with detected Maps
Of 248,331 UK field services
1.3%
Detection rate
2026
11
Systems detected
In this category
89.4%
Leader share
Google Maps
UK Field Services Maps market share
Share of the 3,105 UK Field Services with a detectable system. As of June 2026.
Maps compared
| System | UK Field Services | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Maps | 2,776 | 89.4% | 7 | 12% | Median headcount 7, 89.4% share |
| WP Go Maps | 143 | 4.6% | 7 | 7.7% | Median headcount 7, 4.6% share |
| Mapbox | 87 | 2.8% | 6 | 14.9% | Median headcount 6, 2.8% share |
| Snazzy Maps | 78 | 2.5% | 8 | 14.1% | Median headcount 8, 2.5% share |
| MapTiler | 57 | 1.8% | 7 | 8.8% | Median headcount 7, 1.8% share |
| WP Google Map Plugin | 51 | 1.6% | 7 | 13.7% | Median headcount 7, 1.6% share |
| EmbedGoogleMap | 23 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| Located | 20 | 0.6% | — | — | Buy these companies as a spreadsheet → |
| OpenFreeMap | 17 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| CARTO | 17 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| ArcGIS | 16 | 0.5% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Maps system shifts with company size: among UK Field Services with under 10 employees, Google Maps leads at 89.3% of the 2,045 with a detectable system; among UK Field Services with 10–50 employees, Google Maps leads at 89.3% of the 945 with a detectable system; and among UK Field Services with over 50 employees, Google Maps leads at 91.3% of the 115 with a detectable system.
Under 10 employees
89.3% of band
2,045 companies sit in this band, and Google Maps accounts for 89.3% of detected usage. Smaller field services firms leave only a narrow opening for WP Go Maps, Mapbox, Snazzy Maps and the other Maps systems combined.
10–50 employees
89.3% of band
945 companies sit in the 10–50 employee band, with Google Maps again accounting for 89.3%. The competitive pattern is close to the smallest band, suggesting limited separation by company size.
Over 50 employees
91.3% of band
115 companies sit above 50 employees, where Google Maps accounts for 91.3%. Larger field services companies are therefore no less concentrated around Google Maps than smaller operators.
How Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Field Services by Maps
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Frequently asked questions
What is the most-used Maps among UK field services companies?
How many UK field services companies have a detectable Maps?
What is a Maps?
How is Maps usage detected?
Which has more UK field services companies, Google Maps or WP Go Maps?
What is the best Maps for UK field services companies?
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