Maps Used by UK B2B Companies: Market Share (2026)
Detected Maps market share across 11,840 UK B2B companies, led by Google Maps at 88.2% (10,448 companies).
Among 112,345 trading UK B2B companies, 11,840 have a detectable Maps system. Google Maps accounts for 88.2% of those detections, or 10,448 companies, with Mapbox at 4.9% (585), WP Go Maps at 4.5% (536) and Snazzy Maps at 3.0% (355).
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Employee-size bands show little variation in the largest detected system. Google Maps has 88.2% among Under 10 employees, 88.4% among 10–50 employees and 87.0% among Over 50 employees.
Smaller systems make up a long tail across the 11 detected systems. WP Google Map Plugin has 1.4% (170), ArcGIS 1.1% (127), MapTiler 0.9% (106) and Located 0.8% (90), with 3 further systems covering 119 companies.
11,840
B2B with detected Maps
Of 112,345 UK B2B
10.5%
Detection rate
2026
11
Systems detected
In this category
88.2%
Leader share
Google Maps
UK B2B Maps market share
Share of the 11,840 UK B2B with a detectable system. As of June 2026.
Maps compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Maps | 10,448 | 88.2% | 6 | 17.6% | 6-employee median, 88.2% share |
| Mapbox | 585 | 4.9% | 6 | 26.8% | 6-employee median, 4.9% share |
| WP Go Maps | 536 | 4.5% | 8 | 16% | 8-employee median, 4.5% share |
| Snazzy Maps | 355 | 3% | 7 | 24.5% | 7-employee median, 3.0% share |
| WP Google Map Plugin | 170 | 1.4% | 5 | 17.6% | 5-employee median, 1.4% share |
| ArcGIS | 127 | 1.1% | 7 | 14.2% | 7-employee median, 1.1% share |
| MapTiler | 106 | 0.9% | 6 | 35.8% | 6-employee median, 0.9% share |
| Located | 90 | 0.8% | 7 | 15.6% | 7-employee median, 0.8% share |
| EmbedGoogleMap | 75 | 0.6% | 8 | 21.3% | 8-employee median, 0.6% share |
| CARTO | 65 | 0.5% | 7 | 20% | 7-employee median, 0.5% share |
| OpenFreeMap | 49 | 0.4% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Maps system shifts with company size: among UK B2B with under 10 employees, Google Maps leads at 88.2% of the 7,499 with a detectable system; among UK B2B with 10–50 employees, Google Maps leads at 88.4% of the 3,764 with a detectable system; and among UK B2B with over 50 employees, Google Maps leads at 87% of the 577 with a detectable system.
Under 10 employees
88.2% of band
Under 10 employees is the largest band, with 7,499 companies detected. Google Maps has the largest share at 88.2%, leaving the rest of the market split across smaller systems.
10–50 employees
88.4% of band
10–50 employees covers 3,764 companies and looks very similar to the smaller-company band. Google Maps has 88.4%, with other systems competing for narrower usage shares.
Over 50 employees
87% of band
Over 50 employees is a smaller detected band, at 577 companies. Google Maps still has the largest share at 87.0%, so larger headcount does not appear to change the basic market split.
How Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2B by Maps
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Frequently asked questions
What is the most-used Maps among UK B2B companies?
How many UK B2B companies have a detectable Maps?
What is a Maps?
How is Maps usage detected?
Which has more UK B2B companies, Google Maps or Mapbox?
What is the best Maps for UK B2B companies?
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