B2B Companies Using WP Go Maps in the UK: 538 Active Firms (2026)
B2B companies running public-site web maps in the UK use embedded location tools to support sales, service coverage and customer visits.
For business-to-business suppliers, an embedded web-map plugin usually sits between marketing, CRM and operations rather than in product engineering. It helps branch-led, dealer-led and field-service businesses turn location pages into sales or service prompts: show coverage, route visitors to nearby outlets, and support account teams handling regional enquiries. Adoption tends to signal a public website run on a familiar content-management stack, a marketing team able to maintain branch or service-area content, and enough distributed operations for location search to matter. The fit is closer to mid-market sales and service organisations than early-stage software firms; procurement is usually a web, marketing or agency decision, not a formal enterprise platform selection.
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Across the UK, 538 business-to-business companies are actively trading with this mapping plugin detected on their public websites. Within the detected maps category for business-to-business sites, the system sits third, with a 4.7% share against a denominator of 11,514; the default embedded-map provider accounts for 90.7%, so adoption appears comparatively niche. Registered office geography is not London-only: London accounts for 16.2% of the cohort, followed by the South East at 14.1%, the East of England at 11.2%, the West Midlands at 10.2% and the North West at 10.0%. The reported employment footprint across the cohort is 4,558 people.
Business-to-business firms running public map and contact flows sit under the rules that apply to their own activity, rather than a common sector licence. The practical compliance points are usually around enquiry capture, analytics tags and outbound follow-up. ICO guidance treats PECR as covering direct marketing by live calls, automated calls, electronic mail and fax. For corporate subscribers, the electronic-mail consent rule does not apply, but the sender must identify itself and provide a valid opt-out route. UK GDPR still applies where business-contact personal data is processed. Live marketing calls need screening against CTPS and TPS, and businesses that have objected should not be called.
Adoption appears tied less to mapping sophistication than to website operating model. Companies already using a content-management site and agency-supported marketing stack can add branch, dealer or service-area maps without a platform rebuild, which keeps the tool visible in mid-market business-to-business sales and service. The limiting factor is maintenance: stale location pages and ungoverned enquiry forms reduce trust, particularly where field teams, distributors and central marketing share ownership. Over time, procurement may drift towards bundled site, analytics and consent tooling, while more complex estates tend to standardise on fewer map components. The cohort therefore looks likely to remain practical and service-led, rather than a separate software-buying category.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of WP Go Maps rises with company size across the trading UK B2B companies in this cohort. 0.4% of the 76,784 companies with under 10 employees run WP Go Maps (305 detected). 0.7% of the 31,788 companies with 10–50 employees run WP Go Maps (209 detected). 0.6% of the 3,773 companies with over 50 employees run WP Go Maps (22 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
538
Active firms
2026
4.7%
Of detected Maps share
UK B2B
8
Median headcount
Filed accounts
1,344
Verified directors
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (63 of 538 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (24 firms), so a sizeable share is in its first few filing cycles.
The page’s mapping plug-in has 4.7% (538) detected maps share among 11,514 B2B companies with a detectable system, behind alternatives at 90.7% (10,439) and 5.1% (584).
The stack is closely tied to a common content-management pattern: 99.4% (535) also run a website publishing system, while 59.5% (320) also run search-optimisation tooling.
Construction and Advanced Manufacturing are the largest overlapping sector tags in this cohort, at 20.3% (109) and 20.1% (108) respectively.
Registered-office concentration is highest in London at 16.2% (87), followed by the South East at 14.1% (76) and the East of England at 11.2% (60).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves, provide a valid opt-out address and still comply with UK GDPR where personal data is processed.
Maps market share among UK B2B
What else do WP Go Maps-running B2B run?
Share of the 538 WP Go Maps-running UK companies where each technology was also detected. As of June 2026.
Where WP Go Maps B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£939.3K
Median UK turnover
11.7%
Above £5M turnover
24
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 876 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using WP Go Maps
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops and operates ultra‑rapid electric vehicle charging stations designed for vans and lorries, located in business parks and city sites. Provides multiple high‑power chargers and access via a…
Serves businesses and fleet operators using electric vans and lorries, including commercial vehicle drivers in business parks, strategic city locations, and London electric taxi and fleet drivers.
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDistributes horticultural and garden machinery on a wholesale basis, supplying equipment brands to a network of dealers. Provides parts supply, logistics, product training, warranty administration,…
Serves horticultural and garden machinery dealers, trade partners and manufacturers across the UK and Ireland, focusing on wholesale relationships with dealer networks needing parts supply, training,…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsSells new and used Mercedes-Benz vans, trucks and FUSO commercial vehicles. Provides fleet sales, maintenance, repairs, servicing and genuine parts supply, with dealership support for commercial…
Sells to businesses and fleet operators using commercial vehicles, from small firms with single vans to larger truck fleets, plus bus, coach and specialist transport customers.
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates quarries and produces aggregates, sand and gravel; manufactures ready-mix concrete, concrete blocks, and precast components. Supplies bulk and bagged construction materials and provides…
Serves trade and commercial customers across Aberdeenshire and North East Scotland, including builders, contractors, farmers, merchants, housing developers, agricultural businesses, civil engineering…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops, owns and manages industrial, office and retail commercial properties. Handles property leasing, development projects and tenant services, operating a portfolio of commercial real estate…
Serves businesses seeking industrial, office and retail commercial premises, including commercial tenants leasing space in managed property portfolios.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates out-of-home TV broadcasting networks and digital screens in commercial venues, providing screen hire and installation, content distribution, and advertising placements for brands and…
Serves advertising agencies, TV and VoD advertisers, brands, and commercial estate owners seeking to reach or engage audiences through out-of-home screen networks in premium UK locations.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides logistics and supply chain services including e‑commerce fulfilment, warehousing, distribution and supply chain management. Develops logistics systems and integrates smart warehouse…
Serves businesses needing end-to-end supply chain and logistics support, including eCommerce retailers and companies requiring warehousing, systems integration and distribution across Europe and the…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides security services including manned guarding, keyholding and alarm response, mobile patrols, event security, door supervision, close protection, and security for construction sites and vacant…
Serves businesses, event organisers, construction site operators, vacant property owners/managers, licensed venues and individuals needing personal security across the UK.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies surveying and safety equipment for construction and infrastructure sectors, including laser levels, total stations, GPS rovers, gas detection and cable location tools. Also provides…
Serves UK construction, infrastructure, housebuilding and local government customers needing survey, safety and machine control equipment, servicing, calibration and training.
Financial Health
HealthyHealthy · -60% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and manufactures equipment for locating and mapping buried utilities, including utility locators, transmitters, inspection cameras, metal detectors, and pipeline defect mapping systems.…
Serves utility operators, municipalities, survey and mapping teams, telecom providers, pipeline owners, and plumbing or locating contractors working with buried infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides car and van rental services for individuals and businesses, offering short‑ and long‑term hire. Operates a fleet of maintained passenger cars and commercial vehicles with options for…
Sells to both consumers and businesses across the UK needing short- or long-term car and van hire, including corporate fleet, transport and operations buyers with flexible vehicle requirements.
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 4 filingsManufactures components for HVAC and refrigeration systems, including ACR copper fittings, valves and related parts for CO2 refrigeration and hydronic systems. Supplies products used in commercial…
Serves B2B customers in the HVAC-R, CO2 refrigeration and hydronics sectors across North America and Europe, including businesses sourcing components for system projects through regional sales…
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsDesigns, manufactures and supplies fabrication equipment including orbital welding systems, portable machining tools, and pipe cutting and handling equipment. Operates multiple industrial tooling…
Serves industrial B2B buyers, fabrication contractors and maintenance teams across aerospace, defense, life sciences, food and beverage, manufacturing, oil and gas, utilities, power generation,…
Financial Health
StableStable · -93% CAGR over 2y
Location
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Computed from 3 filingsProvides road haulage and logistics services including same-day delivery, palletised freight distribution through the Pallet-Track network, contract logistics, and import/export transport. Operates a…
Serves UK businesses needing haulage, palletised freight, warehousing, contract logistics, and import/export support, including companies with same-day or scheduled delivery requirements across the…
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides container haulage and logistics services, transporting shipping containers between UK deep‑sea ports, rail terminals and inland hubs. Operates off‑dock container storage, warehousing, cold…
Sells to businesses moving containerised freight, especially retailers, e-commerce companies, shipping lines and freight forwarders needing transport, storage and depot support via major UK ports,…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
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Computed from 3 filingsProvides contract logistics and distribution services, including time‑ and temperature‑critical transport. Operates dedicated driver teams and tracking systems to collect and deliver medical samples,…
Sells B2B contract logistics services to organisations with complex, time- or temperature-critical delivery needs, including NHS and medical providers, laboratories, water testing firms, flower…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsDesigns, supplies and installs van racking and shelving systems, drawers, tool holders, lighting and power accessories. Provides customised vehicle storage solutions and fleet conversions for trade…
Serves UK businesses and trades that operate vans, including fleets of any size across industries, plus carpenters, plumbers, electricians and other mobile service professionals.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsSupplies and distributes professional installation tools and equipment, including pipe and electrical crimping machines, pipe cutting and bending tools, threading and grooving tools, press fittings,…
Serves trade resellers, stockists and installation contractors, particularly professional plumbing, pipework, electrical and mechanical installers requiring specialist tooling and fittings.
Financial Health
StrongStrong
Location
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Computed from 5 filingsWholesales and distributes fresh fruit and vegetables, dairy, eggs and dry goods to supermarkets, retailers and food service businesses. Sources produce from UK and international growers, and…
Serves UK food retailers and foodservice businesses, including supermarkets, convenience stores, farm shops, caterers and independent grocers, plus customers needing pre-packed and prepared produce.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsDistributes wood‑plastic composite (WPC) building materials for outdoor applications, including decking boards, wall cladding, fencing, railings and installation accessories under the UltraShield…
Sells to homeowners and trade buyers seeking outdoor building materials, including decking, cladding, fencing and railing products. Targets UK customers via stockists, sample requests and planning…
Financial Health
StrongStrong · Growing, Hiring · 87% CAGR over 2y
Location
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Computed from 3 filingsDesigns and manufactures specialist commercial vehicles and trailers, including refrigerated single and double‑deck trailers, lifting‑deck and urban trailers, and rigid bodies. Also produces blast…
Serves UK businesses and public-sector operators needing specialist commercial vehicles, including food and chilled logistics fleets, home delivery retailers, healthcare/clinical waste operators, and…
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 5 filingsOwns and operates an industrial estate offering industrial units and warehousing for rent, along with office space, storage, distribution and logistics facilities, secure yard space, parking and…
Serves businesses needing industrial, warehousing, logistics, storage, office space, secure yards, parking or hard standing in Scotland, especially those requiring access to M8/M9 transport links…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsProvides building engineering and facilities services including MEPH planned and reactive maintenance, HVAC and electrical systems servicing, M&E fit‑out and infrastructure projects, critical system…
Serves B2B property owners, developers and facilities managers across UK developments, including heritage and leisure venues, commercial offices, estates and business parks, life sciences and…
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Computed from 4 filingsProvides international freight forwarding and logistics services including air, sea and land transport, warehousing, customs clearance, cargo insurance and shipment tracking. Handles distribution for…
Serves B2B customers needing international freight and logistics, particularly wine and spirits producers/importers, fashion and apparel companies, and machinery manufacturers or traders.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Computed from 3 filingsProvides electrical and mechanical engineering services, construction site services, refurbishment and interior fit‑outs, and building maintenance and facilities management. Works on commercial,…
Serves commercial and industrial businesses, public sector organisations, hospitality operators, and retail and leisure companies managing construction, refurbishment, fit-out, maintenance, and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies fuels, oils and lubricants to commercial customers. Provides waste oil interceptor collection and tank cleaning services, including maintenance and cleaning of fuel or oil storage systems.
Serves businesses and site operators that use fuels, oils, lubricants, interceptors or storage tanks, including commercial, industrial, transport and plant operations.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsDesigns, supplies, installs and maintains integrated electronic and IP security systems for businesses, including CCTV, access control and intruder alarms. Provides risk analysis, system design,…
Serves B2B customers responsible for business premises and facilities, including organisations with new or existing sites requiring integrated electronic security systems and ongoing support.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides fire safety services for commercial premises, including design, supply, installation and commissioning of fire alarm systems. Conducts fire risk assessments, fire warden training, and…
Serves businesses and public sector organisations responsible for commercial or industrial premises, particularly in Sheffield, South Yorkshire and the wider Yorkshire region.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 3y
Location
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Computed from 5 filingsProvides plant and tool hire for construction and site work, supplying equipment such as access and support systems, breaking and drilling tools, cutting and sawing equipment, lighting and electrical…
Serves B2B construction contractors, site managers, fit-out firms and trades in London, including teams working on commercial building and infrastructure projects that need plant, tools and site…
Financial Health
HealthyHealthy · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides road surfacing and repair services including pothole patching, tarmac resurfacing, driveway and car park surfacing, and road line marking. Also undertakes civil engineering works such as…
Serves commercial, industrial and public sector site owners and facilities teams across the UK, including schools, hospitals, retail parks, hospitality venues, transport hubs, local councils,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns, installs and maintains fire detection, evacuation alert, emergency lighting, door entry and access control, and assisted living/telecare systems. Provides electrical works and ongoing…
Serves housing providers, care operators and local authorities managing residential, sheltered, extra care, supported living, general needs housing and commercial buildings, especially elderly and…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
Location
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Computed from 3 filingsSupplies new and used shipping containers for sale and hire, including refrigerated and flat‑pack units. Provides container conversions, modifications and repairs, and manufactures modular buildings…
Serves B2B and public-sector buyers across self-storage, construction, industrial, education, healthcare, retail, hospitality, and energy/renewables sectors, including site managers, facilities…
Financial Health
StableStable · Profitable, Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsProvides legionella risk assessments, testing and monitoring, and water hygiene services for building water systems. Services include water tank and showerhead cleaning, sampling and analysis,…
Serves organisations managing single or multiple premises, including compliance and facilities teams, that need water hygiene and Legionella compliance support across Bristol, the South West, South…
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides contract logistics and distribution services, offering dedicated drivers and account management for time‑ and temperature‑sensitive deliveries. Handles transport of medical and water…
Serves NHS and medical organisations, laboratories, water testing firms, flower retailers and distributors, and UK home delivery network operators with complex, time- or temperature-critical…
Financial Health
StrongStrong · Hiring · 70% CAGR over 6y
Location
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Computed from 5 filingsAcquires and promotes land for residential and mixed-use development. Works with landowners and planning authorities to secure planning permission, manage promotion or option agreements, and deliver…
Serves landowners and house-builders involved in residential-led greenfield development, working with local authorities and community stakeholders on schemes across several English counties.
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 5 filingsSupplies liquid nitrogen to medical, veterinary, engineering and other sectors. Provides delivery in small to bulk quantities, along with storage dewars, flasks, applicators, safety equipment, and…
Serves UK organisations needing liquid nitrogen supplies and equipment, including GP practices, NHS/PCT healthcare buyers, podiatrists and chiropodists, equine artificial insemination providers,…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 5y
Location
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Computed from 5 filingsProvides contract commercial cleaning services for offices, schools, healthcare facilities, industrial sites and venues. Also delivers specialist cleaning such as carpet, window, deep and…
Serves large-scale UK organisations and facilities managers across offices, venues, schools, hospitals, healthcare, education, industrial, manufacturing and film/TV sites.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 5 filingsSupplies and services compressed air systems and equipment, including screw and reciprocating compressors, blowers and vacuum units. Provides installation, maintenance, breakdown repair, system…
Serves industrial and commercial organisations in Northern and Eastern UK that use compressed air and pneumatic systems, including facilities teams, workshops and trade-counter customers needing…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 2 filingsProvides accountancy and business advisory services including audit and assurance, tax compliance and planning, payroll, corporate finance, outsourced finance functions, wealth management, IT…
Serves UK businesses and individuals, including food production, industrial and logistics, retail and wholesale, technology, professional services, and organisations trading internationally.
Financial Health
HealthyHealthy · Profitable, Growing, Hiring · 109% CAGR over 1y
Location
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Computed from 3 filingsDesigns and installs integrated security and safety systems for commercial premises, including CCTV surveillance, access control, intruder alarms, perimeter protection, and fire and life safety…
Serves small and large businesses across the UK and Ireland, including owners, facilities managers and property or industrial estate managers across multiple commercial sectors.
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 3 filingsSupplies, installs and services industrial door systems including rapid roll doors, roller shutters and sectional doors. Provides loading bay equipment such as dock levellers, shelters and bumpers,…
Serves businesses and site operators with commercial or industrial premises, including warehouses, factories, logistics facilities and sites with loading bays, docks, shutters, security and access…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsProvides concrete cutting and drilling services for construction projects, including diamond saw cutting, core and wire drilling, robotic demolition, and concrete crushing and bursting for…
Sells to businesses in construction and related trades needing concrete cutting, drilling and demolition contractors, serving commercial projects across London, the South of England and wider UK.
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services, supplying temporary and permanent workers to employers. Specialises in roles across industrial, logistics, manufacturing, engineering, driving, commercial,…
Serves UK employers needing temporary or permanent staff, especially in logistics, manufacturing, industrial, engineering, agriculture, driving, commercial, HR, legal, and sales and marketing…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 4y
Location
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Computed from 4 filingsSupplies industrial, commercial and domestic pumps from multiple manufacturers, including centrifugal, diaphragm and submersible types. Provides pump selection advice, installation, commissioning,…
Serves industrial, commercial and domestic customers needing pump products, spares, repairs, installation and service support, including businesses with industrial or commercial pumping systems…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 3y
Location
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Computed from 5 filingsProvides IT support and technology solutions for dental practices, including installation and management of computer systems, network infrastructure and Wi‑Fi, data backup, hosted Exchange email, and…
Serves dental practices, dental centres and multi-site dental groups across the UK, targeting practice owners and managers with specialist dental IT needs.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsSupplies engineering and industrial products including fasteners, hand and power tools, protective clothing, safety equipment, plant machinery filters and spares. Also distributes industrial…
Serves B2B industrial and engineering clients, including maintenance, procurement and workplace safety teams at businesses, with stated coverage across East London, South Essex, North Kent and…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides maintenance, servicing and repair for heavy goods vehicles, trailers and light commercial vehicles. Offers preventative maintenance inspections, pre‑MOT preparation, vehicle diagnostics, air…
Serves fleet operators and commercial vehicle owners across North Yorkshire, particularly businesses with HGVs, trailers and light commercial vehicles requiring operator licence and DVSA compliance…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides hire of lifting and material handling equipment including construction hoists, hydraulic cylinders and jacks, manual lifting accessories, trucks and trolleys. Also offers inspection,…
Sells primarily to trade and business customers needing lifting and tool hire, especially construction, building and site-based contractors. Serves buyers requiring compliant lifting equipment,…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides Legionella risk assessments, water system inspections, laboratory testing and sampling, and consultancy on water safety management. Delivers City & Guilds accredited training, compliance…
Serves organisations needing Legionella and water safety compliance, including facilities, estates and health and safety teams. Targets UK and international businesses and public sector bodies…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsSupplies and hires winches, hoists and lifting equipment including air, hydraulic and electric winches, cable pulling systems and rigging gear. Provides installation, testing, maintenance, repairs…
Sells to businesses running lifting and pulling projects, especially in marine, oil and gas, construction, engineering, utilities and renewables. Serves project teams needing winch and hoist…
Financial Health
HealthyHealthy · Growing, Hiring · 9% CAGR over 2y
Location
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How WP Go Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WP Go Maps is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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