B2B Companies Using Google Maps in the UK: 10,439 Active Firms (2026)
B2B firms using web mapping embed location, routing or branch-finder tools on public sites across the UK.
For B2B operators, embedded web mapping usually sits between marketing, sales operations and customer service rather than in IT alone. It turns branch, depot, territory and service-area information into a public interface: branch finders for multi-site operators, route prompts for field teams, and location-led support for trade customers. Adoption tends to signal a maintained direct channel, enough website budget to manage external scripts and analytics tags, and a team that treats local availability as part of customer acquisition. The fit is clearest in construction, industrial supply, field services, wholesale, property and facilities, where geography often decides whether an enquiry can be served.
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Across the UK, 10,439 actively trading B2B firms are running the mapping stack profiled here on public websites. Reported employment for this cohort totals 69,869 people, giving the adoption base a visible operating footprint rather than just a marketing-site tail. Within detected web-mapping options for B2B sites, the system ranks first at 90.7%, with a long tail of specialist alternatives behind it. London accounts for 17.7% of the cohort, followed by the South East at 13.9%, the North West at 11.7%, the East of England at 9.3% and the West Midlands at 8.8%.
B2B adoption sits across regulated and unregulated markets, so obligations follow the underlying activity: financial services, telecoms, professional services, data processing or sector-specific contracting. For public websites using embedded maps alongside enquiry journeys, UK GDPR remains relevant where business-contact details, device identifiers or location-derived interactions become personal data. The ICO’s PECR guidance is also relevant to follow-up activity. Electronic mail to corporate subscribers does not require PECR consent, but senders must identify themselves and provide a valid opt-out route. Live B2B marketing calls need screening against the relevant do-not-call registers, and organisations must avoid calling businesses that have already objected.
Adoption appears stickiest where the map is part of a revenue workflow, not merely a contact-page ornament. Multi-site operators, field-service firms and distributors tend to keep embedded mapping in place because removing it would make branch selection, service eligibility and route planning harder for buyers. The softer edge is among small brochure sites, where template changes and consent-management work can push location tools into simpler directory pages. Over time, procurement pressure is likely to favour mapping deployments that sit cleanly with analytics, accessibility and privacy controls, while less maintained embeds drift out during website rebuilds.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Maps rises with company size across the trading UK B2B companies in this cohort. 8.6% of the 76,784 companies with under 10 employees run Google Maps (6,617 detected). 10.5% of the 31,788 companies with 10–50 employees run Google Maps (3,329 detected). 13.3% of the 3,773 companies with over 50 employees run Google Maps (502 detected). That is a 4.7% gap between the over 50 employees and under 10 employees bands.
10,439
Active firms
2026
90.7%
Of detected Maps share
UK B2B
7
Median headcount
Filed accounts
24,377
Verified directors
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (985 of 10,439 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (399 firms), so a sizeable share is in its first few filing cycles.
Embedded mapping is concentrated: 90.7% (10,439) of 11,514 B2B companies with a detectable mapping system use the same provider, while the next-largest alternative accounts for 5.1% (584).
Registered offices skew towards London 17.7% (1,847), the South East 13.9% (1,447), and the North West 11.7% (1,223).
Sector tags overlap, with Construction at 18.5% (1,933), Advanced Manufacturing at 15.8% (1,652), Field Services & Trades at 15.7% (1,643), and Wholesale & Distribution at 14.8% (1,548).
Website stacks skew towards common SME web tooling: 72.4% (7,558) also run a content-management platform, 44.6% (4,656) run web analytics, and 43.2% (4,512) run anti-bot form protection.
ICO guidance says B2B email or text outreach to corporate bodies does not need PECR consent, but senders must identify themselves, provide a valid opt-out address and apply UK GDPR where business-contact personal data is processed.
Maps market share among UK B2B
Share of the 11,514 UK B2B with a detectable system. As of June 2026.
What else do Google Maps-running B2B run?
Share of the 10,439 Google Maps-running UK companies where each technology was also detected. As of June 2026.
Where Google Maps B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£743.2K
Median UK turnover
9.4%
Above £5M turnover
399
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 18,393 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Google Maps
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides contract logistics and distribution services, including time‑ and temperature‑critical transport. Operates dedicated driver teams and tracking systems to collect and deliver medical samples,…
Sells B2B contract logistics services to organisations with complex, time- or temperature-critical delivery needs, including NHS and medical providers, laboratories, water testing firms, flower…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides same‑day courier and delivery services through an online booking platform. Connects businesses with couriers for direct deliveries, multi‑drop shipments and van services, with real‑time…
Serves B2B customers needing same-day delivery, including retailers, ecommerce teams, pharmacies, dental and medical suppliers, legal and professional services firms, caterers, florists, food and…
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides container haulage and logistics services, transporting shipping containers between UK deep‑sea ports, rail terminals and inland hubs. Operates off‑dock container storage, warehousing, cold…
Sells to businesses moving containerised freight, especially retailers, e-commerce companies, shipping lines and freight forwarders needing transport, storage and depot support via major UK ports,…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsSupplies replacement parts and components for commercial vehicles, including HGVs, trucks, buses, coaches, trailers and vans. Stocks transmission, engine, electrical and consumable parts, and…
Serves transport-industry businesses, including HGV and commercial vehicle fleets, bus and coach operators, trailer and van operators, plant machinery users, aircraft ground support teams and marine…
Financial Health
StrongStrong · Profitable · -3% CAGR over 4y
Location
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Computed from 4 filingsProvides international freight forwarding and logistics services, including road, sea, air and rail transport, courier shipments, port and stevedoring services, warehousing, customs handling, cargo…
Serves businesses and public-sector organisations with transport and supply chain needs, including aerospace, energy, mining, renewables, marine, e-commerce, exhibitions, aid and development,…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsOperates a network of vehicle accident repair centres and develops digital platforms that manage repair workflows, insurance claims integration, analytics and financial processes, connecting…
Serves UK motor insurers, fleet and claims clients, accident repair centres, suppliers, and vehicle owners needing accident repair support through an approved repairer network.
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
Location
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Computed from 5 filingsProvides commercial vehicle hire, specialising in HGVs for construction and road maintenance, including tipper trucks, grab lorries, hot box asphalt carriers, road sweepers, gully emptiers,…
Sells to business and public sector customers needing specialist HGV hire, including contractors in highways, road maintenance, construction, utilities, waste, street lighting and traffic management…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides palletised freight distribution and road haulage, including next-day pallet delivery. Offers warehousing, storage and order fulfilment, and third‑party logistics services such as picking,…
Serves businesses needing palletised freight, haulage, warehousing and fulfilment support, including internet retailers and stockholding companies requiring distribution across the UK, Ireland and…
Financial Health
HealthyHealthy · Profitable, Growing, Hiring · 9% CAGR over 5y
Location
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Computed from 5 filingsProvides courier and parcel delivery services including same‑day, overnight, and international shipping. Handles temperature‑controlled and medical deliveries, using bikes, motorbikes, and vans for…
Serves businesses across London and beyond, including food, retail and fashion firms, medical and pharmacy organisations, and NHS/public-sector healthcare teams needing business delivery support.
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 3 filingsProvides collection, treatment and recycling services for commercial and industrial waste streams, including hazardous waste, batteries, electronic equipment, used cooking oil and industrial…
Serves UK businesses and public sector organisations generating commercial and industrial waste, including agriculture, construction, manufacturing, healthcare, hospitality, logistics, offices,…
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides road haulage, pallet distribution and freight transport across the UK and Europe, including groupage and full‑load deliveries. Operates warehousing and logistics services with pallet…
Serves B2B customers including retailers, wholesalers, manufacturers, e-commerce businesses and Amazon suppliers needing UK and European distribution, food-grade storage, pallet delivery and…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides security and facilities management services including manned security guards, mobile patrols, key holding and alarm response, CCTV installation and monitoring, access control, concierge…
Serves UK businesses and property operators, including retail and shopping centres, construction sites, warehouses, solar farms, vacant properties, offices and commercial estates.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 3 filingsProvides maintenance, repair and emergency breakdown services for tail lifts and roller shutters fitted to commercial and passenger vehicles. Supplies spare parts and carries out scheduled servicing…
Serves UK businesses and fleet operators running commercial or passenger vehicles with tail lifts and shutters, including organisations needing nationwide support at depots, service centres or…
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides international freight forwarding and logistics services including air, sea and road transport, courier delivery, customs clearance, import and export documentation, warehousing, packaging…
Serves businesses and individuals needing international shipping, including exporters/importers and organisations in energy, chemicals, exhibitions and events, manufacturing, technology and aerospace.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides road haulage and pallet distribution services, transporting part and full loads across Ireland, the UK and Europe. Operates a fleet of trucks and a warehouse facility offering groupage…
Serves B2B customers shipping pallets, groupage, part-load or full-load freight between Ireland, the UK and Europe, including companies needing tracked deliveries and scheduled exports.
Financial Health
StrongStrong · Profitable, Growing · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsManages and leases commercial property including industrial units, offices, retail premises, storage yards and self‑storage. Operates and develops a portfolio of business parks and commercial spaces,…
Serves UK businesses seeking commercial premises, from start-ups to established growing companies, including industrial, warehousing, office, retail and leisure occupiers needing leased space, yards,…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsSells new and used commercial vehicles including vans and trucks from Volkswagen, MAN and Isuzu. Provides vehicle servicing, repairs, MOT testing, spare parts supply, and contract hire and rental for…
Sells to businesses and fleet operators running commercial vans and trucks across London and the Thames Valley, including Volkswagen, MAN, Isuzu and Mercedes-Benz commercial vehicle users.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies electrical products to trade and commercial customers, including lighting, wiring accessories, ventilation equipment, circuit protection devices, distribution boards, and related…
Sells primarily to trade and business buyers needing electrical supplies, including electricians, contractors and commercial installers, while also serving homeowners buying lighting, ventilation,…
Financial Health
HealthyHealthy · Profitable, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsProvides telecommunications infrastructure services focused on fibre broadband networks, including FTTP network design, planning consultancy, fibre installation, construction, maintenance, emergency…
Serves telecoms network operators and infrastructure partners delivering national FTTP rollouts, including organisations responsible for fibre network builds, expansion, maintenance and emergency…
Financial Health
StrongStrong · Growing, Hiring · 199% CAGR over 4y
Location
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Computed from 3 filingsDesigns, installs and maintains fire safety systems for commercial buildings, including fire detection and alarm systems, sprinkler installations, and water‑mist and other fire suppression systems.…
Serves UK organisations responsible for commercial and industrial buildings, including property developers, landlords, asset owners and facilities managers needing compliant fire safety systems and…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 4 filingsProvides warehousing, logistics and supply chain services including storage and distribution, freight forwarding, order processing and e-commerce fulfilment. Also offers inventory management, kitting…
Serves UK businesses needing outsourced logistics and supply chain support, including pharmaceutical, healthcare and cosmetics companies, e-commerce sellers, and brand or marketing teams managing…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 3y
Location
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Computed from 5 filingsProvides temporary traffic management services for roadworks, highways and events, including street works management, high‑speed road traffic control, temporary traffic signals, traffic planning and…
Serves contractors, utilities, local authorities and event organisers needing temporary traffic control for street works, highways maintenance and events across the UK.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides mechanical and electrical engineering services, facilities management, commercial cleaning, hygiene and security services. Delivers installation, maintenance and compliance support for…
Serves businesses, public-sector bodies and housing providers managing commercial, industrial, retail, leisure, education, healthcare, social housing and residential facilities across Yorkshire and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 19% CAGR over 2y
Location
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Computed from 5 filingsProvides heavy haulage and general haulage logistics, transporting abnormal and heavy loads. Offers crane vehicles, pilot cars, warehousing and storage, heavy lift engineering, SPMT transport, route…
Serves B2B customers in the UK and Europe with heavy, abnormal, project or general cargo needs, including organisations managing machinery relocations, breakbulk contracts, marine cargo and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates self‑storage facilities offering rentable storage units for household and business use, including furniture, student, equipment, and document storage. Also sells packing materials and…
Serves UK consumers needing personal storage and businesses needing commercial storage, including movers, students, homeowners, home workers, online retailers, tradespeople, offices, and companies…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides crane hire and contract lifting services using mobile, all‑terrain, city and crawler cranes. Operates a fleet of cranes with trained operators and offers lift planning and simulation using…
Sells to businesses needing crane hire and managed lifting services, especially construction, infrastructure, industrial and port-related operators. Serves contractors and site teams across Wales and…
Financial Health
StrongStrong · Profitable, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides waste management and disposal services including skip hire, trade refuse collection, and operation of waste transfer stations, recycling centres and landfill sites. Processes commercial,…
Serves households, trades and businesses needing waste, recycling, skip hire and scrap metal support across Wales, the Welsh borders, West Midlands, Shropshire, North Wales, Anglesey and the North…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides mechanical building services maintenance and specialist works for commercial buildings, including HVAC and plant maintenance, building management system support, compliance assistance, and…
Serves B2B clients responsible for high-profile commercial buildings, including property owners, landlords, facilities managers and project teams in the commercial real estate sector.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides car park management and traffic management services for venues and events. Offers parking design and valeting, public highway traffic control, hostile vehicle mitigation barrier systems,…
Serves venues and static sites on a B2B basis, including stadiums, arenas, heritage locations and organisers of major outdoor events. Targets venue operators, event organisers and site managers…
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 2y
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Computed from 2 filingsProvides van rental services, offering short- and long-term hire of cargo vans and box vans in multiple sizes for moving, transport and business use, with online booking and options for European…
Serves consumers and small businesses needing short- or long-term van rental for house moves, light haulage, work use and European travel in several local UK branch areas.
Financial Health
StrongStrong · Profitable, Growing · 5% CAGR over 1y
Location
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Computed from 3 filingsProvides engineering and consulting, monitoring and testing, and digital data solutions for infrastructure and construction projects, including geotechnical studies, structural and environmental…
Serves infrastructure owners, operators and construction stakeholders in transport, buildings, water, energy and industrial sectors, including roads, railways, bridges, tunnels, airports, dams,…
Financial Health
StrongStrong · Hiring · 24% CAGR over 2y
Location
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Computed from 5 filingsProvides multi‑utility construction services for gas, water and electricity networks, including installation of new connections, utility replacements, pipeline maintenance and repair, and third‑party…
Serves utility-sector clients and trade customers, plus industrial, commercial and residential property owners needing gas, water and electrical infrastructure support.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides domestic and international removals for households and businesses, including packing, shipping and delivery of household goods. Also offers employee relocation support, vehicle and pet…
Serves UK households and families relocating domestically or overseas, plus businesses needing office moves, employee relocation, storage, vehicle shipping, pet relocation, and MOD-related moving…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsProvides scaffolding contracting services including access, façade, temporary roof and industrial scaffolding design and installation. Also delivers asbestos removal and management, thermal and…
Serves B2B clients and main contractors, including UK Tier 1 contractors, on civil engineering, infrastructure, construction, energy, power, rail, industrial, heritage, arts and culture, and social…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 5y
Location
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Computed from 3 filingsProvides environmental compliance consultancy including asbestos surveys and management, legionella and water hygiene services, fire risk assessments, mould remediation, and regulatory training, with…
Serves large UK organisations across construction, local government, MOD, education, social housing, logistics and manufacturing, including social housing landlords with compliance obligations.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsProvides hard facilities management services including maintenance and repair of mechanical and electrical building systems and plant. Also delivers engineering installations, project management,…
Serves facilities and estates teams responsible for high-end commercial offices, healthcare sites and higher education buildings across London and the Home Counties.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsProvides coach hire and passenger transport services, including private coach hire for events and groups, contract tour operations, local bus services, and home‑to‑school transport. Operates a fleet…
Serves a mix of customers including private hire clients booking event transport, tour and holiday travellers, school pupils and families buying bus passes, and passengers using local bus services,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
Location
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Computed from 3 filingsProvides maritime towage services using tugboats, including harbour and port towage for ship manoeuvring, offshore and ocean towing, salvage operations, and vessel tender and transfer services for…
Serves shipping lines, vessel owners and operators, port authorities, and offshore energy or marine companies operating through major ports in Belgium, Germany, the Netherlands and the UK.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 21% CAGR over 2y
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Computed from 3 filingsProvides testing, inspection and certification services for commodities and industrial products including energy, agriculture, chemicals, metals and consumer goods. Operates laboratories and field…
Serves B2B customers across energy, agriculture, chemicals, consumer products, environmental testing, infrastructure, marine, and metals and minerals sectors, including companies needing product…
Financial Health
StableStable · Profitable, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsSupplies and distributes landscaping products including paving jointing compounds, sealers, cleaners, ground stabilisation systems, patio levelling systems and related accessories used in the…
Serves landscaping and hardscaping trade customers, builders’ merchants and stockists, plus homeowners undertaking patios, driveways and garden paving projects across the UK.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 2 filingsProvides pallet pooling and rental services for FMCG and retail supply chains, supplying standardized wooden pallets and managing their distribution, collection, repair, and reuse across logistics…
Serves FMCG manufacturers, beverage producers and retailers needing pallet pooling across UK and European supply chains, including logistics teams managing automated production, storage, handling and…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsDesigns, installs and maintains fire safety systems including fire alarms and detection, smoke ventilation (AOV), sprinkler systems, wet and dry risers, emergency lighting and fire extinguishers, and…
Serves businesses, property owners and public-sector organisations in London and the South East, including retail, banking, government, defence, commercial and industrial sectors.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 2 filingsSupplies and hires temporary works equipment for construction projects, including excavation support systems, trench sheets, sheet piles, propping, lifting gear, and site safety equipment. Also…
Serves construction contractors and project teams across housing, commercial and industrial, demolition, power and energy, social infrastructure, transport, and water/utilities projects.
Financial Health
HealthyHealthy · Profitable · 5% CAGR over 1y
Location
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Computed from 5 filingsInstalls, maintains, repairs and modernises passenger lifts, platform lifts and escalators. Provides new lift installation, upgrades to existing systems, and ongoing maintenance and fault repair…
Serves private and public sector building owners, commercial and residential property managers, housing providers, facilities management firms and built heritage sites across London and surrounding…
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 4y
Location
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Computed from 3 filingsProcesses and recycles scrap metal and waste materials, including ferrous and non‑ferrous metals, construction and demolition waste, plasterboard, plastics and UPVC. Purchases scrap from suppliers,…
Serves B2B customers including construction and demolition contractors, site-clearance clients, scrap metal suppliers, and buyers of recycled metals and used equipment across London and the UK.
Financial Health
StableStable · Profitable · -3% CAGR over 2y
Location
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Computed from 5 filingsProvides asbestos removal and remediation services, including asbestos surveys and testing. Also delivers thermal insulation installation, specialist cleaning, roofing, lead paint removal, minor…
Serves public sector bodies, commercial clients, housing organisations and private customers across Southern England and Wales, including buyers responsible for property, maintenance and remediation…
Financial Health
StrongStrong · Growing, Hiring · 64% CAGR over 4y
Location
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Computed from 3 filingsProvides plant machinery hire for construction and civil engineering projects, including excavators and GPS equipment. Also delivers earthworks and groundworks services, bulk muck shifting, and…
Serves construction and civil engineering contractors, infrastructure project teams and developers needing plant machinery, groundworks support, GPS equipment and haulage for earthworks and road…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 19% CAGR over 2y
Location
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Computed from 3 filingsProvides trenchless sewer and drainage infrastructure rehabilitation services, including cured‑in‑place pipe (CIPP) lining, pipe bursting, robotic pipe cleaning and cutting, manhole rehabilitation…
Serves UK water and sewer infrastructure owners and operators, including utilities, local authorities and contractors responsible for maintaining drains, rising mains, manholes and chambers.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsSupplies gas and electricity to commercial customers, including SMEs and large businesses. Offers renewable gas options such as biomethane, energy management for consultants, and utility connection…
Serves UK commercial energy customers, including SMEs and larger businesses, as well as energy consultants and brokers managing business energy switching for their clients.
Financial Health
StrongStrong · -72% CAGR over 2y
Location
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Computed from 4 filingsManufactures and supplies diesel generators and uninterruptible power supply (UPS) systems. Provides generator installation, maintenance, load bank testing, rental, and spare parts, and distributes…
Serves commercial and industrial organisations needing backup power, alongside generator dealers, export buyers, and customers requiring UPS or generator maintenance, hire, installation, spares and…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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How Google Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Maps is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Maps
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Frequently asked questions
How many UK B2B companies use Google Maps?
What share of UK B2B companies run Google Maps?
How is Google Maps usage detected?
What size B2B companies use Google Maps in the UK?
What do Google Maps-running B2B companies also run?
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