Reservations & delivery Used by UK Travel Sector Companies: Market Share (2026)
Detected reservations & delivery usage appears at 1,097 of 128,631 trading UK travel sector companies, with ResDiary the largest system at 19.1% of detections.
Among 128,631 trading UK travel sector companies, 1,097 have a detectable Reservations & delivery system, across 14 systems. ResDiary has the largest detected share at 19.1% (210 companies), followed by DesignMyNight at 17.7% (194 companies) and Guestline at 16.9% (185 companies).
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The next tier is more mixed: Eviivo accounts for 11.8% (129 companies), SiteMinder Direct Book for 10.2% (112 companies), SiteMinder for 7.7% (85 companies), freetobook for 7.1% (78 companies), and Synxis for 6.0% (66 companies).
Employer size changes the order. DesignMyNight leads Under 10 employees at 16.4% of 384 companies; ResDiary leads 10–50 employees at 21.4% of 590 companies; Guestline leads Over 50 employees at 27.6% of 123 companies. The long tail is still visible: 6 further systems cover 133 companies.
1,097
travel sector with detected Reservations & delivery
Of 128,631 UK travel sector
0.9%
Detection rate
2026
14
Systems detected
In this category
19.1%
Leader share
ResDiary
UK Travel Sector Reservations & delivery market share
Share of the 1,097 UK Travel Sector with a detectable system. As of June 2026.
Reservations & delivery compared
| System | UK Travel Sector | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| ResDiary | 210 | 19.1% | 20 | 8.6% | 20-headcount operators, low London share |
| DesignMyNight | 194 | 17.7% | 16 | 38.7% | 16-headcount operators, London-skewed adoption |
| Guestline | 185 | 16.9% | 22 | 9.2% | 22-headcount operators, low London share |
| Eviivo | 129 | 11.8% | 14 | 4.7% | 14-headcount operators, non-London skew |
| SiteMinder Direct Book | 112 | 10.2% | 16 | 16.1% | 16-headcount operators, mixed geography |
| SiteMinder | 85 | 7.7% | 8 | 21.2% | 8-headcount operators, London-leaning adoption |
| freetobook | 78 | 7.1% | 13 | 5.1% | 13-headcount operators, low London share |
| Synxis | 66 | 6% | 18 | 40.9% | 18-headcount operators, London-skewed adoption |
| ResOS | 63 | 5.7% | 14 | 6.3% | 14-headcount operators, low London share |
| Distinctive Systems | 51 | 4.6% | 20 | 2% | 20-headcount operators, non-London skew |
| BRS Golf | 25 | 2.3% | — | — | View these companies in Firmbase → |
| Rlets | 6 | 0.5% | — | — | View these companies in Firmbase → |
| BookingCenter | 2 | 0.2% | — | — | View these companies in Firmbase → |
| rec.uk.com | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Reservations & delivery system shifts with company size: among UK Travel Sector with under 10 employees, DesignMyNight leads at 16.4% of the 384 with a detectable system; among UK Travel Sector with 10–50 employees, ResDiary leads at 21.4% of the 590 with a detectable system; and among UK Travel Sector with over 50 employees, Guestline leads at 27.6% of the 123 with a detectable system.
Under 10 employees
16.4% of band
Under 10 employees contains 384 travel sector companies with a detectable Reservations & delivery system. DesignMyNight leads this smaller-employer band with 16.4%, while competing systems sit in a relatively fragmented tail.
10–50 employees
21.4% of band
10–50 employees is the largest detected band, with 590 companies. ResDiary leads on 21.4%, with Guestline, DesignMyNight and other reservation tools sharing the remainder.
Over 50 employees
27.6% of band
Over 50 employees covers 123 detected companies. Guestline leads with 27.6%, so higher-headcount travel operators are less evenly spread than the smaller bands.
How Reservations & delivery usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Travel Sector by Reservations & delivery
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Frequently asked questions
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