Travel Sector Companies Using freetobook in the UK: 80 Active Firms (2026)
Travel and hospitality operators using online booking technology sell stays or trips through direct web reservations across the UK.
For independent accommodation, tour and venue operators, an embedded reservation engine sits between the public website, live availability, rate presentation, payment prompts and enquiry handling. Running this system usually signals a direct-channel posture: proprietor-led or small commercial teams want bookings on their own domain, while still using external distribution where it suits occupancy. The buying centre is typically operations, reservations or owner-managed marketing rather than central IT. Adoption also points to a maintained website, basic analytics discipline and a need to reduce manual diary work, especially where seasonal demand, repeat guests and venue add-ons make phone-and-email booking harder to manage.
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80 UK travel and hospitality operators are actively trading and running this reservation stack. Within the sector’s reservations and delivery category, the system sits sixth, with a 5.9% share of usage. Registered-location skew is clearest in Scotland at 25.0%, followed by the South West at 17.5%, the North West at 12.5%, Wales at 11.3% and the South East at 7.5%. Reported employment for the adoption cohort totals 1,769, which points to a mostly small-operator user base rather than enterprise hotel groups.
Operators selling flight-inclusive packages sit closest to the CAA’s ATOL regime, which protects traveller money if an organiser ceases trading. Direct booking also brings hospitality licensing into scope where accommodation, venues or packages include alcohol sales, with authorisation normally handled through local licensing authorities. Trade bodies such as UKHospitality and ABTA shape policy debate and dispute routing, but membership is not a substitute for statutory permission. For companies running embedded reservation software, the practical burden tends to sit in product wording, cancellation terms, payment handling and evidence of what was sold at checkout.
Adoption appears to be pulled by direct-channel economics rather than large procurement programmes. Smaller operators tend to prefer booking tools that can be managed by non-technical staff, sit alongside a familiar website stack and leave room for local pricing judgement. That favours systems with low-friction onboarding, but it also keeps churn risk close: a change in property-management software, payment provider or web agency can trigger a switch. The cohort’s regional spread suggests continued use among independent accommodation and destination-led operators, with consolidation more likely through web-agency bundles and hospitality software suites than through standalone procurement exercises.
Adoption by company size
Adoption of freetobook varies by company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run freetobook (28 detected). 0.3% of the 14,926 companies with 10–50 employees run freetobook (50 detected). 0% of the 1,150 companies with over 50 employees run freetobook (0 detected).
80
Active firms
2026
5.9%
Of detected Reservations & delivery share
UK travel sector
13
Median headcount
Filed accounts
168
Verified contacts
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Key facts
20% of the cohort was incorporated since 2022 (16 firms), so a sizeable share is in its first few filing cycles.
Among travel and hospitality companies with a detectable reservations and delivery system, this booking system accounts for 5.9% (80) of 1,345 companies, compared with 16.0% (215) for the largest system in the category.
The booking-system cohort has a registered-address tilt towards Scotland at 25.0% (20), followed by the South West at 17.5% (14), the North West at 12.5% (10), Wales at 11.3% (9) and the South East at 7.5% (6).
Website stacks look relatively self-managed: 57.5% (46) also run a general content-management system, 35.0% (28) run web analytics, 32.5% (26) run search-optimisation tooling and 31.3% (25) run bot-check controls.
Flight-inclusive package sales sit under the CAA’s ATOL regime; the CAA states that “any package holiday sold in the UK must be ATOL protected”, with ATOL holders paying £2.50 per traveller into a trust fund.
UKHospitality reported hospitality revenue of £144 billion in the year to June 2024, up 8.1% versus pre-pandemic levels, and more than £145 billion by Q4 2024.
Reservations & delivery market share among UK Travel Sector
Share of the 1,345 UK Travel Sector with a detectable system. As of June 2026.
What else do freetobook-running Travel Sector run?
Share of the 80 freetobook-running UK companies where each technology was also detected. As of June 2026.
Where freetobook Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
13
Median headcount
£528.3K
Median UK turnover
0%
Above £5M turnover
16
Incorporated since 2022
168 verified decision-maker contacts
across these 80 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using freetobook
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates a group of hotels and serviced apartments and provides online booking for short‑stay accommodation, including boutique hotel rooms, bed and breakfast stays, and self‑catering apartments,…
Serves leisure and business travellers seeking accommodation in Glasgow, including tourists visiting city attractions, event attendees near SEC/OVO Hydro, and corporate guests needing West End or…
Financial Health
DistressedDistressed · Hiring · 13% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsOperates a boutique hotel providing short‑stay guest accommodation in rooms and serviced apartments. Offers on‑site dining with breakfast, dinner and terrace restaurant service, and accepts online…
Serves leisure travellers, tourists exploring Inverness and the Highlands, and diners seeking hotel accommodation, apartments, breakfast, dinner or terrace drinks near Inverness city centre and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel providing short‑stay accommodation in en‑suite guest rooms with breakfast included. Also runs an on‑site restaurant serving evening meals, cocktails and wine to residents…
Serves leisure and business travellers seeking boutique accommodation near Whitehaven and the Lake District, plus local residents, visitors and non-residents booking restaurant tables, Christmas…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a restaurant with guest accommodation, serving meals and providing rooms for short stays. Offers table and room bookings and gift vouchers through its website.
Sells to consumers seeking restaurant dining and accommodation in Orkney, including visitors exploring the islands and local diners booking tables or rooms near Kirkwall.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 3 filingsOperates a pub and restaurant offering home‑cooked meals and locally sourced food, along with guest accommodation. Provides table reservations, room bookings, and catering for functions, including…
Serves consumers including local diners, pub customers, overnight guests, tourists exploring South Wales, walkers and cyclists near Brecon Beacons, business travellers, and groups booking meals,…
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing short-term guest accommodation with a range of bedrooms from budget to executive. Offers breakfast, Wi‑Fi, parking and guest facilities including a lounge and garden patio,…
Serves leisure and business travellers visiting Northamptonshire, including guests attending Silverstone or Santa Pod events, visitors to local attractions, Northampton University and Moulton…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates a hospitality venue combining a pub, restaurant and hotel. Serves lunch and pub-style meals, drinks, and private dining, and provides accommodation including guest bedrooms and self‑catering…
Serves consumers including local diners, pub visitors, overnight guests and self-catering travellers around Darlington, Yarm and Teesside, with options for dog owners and private dining groups.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an inn offering guest accommodation, restaurant dining and bar services. Provides short-stay rooms, food and drink service, and facilities for group gatherings and events, with online room…
Sells to consumers visiting Highland Perthshire, including overnight guests, diners, bar customers and group gatherings. Also targets dog owners and leisure visitors seeking rooms, food, drinks and…
Financial Health
DistressedDistressed · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates a guest accommodation hotel offering en-suite bedrooms, breakfast, and short- or long-stay lodging. Provides online booking, room availability search, and information on local attractions…
Serves leisure visitors, business travellers and long-term guests seeking guest accommodation in Northamptonshire.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates serviced hotel accommodation offering contemporary suites with kitchen facilities, Wi‑Fi and parking. Provides short‑stay lodging for leisure and business travellers, with online booking and…
Serves B2C leisure travellers, including solo visitors, families, couples and wedding guests, as well as business travellers seeking accommodation in Central Scotland with convenient access to…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday accommodation estate offering self‑catering cottages, lodges and cabins, plus a campsite for tents, caravans and motorhomes. Also hires out a country house and pier venue for…
Serves consumers seeking West Scotland holiday stays, including couples, families, small groups, campers and pet owners, plus private groups and organisers planning weddings, celebrations and yoga…
Financial Health
StableStable · 164% CAGR over 2y
Location
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Computed from 3 filingsOperates a pub, restaurant and bed and breakfast offering meals, alcoholic drinks and guest accommodation. Provides dining services with breakfast, lunch and dinner menus, bar service with ales,…
Serves consumers, including local pub and restaurant customers, visitors to the Cotswolds, overnight leisure guests, and people buying dining or accommodation gift vouchers.
Financial Health
StableStable · 5% CAGR over 2y
Location
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Computed from 3 filingsOperates a public house with bar and restaurant serving meals such as pizzas and Sunday lunches. Also provides on-site guest accommodation and room availability bookings for short stays.
Serves consumers, including local residents and visitors to Withernsea, seeking a pub, restaurant dining, Sunday lunches, pizza nights and short-stay accommodation.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel with on-site restaurant and bar, providing guest accommodation, dining services and drinks. Offers breakfast, lunch and dinner menus, Sunday lunches, and hosts events such as…
Serves consumers in and around Bedlington and Northumberland, including diners, overnight leisure guests, dog owners, and couples or groups booking weddings and private events.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel offering en-suite guest accommodation, an on-site restaurant serving cooked meals, and a bar with real ales. Provides room bookings, breakfast and dining services, and facilities for…
Serves leisure travellers, walkers, dog owners and visitors to the Cotswolds, alongside local diners, bar customers, wedding parties and private event bookers in and around Wotton-under-Edge.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation, an on-site restaurant, and hospitality services. Provides dining, wedding venue hire, meetings and conference facilities, and event hosting within a…
Serves leisure travellers, restaurant diners, wedding couples and private event hosts, plus businesses seeking meeting or conference venues in rural West Wales.
Financial Health
StableStable · Hiring · 17% CAGR over 4y
Location
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Computed from 4 filingsOperates a pub and restaurant serving seasonal food, wines and real ales, and provides guest bedrooms for short stays. Accepts table and room reservations and hosts events, with gift cards available.
Serves consumers seeking pub dining, real ales and overnight accommodation in West Hoathly, including local diners, pub-goers, visitors and leisure travellers in West Sussex.
Financial Health
WeakWeak · -1% CAGR over 3y
Location
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Computed from 4 filingsOperates a country inn offering guest accommodation, a restaurant and bar, and short‑stay lodging. Provides hotel rooms, dining, and drinks for visitors and travellers, with online and phone booking.
Serves B2C leisure travellers, couples and visitors to Rye seeking overnight accommodation, food and drink, and a country inn experience, as well as local or visiting restaurant and pub customers.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides serviced apartments and temporary accommodation for short‑term stays, targeting corporate travellers, contractors, families and tourists. Operates furnished apartments available to book…
Serves corporate travel buyers and business travellers, alongside families and tourists visiting London and surrounding areas.
Financial Health
StableStable · Hiring · 145% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation, on-site dining, and hospitality services. Offers short breaks, event hosting, seasonal packages, gift vouchers, and guest amenities including EV…
Serves leisure travellers, couples and families seeking seafront hotel stays, dining, short breaks and seasonal events in Falmouth and the wider Cornwall visitor market.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a country inn with a restaurant and guest accommodation. Serves breakfast, brunch, lunch and dinner including Sunday roasts, vegan and children’s menus, and offers afternoon tea, takeaway…
Serves individual consumers and groups seeking country-inn dining, takeaway, accommodation, afternoon tea and funeral teas, including families with children, guests with dietary needs, and dog owners.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsOperates a boutique hotel offering ensuite guest rooms, a bar and restaurant serving seasonal local produce, and waterfront moorings for visiting boats. Provides accommodation, dining, and facilities…
Serves leisure travellers and staycationers seeking boutique waterfront stays in Tighnabruaich, including dog owners and seafarers, plus diners and private or corporate event organisers.
Financial Health
DistressedDistressed · -25% CAGR over 3y
Location
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Computed from 3 filingsOperates a hotel providing guest accommodation with an on-site bar and restaurant. Serves food and drinks to residents and visitors and offers room bookings through its website and contact channels.
Serves leisure travellers and visitors to the Isle of Barra, alongside local residents and patrons using hotel, restaurant and bar facilities.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a furnished holiday let agency offering booking of self-catering holiday homes and apartments. Manages short-term rental properties for owners, including marketing, guest bookings, and…
Serves B2C holidaymakers seeking self-catering accommodation in Inverness and the Scottish Highlands. Also sells to holiday property owners needing holiday let management services.
Financial Health
StrongStrong · Hiring · 183% CAGR over 2y
Location
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Computed from 5 filingsOperates and manages holiday accommodation including self‑catering cottages, log cabins, glamping huts and hostels. Provides short‑stay lodging for individuals and groups, with properties…
Targets leisure travellers visiting Loch Ness and the Scottish Highlands, including couples, families, groups of up to 10, glamping guests and budget hostel travellers seeking stays near…
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 3 filingsOperates and manages self‑catering holiday lodges available for short‑term stays, offering Scandinavian‑style accommodation units sleeping four to eight guests. Provides online booking, visitor…
Serves consumers seeking Lake District breaks, especially families, walkers, nature lovers and small groups visiting Keswick, with lodge options for 4–8 guests and prospective holiday lodge owners.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates a boutique bunkhouse and hostel offering shared and private bunk rooms and sleeping pods. Provides guest accommodation with communal kitchen and lounge facilities, group bookings, and…
Serves leisure travellers visiting the Isle of Skye, including backpackers, walkers, families and small groups seeking bunkhouse accommodation, private rooms, pods or group bookings.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a countryside hotel and pub offering guest accommodation, bar service, and restaurant dining. Provides ensuite rooms with breakfast, and hosts events, weddings, and private functions…
Serves local consumers and visitors, including diners, drinkers, hotel guests, families, couples, dog owners, wedding parties, and organisers of private functions and events in the…
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Computed from 3 filingsOperates a traditional coaching inn offering a pub, restaurant and bar serving seasonal pub food, plus guest accommodation with en-suite rooms. Also produces beer at an on-site brewery and hosts…
Serves consumers seeking countryside pub dining, drinks and overnight stays, including UK staycation travellers exploring Worcestershire and nearby counties, plus groups or businesses booking events…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a holiday accommodation site offering luxury self‑catering lodges and cabins for short stays. Provides one‑ to three‑bedroom countryside lodges with amenities and outdoor spaces for couples,…
Serves leisure travellers, including couples, groups of friends and families, seeking luxury countryside lodge stays and short breaks in Cheshire.
Financial Health
DistressedDistressed · -78% CAGR over 3y
Location
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Computed from 3 filingsOperates a historic hotel offering guest accommodation with en‑suite rooms, breakfast service and guest amenities. Also runs an on‑site restaurant serving lunch, dinner and Sunday meals, and sells…
Sells to leisure travellers and day diners visiting Whitby and North Yorkshire, including couples, holidaymakers, and walking or cycling visitors seeking hotel stays, restaurant dining, gift…
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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Computed from 3 filingsOperates a country inn with bar and restaurant serving pub food and drinks, alongside guest accommodation including hotel rooms and woodland glamping pods. Also hosts events and provides dining,…
Serves leisure consumers visiting the North York Moors, including pub diners, couples, families, walkers, cyclists, dog owners, glamping and camping enthusiasts, and guests planning short breaks or…
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates a holiday park and estate offering self‑catering cottages, chalets and holiday homes for short stays. Provides holiday home and lodge sales, on‑site facilities, and accommodation bookings…
Serves leisure consumers seeking coastal holiday rentals or holiday home ownership, particularly families and individuals within central Scotland looking for peaceful West Coast breaks.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 3 filingsOperates a members’ golf club featuring a par‑72 championship course open year‑round. Provides tee bookings, memberships, and society golf days, along with a driving range, pro shop and fitting…
Serves individual golfers, club members, visiting players, junior golfers and golf societies, plus groups seeking stay-and-play breaks and clubhouse event guests, mainly from Gloucestershire and…
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides short-stay accommodation for air travellers, including bedrooms, self-catering apartments and glamping units. Offers guest parking during stays, breakfast snacks, Wi‑Fi, and booking support…
Serves consumers travelling to or from Bristol Airport, including single travellers, couples, families, friends and groups, plus holidaymakers needing overnight or longer stays before flights.
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates a boutique hotel offering guest accommodation, a restaurant and bar, and hospitality services including afternoon tea, private dining, and event hosting for weddings, meetings, and social…
Serves leisure travellers, couples planning weddings, families hosting private events, diners, and organisations needing meeting space in Lancashire, including visitors exploring Burnley, Padiham,…
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsOperates serviced and self‑catering apartments for short stays, offering furnished accommodation for leisure, family and corporate visitors. Manages multiple apartment units and townhouses available…
Serves leisure travellers, families, groups, and corporate guests seeking short-stay or self-catering accommodation in Belfast and the North Coast.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsOperates a group of gastropubs and restaurants offering food, wines and cocktails. Provides bar dining, private dining, takeaway, event hosting and boutique guest bedrooms, as well as pub-based…
Serves consumers in Kent and East Sussex, including diners, families, dog owners, pub garden visitors, private dining groups, overnight guests, takeaway customers and buyers of food, drink and…
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Operates a 16-bedroom hotel with ensuite guest rooms, alongside a bar and restaurant serving lunch and dinner. Provides accommodation, dining, and table reservations, with facilities for families and…
Serves leisure travellers, couples, families and golfers visiting Aberdour and the Firth of Forth, plus local residents and visitors using the restaurant and bar.
Financial Health
N/AN/A
Location
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Computed from 4 filingsOperates a hotel offering guest accommodation with refurbished rooms, along with an on-site bar and lounge serving drinks and food including Sunday carvery. Also provides room bookings and private…
Serves consumers, including visitors and travellers seeking hotel stays in Sedgefield, local residents using the bar and lounge, Sunday carvery diners, and individuals or groups arranging private…
Financial Health
DistressedDistressed · -16% CAGR over 3y
Location
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Computed from 5 filingsOperates a historic public house offering food and drink, real ales and cider, guest accommodation, and event spaces. Provides dining, hotel rooms, live music events, weddings, camping, and an online…
Serves consumers visiting the Yorkshire Dales, including walkers, cyclists, dog owners, diners, overnight guests, campers, live-music attendees and couples planning rustic weddings.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 5 filingsOperates a country house hotel providing guest accommodation with en‑suite rooms, a restaurant and bar, and facilities for weddings, celebrations and conferences. Also offers short stays, bed and…
Sells to leisure travellers, walkers and cyclists visiting the Lake District and Eden Valley, plus couples planning weddings, families booking celebrations, and businesses needing conference venues…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday park offering self‑catering lodges and glamping pods for short stays. Accommodation includes hot tubs and kitchen facilities, with on‑site amenities such as a café bistro and trout…
Sells to leisure travellers seeking self-catering short breaks and holidays, especially couples, friends, small groups and outdoor enthusiasts. Also targets people interested in lodge ownership, gift…
Financial Health
HealthyHealthy · Hiring · 86% CAGR over 4y
Location
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Computed from 5 filingsOperates a golf club and course with driving range and practice facilities. Provides hotel accommodation, bar and restaurant dining, and hosts events such as weddings, parties and conferences. Also…
Serves a mix of B2C and B2B customers: golfers, leisure visitors, diners, campers, wedding and party organisers, corporate conference bookers, and guests visiting Silverstone Circuit or nearby…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 2 filingsOperates a holiday park providing self‑catering accommodation including eco cabins, caravans, a cottage and a shared bunkhouse. Offers short stays and group bookings, with options for private…
Serves leisure travellers visiting Glencoe and the Scottish Highlands, including couples, families, pet owners, budget backpackers and groups such as outdoor activity parties and birthday gatherings.
Financial Health
StableStable · Hiring · 25% CAGR over 1y
Location
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Computed from 5 filingsOperates a caravan and camping park offering pitches for tents, caravans and motorhomes. Provides shower and toilet facilities, laundry and recreation areas, and booking services for visitors seeking…
Serves B2C leisure travellers, including campers, caravanners, families and pet owners seeking quiet, nature-focused short breaks and holidays in the Scottish Borders.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 4 filingsOperates a country inn providing hotel accommodation with en‑suite guest rooms, alongside a restaurant and bar serving meals and drinks. Also offers private dining spaces and event hosting for small…
Sells to leisure travellers, couples and pet owners seeking countryside accommodation and dining, plus small private groups booking celebrations, weddings or private dining. Serves visitors to the…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 3y
Location
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Computed from 4 filingsOperates a touring caravan and camping park offering motorhome and caravan pitches with electric hook‑ups, tent camping and glamping pods. Provides on‑site amenities including shower and laundry…
Serves leisure travellers on the NC500, including motorhome and caravan owners, campers, glamping guests, families and dog owners, plus visitors and local residents using the café, bar and bistro.
Financial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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How freetobook usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
freetobook is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by Reservations & delivery
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Frequently asked questions
How many UK travel sector companies use freetobook?
What share of UK travel sector companies run freetobook?
How is freetobook usage detected?
What size travel sector companies use freetobook in the UK?
What do freetobook-running travel sector companies also run?
Can I get contact details for these companies?
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