Travel Sector Companies Using SiteMinder in the UK: 83 Active Firms (2026)
Travel businesses running booking-management technology manage accommodation inventory and online reservations in the UK.
For hotels, serviced accommodation and hospitality venues, this booking-management stack sits between the public website, property operations and external distribution channels. It keeps room availability, rates and package inventory aligned across direct and agent-led sales, so adoption usually signals more than a brochure site. The buyer is often an owner-operator, revenue manager or commercial lead trying to reduce manual updates and protect margin on direct bookings. Engagements tend to be operational software purchases for small or mid-market operators, not speculative experiments by early-stage travel brands.
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UK adoption covers 83 actively trading companies, with reported headcount across the cohort of 1,835. Within the sector’s appointment-scheduling and booking-management ranking, this system sits third, at 13.0% of a 640-company benchmark. The registered-address skew is toward London (21.7%), the South West (16.9%), Scotland (13.3%), the North West (12.0%) and the South East (10.8%), suggesting adoption is split between metropolitan travel sellers and accommodation-heavy regional markets rather than being purely London-centred.
Flight-inclusive sellers sit under the Civil Aviation Authority’s ATOL regime, which protects traveller money if an operator ceases trading and applies to package holidays sold in the UK. Accommodation operators with bars, restaurants, weddings or events may also need local alcohol licensing, with permanent alcohol sales normally requiring premises-level authorisation and personal licensing around authorised sales. Booking-management suppliers and their users therefore operate close to compliance workflows, even when the software itself is mainly commercial infrastructure. UKHospitality and ABTA shape policy discussion and dispute-routing, but membership is not a substitute for statutory licensing.
Adoption appears to be set by distribution complexity rather than fashion. Operators with seasonal demand, agent channels and direct-booking targets tend to keep specialist booking infrastructure because manual inventory updates create avoidable commercial friction. Smaller venues may stay with website plug-ins or inbox-led workflows until channel conflict or staffing constraints make that harder to sustain. The more mature end of the cohort is likely to prefer joined-up revenue, payments and guest-communication workflows, while cost pressure keeps appetite for wholesale system replacement relatively low. Vendor consolidation and bundled website services may blur category boundaries, but switching remains operationally awkward.
Adoption by company size
Adoption of SiteMinder rises with company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run SiteMinder (46 detected). 0.2% of the 14,926 companies with 10–50 employees run SiteMinder (35 detected). 0.3% of the 1,150 companies with over 50 employees run SiteMinder (4 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
83
Active firms
2026
13%
Of detected Appointment scheduling share
UK travel sector
9
Median headcount
Filed accounts
163
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 83 firms) — the rest sits below that revenue band.
15% of the cohort was incorporated since 2022 (13 firms), so a sizeable share is in its first few filing cycles.
Among 640 travel-sector companies with a detectable appointment-scheduling system, the page system ranks third by detected share at 13.0% (83).
London accounts for 21.7% (18) of the cohort, followed by the South West at 16.9% (14) and Scotland at 13.3% (11).
The most common co-detected website platform appears on 53.0% (44) of these travel-sector sites, while web analytics appears on 39.8% (33).
UK-sold package holidays involving flights sit under the CAA’s ATOL regime, with ATOL holders paying £2.50 per traveller into a trust fund for refunds, reimbursement or repatriation.
ONS estimates show overseas residents made 42.6 million visits to the UK in 2024 and spent £32.5 billion, while UK residents made 94.6 million visits abroad and spent £78.6 billion.
Reservations & delivery market share among UK Travel Sector
Share of the 640 UK Travel Sector with a detectable system. As of June 2026.
What else do SiteMinder-running Travel Sector run?
Share of the 83 SiteMinder-running UK companies where each technology was also detected. As of June 2026.
Where SiteMinder Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£509.8K
Median UK turnover
1.2%
Above £5M turnover
13
Incorporated since 2022
163 verified decision-maker contacts
across these 83 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using SiteMinder
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a group of hotels offering guest accommodation, restaurants and bars, and facilities for weddings, conferences, and events. Provides online room reservations, special offers, and gift…
Serves leisure travellers, hotel guests, wedding and event organisers, and businesses needing meeting rooms, with offers also aimed at gift voucher buyers and visitors booking food, drink, and…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation, an on-site restaurant and takeaway food. Offers short-break packages, wedding and event hosting, gift vouchers, and online booking, with pet-friendly…
Sells to leisure travellers seeking short breaks in Scotland, including couples, families and pet owners. Also serves diners, wedding parties and guests interested in outdoor activities, golf, whisky…
Financial Health
WeakWeak · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a hotel group providing short‑stay accommodation through several in‑house brands, offering private rooms and suites as well as budget rooms with shared bathrooms, with 24‑hour reception,…
Serves leisure and business travellers seeking short-stay accommodation in central London, including budget-conscious guests and visitors using King’s Cross St Pancras or the Eurostar terminal.
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation in a historic townhouse and annex. Offers en‑suite bedrooms, a residents’ lounge bar, off‑road parking, and online booking for short stays and leisure…
Sells to leisure travellers and short-break visitors seeking accommodation in Bury St Edmunds, including residents wanting a quiet stay near local attractions, restaurants, shops, theatre and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates hospitality venues combining traditional pubs with boutique guest accommodation. Provides individually designed rooms above pub premises, alongside food and drink service, and offers online…
Serves leisure and business travellers, tourists and couples seeking boutique accommodation in central and north London neighbourhoods, alongside guests visiting historic pubs for food and drink.
Financial Health
StrongStrong · Hiring · 9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel offering short‑stay accommodation in individually designed guest rooms. Provides online room reservations, a hotel bar and food and drink service, and sells gift vouchers…
Serves leisure travellers and visitors to West London seeking luxury boutique accommodation in Notting Hill, including guests from music, show business and fashion, plus buyers of hotel gift vouchers.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing short‑stay accommodation with single, double, twin, triple and family rooms. Offers online booking and in‑room amenities such as smart TVs and USB charging for business and…
Serves leisure and business travellers visiting London, including tourists, families, small groups, budget-conscious guests and attendees of nearby events or conferences seeking accommodation around…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 2 filingsOperates a boutique guesthouse offering short‑stay accommodation in a renovated Georgian property, with 14 en‑suite bedrooms and online room booking. Provides hotel-style lodging and guest amenities…
Sells to consumers seeking hotel accommodation, particularly leisure visitors and short-stay guests looking to explore Edgbaston Village and nearby Birmingham city centre.
Financial Health
WeakWeak · Hiring · 498% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an inn providing guest accommodation and a pub restaurant. Offers hotel rooms and a cottage for stays, dining for breakfast, lunch and dinner, bar service with ales, beers and wine, and…
Serves consumers, including Lake District visitors, overnight guests, diners, families, dog owners and local pub and restaurant customers.
Financial Health
WeakWeak · -64% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a guesthouse offering short‑stay accommodation in en‑suite single, double, twin and family rooms. Provides online room booking, guest facilities and an on‑site restaurant, catering to…
Serves leisure visitors, couples, families, solo travellers and business travellers seeking accommodation near Durham City, including guests visiting local attractions such as Durham Cathedral and…
Financial Health
DistressedDistressed · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a riverside inn and restaurant offering food and drink service, guest accommodation in rooms and cottages, and bookable river cruises. Provides table reservations, room bookings, and…
Serves consumers seeking riverside dining, pub and restaurant bookings, overnight stays in rooms or cottages, and leisure river cruises on the Thames, including guests with dogs.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of hotels offering short‑stay accommodation through brands including The Jesmond Dene, The Princess and The Suites. Provides guest rooms and suites with shared or private bathrooms,…
Serves leisure and business travellers seeking budget rooms, standard hotel accommodation or suites in central London near King’s Cross St Pancras and the Eurostar terminal, including short-stay…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel property offering accommodation under several brands, including budget rooms and suites. Provides short‑stay lodging with shared or private facilities, 24‑hour reception, Wi‑Fi,…
Serves B2C travellers seeking hotel stays in central London, including budget-conscious short-stay guests, families and visitors using Kings Cross St Pancras and the Eurostar terminal.
Financial Health
WeakWeak · -7% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsOperates serviced apartments available for short- and long‑term stays, including studio, one‑ and two‑bedroom units. Provides furnished accommodation with fully equipped kitchens and online booking…
Serves leisure visitors, business travellers, conference attendees, groups and people relocating to Harrogate seeking short- or long-term serviced apartment stays in the town centre.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates a three‑star hotel providing short‑stay accommodation with en‑suite single, double, twin and family rooms. Offers guest facilities including breakfast service, 24‑hour reception and…
Serves business and leisure travellers visiting London Docklands, especially guests attending ExCeL events, using London City Airport, visiting the O2, or seeking single, double and family rooms near…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a boutique hotel providing guest accommodation across 20 rooms. Offers online room bookings, gift vouchers, and on-site food and drink services, including a cocktail bar for hotel guests and…
Serves leisure travellers and couples seeking boutique seafront accommodation in Brighton, including weekend-break guests, tourists visiting local attractions, and customers buying hotel gift…
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique bed and breakfast providing short‑stay guest accommodation in individually styled rooms. Offers breakfast service, online room booking, guest amenities, parking, and electric…
Serves B2C leisure travellers, couples and tourists seeking boutique bed-and-breakfast accommodation in Bath, including guests booking short stays, breakfast options, parking and electric vehicle…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates boutique hotels providing contemporary guest accommodation with private rooms, garden spaces and an on-site restaurant, offering short-stay lodging and direct booking for leisure and…
Serves hotel guests seeking boutique accommodation in Guildford, Worplesdon and the wider Surrey area, including visitors to Guildford town centre and nearby Woking.
Financial Health
StableStable · -77% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates and manages hotel properties offering guest accommodation, restaurants and bars, spa and leisure facilities, and meeting and wedding venues. Provides room bookings and hospitality services…
Serves leisure and business travellers, pet owners, wedding parties, and corporate meeting or event organisers seeking hotels in Chester, Colchester, Sutton Coldfield and related UK destinations.
Financial Health
HealthyHealthy · Profitable · -1% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates seafront hotels providing guest accommodation, restaurants and bars, leisure facilities, and event spaces. Offers services for weddings, conferences, group bookings, afternoon tea, and…
Serves leisure travellers and holidaymakers visiting Torquay and the English Riviera, plus couples planning weddings, group booking organisers, diners, and businesses arranging events or Christmas…
Financial Health
StableStable · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a traditional inn comprising a pub, restaurant and small hotel. Provides lunch and dinner dining, bar drinks and wine, guest accommodation rooms and a holiday cottage, with online booking…
Serves consumers visiting Dartmoor, including restaurant diners, pub customers, overnight hotel and holiday cottage guests, families, and people seeking local leisure breaks or gift vouchers.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing short‑stay accommodation with en‑suite guest rooms including single, double, family and studio suites. Offers 24‑hour reception, meeting room hire, and online booking for…
Serves leisure and business travellers seeking stays in west London, including shoppers and sightseers visiting Westfield, Oxford Street and central London attractions, plus small groups needing…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsOperates a guest house providing short‑stay accommodation in en‑suite rooms and suites. Offers breakfast service, guest amenities, and online booking for leisure stays, with packages such as romantic…
Serves B2C leisure travellers visiting Windermere and the Lake District, including couples booking romantic breaks, tourists seeking short stays, and guests planning hiking, cycling, sailing or…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 3 filingsOperates a holiday accommodation site offering self‑catering luxury lodges set in woodland. Provides short-stay bookings for lodges with multiple bedrooms, en‑suite bathrooms, kitchens, gardens, hot…
Serves leisure travellers, families and small groups seeking luxury self-catering lodge breaks in a woodland setting near the North Yorkshire Moors.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 3 filingsOperates a hotel offering en-suite guest rooms and an on-site restaurant serving meals and drinks. Provides table reservations, accommodation bookings, event hosting, gift vouchers, and outside…
Serves consumers visiting or living around Wrexham and North Wales, including hotel guests, restaurant diners, couples and families marking occasions, event organisers, and customers buying gift…
Financial Health
StableStable · Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a group of hotels providing short‑stay accommodation in guest rooms and suites. Offers amenities including breakfast, parking, Wi‑Fi, room service, airport pick‑up and drop‑off, and on‑site…
Serves B2C and business guests visiting London, including leisure travellers, business travellers, airport passengers near Heathrow and Gatwick, and people seeking short hotel stays or getaways.
Financial Health
DistressedDistressed · -31% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a restaurant and hospitality venue offering seasonal dining, brunch and drinks menus, alongside guest accommodation. Provides table reservations, room bookings, and facilities for weddings,…
Serves consumers, including local diners, leisure visitors, overnight guests, and couples or families planning weddings and special celebrations in Tideswell and the surrounding area.
Financial Health
StableStable · -78% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation, with bookable rooms and on-site dining through a restaurant and bar. Offers short-stay lodging for visitors along with food and beverage services and…
Serves consumers: adult bookers, couples, families with children, dog owners and restaurant diners visiting Wensleydale, with occasional bookings accepted from legal entities.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a country inn providing guest accommodation with en-suite rooms and suites. Offers a bar and restaurant serving meals, drinks, and children’s menu options, with facilities for reservations…
Sells to leisure travellers, couples, families and motorhome visitors seeking accommodation, food and drink in the North York Moors. Also serves local diners and pub-goers, including children and dog…
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing bed-and-breakfast accommodation with en-suite guest rooms. Also runs an on-site cafe-bar serving meals and drinks, and offers online room booking, guest amenities, and…
Serves leisure and business travellers seeking city-centre stays in Glasgow’s Merchant City, plus hotel guests and local visitors using its café-bar for food and drinks.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel offering short‑stay accommodation, including private and shared rooms for travellers, families and groups. Provides online room booking, guest services, and hotel facilities through…
Serves B2C hotel guests, including holidaymakers, families, couples, groups, singles, London locals and out-of-town visitors, plus people seeking live/work accommodation in Hackney.
Financial Health
DistressedDistressed · -69% CAGR over 4y
Location
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Computed from 5 filingsOperates a guest house and self‑catering holiday accommodation, offering ensuite rooms and caravan or cottage holiday homes. Provides short‑stay lodging with breakfast, Wi‑Fi and guest amenities,…
Serves leisure and business travellers seeking stays near Sherwood Forest, including solo travellers, couples, families and guests needing accessible accommodation.
Financial Health
DistressedDistressed · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a hotel providing guest accommodation in rooms, suites, and serviced apartments. Offers on-site dining through a grill restaurant, terrace, and bar, and hosts weddings, corporate events, and…
Serves leisure and business travellers, wedding couples, diners, special-occasion guests and corporate event organisers around Doncaster, Bawtry and the South Yorkshire/Nottinghamshire border.
Financial Health
DistressedDistressed · -3% CAGR over 2y
Location
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Operates a pub and inn providing food and drink service, guest accommodation, and table and room bookings. Offers hospitality for events, group bookings and private functions, and sells gift vouchers…
Serves consumers including local diners, overnight guests, walkers, anglers and dog owners, plus groups booking private events, funeral teas, Christmas meals and pub gatherings.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates a holiday accommodation site offering self‑catering log cabins and lodges for short stays. Provides furnished wooden cabins with kitchens, heating, private outdoor areas, roof terraces and…
Sells to leisure travellers seeking self-catering holiday accommodation, particularly families, groups and hen parties visiting Dorset’s Isle of Purbeck and Jurassic Coast.
Financial Health
StrongStrong · Growing · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsOperates a group of hotels offering accommodation, on-site dining, and spa facilities. Provides guest rooms, restaurant services, leisure breaks, and event or society bookings through properties…
Serves leisure travellers, families, couples seeking breaks or spa stays, business guests, diners, occasion organisers and society groups looking for hotel accommodation and hospitality across UK…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates a riverside inn and restaurant offering dining, bar service and guest accommodation. Provides bookable rooms, private stays and boat or river cruise experiences, with table reservations,…
Serves consumers seeking riverside dining, drinks, overnight stays and river cruises, including leisure visitors, couples, families, boat arrivals and dog owners visiting the River Thames area.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a holiday resort providing self‑catering log homes, cottages and hotel rooms for short stays. Facilities include a 27‑hole golf course, fishing lakes, clubhouse bar and restaurant, and…
Serves leisure travellers, families, groups and golfers seeking self-catering breaks, hotel stays and golf holidays in Dorset near the Jurassic Coast.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation, an on-site restaurant with set menus, wine and cocktails, and breakfast service. Provides room bookings, private dining, event hosting including…
Serves leisure travellers and diners, including couples, dog owners and guests seeking accessible stays, plus private dining, wedding and exclusive-use event customers visiting Grasmere and the Lake…
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 5 filingsOperates a guest house providing bed and breakfast accommodation with en‑suite rooms. Offers room bookings, breakfast service, and visitor information on attractions, restaurants, and activities,…
Serves leisure travellers, couples, families and pet owners visiting Weymouth, including guests seeking a beachside base for local attractions, restaurants and Jurassic Coast activities.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates a four-star hotel providing guest accommodation, restaurant dining, and hospitality services. Offers conference and meeting facilities, wedding and event hosting, banqueting, and ticketed…
Serves leisure guests, wedding couples and families, diners, party organisers and event attendees, alongside businesses and organisations booking meetings, seminars, conferences and banquets in…
Financial Health
StableStable · -60% CAGR over 5y
Location
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Computed from 3 filingsOperates a restaurant and small hotel offering modern Scottish dining and guest accommodation. Provides table and room reservations, food and drink menus, wine cellar selections, and gift vouchers…
Serves B2C customers: diners, overnight leisure guests, gift voucher buyers, and visitors to the St Andrews/Fife area, including golf and local-attraction tourists.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 2 filingsOperates a hotel providing guest accommodation in a range of rooms and suites. Offers on-site dining and a public bar, breakfast for guests, and facilities for leisure stays including garden areas…
Serves leisure travellers, couples, families, solo guests and dog owners visiting the Isle of Arran, plus diners and public bar customers seeking hotel stays, food and drink.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates a pub, bar and restaurant offering food and drinks alongside live music, comedy and entertainment events. Also provides event spaces for private functions and weddings, and boutique hotel…
Serves local residents, diners, nightlife and live entertainment audiences, private party and wedding organisers, and leisure or business travellers in Balham.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates a hotel and restaurant offering guest accommodation, dining, afternoon tea, and takeaway food. Provides venues and catering for weddings, private events, business meetings, conferences, and…
Serves consumers and organisations seeking hotel stays, restaurant dining, weddings, private events and venue hire, including couples, families, event hosts, businesses booking meetings or…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of hotels providing guest accommodation, restaurants and bars, and venues for meetings, conferences and weddings. Properties offer en‑suite rooms, on-site dining and event facilities…
Serves leisure and business travellers visiting Stornoway and the Outer Hebrides, plus diners, wedding parties, meeting and event organisers, and group travel bookers.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsOperates a pub, restaurant and guest accommodation offering meals, drinks and breakfast service. Provides a food menu, bar with ales and wines, and bookable rooms for overnight stays, with on-site…
Serves consumers visiting or staying on the Isle of Wight, including pub and restaurant diners, holidaymakers booking accommodation, walkers exploring coastal routes, and families seeking food,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsOperates a hotel offering guest accommodation, an on-site restaurant and bar, and facilities for weddings, private functions and corporate events. Provides event spaces, dining services and…
Serves leisure and business travellers visiting Irvine/Ayrshire, wedding couples, restaurant diners, event attendees, and corporate meeting organisers in the local Ayrshire/Glasgow airport catchment.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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How SiteMinder usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
SiteMinder is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by Reservations & delivery
Other Travel Sector technology
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Frequently asked questions
How many UK travel sector companies use SiteMinder?
What share of UK travel sector companies run SiteMinder?
How is SiteMinder usage detected?
What size travel sector companies use SiteMinder in the UK?
What do SiteMinder-running travel sector companies also run?
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