SEO Used by UK Wholesale Companies: Market Share (2026)
SEO market share across 5,541 UK wholesale companies shows Yoast SEO ahead with 78.1% of detected usage.
Among 76,317 trading UK wholesale companies, 5,541 have a detectable SEO system. The market is concentrated: Yoast SEO accounts for 78.1% (4,328), ahead of RankMath SEO at 12.3% (679) and All in One SEO at 8.3% (458).
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The pattern is consistent by size band. Yoast SEO has 78.5% of 3,759 companies under 10 employees, 77.1% of 1,618 companies with 10–50 employees, and 79.9% of 164 companies over 50 employees.
The tail is narrow rather than fragmented, with 7 systems detected in total. The SEO Framework has 1.3% (70), SEOmatic 0.8% (43), Google XML Sitemaps 0.4% (20), and Spotzer 0.2% (11).
5,539
wholesale with detected SEO
Of 77,014 UK wholesale
7.2%
Detection rate
2026
8
Systems detected
In this category
77.9%
Leader share
Yoast SEO
UK Wholesale SEO market share
Share of the 5,539 UK Wholesale with a detectable system. As of June 2026.
SEO compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Yoast SEO | 4,313 | 77.9% | 6 | 13.1% | Small wholesalers, majority-share SEO |
| RankMath SEO | 680 | 12.3% | 6 | 12.2% | Small wholesalers, secondary SEO |
| All in One SEO | 459 | 8.3% | 6 | 15.9% | Small wholesalers, London-skewed alternative |
| The SEO Framework | 70 | 1.3% | 5 | 10% | Micro wholesalers, niche SEO |
| SEOmatic | 43 | 0.8% | — | — | Buy these companies as a spreadsheet → |
| Google XML Sitemaps | 20 | 0.4% | — | — | Buy these companies as a spreadsheet → |
| SEOPlatform.io | 16 | 0.3% | — | — | Buy these companies as a spreadsheet → |
| Spotzer | 11 | 0.2% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading SEO system shifts with company size: among UK Wholesale with under 10 employees, Yoast SEO leads at 78.3% of the 3,758 with a detectable system; among UK Wholesale with 10–50 employees, Yoast SEO leads at 76.7% of the 1,616 with a detectable system; and among UK Wholesale with over 50 employees, Yoast SEO leads at 80% of the 165 with a detectable system.
Under 10 employees
78.3% of band
3,759 companies sit in this band, making it the largest employee group with a detectable SEO system. Yoast SEO has 78.5%, while the profiled alternatives are RankMath SEO, All in One SEO and The SEO Framework.
10–50 employees
76.7% of band
1,618 companies sit in this band, a mid-sized wholesale cohort rather than a micro-business pool. Yoast SEO has 77.1%, with RankMath SEO, All in One SEO and The SEO Framework forming the profiled alternative set.
Over 50 employees
80% of band
164 companies sit in this band, so larger wholesalers form a much smaller SEO-detected base. Yoast SEO has 79.9%, leaving RankMath SEO, All in One SEO and The SEO Framework as the profiled alternatives.
How SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
What is the most-used SEO among UK wholesale companies?
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