Social media Used by UK Healthcare Companies: Market Share (2026)
Detected social media usage across 557 UK healthcare companies, with Instagram Feed for WordPress the most-used system at 20.3%.
Only 557 of 122,331 trading UK healthcare companies have a detectable social media system, with 16 systems detected. Instagram Feed for WordPress has the largest share at 20.3% (113), followed closely by Smash Balloon Instagram Feed at 19.7% (110).
Read more
ShareThis accounts for 16.0% (89), ahead of AddThis at 12.9% (72), AddToAny at 10.2% (57), SocialStream at 10.1% (56), Twitter at 9.0% (50), and Sassy Social Share at 5.4% (30). The remaining 8 systems cover 98 companies, so the market has a visible long tail rather than a single dominant system.
By headcount, Smash Balloon Instagram Feed is largest in Under 10 employees, with 27.1% of 251 companies. Instagram Feed for WordPress is largest in 10–50 employees, with 16.3% of 215 companies, while SocialStream is largest in Over 50 employees, with 17.6% of 91 companies.
557
healthcare with detected Social media
Of 122,331 UK healthcare
0.5%
Detection rate
2026
16
Systems detected
In this category
20.3%
Leader share
Instagram Feed for WordPress
UK Healthcare Social media market share
Share of the 557 UK Healthcare with a detectable system. As of June 2026.
Social media compared
| System | UK Healthcare | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Instagram Feed for WordPress | 113 | 20.3% | 7 | 22.1% | Small healthcare firms, Instagram embeds |
| Smash Balloon Instagram Feed | 110 | 19.7% | 7 | 22.7% | Small healthcare sites, Instagram feeds |
| ShareThis | 89 | 16% | 7 | 22.5% | Small healthcare sites, sharing widgets |
| AddThis | 72 | 12.9% | 15 | 20.8% | Mid-sized healthcare sites, sharing widgets |
| AddToAny | 57 | 10.2% | 14 | 19.3% | Mid-sized healthcare sites, sharing buttons |
| SocialStream | 56 | 10.1% | 15 | 12.5% | Mid-sized healthcare employers, social streams |
| 50 | 9% | 9 | 10% | Small healthcare employers, Twitter embeds | |
| Sassy Social Share | 30 | 5.4% | — | — | Buy these companies as a spreadsheet → |
| Metricool | 29 | 5.2% | — | — | Buy these companies as a spreadsheet → |
| SociableKIT | 25 | 4.5% | — | — | Buy these companies as a spreadsheet → |
| UltimatelySocial | 21 | 3.8% | — | — | Buy these companies as a spreadsheet → |
| Custom Twitter Feeds | 17 | 3.1% | — | — | Buy these companies as a spreadsheet → |
| Shareiiit | 16 | 2.9% | — | — | Buy these companies as a spreadsheet → |
| Buffer | 9 | 1.6% | — | — | Buy these companies as a spreadsheet → |
| 3 | 0.5% | — | — | Buy these companies as a spreadsheet → | |
| Hootsuite | 1 | 0.2% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Healthcare with under 10 employees, Smash Balloon Instagram Feed leads at 27.1% of the 251 with a detectable system; among UK Healthcare with 10–50 employees, Instagram Feed for WordPress leads at 16.3% of the 215 with a detectable system; and among UK Healthcare with over 50 employees, SocialStream leads at 17.6% of the 91 with a detectable system.
Under 10 employees
27.1% of band
Under 10 employees covers 251 companies, where Smash Balloon Instagram Feed has the largest share at 27.1%. Instagram-feed tools are prominent in this band, alongside sharing widgets and a smaller long tail.
10–50 employees
16.3% of band
10–50 employees covers 215 companies, with Instagram Feed for WordPress largest at 16.3%. The spread is less concentrated than in the smallest band, with feed embeds and sharing tools both present.
Over 50 employees
17.6% of band
Over 50 employees covers 91 companies, where SocialStream has the largest share at 17.6%. Larger healthcare employers show a more mixed pattern across social-feed and sharing systems.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Healthcare by Social media
Related directories
Frequently asked questions
What is the most-used Social media among UK healthcare companies?
How many UK healthcare companies have a detectable Social media?
What is a Social media?
How is Social media usage detected?
Which has more UK healthcare companies, Instagram Feed for WordPress or Smash Balloon Instagram Feed?
What is the best Social media for UK healthcare companies?
Buy all 557 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.