Startup Companies Using WP Engine in the UK: 78 Active Firms (2026)
Startups using managed website hosting build early-stage digital products and services, with UK filings showing small teams and varied revenues.
Managed hosting in the startup cohort tends to sit where the website is part of the operating system rather than a brochure. Typical users are digital-product builders, software-enabled services, ecommerce operators, media owners and professional-services firms that need dependable publishing, security management and page performance without building a large internal web-operations team. Adoption usually signals some budget for managed infrastructure, a content or growth function that updates the site frequently, and a direct-channel posture where search, conversion tracking and uptime matter to sales or customer support.
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Across the UK startup adoption picture, 78 companies are actively trading with this managed hosting stack detected. Within the startup hosting category, it ranks second at 25.5%, just behind another managed-hosting provider at 26.8% and ahead of the next alternative at 17.6%. Reported employment across the cohort totals 738 roles, pointing to mostly small operating teams rather than large enterprise estates. London accounts for 43.6% of registered offices, followed by the South West at 10.3%, Yorkshire and The Humber at 9.0%, the East of England at 7.7% and the North West at 7.7%.
Startup status is a lifecycle and size marker, not a separate regulatory category. These companies still sit under general UK company-law administration, including Companies House filing duties such as confirmation statements and identity checks where required. The hosting choice also brings ordinary procurement and privacy questions: contract terms, backups, incident handling, cookie and analytics controls, and access management all matter when the public website handles leads, payments, account content or support flows. Sector permissions remain activity-based, so financial services, energy supply, aviation, healthcare and legal startups need the relevant approvals rather than relying on startup status alone.
Adoption appears likely to remain tied to operating maturity rather than fashion. Startups with frequent publishing needs, search-led acquisition or investor-facing content tend to prefer managed hosting because it reduces maintenance work for lean technical teams. Some cost-sensitive firms may move towards simpler hosting as budgets tighten, while more regulated or content-heavy operators may value auditability, security controls and supplier accountability. The category also faces bundling pressure as content management, hosting, security and analytics are sold together, which may make switching decisions less about hosting alone and more about the surrounding web stack.
Adoption by company size
Adoption of WP Engine varies by company size across the trading UK startup companies in this cohort. 2.7% of the 1,979 companies with under 10 employees run WP Engine (54 detected). 4.4% of the 586 companies with 10–50 employees run WP Engine (26 detected). 0% of the 11 companies with over 50 employees run WP Engine (0 detected). That is a 2.7% gap between the over 50 employees and under 10 employees bands.
78
Active firms
2026
25.5%
Of detected Hosting share
UK startup
6
Median headcount
Filed accounts
198
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 78 firms) — the rest sits below that revenue band.
16% of the cohort was incorporated since 2022 (13 firms), so a sizeable share is in its first few filing cycles.
Among startup-tagged firms with a detectable hosting system, this managed-hosting system ranks second at 25.5% (78) of 306 companies, just behind the largest detected alternative at 26.8% (82).
London accounts for 43.6% (34) of registered offices in this managed-hosting startup cohort, followed by the South West at 10.3% (8) and Yorkshire and The Humber at 9.0% (7).
Stack overlap points to content and acquisition use cases: 100.0% also run a content-management system, 67.9% use an SEO layer and 61.5% use a tag-management layer.
Adjacent sector tags show a software-heavy mix, with SaaS tagged on 55.1% (43), AI & Machine Learning on 21.8% (17) and Fintech on 21.8% (17).
“Startup” is a lifecycle and size tag rather than a UK regulatory status, so financial services, energy supply, aviation, healthcare and legal activities still need the relevant permissions.
Hosting & PaaS market share among UK Startup
Share of the 306 UK Startup with a detectable system. As of June 2026.
What else do WP Engine-running Startup run?
Share of the 78 WP Engine-running UK companies where each technology was also detected. As of June 2026.
Where WP Engine Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£396K
Median UK turnover
1.3%
Above £5M turnover
13
Incorporated since 2022
198 verified decision-maker contacts
across these 78 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using WP Engine
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops artificial intelligence software for generating videos with digital avatars and voice from text or images. Provides tools, APIs and applications for creating multilingual avatar videos,…
Serves B2B enterprises and teams in marketing, sales, customer experience, learning and development, and content creation, plus developers and platforms needing API access.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides software platform and analytics tools that measure website and application performance, identify user experience issues, and quantify revenue loss from slow pages or errors, helping product…
Sells to product, ecommerce, digital experience and site reliability teams at enterprise brands that rely on websites or apps for conversions and revenue.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online learning and development content library offering expert‑led videos, audio, live masterclasses and e‑learning courses. Supports organisations with content curation, production, and…
Serves B2B learning and development teams, talent managers and people leaders in mid-sized and large organisations across sectors, especially those managing employee learning through LMS, LXP or…
Financial Health
StrongStrong · Hiring · 18% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides a software platform for managing partnership marketing programmes, enabling brands to recruit and manage affiliates, influencers and referral partners, track performance and attribution,…
Serves B2B marketing, partnerships and ecommerce teams at brands, retailers, SaaS companies, app businesses and publishers, plus agencies working with affiliate, influencer, creator and referral…
Financial Health
HealthyHealthy · -75% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsDevelops cloud-based customer relationship management (CRM) software for financial advice firms. The platform supports client and contact management, document generation and e-signatures,…
Serves financial advice firms and advice businesses, including advisers, paraplanners and operations teams, plus consultants and trainers supporting the financial advice profession.
Financial Health
WeakWeak
Location
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Computed from 4 filingsDevelops coworking space management software that handles desk and room bookings, member and visitor management, automated billing and payments, access control, event management, reporting, and…
Sells to businesses operating coworking spaces, smart offices, and flexible workspaces, including multi-location operators. Targets space managers, operators, and teams handling bookings,…
Financial Health
StableStable · Hiring · 26% CAGR over 3y
Location
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Operates an online marketplace for market research, connecting companies with survey respondents through a global panel network. Provides tools for sourcing sample audiences, collecting survey data,…
Serves B2B insights buyers including market researchers, brands, product teams, media agencies, ad-tech platforms, publishers and panel owners, plus academic researchers.
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Develops software for ecommerce product discovery and search, including AI-powered site search, conversational shopping assistants, guided selling tools, product configurators, and catalog data…
Sells to B2B and B2C ecommerce brands, retailers and manufacturers in housewares, consumer electronics, sports/outdoors, tools, health and beauty, medical equipment and industrial manufacturing.
Financial Health
N/AN/A
Location
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Develops AI-powered software for ecommerce product discovery, including site search, conversational shopping assistants, guided selling tools, product configurators, and recommendation systems. Also…
Serves ecommerce brands, retailers and B2B distributors selling complex product ranges, including housewares, appliances, consumer electronics, sports and outdoor gear, tools, health and beauty,…
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Financial sub-scores
Computed from 4 filingsProvides shipping management software for e‑commerce businesses. Platform integrates with online stores and 160+ carriers to generate shipping labels, automate order fulfilment, manage parcel…
Serves e-commerce businesses and online retailers across Europe, from growing Shopify, Etsy and Amazon sellers to larger enterprise brands needing multi-carrier shipping, checkout, tracking and…
Financial Health
StableStable · -80% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides software for automated website auditing and monitoring, scanning pages to detect privacy compliance issues, accessibility errors, broken tags, analytics implementation problems, consent…
Serves B2B enterprise and mid-market brands, especially marketing, analytics, privacy, compliance, and web operations teams responsible for high-volume websites, landing pages, and marketing emails.
Financial Health
DistressedDistressed · -9% CAGR over 5y
Location
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Provides software platform for private markets firms to collect, validate and manage fund and portfolio data. Integrates with asset servicers and portfolio companies, and automates data validation,…
Serves B2B private markets investment firms, including private equity managers and their finance, investor relations, partner and deal teams handling fund, portfolio and investor reporting data.
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Computed from 5 filingsProvides identity assurance and passwordless authentication software for organisations, including biometric and device‑based multi‑factor authentication, FIDO passkeys, risk analysis, and continuous…
Sells to enterprise IT and security teams needing passwordless authentication, identity assurance, MFA, SSO and user risk controls for workforce access across business applications.
Financial Health
StableStable · -22% CAGR over 4y
Location
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Computed from 4 filingsProvides an on-demand pay platform that enables employees to access earned wages before scheduled payday. Integrates with payroll, HR and time‑tracking systems and offers tools such as prepaid cards,…
Serves B2B employers of all sizes across healthcare, grocery, retail, call centres, restaurants, manufacturing, travel, hospitality, public sector and franchise sectors, plus HCM, payroll and…
Financial Health
DistressedDistressed · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides a consent and preference management platform that collects, stores and manages user consent, cookies and communication preferences. Includes tools for preference centres, DSAR handling,…
Sells to B2B and regulated organisations managing high volumes of customer data, especially compliance, marketing and IT teams in sectors such as financial services, healthcare, retail, publishing,…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides virtual and hybrid event platforms for conferences, meetings and livestreamed events. Offers online event environments with attendee interaction features, streaming…
Serves corporate event, communications and investor relations teams at businesses in private equity, technology, sports, professional services and consumer brands.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops low‑code B2B portal software integrated with ERP systems, enabling manufacturers, distributors and wholesalers to provide customer, supplier and partner self‑service access to pricing,…
Serves B2B manufacturers, distributors and wholesalers using ERP systems, targeting IT, finance, operations and leadership teams managing customer, supplier, dealer or partner relationships.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsDevelops an AI‑driven platform that enables managed service providers and security consultancies to deliver virtual CISO services. The software automates security posture assessments, risk…
Serves B2B cybersecurity service providers, including MSPs, MSSPs and vCISO consultancies, that deliver security, compliance and risk services to multiple client organisations.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides software for retailers to manage and monetise in‑store retail media. Platform supports advertising inventory management, campaign execution, artwork and display compliance tracking, demand…
Sells to B2B retail organisations, especially store-based retailers with large physical location networks, and the retail media, marketing and campaign teams managing in-store inventory, advertisers,…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital health platforms that digitise clinical care pathways and support management of long‑term conditions. Provides tools for remote patient monitoring, clinical data collection, and…
Serves healthcare organisations, clinicians and payers managing long-term-condition care, plus academics, charities and healthcare professionals running patient research; end users include patients…
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 4y
Location
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Computed from 4 filingsDevelops AI‑based workforce scheduling software for highways and utilities operations. The platform analyses constraints such as service levels, travel time and permit restrictions to generate job…
Serves B2B organisations in UK highways maintenance and utilities, including energy networks, gas providers and field-service operators with complex scheduling and workforce coordination needs.
Financial Health
HealthyHealthy · -11% CAGR over 3y
Location
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Computed from 5 filingsProvides cloud-based fostering management software for fostering agencies and carers. The platform supports case management, safeguarding records, compliance tracking, reporting, and data management…
Serves fostering agencies and their carers, including organisations managing compliance, safeguarding, inspections and care records across the UK, Ireland and beyond.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides AI-powered due diligence software that automatically researches individuals and companies worldwide, analysing multilingual public information to identify risks and support third‑party…
Serves enterprise risk, compliance and onboarding teams, plus legal firms, financial services institutions, risk consultancies, universities and non-profits needing third-party due diligence on…
Financial Health
StrongStrong · Hiring · 50% CAGR over 5y
Location
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Computed from 5 filingsDevelops cloud-based software for managing workplace safety, compliance, and operational risk. Platform includes incident and near‑miss reporting, risk assessments, audits and inspections, document…
Serves B2B organisations managing health, safety, compliance and risk, including EHS teams, health and safety managers, care and healthcare providers, and businesses with lone workers or field-based…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 4 filingsDevelops a data access governance and provisioning platform that manages and automates access to enterprise data. Provides tools for data discovery, classification, policy-based access control,…
Serves enterprise data leaders and teams in financial services, health and life sciences, and the public sector, including data product owners, consumers, stewards, governors, and IT teams managing…
Financial Health
StrongStrong · Hiring · 23% CAGR over 3y
Location
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Computed from 5 filingsProvides software platform for businesses to send global payouts to creators, freelancers and marketplace sellers, with tools for payment automation, tax form collection and reporting, identity…
Sells to B2B digital platforms, marketplaces, and internet businesses with finance, AP, risk, compliance, product, engineering, operations, and support teams managing creators, artists, freelancers,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
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Computed from 3 filingsDevelops revenue operations software providing no‑code CPQ (configure‑price‑quote), quoting automation and quote‑to‑cash workflow tools. Platform integrates with CRM systems and includes guided…
Serves B2B revenue operations, sales, service and CPQ administration teams at enterprises and mid-market firms, especially manufacturers and organisations using Salesforce, HubSpot, Microsoft…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
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Computed from 4 filingsProvides cashless tipping and payment technology for hospitality and service businesses, including POS‑integrated tipping software, QR code tipping, standalone devices and card machines that separate…
Serves UK and Republic of Ireland hospitality and service businesses that take card tips, including table-service venues, plus self-employed individuals and staff teams managing shared tips.
Financial Health
HealthyHealthy · Hiring · 82% CAGR over 3y
Location
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Computed from 5 filingsDevelops cloud‑based CRM, procurement and reporting software for energy brokers, aggregators and suppliers. Platform supports price generation for SME energy contracts, deal and customer management,…
Serves B2B energy market participants: energy brokers, aggregators and suppliers, including teams handling SME pricing, customer relationships, supplier engagement and deal flow across UK and US…
Financial Health
StableStable · Hiring · 22% CAGR over 4y
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Computed from 4 filingsProvides a business communications platform for sending and receiving postal mail and email. Users upload documents for printing and mailing, track delivery, and receive inbound letters as scanned,…
Targets UK organisations that send regulated, business-critical mail, including local government, parking enforcement operators, insolvency practitioners, accountancy firms, primary care providers…
Financial Health
HealthyHealthy · 0% CAGR over 3y
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Computed from 4 filingsDevelops workforce scheduling software for healthcare providers that matches clinician availability with patient demand. Provides web-based tools for dynamic, planned and on-demand scheduling,…
Serves NHS healthcare providers and teams managing urgent community response, planned care, vaccination and same-day demand, as well as multidisciplinary clinicians participating in flexible…
Financial Health
StableStable · Hiring · 14% CAGR over 3y
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Provides alternative data analytics platform for investment managers, integrating multiple third‑party and proprietary datasets with financial KPIs. Enables data discovery, evaluation and modelling…
Serves institutional investors and investment teams, including hedge funds, asset managers, pension funds and asset owners, plus alternative data vendors seeking access to discretionary investor…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides virtual retail simulation software and services for retailers and manufacturers. Uses 3D store environments, digital twins, AI analytics, and shopper research tools to test merchandising,…
Serves retailers, consumer brands and manufacturers worldwide, particularly category, shopper insights, visual merchandising, retail execution and ecommerce teams.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsDevelops cybersecurity software that integrates security and asset data into a unified knowledge graph to provide exposure management. The platform identifies attack surfaces, prioritises…
Sells to B2B cybersecurity and IT security teams in organisations managing complex digital assets, identities, cloud environments and attack surfaces, particularly buyers responsible for risk…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Develops AI software for healthcare revenue cycle management that analyses electronic health record data to generate medical coding, documentation queries and claim validation. Provides tools for…
Sells to healthcare providers, particularly hospitals and health systems, targeting revenue cycle management, medical coding, CDI and finance teams responsible for claims accuracy and billing…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops contactless donation technology for charities and fundraisers, including card‑enabled donation boxes, portable devices and display units. Provides a platform and tools to manage digital…
Serves charities and fundraisers, including corporate CSR teams, museums and galleries, religious organisations, conference organisers, BIDs and councils, plus businesses or individuals running…
Financial Health
StableStable · -62% CAGR over 5y
Location
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Computed from 5 filingsDevelops cloud-based communication software for businesses. Provides the MultiLine platform enabling secure voice calls, SMS, and messaging on employee mobile devices, including Microsoft Teams…
Sells mainly to businesses needing secure employee-client communications, especially firms in financial services, healthcare/pharma, education, construction and field services,…
Financial Health
StableStable · -51% CAGR over 5y
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Computed from 5 filingsDevelops and provides SaaS software for organisations to manage lost property. The platform enables photo-based item registration, AI object recognition, automated matching of enquiries with found…
Sells to businesses and public-facing organisations managing lost property, including hotels, venues, transport operators and large enterprise networks with customer service teams.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Provides AI-powered platform aggregating financial research content including earnings call transcripts, broker research, news, filings and events; offers dashboards, APIs and tools that analyse and…
Targets B2B financial services customers, including investment teams, major banks, research and content providers, and firms building internal research systems or client applications around global…
Financial Health
N/AN/A
Location
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Develops contact centre software including unified agent desktop, workflow guidance tools, and analytics platforms. Products support omnichannel customer interactions, provide process-driven scripts…
Serves B2B and public-sector organisations running contact centres, especially customer service and operations teams in financial services, insurance, government and retail.
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Develops and provides cloud-based software for managing coworking and flexible workspaces, including desk and room bookings, membership management, automated billing and invoicing, access control,…
Serves B2B coworking space operators, flexible workspace managers and smart office teams, from single sites to multi-location networks across international markets.
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Develops cloud-based HR software for recruiting and employee management. Platform includes multi-board job posting, applicant tracking, candidate sourcing tools, interview management, onboarding…
Serves HR, recruiting and people operations teams at businesses of varying sizes across industries, including companies hiring at scale and managing employees in 100+ countries.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops and operates a software platform that helps brands source, curate and license user‑generated content such as photos, videos and reviews. Provides tools to manage creator communities and…
Serves enterprise consumer brands, especially marketing, ecommerce and social media teams in personal care, fashion, FMCG/CPG and travel sectors seeking to engage customers and superfans.
Financial Health
WeakWeak
Location
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Develops data analytics and AI‑driven software for social housing providers, including tools for rent collection and arrears management, repairs and asset management, and property data analysis used…
Serves B2B social housing organisations, including housing associations, local councils, ALMOs and other social landlords of all sizes, from small local providers to large regional and national…
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Develops data analytics and software for social housing providers, including tools for rent arrears management, repairs analysis, damp and mould monitoring, and property data insights using…
Serves UK social housing providers, including housing associations, councils, ALMOs and social landlords of all sizes, with buyers across income, repairs, asset management and service delivery teams.
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Provides software platforms for banks, merchants and payment providers to process and orchestrate digital payments, including real‑time and card payments, bill payment services, fraud detection,…
Sells primarily to businesses in payments and financial services, including banks, payment processors, merchants, PSPs, billers and enterprises in sectors such as airlines, auto finance, gaming, fuel…
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Develops AI-driven customer analytics software that processes large-scale behavioural data to build customer profiles, predict user actions, and generate insights. Provides tools and SDKs for…
Sells to enterprise B2C organisations with large first-party customer datasets, especially telecoms, banks and retailers, targeting marketing, CRM, customer insight and data teams.
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Computed from 5 filingsProvides people analytics software that integrates HR and talent acquisition data into dashboards and reports. The platform consolidates data from HR systems, supports workforce analytics, and offers…
Serves B2B HR and talent acquisition teams, especially under-resourced people teams in organisations seeking HR analytics across recruitment, retention, DEI, compensation, headcount and workforce…
Financial Health
StableStable
Location
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Computed from 4 filingsProvides a payment orchestration platform that connects banks and merchants to multiple payment service providers via APIs. Enables management of payments, fraud and identity services, integrations,…
Serves banks, payment enablers and merchants with complex digital commerce operations, including developers and back-office teams managing multiple payment providers, fraud, identity and compliance…
Financial Health
StableStable · Hiring · 149% CAGR over 3y
Location
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Computed from 5 filingsProvides banking‑as‑a‑service infrastructure that enables retailers and banks to embed financial products into digital channels. Platform supports core banking, payments, retail lending, loyalty and…
Serves B2B clients including retailers, banks, financial institutions, lenders, airlines, post offices and community organisations seeking embedded finance capabilities for their own customer…
Financial Health
StableStable
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How WP Engine usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WP Engine is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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