Startup Companies Using Vercel in the UK: 226 Active Firms (2026)
Startups using managed frontend web platforms build and deploy digital products, with a UK cohort concentrated in small revenue-generating teams.
For startup adopters, a managed frontend platform usually sits between engineering and commercial operations. It turns code changes into hosted web releases, preview environments and static or server-rendered pages without a separately managed web tier. Adoption tends to signal an engineering-led team with a public product, a need for frequent releases, and enough budget discipline to buy managed infrastructure rather than assemble it piecemeal. A median headcount of 6 and median turnover of £449k point to founder-led or small product teams, often selling direct to business users or consumers through the website itself.
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Within the UK, 226 actively trading startup users run this managed frontend platform. Reported headcount totals 1,207 employees across the cohort, so adoption is concentrated in small employers rather than large enterprise IT estates. In the startup platform comparison, the stack sits second at 31.4% on a denominator of 719, behind a general cloud platform at 55.1% and ahead of the next hosted frontend option at 10.6%. Registered addresses are skewed towards London at 57.1%, followed by the South East at 12.8%, the North West at 7.1%, the East of England at 6.6% and the South West at 4.4%.
Startup status does not create a separate UK permissioning regime. These businesses still sit inside ordinary company-law administration through Companies House, including the obligation to file a confirmation statement, and filers may need to verify identity through the government login service before filing. Companies running hosted frontend infrastructure also face routine procurement questions around customer data, content delivery, uptime dependency and subcontracted hosting. Where the underlying service carries regulated activity, such as financial services, energy supply, aviation, healthcare or legal work, the relevant sector permissions matter more than the lifecycle label.
Adoption appears likely to remain tied to product-led startup workflows rather than broad corporate standardisation. The platform suits teams that want application hosting, deployment automation and web performance handled together, but that also leaves users exposed to bundling decisions in the wider cloud and developer-tooling market. As small teams mature, some will keep the managed route for release speed, while others may shift workloads towards broader infrastructure contracts, especially where procurement scrutiny, customer assurance or regulated-sector requirements start to outweigh developer convenience.
Adoption by company size
Adoption of Vercel rises with company size across the trading UK startup companies in this cohort. 7.6% of the 1,979 companies with under 10 employees run Vercel (151 detected). 9.7% of the 586 companies with 10–50 employees run Vercel (57 detected). 27.3% of the 11 companies with over 50 employees run Vercel (3 detected). That is a 19.7% gap between the over 50 employees and under 10 employees bands.
226
Active firms
2026
31.4%
Of detected PaaS share
UK startup
6
Median headcount
Filed accounts
563
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 226 firms) — the rest sits below that revenue band.
31% of the cohort was incorporated since 2022 (71 firms), so a sizeable share is in its first few filing cycles.
Within 719 startup-tagged companies with a detectable PaaS system, this managed frontend platform accounts for 31.4% of detections.
London accounts for 57.1% of the cohort, followed by the South East at 12.8% and the North West at 7.1%.
Tags overlap with adjacent software categories: 64.6% are also tagged as SaaS, 40.7% as AI & Machine Learning and 14.2% as Scale-up.
Web-infrastructure overlap is visible, with a CDN/security layer detected on 48.7% of sites and tag-management code on 39.4%.
Startup status does not create a separate UK permissioning regime; activities in financial services, energy supply, aviation, healthcare or legal markets still need the relevant sector approvals.
Hosting & PaaS market share among UK Startup
Share of the 719 UK Startup with a detectable system. As of June 2026.
What else do Vercel-running Startup run?
Share of the 226 Vercel-running UK companies where each technology was also detected. As of June 2026.
Where Vercel Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£448.8K
Median UK turnover
0.4%
Above £5M turnover
71
Incorporated since 2022
563 verified decision-maker contacts
across these 226 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using Vercel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Develops and operates an online design feedback platform that enables teams and clients to review websites, Figma files, images, videos, PDFs and presentations, leave comments, track revisions, and…
Sells to designers, creative teams and agencies that need feedback from clients and internal reviewers on websites, Figma files, images, videos, presentations and PDFs.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides a developer platform for building, deploying and managing applications, APIs, databases and AI workloads. Offers CI/CD pipelines, container and Kubernetes orchestration, GPU compute, and…
Sells to engineering and platform teams at startups and enterprises running cloud-native applications, AI workloads, databases and Kubernetes infrastructure across public cloud or their own VPCs.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates an AI-powered platform that generates business websites and provides tools for marketing, customer relationship management, invoicing, and lead capture, enabling small…
Sells to small business owners and solo service providers, including home services, health and wellness, professional services, food and events, pet and auto, and creative or digital businesses.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops APIs and developer tools that connect applications to wearable and health data sources. Provides unified APIs, SDKs, and data streaming for fitness, sleep, and wellness apps to access and…
Sells to app developers and product teams building consumer fitness, wellness, sleep and health apps, plus enterprises and insurers that use wearable and health data.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Computed from 2 filingsDevelops a browser-based AI rendering platform for architects and designers. The software generates CGI images from uploaded designs or text prompts and enables style transfer, material changes, and…
Serves architects and designers, from hobbyists and individual professionals to design teams and enterprise architecture or design organisations needing visual content for projects.
Financial Health
StrongStrong · Hiring · 25% CAGR over 1y
Location
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Computed from 4 filingsProvides an online influencer marketing platform connecting brands and agencies with vetted Instagram and TikTok micro‑influencers. Enables creator discovery, campaign management, product gifting…
Serves small and growing consumer brands, e-commerce and Shopify merchants, apps and digital services, and marketing agencies seeking Instagram and TikTok influencer campaigns and user-generated…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 4 filingsProvides online hosting for Minecraft game servers, allowing users to create and manage Java and Bedrock servers, install plugins, configure settings, and list servers on a discovery hub for players…
Serves Minecraft players, hobbyist server owners and gaming communities, from small friend groups to larger public servers, plus operators seeking player discovery and advertising for external…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates an online peer‑to‑peer rental marketplace where individuals list and borrow items such as cameras, tools, electronics, and event equipment, enabling users to arrange short‑term rentals and…
Sells to consumers who want to borrow or lend items locally, including people seeking short-term access to photography gear, party supplies, tools, gaming equipment and outdoor kit.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides an online platform for creating and managing investment vehicles such as SPVs and venture funds. Offers fund structuring, capital calls, investor onboarding, legal and tax documentation,…
Serves B2B private market participants: founders raising capital, angel syndicate leads, and fund managers/VC firms that pool investments and manage investors, including users collecting capital…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
Location
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Computed from 5 filingsProvides NFC-enabled digital business cards and a client conversion platform. Products allow users to share contact details via tap or link, capture lead information, sync contacts to a CRM, and…
Serves B2B professionals, founders, sales teams and larger organisations that rely on networking, events and in-person meetings to capture leads, manage contacts and follow up with prospective…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
Location
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Computed from 3 filingsDevelops an online platform for tutors to livestream lessons, publish educational content, and offer subscription-based access to students. Platform includes live and on‑demand classes, AI-assisted…
Targets tutors and educators seeking creator-led income models, alongside students who subscribe to individual educators for live and on-demand lessons.
Financial Health
StrongStrong · 67% CAGR over 1y
Location
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Computed from 5 filingsProvides an online lending platform offering short‑term business financing. Enables companies to fund payables, receivables, inventory, marketing and other expenses, with automated underwriting, API…
Sells to registered businesses of any size, from small shops to large enterprises, across industries and sectors. Targets companies seeking flexible short-term financing for cash flow, payables,…
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Computed from 4 filingsOperates an online platform and mobile app that helps students find and arrange off‑campus accommodation, browse rental houses and rooms, book property tours, request leases, connect with potential…
Sells to students seeking off-campus rental housing, including shared houses, flats and rooms. Also serves parents, and appears to target student accommodation partners and colleges in the US and UK.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops a work management and collaboration platform that combines task tracking, project boards, documents, and meeting transcription in one application. Provides features such as sprints, search,…
Serves individuals, small teams and companies of all sizes, particularly project, product and engineering teams, as well as service businesses collaborating with clients.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates a software platform that aggregates planning applications from planning authorities, enabling businesses to search and filter opportunities, generate outreach letters, and track…
Serves B2B trades, contractors and property-related service businesses that target sales opportunities from new planning applications in their chosen local authority areas.
Financial Health
StrongStrong · Hiring · 138% CAGR over 4y
Location
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Computed from 3 filingsDevelops software for building and managing integrations between software systems. Provides a platform to connect APIs, automate workflows, transform data, and create embedded connectors and…
Targets B2B software vendors and enterprise product, engineering, partnerships and operations teams, especially in ERP, WMS, retail/ecommerce, logistics, hospitality and marketplace sectors.
Financial Health
StrongStrong · Hiring · 36% CAGR over 2y
Location
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Computed from 3 filingsOperates an online property marketplace connecting homebuyers with homeowners considering selling off‑market residential properties. Allows owners to list homes with photos and floor plans, and…
Serves London homebuyers seeking off-market residential properties and homeowners considering selling before listing publicly, especially in boroughs such as Camden, Hackney, Islington, Wandsworth…
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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Computed from 4 filingsDevelops software and data services that measure carbon, energy and water emissions from cloud and AI usage across platforms such as AWS, Azure and GCP, enabling organisations to analyse cloud…
Serves B2B organisations using AWS, Azure or GCP, particularly FinOps, sustainability, IT leadership and compliance teams seeking cloud sustainability data and GreenOps training.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 3y
Location
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Computed from 5 filingsProvides an open‑banking payment platform offering one‑click account‑to‑account checkout for online merchants. Includes customer verification and onboarding tools, payment links, and a dashboard to…
Serves B2B online merchants, ecommerce businesses, fintechs and money remittance companies that need payment checkout, payment links, transaction monitoring or customer onboarding.
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops online whiteboard software used by teams to run agile meetings, retrospectives, planning sessions and workshops. Platform provides collaborative canvases, templates, task tracking, shared…
Serves B2B agile software and product teams, including Scrum Masters, developers, agile coaches, delivery managers, product owners, engineering managers and product designers.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 2 filingsProvides an AI-powered platform that converts written descriptions of business processes into custom software applications. Generates prototypes, builds web and mobile apps, and supports deployment,…
Sells to businesses, especially non-technical entrepreneurs, founders and business owners needing custom software. Serves organisations pursuing digital transformation, including concepts in sectors…
Financial Health
StrongStrong · Hiring · 22% CAGR over 1y
Location
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Computed from 5 filingsDevelops a fintech platform and mobile app providing tools for small businesses, including automated business formation, sales tax management, payment processing, financial management features, and…
Sells to small businesses, micro-business owners and new company founders needing help with business setup and ongoing financial administration. Targets underserved founders and early-stage companies…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops a software platform for managing legal and investigative analysis. The system organises issues, facts and evidence, summarises documents with AI, enables document search and quote…
Serves B2B legal and investigations teams, including UK law firms, barristers, in-house legal teams, expert witnesses and investigators working on complex, document-heavy cases.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsDevelops an AI software platform that automates business workflows using large language models and integrations with company data and third‑party apps, supporting tasks such as document data…
Sells to businesses seeking AI-driven workflow automation, especially teams in customer service, inbound sales, project management and document-heavy operations. Targets organisations wanting to…
Financial Health
StrongStrong · 250% CAGR over 1y
Location
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Computed from 5 filingsProvides an all‑in‑one software platform for experience and event businesses to build branded websites, sell tickets and packages, process payments, manage bookings, run CRM and marketing campaigns,…
Serves B2B experience operators and creators, including music event organisers, entertainment and competitive socialising venues, and adventure businesses.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops AI-powered digital tools and applications for musicians, producers and DJs, including music creation software, marketing and fan engagement tools, and analytics dashboards to support music…
Sells to artists, music producers, DJs and other music creators in the music industry, including professionals focused on creation, audience growth, fan engagement and career development.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 3 filingsProvides a digital platform for employment and income verification. Uses integrations with HMRC, payroll systems, Open Banking and other data sources to deliver verified work history and earnings…
Serves B2B customers that need employment and income checks, including background screening providers, recruiters, employers, tenant referencing providers and financial services firms.
Financial Health
StableStable · Hiring · 47% CAGR over 2y
Location
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Computed from 5 filingsDevelops a hospitality management platform integrating CRM, table bookings, payments, guest Wi‑Fi, loyalty programmes, reviews and analytics. Software connects guest interactions into unified…
Serves B2B hospitality operators, including restaurants, pubs, bars, hotels and multi-site venue brands, targeting teams responsible for guest engagement, bookings, loyalty and customer data.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsDevelops an AI-powered content generation tool that helps users write LinkedIn posts. The platform analyses data from high‑performing creators and trending topics to suggest post ideas and generate…
Serves LinkedIn users aiming to grow an online audience, including individual creators, founders, consultants, professionals and marketing teams responsible for personal or company thought-leadership…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides restaurant management software including point‑of‑sale systems, commission‑free online ordering, driver tracking, and integrations with third‑party platforms. Platform enables restaurants to…
Sells B2B to restaurant, takeaway and food-service operators seeking systems for in-house service, online ordering, delivery and customer engagement.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsDevelops carbon accounting software that integrates with financial systems to convert transaction data into emissions estimates and audit‑ready carbon reports, using AI-assisted categorisation and…
Serves PE-backed scale-ups, accounting firms, and corporate sustainability, finance, ESG and bid teams that need auditable carbon reporting and disclosure support.
Financial Health
StrongStrong · Hiring · 82% CAGR over 2y
Location
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Computed from 5 filingsDevelops software for managing and governing SaaS applications, including tools to discover applications in use, automate user provisioning and access reviews, monitor licence utilisation, and…
Sells to businesses with multiple SaaS applications, primarily IT, security, and software asset management teams responsible for employee app access, license usage, and SaaS spending.
Financial Health
StableStable · -59% CAGR over 4y
Location
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Computed from 5 filingsDevelops subscription commerce software that enables businesses to manage pricing, sell subscriptions, and handle checkout across self-service, sales, partner, and agent channels. Provides pricing…
Serves subscription-based businesses, including SaaS, media and B2C brands, targeting commercial, sales, RevOps and partner-channel teams managing multiple customer and partner sales channels.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
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Computed from 4 filingsDevelops and operates a digital reading platform for schools and families, providing a library of children’s ebooks with read‑along audio, quizzes, and interactive features, plus tools for teachers…
Serves primary schools, teachers and parents seeking children’s reading and literacy support, with content for young readers at home and in the classroom.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsSupplies at-home medical self-test kits and laboratory testing services for conditions such as infections, fertility, cholesterol and vitamin deficiencies. Also provides online symptom checking, test…
Serves consumers seeking at-home health screening, lab tests and supplements, including men’s and women’s health, fertility, sexual health, seasonal illness, organ health and nutrition needs.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 3 filingsOperates an online property platform and estate agency service for buying, selling, and renting residential property. Provides property listings, tenant sourcing, lettings and property management…
Serves UK property landlords, tenants, home buyers and sellers, with emphasis on London landlords seeking professional or corporate tenants and consumers searching for homes to rent or buy.
Financial Health
StableStable · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI software for recruitment teams, including tools for candidate sourcing and search, automated outreach, interview recording and transcription, AI‑generated interview notes and reports, and…
Sells to B2B recruiting teams, talent acquisition leaders, hiring managers, and recruiting operations staff at companies actively sourcing, interviewing, and hiring candidates.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Provides global payroll and workforce management services including employer of record (EOR), contractor engagement, payroll processing, tax and social contribution compliance, expense management, HR…
Serves businesses hiring and managing staff or independent contractors across multiple countries, including employers without local entities or local HR teams.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops and supplies cloud-based guest and payment management software for hospitality and entertainment venues. Platform includes mobile ordering and payment, booking and event management, CRM,…
Sells B2B to hospitality and leisure venue operators, including hotels, golf clubs, driving ranges, sports stadiums, amusement parks and entertainment venues, particularly teams managing guest…
Financial Health
StableStable · -67% CAGR over 4y
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Computed from 5 filingsDevelops an AI-powered marketing automation platform that generates SEO content, manages social media posting, performs cold email outreach, and builds backlinks. The system uses coordinated AI…
Serves small service, local and online businesses, plus founders and solopreneurs seeking organic growth without relying on paid ads or traditional marketing agencies.
Financial Health
HealthyHealthy · -2% CAGR over 5y
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Computed from 3 filingsProvides a financial management platform for ecommerce businesses, offering multi-currency business accounts, Visa and virtual cards, payment and expense tracking, cash flow analytics, accounting…
Serves ecommerce entrepreneurs and online retail businesses, especially teams managing multi-currency sales, advertising spend, cash flow, and accounting across ecommerce platforms.
Financial Health
StableStable · Hiring · 27% CAGR over 1y
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Computed from 5 filingsProvides a platform for individuals and businesses to calculate and offset carbon emissions by purchasing credits from verified environmental projects. Offers APIs and e‑commerce integrations…
Serves consumers seeking personal carbon footprint options, businesses addressing corporate emissions, and e-commerce or technology partners that want API-based offset options for their customers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 4 filingsDevelops software for capturing and generating physically based rendering (PBR) material textures from photographs for use in 3D models. Tools process measured material data and integrate with 3D…
Serves brands, creative studios, 3D artists and freelance capture professionals producing 3D content, including teams needing scalable asset workflows and partners for scan services.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 3y
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Computed from 4 filingsOperates an online platform and mobile app that connects users with paid online activities such as surveys, games and partner offers, rewarding completion with points redeemable for cash or gift…
Targets young consumers, including students and early-career adults, who want extra income, side-hustle opportunities, rewards and practical personal-finance learning via mobile and web.
Financial Health
StrongStrong · Hiring · 31% CAGR over 3y
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Computed from 5 filingsDevelops treasury management software that aggregates financial data from banks and systems to provide cash visibility, forecasting and liquidity management. Platform supports global payments,…
Serves CFOs and finance teams at businesses with multi-entity, multi-currency operations, plus startups, financial institutions, banks, and HR/EOR platforms across Asia Pacific.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
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Operates an online platform for the care sector that connects care professionals with employment opportunities, allowing organisations to post jobs, manage applicants, track employees, and handle…
Serves care professionals seeking job opportunities and care-sector organisations looking to recruit staff.
Financial Health
N/AN/A
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Computed from 3 filingsDevelops a digital twin software platform that converts existing CCTV footage into 3D visualisations of physical venues, providing real-time data on customer movement, space usage and asset…
Serves B2B and public-sector operators of physical venues, including gyms, leisure centres, retail sites, event spaces and corporate campuses, targeting teams responsible for customer experience,…
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
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Computed from 4 filingsDevelops software for deploying and managing AI agents in enterprise customer service operations. Platform connects internal systems, orchestrates multichannel support workflows, and enables teams to…
Serves enterprise CX, support and operations teams managing complex, regulated customer service workflows across multiple regions, languages and channels, including fintech and other large-scale…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 3y
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Computed from 5 filingsDevelops a treasury and finance software platform that aggregates bank accounts, payments and liquidity data, providing real-time cash visibility, payment processing, reconciliation automation and…
Serves corporates with global finance and treasury teams, fintechs embedding finance products, and banks modernising corporate and transaction banking services.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
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Computed from 2 filingsDevelops software platform that connects residential energy devices such as EV chargers, heat pumps and home batteries to electricity flexibility markets, enabling suppliers and device makers to…
Serves energy suppliers, OEMs and home battery or EV charger portfolio owners managing customers’ residential energy assets for UK and European flexibility markets.
Financial Health
StrongStrong · Hiring · 150% CAGR over 1y
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How Vercel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vercel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK startup companies use Vercel?
What share of UK startup companies run Vercel?
How is Vercel usage detected?
What size startup companies use Vercel in the UK?
What do Vercel-running startup companies also run?
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