Startup Companies Using Microsoft Azure in the UK: 50 Active Firms (2026)
Startups using cloud infrastructure build and run web applications, data services and digital products within the UK startup ecosystem.
For startup and scale-up adopters, this cloud stack usually sits behind product hosting, identity-linked application services, data workloads and managed networking rather than simple brochureware. Adoption tends to signal an in-house engineering function, a live digital product, and some tolerance for recurring infrastructure spend that varies with usage. The buying centre is usually technical, but finance and risk teams often appear once customer contracts ask about resilience, access control, hosting location and incident response. These users are typically founder-led or mid-market technology businesses selling software, marketplaces, data services or technology-enabled operations to business buyers, consumers or regulated clients.
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UK adoption is narrow but visible: 50 active trading startup and scale-up companies run this stack. Reported headcount totals 613 people, putting the group closer to small operating teams than mature incumbents. Within the hosting and PaaS adoption ranking for the startup sector, the platform sits seventh at 5.1% on a denominator of 988. London accounts for 30.0% of adopters, followed by the South East at 16.0%; East Midlands and Yorkshire and The Humber each account for 10.0%, with the North West at 6.0%. The regional pattern points to a London-weighted base, but not a London-only one.
Running externally hosted infrastructure does not create a licence in its own right, and “startup” remains a lifecycle label rather than a regulated industry. The relevant obligations follow the activity: financial services, energy supply, aviation and healthcare models may need FCA, OFGEM, CAA or MHRA permissions, while personal-data handling brings GDPR and ICO expectations into procurement and operations. Companies House administration still matters, including confirmation statements and identity-verification requirements before filing. For cloud users, regulated customers tend to ask for evidence on access controls, hosting arrangements, resilience, audit trails and incident handling before contracts move beyond pilot scope.
Adoption appears likely to follow the maturity of the startup base rather than a neat infrastructure replacement cycle. Early-commercial users tend to prioritise low-friction deployment and bundled services, while scale-ups become more sensitive to procurement evidence, security governance and customer due diligence. Scarcity of larger adopters suggests that some companies may move stacks as they grow, especially where engineering teams inherit tooling from clients, partners or acquirers. The platform should remain relevant where teams want managed infrastructure tied to enterprise procurement habits, but adoption may be patchy where lighter hosting options meet product needs for longer.
Adoption by company size
Adoption of Microsoft Azure rises with company size across the trading UK startup companies in this cohort. 1.9% of the 1,979 companies with under 10 employees run Microsoft Azure (38 detected). 1.9% of the 586 companies with 10–50 employees run Microsoft Azure (11 detected). 9.1% of the 11 companies with over 50 employees run Microsoft Azure (1 detected). That is a 7.2% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
5.1%
Of detected Hosting & PaaS share
UK startup
5
Median headcount
Filed accounts
129
Verified contacts
Across this cohort
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Key facts
18% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Among 988 startup-tagged firms with a detectable hosting-and-PaaS system, this cloud platform appears in 5.1% (50), behind three larger detected platforms at 38.5% (380), 25.3% (250) and 21.4% (211).
London accounts for 30.0% (15) of startup-tagged companies running this cloud platform; the South East follows at 16.0% (8), with East Midlands and Yorkshire and The Humber each at 10.0% (5).
SaaS tags overlap with 78.0% (39) of the cohort; AI & Machine Learning appears on 22.0% (11), fintech on 20.0% (10), and scale-up tags on 20.0% (10).
Web analytics is also detected across 54.0% (27) of the cohort, while two edge-layer technologies are each detected on 50.0% (25).
Startup status is a lifecycle label rather than a separate UK regulatory category, so firms still need the relevant sector permissions for financial services, energy supply, aviation, healthcare or legal activities.
Hosting & PaaS market share among UK Startup
Share of the 988 UK Startup with a detectable system. As of June 2026.
What else do Microsoft Azure-running Startup run?
Share of the 50 Microsoft Azure-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Azure Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£353.1K
Median UK turnover
0%
Above £5M turnover
9
Incorporated since 2022
129 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using Microsoft Azure
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops AI-powered software for patent professionals, providing tools for patent search, portfolio mining, freedom‑to‑operate and validity analysis, patent drafting and prosecution support, and…
Serves patent attorneys, IP teams and law firms, plus corporate innovation teams managing patent portfolios worldwide, including users involved in drafting, prosecution, search, FTO, validity and SEP…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Provides software platform for financial institutions that automates data ingestion, extraction, transformation and validation across capital markets operations, supporting processes such as trade…
Sells to capital markets firms and financial institutions, including banks, asset managers, custodians, hedge funds and securities services providers, particularly operations, regulatory reporting…
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Computed from 3 filingsDevelops and operates Kinabase, an AI-powered workflow management platform that enables organisations to build custom databases, track tasks and projects, manage business information, and automate…
Sells to businesses of all sizes, from startups to enterprises, that need workflow management and operational efficiency tools. Serves organisations across industries including manufacturing,…
Financial Health
StableStable · Hiring · 20% CAGR over 2y
Location
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Provides embedded finance technology and funding products for small and medium‑sized businesses through partner platforms. Offers working capital, merchant cash advances, buy‑now‑pay‑later and…
Serves B2B platform partners, payment providers and marketplaces that serve small and medium-sized businesses, alongside SMB merchants seeking funding through those partner ecosystems.
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Provides embedded finance technology and funding products that allow platforms and partners to offer small business financing, including working capital, buy‑now‑pay‑later and on‑demand capital,…
Serves B2B platform partners, including payments providers, marketplaces, ecommerce platforms and business software ecosystems, that support small-business merchants and customers.
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Computed from 5 filingsDevelops an AI-powered platform for managing freelance and contractor workforces. Software supports worker classification, onboarding, compliance, timesheets, invoicing, and global payments, and…
Serves B2B organisations managing contingent workforces, including enterprises, high-growth and mid-sized companies, talent marketplaces and staffing firms. Targets HR, procurement, legal/compliance,…
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
Location
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Computed from 2 filingsDevelops a platform for training, benchmarking, and deploying logic‑based AI models. Provides tools to build deterministic, explainable models from datasets and run them on CPUs, microcontrollers,…
Serves businesses and AI engineering teams developing edge, IoT, microcontroller, CPU and cloud deployments, especially organisations needing efficient, explainable AI without specialist GPU hardware.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 1y
Location
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Provides payment processing and issuer processing technology for fintechs and businesses. Offers platforms and APIs to issue debit, credit, prepaid and virtual cards, manage transactions, controls,…
Serves B2B payment providers, fintechs, digital banks and platforms in sectors such as travel, gaming, expense management, cross-border payments, business payments and consumer payments.
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Computed from 4 filingsProvides analytics and AI tools that analyse customer and operational journeys to identify friction points and lost commercial value, and delivers SaaS-based digital journey technology to automate…
Serves B2B service-based companies, particularly business stakeholders responsible for customer journeys, operations and digital transformation, including finance-advice firms and call-centre-led…
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Computed from 3 filingsDevelops a generative AI agent orchestration platform and pre-built agents for enterprise use. Provides tools to build, deploy and manage AI agents for tasks such as bid writing, HR policy support,…
Serves B2B and public sector organisations deploying GenAI in high-trust, regulated environments, especially policing, defence, government and other regulated industries. Targets teams needing…
Financial Health
StrongStrong · Hiring · 123% CAGR over 2y
Location
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Computed from 3 filingsDevelops expense management software for businesses, providing a mobile app and platform to capture receipts, submit and approve expenses, reconcile credit cards, track mileage and per diems, and…
Sells to finance teams, CFOs and operations leaders at businesses managing employee travel and expenses across multiple countries, especially organisations using ERP, accounting, HR or travel…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops software tools that provide a gateway API for accessing and standardising accounting data from multiple platforms, enabling developers and businesses to integrate with systems such as Xero,…
Sells to software businesses and IT professionals building products that need access to customers’ accounting data, especially UK-focused apps serving businesses using Xero, QuickBooks, Sage,…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
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Computed from 2 filingsDevelops product information management (PIM) software for manufacturers and suppliers of spare and accessory parts. Provides the Codex cloud application to centralise SKU data, manage technical…
Serves replacement and accessory parts manufacturers and suppliers of all sizes, including automotive aftermarket brands, that manage and publish product data across marketing channels.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 1y
Location
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Computed from 3 filingsDevelops software for managed service providers to manage and standardize Microsoft 365 environments across multiple client tenants. Provides tools for policy deployment, security configuration,…
Sells to managed service providers and IT partners managing Microsoft 365 environments for multiple SME/SMB client tenants, especially those standardising on the Microsoft stack.
Financial Health
StableStable · -92% CAGR over 1y
Location
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Computed from 5 filingsDevelops conversational AI software for customer service, including chatbots, AI‑assisted live chat and automated messaging. The platform provides multilingual translation, self‑service tools,…
Serves customer service and communications teams in regulated B2B and public-sector organisations, including police forces, councils, housing providers, universities, charities, banks, insurers and…
Financial Health
WeakWeak · -14% CAGR over 4y
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Computed from 5 filingsDevelops a software platform that provides data, monitoring and financial management tools for physical assets such as vehicles, energy infrastructure and equipment, supporting pay‑per‑use finance,…
Serves institutional funders, asset operators and suppliers in transport, energy, agriculture and construction, including fleet operators, charging and storage providers, hydrogen projects and…
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides cloud-based legal matter management software for in-house legal teams, including tools for intake and triage of legal requests, contract lifecycle and document management, spend…
Serves corporate in-house legal departments and legal operations teams, including smaller teams and larger enterprises, with law firm collaborators supported through a separate login.
Financial Health
HealthyHealthy · -23% CAGR over 2y
Location
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Computed from 5 filingsDevelops artificial intelligence software for financial services companies, including AI chatbots that provide automated financial guidance to consumers. Technology focuses on pensions and personal…
Sells to UK financial services firms, including pension providers, insurers, banks and wealth providers, seeking to support mass-market consumers with financial guidance and engagement.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI-powered software for enterprise revenue forecasting and reporting. Platform integrates sales and financial data to generate forecasts, pipeline analysis, KPI tracking, scenario modelling,…
Targets CEOs, CFOs, CROs, revenue operations, finance and sales leaders at large enterprises, public companies, and private equity-backed businesses globally.
Financial Health
StableStable · -89% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides a software platform that helps organisations manage employee performance through structured one‑to‑one meetings. The platform supports meeting scheduling, coaching frameworks,…
Sells B2B to HR, learning and development, and talent leaders at people-focused organisations with line managers and teams needing consistent employee performance and development processes.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Develops no‑code generative AI software for government and enterprise organisations. The platform enables staff to design and run automated workflows, AI agents and approval processes, with…
Serves governments, local councils and enterprise organisations, particularly teams handling building permits, development applications, housing support, compliance and citizen/customer service.
Financial Health
N/AN/A
Location
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Develops data protection, backup, and recovery software for cloud, virtual, physical, and SaaS environments. Provides platforms and services for securing, replicating, and restoring data across…
Serves businesses of all sizes, service providers and public-sector organisations, especially IT and security teams in government, education, financial services, insurance and healthcare.
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Computed from 5 filingsProvides CRM software for dental practices that captures and manages treatment enquiries, tracks patient leads and conversion rates, automates follow‑ups, integrates marketing channels, and reports…
Sells B2B to dental practices, dental groups and dental brands seeking to manage and convert patient enquiries, including practice owners, managers and teams responsible for treatment leads and…
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based investment administration software for financial services firms. Provides platforms for retirement income planning, individualised investment strategies, structured product…
Serves B2B financial services clients, including long-term savings and retirement providers, structured product distributors, discretionary fund managers, advisers and investment firms needing…
Financial Health
StrongStrong
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Computed from 4 filingsProvides subscription-based digital sheet music library via app across mobile, tablet and desktop, offering licensed scores and educational materials from publishers for musicians, teachers, schools,…
Serves individual musicians, music teachers, conservatoires, universities, schools and performing institutions seeking licensed digital sheet music access, with additional engagement for developers…
Financial Health
DistressedDistressed · -78% CAGR over 3y
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Computed from 5 filingsOperates an online platform for the football transfer market that connects clubs, agents and players. Provides tools for listing and pitching players, tracking transfer interest, accessing market…
Serves professional football clubs, club executives, sporting directors, recruitment and loan managers, player agents, and professional players, including users in men’s and women’s football…
Financial Health
StrongStrong · Hiring · 80% CAGR over 4y
Location
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Computed from 3 filingsProvides Bacs‑approved payment software and cloud platform enabling businesses to manage Direct Debit collections, process card payments, and handle revenue collection. Includes APIs, payment links…
Serves finance and operations teams at UK enterprises, growing businesses, councils, charities and other organisations managing recurring revenue collection, supplier or employee payments, and…
Financial Health
StrongStrong · Hiring · 27% CAGR over 2y
Location
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Computed from 3 filingsDevelops a market intelligence platform that scans the internet to identify companies and provide B2B data. Offers sales lead generation tools, CRM data enrichment and refresh services, contact and…
Serves B2B companies, particularly enterprise clients, board-level decision makers, and sales and marketing teams seeking market intelligence, contact data, and lead generation across global markets.
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
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Computed from 4 filingsDevelops resource management software for plant hire and construction firms, including tools for asset tracking, workforce scheduling, digital quotes and contracts, timesheet collection, and…
Serves B2B plant hire firms and construction companies that manage fleets, assets and operatives, including growing contractors coordinating workers, contracts, timesheets and customer billing.
Financial Health
DistressedDistressed · 12% CAGR over 2y
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Computed from 4 filingsProvides tail-spend procurement software that automates sourcing of low‑value purchases. The platform connects buyers with pre‑vetted suppliers, generates specifications and tenders, evaluates bids,…
Serves procurement and finance leaders at organisations with unmanaged tail spend, including CFOs, CPOs and buyer teams responsible for supplier sourcing, compliance, risk and ESG criteria.
Financial Health
WeakWeak · -17% CAGR over 3y
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Computed from 5 filingsProvides carbon management software for travel and events companies to calculate, report, and reduce carbon emissions. Offers booking system integrations, dashboards, and tools enabling travellers…
Serves travel and events brands worldwide, including business and leisure travel companies, travel advisors, booking platforms and corporates managing employee travel emissions.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 5 filingsProvides flexible funding products for small and medium-sized businesses, including revolving credit facilities and debt consolidation lines. Offers tools and resources such as performance…
Serves UK SMEs and founders of growing businesses, with partner channels and introducers also addressed for referrals and business support.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
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Computed from 5 filingsDevelops and provides a cloud-based business management platform integrating CRM, service desk, HR, asset management, production tracking, purchasing, and supplier management. Software includes…
Serves B2B and public-sector organisations across manufacturing, logistics, engineering, construction, education, healthcare, hospitality, leisure and retail, especially teams managing customers,…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 4 filingsDevelops software platforms for managing and investing in nature and carbon projects. Provides tools to plan, track and administer natural capital projects, and systems for discovering, evaluating…
Serves B2B buyers in the nature and carbon markets, including natural capital project developers, investors and portfolio managers, plus validation and verification bodies and standards organisations…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 3y
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Computed from 5 filingsProvides a cybersecurity awareness training platform for organisations, including phishing attack simulations, employee training modules, reporting and analytics on risk and participation, and dark…
Sells to B2B IT and security teams in organisations seeking to manage employee cyber awareness, phishing risk and board-level security reporting. Also targets channel partners serving business…
Financial Health
HealthyHealthy · -33% CAGR over 5y
Location
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Computed from 4 filingsProvides cross‑border payment services through a mobile app, enabling individuals and businesses to hold multi‑currency accounts, send international money transfers, make local payments, and exchange…
Serves a mix of consumers and businesses with international financial needs, including individuals living or earning across borders and businesses involved in global trade.
Financial Health
HealthyHealthy · -54% CAGR over 4y
Location
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Develops software platform for SMEs and investors that tracks financial performance, valuations and cap tables, automates administrative tasks, manages investor communications, and supports…
Serves SMEs and growth-company founders, their boards, and early investors seeking shared governance, valuation visibility and structured equity liquidity decision-making.
Financial Health
N/AN/A
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Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
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Computed from 5 filingsDevelops fan engagement and commerce software for sports organisations, providing digital ticketing, memberships, hospitality packages and subscriptions, along with fan data management, audience…
Serves B2B sports organisations, including semi-professional and professional clubs, leagues and colleges, with buyers such as club executives, ticketing, commercial and fan engagement teams.
Financial Health
StableStable · Hiring · 78% CAGR over 4y
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Computed from 2 filingsDevelops software tools for commodities trading, including market intelligence on global energy markets, pricing and risk management platforms, and trading interfaces that enable firms to analyse…
Serves commodities and energy market participants, including corporations, brokers, hedge funds and professional traders, from small firms to large organisations.
Financial Health
StableStable · Hiring · 33% CAGR over 1y
Location
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Computed from 5 filingsProvides online wellbeing monitoring and safeguarding software for schools. Platform delivers surveys for pupils, staff, and parents, tracks mental health indicators, generates reports and alerts for…
Serves schools and multi-academy trusts, particularly senior leaders, DSLs, mental health leads and wellbeing teams responsible for pupil wellbeing, safeguarding, inclusion and staff/parent feedback.
Financial Health
StableStable · Hiring · 46% CAGR over 5y
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Computed from 5 filingsDevelops sustainability management software that collects and analyses emissions data across organisations and their supply chains. Provides dashboards to track carbon footprints, identify high…
Serves businesses needing emissions and ESG reporting, including SMEs and larger organisations managing supplier and partner networks for SECR, CSRD and public procurement compliance.
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 3 filingsOperates a digital learner profile platform used by schools and students to record skills, achievements and personal development beyond exam grades, enabling educators to assess progress and allowing…
Serves schools, colleges and educators across the UK, plus employers seeking early engagement with student talent pipelines; young people use the platform for education and career opportunities.
Financial Health
WeakWeak · -91% CAGR over 2y
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Computed from 3 filingsProvides a digital employment management platform offering HR and payroll tools, employee–employer communication, and workforce administration via mobile app, web portal and support services for…
Targets businesses managing employee HR and payroll interactions, with HR teams and employers as buyers and employees as end users.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsDevelops and operates a mobile app that enables care providers and fostering organisations to recruit staff through employee and community referrals, allowing users to recommend candidates, track…
Serves social care providers, home care agencies, care home operators, fostering organisations and local authorities seeking to recruit care workers and foster carers through employee referrals.
Financial Health
WeakWeak · Hiring · 27% CAGR over 4y
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Computed from 4 filingsProvides digital tools and consultancy to help property developers assess and comply with England’s Biodiversity Net Gain requirements, including BNG calculators, small site metric assessments,…
Serves B2B and public-sector planning customers in England, including property developers, landowners, planning consultants and local planning authorities handling Biodiversity Net Gain requirements.
Financial Health
WeakWeak · -21% CAGR over 3y
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Computed from 3 filingsDevelops software for universities that manages compliance with the Higher Education (Freedom of Speech) Act 2023, providing digital workflows to log cases, assess legal obligations, record…
Sells to UK higher education institutions, especially university compliance, governance and legal teams responsible for freedom of speech duties and reporting to the Office for Students.
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 5 filingsDevelops surgical simulation software and training platforms for robotic and minimally invasive procedures. Provides virtual and augmented reality training modules, performance analytics, and scoring…
Serves hospitals, surgical training programmes, robotic surgery teams and medical device partners using da Vinci surgical systems, including surgeon educators and healthcare organisations.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides health and safety management software that enables organisations to record incidents, conduct audits and risk assessments, manage permits to work, track PPE and assets, deliver…
Serves businesses of all sizes that manage workplace health and safety, especially organisations with staff, visitors, contractors, lone workers, mobile teams, site operations or high-risk activities.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 4 filingsDevelops software for programming, simulating and controlling industrial robots and cobots. Platform generates robot toolpaths from CAD/BIM models, creates digital twin simulations, and enables…
Serves manufacturers and industrial operators using robots or cobots, especially teams automating variable or small-batch production across finishing, additive manufacturing, welding, machining,…
Financial Health
DistressedDistressed · -25% CAGR over 3y
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How Microsoft Azure usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Azure is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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