Travel Sector Companies Using Craft CMS in the UK: 63 Active Firms (2026)
Travel and hospitality businesses running a modern content management system sell trips, stays and guest experiences across the UK.
For travel and hospitality operators, the CMS usually sits between brand marketing, itinerary merchandising and booking conversion. It supports destination guides, venue pages, seasonal campaigns, editorial content and hand-offs into booking or enquiry flows, rather than just corporate information pages. Adoption tends to signal a business with a direct-channel posture: marketing staff or an agency partner are expected to publish often, localise offers, and manage content without waiting for a developer for every change. The customer base is mostly consumer-facing, with some venue, event and group-sales use cases where business buyers still expect polished digital research before an enquiry.
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UK adoption is niche within travel and hospitality: 63 trading businesses are identified as running the system, and the reported employment footprint totals 2,419 people. Within the sector’s CMS mix, it sits ninth, accounting for 0.7% of 9,555 detected public-website CMS instances. The regional skew is weighted towards London at 23.8%, followed by the South East at 14.3%, Wales at 12.7%, the South West at 11.1% and the North West at 9.5%. That pattern fits a tool used by operators with content needs beyond a simple brochure site, but without mass adoption across the category.
Flight-inclusive package sales put website content, pricing claims and booking paths close to the CAA’s ATOL regime. ATOL protects travellers’ money if an operator ceases trading, so package-holiday sellers need to keep payment flows, supplier obligations and customer communications aligned with that status. Hospitality venues that sell or supply alcohol also operate under local licensing authority rules, overseen nationally by the Home Office; permanent sales normally depend on premises authorisation and a personal licence holder. UKHospitality and ABTA shape policy discussion and dispute-routing expectations, but membership is not the same as statutory permission to trade.
Adoption appears likely to remain selective. Travel and hospitality buyers tend to face a practical trade-off: template builders are cheaper for independent venues, while enterprise suites can be easier to justify for groups with centralised ecommerce, loyalty or property systems. The system sits in the middle ground, where content control, campaign cadence and agency familiarity matter. Migration pressure may come from ageing brochure sites and from teams wanting cleaner links between editorial pages, tracking, consent and booking hand-offs. Supplier consolidation could make that middle ground harder to defend, particularly where procurement favours fewer web and marketing systems.
Adoption by company size
Adoption of Craft CMS rises with company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run Craft CMS (31 detected). 0.2% of the 14,926 companies with 10–50 employees run Craft CMS (29 detected). 0.4% of the 1,150 companies with over 50 employees run Craft CMS (5 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
63
Active firms
2026
0.7%
Of detected CMS share
UK travel sector
11
Median headcount
Filed accounts
141
Verified contacts
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Key facts
About 7% of the trading cohort reports turnover above £5M (5 of 63 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among 9,555 travel and hospitality companies with a detectable CMS, the profiled system accounts for 0.7% (63), while the largest detected CMS accounts for 60.0% (5,733).
Co-detected tooling points to acquisition-led sites: 55.6% (35) also run tag-management tooling, 49.2% (31) use CDN or security tooling, and 47.6% (30) run SEO-management tooling.
Registered addresses cluster in London at 23.8% (15), followed by the South East at 14.3% (9), Wales at 12.7% (8) and the South West at 11.1% (7).
Flight-inclusive package sales in the UK sit under the CAA’s ATOL regime, where any package holiday sold in the UK must be ATOL protected and ATOL holders pay £2.50 per traveller into a trust fund.
Hospitality venues in England and Wales selling alcohol usually need a premises licence under the Licensing Act 2003, with alcohol sales authorised by a personal licence holder.
CMS market share among UK Travel Sector
Share of the 9,555 UK Travel Sector with a detectable system. As of June 2026.
What else do Craft CMS-running Travel Sector run?
Share of the 63 Craft CMS-running UK companies where each technology was also detected. As of June 2026.
Where Craft CMS Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
11
Median headcount
£723.3K
Median UK turnover
7.9%
Above £5M turnover
4
Incorporated since 2022
141 verified decision-maker contacts
across these 63 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Craft CMS
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOrganises small‑group and tailor‑made adventure holidays worldwide, including walking and trekking trips, cultural tours, cycling tours, wildlife safaris, and polar cruises across destinations in…
Serves consumers seeking small-group or tailor-made adventure holidays, including walking, trekking, cultural tours, cycling, wildlife trips and polar cruises across worldwide destinations.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsOrganises tailor‑made ski holidays to resorts in Canada, the USA, Japan, Norway and Sweden. Provides trip planning, accommodation, lift passes and travel arrangements, with options such as ski…
Sells to consumers seeking tailor-made ski holidays, including families, beginners, honeymooners and luxury travellers, travelling to ski resorts in Canada, the USA, Japan, Norway and Sweden.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsOperates a hotel offering guest rooms and suites, a restaurant and bar, wellness treatments, and event facilities. Provides accommodation packages, wedding and meeting spaces, afternoon tea, and…
Serves leisure travellers, families and couples seeking coastal hotel stays in Cornwall, alongside wedding parties, restaurant diners, spa guests and businesses booking corporate meeting spaces.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides boutique hotel accommodation with 19 guest rooms alongside spa facilities including pools and wellness areas. Operates a restaurant, bar and tea room, and hosts weddings, corporate meetings…
Serves leisure travellers, staycation guests, spa visitors, diners, wedding couples, and corporate meeting or event organisers seeking a boutique hotel and spa venue in South Wales.
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
Location
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Computed from 3 filingsDesigns and arranges tailor-made holidays and safaris, organising itineraries, accommodation, guides and activities across destinations in Africa, Latin America, Asia, the Indian Ocean and other…
Serves individual travellers, couples and families seeking tailor-made overseas holidays and safaris across Africa, Latin America, Asia, the Indian Ocean, polar regions and other long-haul…
Financial Health
StableStable · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells tailor‑made holidays and small‑group trips to destinations in Central and South America, Spain and Portugal, including walking, wildlife, family and cultural itineraries, arranging…
Serves UK and US leisure travellers seeking tailored vacations in Latin America, Spain and Portugal, including families, multigenerational groups, walkers, wildlife enthusiasts, and food and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 2 filingsOrganises international motorhome and caravan holidays, including escorted RV tours and tailor‑made self‑drive itineraries. Arranges vehicle hire, flights, stopovers and travel add‑ons for trips…
Sells to consumers seeking worldwide motorhome, caravan and RV holidays, including escorted and tailor-made tours. Targets leisure travellers booking self-drive touring holidays in destinations such…
Financial Health
StableStable
Location
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Computed from 3 filingsDesigns and organises bespoke adventure travel experiences on land and sea worldwide. Plans itineraries and arranges logistics, activities and specialist guides for private clients through a network…
Serves affluent private travellers, families and groups seeking rare adventure travel and special occasions worldwide.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 2y
Location
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Computed from 4 filingsOperates a bakery and hospitality service offering afternoon tea experiences, including sightseeing bus tours serving afternoon tea, themed dining tours, and in‑venue tea service. Also provides…
Serves London visitors, tourists, families and afternoon tea consumers, including themed experiences for children. Also targets corporate event planners, private groups, tour operators and gift…
Financial Health
StrongStrong · Hiring · 24% CAGR over 3y
Location
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Computed from 3 filingsOperates an online platform selling experience gift vouchers and gift cards for activities such as supercar driving days, hot air balloon flights, spa treatments, afternoon teas, short breaks, and…
Serves UK consumers buying occasion-based gifts for partners, family, friends and children, plus corporate buyers sourcing staff, client or thank-you gifts. Targets shoppers by occasion, recipient,…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a boutique hotel offering guest accommodation with various room types. Runs an on-site restaurant and bar serving food and drinks, with terrace seating, and provides private dining, meeting…
Serves leisure visitors to Inverness and the Highlands, including couples, families and dog owners, plus local diners and bar customers. Also caters to groups seeking private dining or meeting space.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel and holiday accommodation estate offering rooms, lodges, beach houses, cottages and glamping pods. Provides restaurants, spa and wellness facilities, event and wedding venues, and…
Serves leisure travellers, couples and families seeking coastal hotel stays in Cornwall, plus diners, spa guests, wedding parties, private event organisers and businesses booking conferences or team…
Financial Health
StableStable
Location
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Operates a country house hotel providing guest accommodation, restaurants and bars, spa and leisure facilities, and event spaces. Hosts weddings, meetings and group experiences, and offers amenities…
Sells to leisure travellers, couples and wedding parties seeking hotel stays, spa breaks, dining and group experiences, and to business customers booking meetings and events. Serves guests visiting…
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Computed from 5 filingsOperates outdoor activity centres offering watersports and adventure programmes including sailing, windsurfing, kayaking and multi‑activity sessions. Provides school trips, residential camps, holiday…
Serves primary and secondary schools, scout and youth groups, corporate groups, families, children aged 6+, teenagers, adults and aspiring outdoor-sports students in Dorset and France.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Operates a historic boutique hotel and hospitality venue offering luxury bedrooms, restaurant dining and themed afternoon teas. Hosts weddings, private dining, corporate events, conferences and…
Serves leisure visitors and local consumers seeking dining, afternoon tea, stays, weddings and gifts, alongside couples, private dining groups, and corporate event or conference organisers in Norwich.
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Operates a boutique hotel and restaurant offering accommodation, breakfast, lunch and themed afternoon teas. Provides event and hospitality services including weddings, private dining, corporate…
Serves consumers visiting Norwich or on staycations, diners seeking afternoon tea and private dining, couples planning weddings, gift voucher buyers, and businesses booking corporate events or…
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Computed from 5 filingsOperates a country inn offering hotel accommodation, a restaurant and bar, and hospitality services. Hosts weddings, private functions and events, and provides dining, drinks, and short‑stay lodging…
Serves leisure guests, diners, wedding parties and private event organisers visiting the Yorkshire Dales, including people seeking stays, meals and local experiences near Skipton and Grassington.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOperates a cultural and events venue hosting live music, comedy, family shows, exhibitions and festivals. Provides bar and café services and offers event spaces for hire for conferences, weddings,…
Serves consumers and local communities seeking live entertainment, family activities, food and drink, and cultural events. Also sells to organisations and private event buyers hiring spaces for…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsOperates a convention and events venue providing auditoriums, exhibition halls and meeting rooms for conferences, exhibitions, corporate meetings and weddings. Also offers catering, audio‑visual…
Serves event organisers, corporate and public-sector conference buyers, exhibition exhibitors, wedding parties and live entertainment audiences seeking large event venues in Wales.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsOperates a touring caravan and motorhome holiday park offering hardstanding pitches, seasonal stays and caravan storage. Provides on-site facilities including a bar and bistro, play areas, shower…
Serves private holidaymakers, families and pet owners with touring caravans or motorhomes seeking short stays, seasonal pitches or caravan storage in North Wales, including visitors exploring Conwy,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsArranges serviced accommodation and corporate apartments for business travellers. Sources and manages fully furnished short‑ and long‑stay properties, and provides booking support and guest services…
Sells mainly to businesses booking serviced accommodation for employees and business travellers, especially large corporates in banking, legal and technology. Also serves relocating staff and teams…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates a historic hospitality venue offering restaurant dining and afternoon tea, luxury guest bedrooms, and spaces for weddings, corporate events, and private functions, alongside gift vouchers…
Serves leisure visitors, diners, couples planning weddings, gift buyers, and businesses or organisations arranging corporate events, with Norwich as the explicit local market.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsArranges and manages serviced apartments and furnished accommodation for corporate travellers. Provides short- and extended-stay housing in cities worldwide, sourcing properties from studio flats to…
Serves corporate clients and business travellers worldwide, especially teams from large banks, law firms and technology companies, including employees, guests and relocating staff needing flexible…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 4 filingsProvides serviced apartment accommodation for short‑term and extended stays. Offers fully furnished apartments for business travellers, corporate relocation, temporary housing, and leisure guests,…
Serves businesses booking accommodation for business travel, staff relocation and temporary corporate housing, plus leisure guests seeking short stays in Farnborough, Camberley, Basingstoke, Woking,…
Financial Health
StableStable
Location
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Computed from 5 filingsOperates an exclusive‑use country estate venue offering accommodation, catering and hospitality for private celebrations, corporate off‑sites and retreats. Provides event hosting, staffed lodging for…
Serves affluent private groups, families and friends planning exclusive stays, celebrations or retreats, plus corporate clients seeking executive off-sites, product launches and team events in the…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Operates a cultural and events venue hosting live music, theatre, comedy and family performances, as well as festivals and exhibitions. Provides event spaces for hire for conferences, weddings,…
Serves London arts and entertainment audiences, including families, music, comedy and theatre-goers, and sells venue hire to corporate event organisers, wedding parties, film crews and brands…
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates event and wedding venues offering spaces for ceremonies, celebrations and corporate functions. Provides event planning, coordination and hospitality services, with venues including manor…
Serves couples planning weddings, private hosts arranging celebrations or parties, and businesses seeking corporate away-days or events at distinctive Yorkshire venues.
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation, restaurant dining and leisure facilities including swimming pools and tennis courts. Offers event and meeting spaces, gift vouchers and hospitality…
Serves leisure travellers, families and dog owners seeking coastal hotel stays in Dorset, plus diners, gift voucher buyers, and businesses or groups needing meetings and event hire near the Jurassic…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a fine‑dining restaurant and small hotel offering guest rooms, lunch and dinner services, wine lists and seafood‑focused menus. Also provides private dining, weddings, events, and gift…
Serves leisure travellers, food-led visitors and diners seeking Skye hospitality, plus couples, families, dog owners and groups booking weddings, private dining, retreats or exclusive use.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates a family adventure park featuring amusement rides, indoor and outdoor play areas, and a small zoo with animal encounters. Provides daily animal displays, themed experiences, and visitor…
Sells primarily to families with children seeking leisure days out, including local and visiting consumers booking tickets, annual passes and animal experiences. Also serves schools, group visits and…
Financial Health
WeakWeak · Hiring · 32% CAGR over 2y
Location
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Computed from 5 filingsOperates a 50-bedroom hotel offering accommodation, on-site dining and bar services, and facilities for events, conferences, and group bookings. Provides guest rooms, seasonal offers, and hospitality…
Serves leisure travellers booking stays in Llandudno, plus tour operators, FIT group organisers, corporate clients, conference bookers and event guests.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation alongside a bar, restaurant and cocktail lounge. Offers room bookings, dining, afternoon tea, and facilities for weddings, functions, corporate meetings…
Serves leisure travellers visiting Snowdonia, including couples, families, solo guests and dog owners, plus local diners, wedding and function organisers, and businesses seeking corporate retreats or…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOperates and develops hotels under a lifestyle hotel brand, providing accommodation and hospitality services. Also undertakes property development and asset ownership for hotel projects and manages…
Serves leisure and business travellers seeking hotel stays in tourist destinations such as London, Antigua and Guatemala City, and engages property/project owners interested in hotel development or…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a private venue hosting weddings, conferences and events. Provides in‑house catering and bar services, event coordination, and exclusive‑use facilities for ceremonies, receptions and related…
Serves engaged couples planning private weddings in Northern Ireland, along with their guests and suppliers; also targets organisations seeking conference or event hospitality.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 5 filingsOrganises and manages overseas and UK school expeditions and educational tours. Provides planning, preparation, risk management and expedition leadership for curriculum‑linked trips including…
Serves schools, teachers and trip leaders planning overseas educational expeditions and subject-focused tours for students, with parents and young people as key participant stakeholders.
Financial Health
HealthyHealthy · -66% CAGR over 4y
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Computed from 2 filingsOperates a country house hotel providing guest accommodation and hospitality services. Offers overnight stays, restaurant dining and venue hire for events such as weddings, private functions and…
Serves consumers and leisure travellers seeking luxury country-house hotel stays in a nature-focused setting.
Financial Health
StableStable · 2% CAGR over 1y
Location
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Computed from 5 filingsOperates a nature reserve offering wildlife‑focused accommodation and visitor experiences. Provides overnight stays, guided wildlife tours, food and drink services, wellness treatments, and event or…
Serves leisure guests seeking overnight stays at a nature reserve, plus visitors booking wildlife tours, food and drink, wellness treatments and small group stays. Also targets schools and community…
Financial Health
WeakWeak · -79% CAGR over 4y
Location
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Computed from 2 filingsOperates a heritage estate used as a venue for weddings, corporate events and private gatherings. Provides exclusive event hire, on‑site self‑catering accommodation and group stays, and runs a…
Serves couples planning weddings, corporate teams and event organisers, and families, groups or couples seeking self-catering stays and retreats in Northern Ireland.
Financial Health
WeakWeak · Hiring · 167% CAGR over 1y
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Computed from 5 filingsOperates a hotel offering guest accommodation, an on-site restaurant and pub serving food and drinks, and function suites for private events. Provides room bookings, dining reservations, and…
Serves leisure travellers and local consumers around Aberdeen and Royal Deeside, including diners, pub visitors, families and couples, plus individuals or groups booking private functions and events.
Financial Health
DistressedDistressed · -33% CAGR over 4y
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Computed from 3 filingsProvides brokerage services for luxury yachts, including yacht sales and purchase advisory, charter brokerage, and yacht management. Represents and markets superyachts for sale or charter and…
Serves high-net-worth individuals, families and yacht owners seeking 25m+ luxury yachts for purchase, charter, sale or management, alongside ocean enthusiasts planning private yachting experiences…
Financial Health
DistressedDistressed · -24% CAGR over 2y
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Computed from 5 filingsOperates a chain of Caribbean‑themed restaurants and bars serving Caribbean‑inspired dishes, including jerk meals, alongside rum cocktails and brunch menus. Provides dine‑in food and drink services,…
Serves consumers and social groups seeking casual Caribbean-themed restaurant and bar experiences, including brunch diners, cocktail drinkers, couples planning date nights, and gift-card buyers.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a cabaret and variety entertainment venue hosting nightly performances including drag, musical theatre, comedy and burlesque. Runs a members’ arts club and late‑night bar, and provides…
Serves B2C cabaret and variety audiences, arts-club members and late-night bar visitors in London’s West End, plus businesses and creative teams hiring venue space for private events, filming,…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 5 filingsOperates a cinema and live music venue alongside food and hospitality services. Runs a restaurant, pizzeria, café and jazz bar, hosts film screenings and concerts, and operates a…
Serves local residents and visitors to Ambleside and the Lake District seeking cinema, live music, dining, accommodation, gift vouchers and private hire, with memberships aimed at regular independent…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 3 filingsOperates a nature-themed visitor attraction featuring a butterfly house, bird and small animal exhibits, indoor soft play and outdoor play areas. Provides a café and shop and hosts school visits,…
Serves consumers seeking family days out on Anglesey, especially parents with children, plus schools, organised groups and birthday party bookers looking for child-friendly visitor attractions.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
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Computed from 5 filingsOperates a group of pubs offering food and drink, including meals prepared from locally sourced and artisanal ingredients. Provides dine‑in hospitality, events, and customer rewards programmes…
Serves consumers visiting pubs, including local residents, diners, drinkers and event guests seeking food, drinks, offers and community-focused hospitality.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsProvides short-term furnished serviced apartment accommodation for business travellers, relocations and leisure stays, offering booking of fully equipped apartments for extended stays and temporary…
Serves businesses needing temporary corporate housing for travelling or relocating staff, alongside leisure guests seeking short-term stays in Farnborough, Camberley, Basingstoke, Woking, Guildford,…
Financial Health
WeakWeak · -6% CAGR over 3y
Location
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Computed from 3 filingsOrganises Christian holiday retreats and family breaks, offering booking for villas, mobile homes, tents and camping pitches. Provides programmes including Bible study, worship, children and youth…
Serves Christian consumers and groups, including families with children and youth, young adults, pre-school families, home-education families, retreat guests and church-related groups.
Financial Health
WeakWeak
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Computed from 4 filingsOperates a bakery and hospitality business offering afternoon tea experiences, including themed sightseeing bus tours serving food and drinks while touring city landmarks. Also provides dine‑in…
Serves London visitors and residents seeking afternoon tea experiences, including families with children, couples and gift buyers, plus corporate event organisers, private hire customers and tour…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsBrokers the sale and purchase of superyachts, arranges yacht charters, and advises clients on commissioning new yacht builds. Also markets yachts for sale or charter and manages charter arrangements…
Targets ultra-high-net-worth individuals, yacht owners, buyers, charter guests and new-build clients in the 50m+ superyacht market, especially Northern European pedigree yachts.
Financial Health
StableStable · -55% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of restaurants serving prepared meals and drinks. Also runs general stores selling baked goods, fresh produce and local food products, and an online shop offering condiments,…
Serves consumers visiting North Wales restaurants, local shoppers seeking fresh produce and gifts, online retail customers buying dine-at-home products, and couples or private groups planning…
Financial Health
WeakWeak · -62% CAGR over 4y
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Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
How Craft CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Craft CMS is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by CMS
Other Travel Sector technology
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Frequently asked questions
How many UK travel sector companies use Craft CMS?
What share of UK travel sector companies run Craft CMS?
How is Craft CMS usage detected?
What size travel sector companies use Craft CMS in the UK?
What do Craft CMS-running travel sector companies also run?
Can I get contact details for these companies?
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