Travel Sector Companies Using DataDome in the UK: 1,239 Active Firms (2026)
Travel and hospitality companies using bot mitigation protect public booking and content journeys from automated abuse in the UK market.
For travel and hospitality operators, bot-mitigation tooling sits around public booking, availability-search, pricing, account-access and support journeys. Adoption tends to signal a direct-channel business with consumer traffic, paid acquisition spend and enough online exposure for scraping, credential attacks, fake bookings or inventory abuse to matter commercially. The buying centre is usually split across ecommerce, fraud, security, digital marketing and customer operations, rather than owned by IT alone. Engagements are more likely where conversion protection, service continuity and abuse control are tied to revenue, especially among small mid-market operators through to larger multi-site or multi-brand groups.
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Across the UK, 1,239 travel and hospitality companies are detected running this bot-mitigation stack. Reported employment totals 2,205 people, which points to a cohort weighted towards smaller operators rather than only national groups. Within detected Security tooling for the sector, the stack ranks second at 27.9% against a sector denominator of 4,443. The registered-address skew is led by London at 17.9%, followed by the South East at 13.0%, the North West at 11.5%, the South West at 10.1%, and Yorkshire and The Humber at 8.6%.
Flight-inclusive travel sales sit within the CAA’s ATOL regime, which protects travellers’ money if an operator ceases trading; the CAA states that package holidays sold in the UK must be ATOL protected. Hospitality venues selling or supplying alcohol in England and Wales also need local-authority authorisation under the Home Office licensing framework, with permanent alcohol sales normally requiring a premises licence and authorisation by a personal licence holder. UKHospitality and ABTA remain relevant for policy representation and dispute-routing, although membership is not the same as statutory licensing. These obligations make procurement sensitive to booking continuity, fraud controls and consumer-facing reliability.
Adoption appears likely to remain concentrated among operators with exposed booking and account journeys, rather than across every venue or accommodation provider with a brochure-style site. Travel sellers with dynamic pricing, live inventory and customer accounts tend to have clearer reasons to maintain dedicated bot controls. Hospitality groups may adopt more selectively, especially where direct booking is commercially material. Vendor selection has been moving towards bundled security, content-delivery and fraud workflows, so standalone bot-mitigation choices may be shaped as much by existing web infrastructure as by abuse levels.
Adoption by company size
Adoption of DataDome rises with company size across the trading UK travel sector companies in this cohort. 0.5% of the 112,555 companies with under 10 employees run DataDome (613 detected). 4.1% of the 14,926 companies with 10–50 employees run DataDome (616 detected). 1.6% of the 1,150 companies with over 50 employees run DataDome (18 detected). That is a 1.1% gap between the over 50 employees and under 10 employees bands.
1,239
Active firms
2026
27.9%
Of detected Security share
UK travel sector
10
Median headcount
Filed accounts
1,998
Verified contacts
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Key facts
About 1% of the trading cohort reports turnover above £5M (6 of 1,239 firms) — the rest sits below that revenue band.
21% of the cohort was incorporated since 2022 (268 firms), so a sizeable share is in its first few filing cycles.
Among Travel & Hospitality companies with a detectable security system, the profiled bot-mitigation tool accounts for 27.9% (1,239) of 4,443 companies, behind the highest-share option at 62.8% (2,790).
Cloud-fronted delivery appears to be a shared stack pattern: 99.6% (1,234) also run a content-delivery layer and 99.6% (1,234) also run cloud infrastructure.
Registered addresses cluster in London at 17.9% (222), the South East at 13.0% (161) and the North West at 11.5% (143).
Flight-inclusive package sales fall under the CAA's ATOL regime: any package holiday sold in the UK must be ATOL protected, and ATOL holders pay £2.50 per traveller into a trust fund.
Hospitality venues in England and Wales that sell or supply alcohol need authorisation from a local licensing authority under the Licensing Act 2003 framework overseen by the Home Office.
Security market share among UK Travel Sector
What else do DataDome-running Travel Sector run?
Share of the 1,239 DataDome-running UK companies where each technology was also detected. As of June 2026.
Where DataDome Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£396.4K
Median UK turnover
0.5%
Above £5M turnover
268
Incorporated since 2022
1,998 verified decision-maker contacts
across these 1,239 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using DataDome
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates an online travel booking platform that enables users to search, compare and reserve hotels, flights, rental cars, vacation packages, cruises, and travel activities, and manage trip bookings…
Serves individual consumers and leisure travellers booking hotels, flights, rental cars, packages, cruises and travel experiences, with deal-focused options for domestic and international trips.
Location
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Operates an online travel booking platform that allows users to search and reserve hotels, flights, rental cars, holiday packages, cruises and travel experiences, and access deals, trip management…
Serves individual consumers and travelers, including leisure, holiday and business trip planners, families, cruise passengers and app-based loyalty members seeking travel options across domestic and…
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform that publishes user reviews and ratings of hotels, restaurants and attractions, and enables users to compare options and book accommodation, tours, activities and…
Serves consumers planning travel worldwide, including hotel guests, diners, cruise passengers and travellers seeking tours, attractions and restaurant reservations.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform that hosts user‑generated reviews and ratings for hotels, restaurants and attractions, and enables users to search destinations, compare accommodation, and book…
Sells primarily to consumers planning leisure travel, including travellers seeking hotel stays, restaurants, attractions, tours and destination advice. Serves a broad global audience of trip planners…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Operates an online travel platform where users read and submit reviews of hotels, restaurants and attractions, compare options, and book tours, activities, cruises and restaurant reservations.
Sells to consumers planning leisure travel, including holidaymakers seeking hotels, restaurants, attractions, tours and cruises, as well as travellers who read, write and share reviews and travel…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOperates an online travel platform featuring user reviews and ratings for hotels, restaurants, attractions and experiences. Enables travellers to search destinations, compare options, and book tours,…
Serves consumers planning travel, including hotel guests, tourists, diners and people booking attractions, tours and experiences, with a secondary audience of travel, hospitality and restaurant…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user‑generated reviews and ratings for hotels, restaurants, attractions, and tours. Enables travellers to search destinations, compare options, discover…
Targets leisure travellers and holiday planners worldwide, including people comparing accommodation, attractions, restaurants, cruises, guided tours and travel experiences, as well as diners seeking…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions and tours, and enables users to search destinations, compare accommodation prices, book…
Serves consumers and travellers planning trips worldwide, including people researching hotels, attractions, restaurants, cruises, tours and destination activities.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 2 filingsOperates an online travel platform that hosts user‑generated reviews and ratings for hotels, attractions and restaurants, and enables users to search destinations, compare options, and book tours,…
Serves consumers planning travel, including people choosing hotels, attractions, tours, cruises and restaurants. Also reaches hospitality venues and travel activity operators seeking bookings and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform hosting user reviews and ratings for hotels, restaurants, attractions and experiences. Enables users to search destinations, compare options, and book tours,…
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform that publishes user reviews and ratings for hotels, restaurants, attractions and experiences, and enables users to search destinations, compare options, and book…
Serves consumers planning travel, including people researching and booking hotels, attractions, tours, activities and restaurants, and users seeking peer reviews and travel advice.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, and attractions. Enables users to research destinations, compare options, and book tours,…
Targets consumers planning leisure travel, including holidaymakers comparing destinations, hotels, attractions, tours and restaurants, with relevance to hospitality and experience providers seeking…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsOperates an online travel platform featuring user‑generated reviews and ratings of hotels, restaurants and attractions, and enables users to search destinations, compare options, and book tours,…
Serves B2C travellers, including holidaymakers, city visitors and diners researching hotels, restaurants, attractions, tours and destination experiences worldwide.
Financial Health
StrongStrong · 3% CAGR over 2y
Location
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Computed from 5 filingsOperates an online travel platform featuring user reviews and ratings for hotels, restaurants, attractions and experiences. Provides travel planning tools and enables booking of tours, activities,…
Serves consumers planning travel, including leisure travellers, diners, hotel guests, and people booking attractions, tours and experiences in destinations worldwide.
Financial Health
HealthyHealthy · -36% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a global hotel brand and online reservation platform enabling travellers to search and book rooms at affiliated hotels. Manages the Best Western Rewards loyalty programme and provides…
Serves leisure and business travellers booking hotel stays online, including rewards members, families, pet owners, corporate travellers, AAA/CAA members, seniors, and government or military…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform where users read and post reviews of hotels, restaurants, attractions and experiences, compare options, and book tours, activities, accommodation and restaurant…
Serves leisure travellers and holidaymakers researching accommodation, attractions, tours and restaurants, plus travel community members seeking advice and reviews for domestic and international…
Financial Health
StableStable · -1% CAGR over 5y
Location
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Computed from 3 filingsOperates an online travel platform providing user reviews and ratings for hotels, restaurants, attractions and tours. Enables travellers to search destinations, compare options, book experiences and…
Serves consumers planning travel, including hotel guests, diners and tour/activity bookers, alongside hospitality and tourism businesses seeking access to traveller audiences.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 3 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, attractions and restaurants. Enables users to search destinations, compare options, and book tours,…
Serves consumers planning leisure travel, including holidaymakers and diners seeking hotels, attractions, tours, activities and restaurants, plus travellers who read and contribute reviews and book…
Financial Health
StableStable · Hiring · 46% CAGR over 2y
Location
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Computed from 5 filingsOperates an online travel platform that publishes user-generated reviews and ratings for hotels, restaurants, and attractions. Enables users to search destinations, compare accommodation options,…
Sells to consumers planning leisure travel, including holidaymakers seeking hotels, restaurants, attractions, tours, cruises, travel advice, and peer reviews when choosing where to stay, eat, and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, attractions, and tours. Enables users to search destinations, compare options, and book…
Serves B2C travellers planning leisure trips, including people comparing hotels, restaurants, attractions, tours and destination experiences.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 4 filingsOperates an online travel platform that publishes user reviews and ratings for hotels, restaurants, attractions and tours, and enables travellers to search destinations, compare options, and book…
Serves leisure and business travellers planning trips, including holidaymakers, families and trip planners seeking hotels, attractions, tours, restaurants, reviews
Financial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Operates an online travel platform where users publish reviews and ratings for hotels, restaurants and attractions, and book tours and activities. Provides travel planning tools, recommendations, and…
Serves consumers planning travel, including leisure travellers, holidaymakers and diners researching hotels, attractions, tours and restaurants worldwide.
Financial Health
N/AN/A
Location
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Operates an online travel platform that hosts user-generated reviews and ratings for hotels, restaurants, and attractions, and enables users to search destinations, compare accommodation and…
Sells to consumers planning trips, including leisure travellers seeking hotels, restaurants, attractions, tours, and travel advice. Targets people comparing destinations, reading reviews, and booking…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user-generated reviews and ratings for hotels, restaurants and attractions, and enabling users to search destinations, compare travel options, and book…
Serves consumers planning travel, including leisure travellers and tourists seeking hotels, attractions, restaurants, tours and local experiences.
Financial Health
StableStable · -81% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, attractions and restaurants. Enables users to search destinations, compare options, and book tours,…
Financial Health
HealthyHealthy · Hiring · 78% CAGR over 4y
Location
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Operates an online travel platform hosting user reviews and ratings for hotels, restaurants, attractions and tours. Enables users to search destinations, compare travel options, and book activities,…
Serves consumers planning leisure travel, including travellers comparing hotels, attractions, tours and restaurants worldwide, plus diners seeking reservations and reviews.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online travel platform providing user-generated reviews and ratings for hotels, restaurants, attractions and tours. Enables travellers to research destinations, compare options, and book…
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 3 filingsOperates an online travel platform where users read and publish reviews of hotels, restaurants, attractions and tours, search destinations, compare accommodation and experiences, and book hotels,…
Serves consumers planning leisure trips, including hotel guests, diners, cruise passengers and travellers booking tours, attractions and restaurant tables.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Operates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, and attractions. Enables users to search destinations, compare options, and book tours,…
Sells to consumers planning leisure travel, including people researching and booking hotels, restaurants, attractions, tours and experiences, and travellers who read or contribute reviews and trip…
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online travel platform featuring user reviews and ratings for hotels, attractions, restaurants, and tours. Provides travel planning tools and enables users to search experiences, compare…
Sells to consumers planning leisure trips and holidays, including travellers researching hotels, restaurants, attractions, cruises and tours; also addresses hospitality and travel operators listed on…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Operates an online travel platform providing user-generated reviews and ratings for hotels, restaurants and attractions, and enabling users to compare accommodation, discover activities, book tours…
Sells to consumers planning leisure travel, including holidaymakers and diners seeking hotels, attractions, tours, cruises and restaurants. Targets people researching trips, reading reviews and…
Location
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Computed from 3 filingsOperates an online travel platform featuring user reviews and ratings for hotels, attractions, and restaurants. Enables travellers to search destinations, compare options, and book tours, activities,…
Serves consumers planning travel, including leisure and business travellers seeking hotels, restaurants, attractions, tours and destination advice worldwide.
Financial Health
WeakWeak · Hiring · 17% CAGR over 2y
Location
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Computed from 3 filingsOperates an online travel platform where users read and submit reviews of hotels, restaurants, attractions and tours, compare travel options, and book accommodations, activities, and restaurant…
Serves consumers planning travel worldwide, including leisure travelers researching hotels, attractions, restaurants, cruises, tours and destination advice, plus users booking experiences and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates an online travel platform where users read and submit reviews of hotels, attractions and restaurants, and browse or book tours, experiences and activities. Provides travel planning tools,…
Serves leisure travellers, holidaymakers and diners, with a secondary B2B audience of hotels, restaurants, tour operators and attraction providers seeking access to traveller demand.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Operates an online travel platform providing user‑generated reviews and ratings for hotels, restaurants, attractions and travel services, and enables users to compare prices and book accommodation,…
Sells to consumers planning leisure travel, including holidaymakers and trip planners seeking hotels, restaurants, attractions, tours and cruises, and relying on reviews, travel advice and online…
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Computed from 2 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, and attractions. Enables travellers to search destinations, compare options, and book tours,…
Financial Health
StableStable · 7% CAGR over 1y
Location
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Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions, and experiences, and enables users to search destinations, compare options, and book…
Serves consumers planning trips, including travellers researching hotels, attractions, restaurants and bookable experiences. Also addresses tourism and hospitality businesses seeking visibility…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates an online hotel booking platform for a global chain of hotels, allowing users to search destinations, check availability and reserve rooms. Offers a loyalty rewards programme, promotional…
Serves leisure and business travellers, including rewards members, corporate guests, seniors, government and military personnel, families, pet owners and travellers needing accessible rooms.
Financial Health
StableStable
Location
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Computed from 3 filingsOperates a global hotel brand and online reservation platform enabling travellers to search, book, and manage stays at affiliated hotels. Provides a loyalty rewards programme and booking services for…
Serves leisure and business travellers booking hotel stays, including families, rewards members, corporate customers, seniors, government and military personnel, and pet owners across its hotel…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 2 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions and tours, and enables travellers to search destinations, compare options, and book…
Financial Health
WeakWeak · Hiring · 40% CAGR over 1y
Location
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Computed from 3 filingsOperates an online travel platform where users read and submit reviews of hotels, restaurants, and attractions, search destinations, compare accommodation options, and book tours, activities,…
Sells to consumers planning leisure travel, including holidaymakers researching and booking hotels, attractions, tours, cruises and restaurants, and travellers contributing reviews and advice for…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 2 filingsOperates an online travel platform where users read and post reviews of hotels, restaurants and attractions, discover destinations, compare prices, and book tours, activities, accommodation and…
Serves B2C leisure travellers and holidaymakers, plus diners and experience seekers comparing hotels, attractions, tours, cruises and restaurants across destinations.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates an online travel platform featuring user-generated reviews and ratings for hotels, restaurants, attractions and cruises, and enables users to compare prices and book tours, experiences,…
Sells to consumers planning leisure travel, including holidaymakers seeking hotels, restaurants, attractions, tours and cruises, and people who read, write and use travel reviews and recommendations…
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform where users publish reviews and ratings of hotels, restaurants, attractions, and experiences, and can search destinations, compare options, and book tours,…
Serves consumers planning trips, including travellers comparing accommodation, attractions, tours and restaurants, and diners seeking reviews and reservations across global destinations.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an online travel platform providing user reviews, ratings and travel information for hotels, attractions and restaurants, and enabling users to compare options and book tours, experiences,…
Targets consumers planning travel, including holidaymakers, business travellers, diners, and tourists comparing hotels, attractions, restaurants, tours, and experiences.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
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Computed from 4 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants and attractions, and enables users to search destinations, compare options, and book tours, activities,…
Serves leisure travellers and holidaymakers worldwide, including consumers researching hotels, attractions, restaurants, cruises and tours, and people booking experiences or restaurant tables.
Financial Health
StrongStrong · Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsOperates an online travel platform that publishes user reviews and ratings for hotels, attractions and restaurants, and enables users to search destinations, compare accommodation options, and book…
Financial Health
WeakWeak
Location
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Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, attractions and restaurants, and enables users to search, compare and book tours, activities, accommodation and…
Serves consumers planning trips, including travellers and holidaymakers researching or booking hotels, attractions, tours, cruises and restaurants.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 3 filingsOperates an online travel platform that hosts user reviews and ratings of hotels, restaurants, attractions and destinations, and enables travellers to search, compare and book tours, activities,…
Serves consumers planning trips and leisure activities, including travellers comparing hotels, attractions, tours and restaurants, alongside hospitality and tourism businesses seeking visibility to…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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How DataDome usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
DataDome is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK travel sector companies use DataDome?
What share of UK travel sector companies run DataDome?
How is DataDome usage detected?
What size travel sector companies use DataDome in the UK?
What do DataDome-running travel sector companies also run?
Can I get contact details for these companies?
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