Travel Sector Companies Using Akamai Bot Manager in the UK: 147 Active Firms (2026)
UK travel companies using bot-management technology sell trips, bookings and hospitality services online, in a market shaped by CAA and local licensing rules.
Travel and hospitality adopters usually deploy bot management at the point where search, pricing, account access and reservation traffic have become operational dependencies. The system screens automated traffic, rate-limits abuse and helps protect booking inventory, payment journeys and loyalty or customer-service accounts. Running this stack tends to signal a direct-channel business with mid-market or enterprise budgets, an ecommerce or digital operations function, and enough web traffic for scraping, credential stuffing or inventory hoarding to matter. The buying centre is typically split between security, platform engineering, ecommerce and revenue-management teams.
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Across the UK Travel & Hospitality sector, 147 companies are running this bot-management stack. Reported employment across the cohort totals 1,431 people, pointing to adoption among operators with service footprints as well as digital teams. Within detected Security tools in the sector, the stack ranks third at 3.3% of a 4,443-company denominator, behind more commonly found challenge-response and specialist bot-defence controls. Registered-office skew is concentrated but not only London-centred: London accounts for 27.9%, South West 14.3%, South East 10.2%, North West 9.5% and Yorkshire and The Humber 8.2%.
Flight-inclusive travel sales sit under the CAA's ATOL regime, which protects travellers' money if an operator ceases trading and applies to package holidays sold in the UK. That creates procurement pressure around uptime, refunds, customer communications and protection of booking flows, rather than pure marketing conversion. Hospitality venues that sell or supply alcohol also need authorisation from a local licensing authority under the Home Office framework, usually through a premises licence and a personal licence holder. UKHospitality and ABTA shape policy debate and dispute-routing, but membership is separate from statutory permission to trade.
Adoption appears likely to remain concentrated among operators with direct booking channels, loyalty accounts and volatile inventory, because those are the places where automated traffic creates commercial friction. Smaller venues and agents tend to rely on platform defaults or lighter challenge tools, while larger groups fold bot defence into broader web performance, fraud and security procurement. Consolidation in travel distribution may also push more operators toward shared security stacks. Even so, replacement cycles are likely to be cautious, as travel technology teams usually prefer proven controls over disruptive migrations during peak booking periods.
Adoption by company size
Adoption of Akamai Bot Manager rises with company size across the trading UK travel sector companies in this cohort. 0.1% of the 112,555 companies with under 10 employees run Akamai Bot Manager (84 detected). 0.4% of the 14,926 companies with 10–50 employees run Akamai Bot Manager (57 detected). 0.8% of the 1,150 companies with over 50 employees run Akamai Bot Manager (9 detected). That is a 0.7% gap between the over 50 employees and under 10 employees bands.
147
Active firms
2026
3.3%
Of detected Security share
UK travel sector
8
Median headcount
Filed accounts
291
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (8 of 147 firms) — the rest sits below that revenue band.
17% of the cohort was incorporated since 2022 (25 firms), so a sizeable share is in its first few filing cycles.
Among 4,443 travel and hospitality companies with a detectable security system, this bot-management system is third by detected share at 3.3% (147), behind two larger systems at 62.8% (2,790) and 27.9% (1,239).
London is the largest registered-region cluster for this cohort at 27.9% (41), followed by the South West at 14.3% (21) and the South East at 10.2% (15).
Co-detected technology use is concentrated: 68.0% (100) also run the most common adjacent technology, while the next two co-detections sit at 16.3% (24) and 14.3% (21).
Flight-inclusive package holidays sold in the UK must be ATOL protected, and ATOL holders pay £2.50 per traveller into a trust fund for refunds, reimbursement or repatriation.
ONS estimates put 2024 outbound travel at 94.6 million UK-resident visits abroad and £78.6 billion of spend, compared with 42.6 million inbound visits and £32.5 billion of spend.
Security market share among UK Travel Sector
What else do Akamai Bot Manager-running Travel Sector run?
Share of the 147 Akamai Bot Manager-running UK companies where each technology was also detected. As of June 2026.
Where Akamai Bot Manager Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£495.8K
Median UK turnover
5.4%
Above £5M turnover
25
Incorporated since 2022
291 verified decision-maker contacts
across these 147 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Akamai Bot Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates an online travel booking platform that enables users to search, compare and reserve flights, hotels, holiday rentals, car hire, travel packages, cruises and activities, and to bundle…
Targets individual travellers, families and group travel organisers planning leisure or business trips, including customers booking multiple rooms and members seeking travel discounts.
Location
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Financial sub-scores
Computed from 3 filingsOperates hotel accommodation and hospitality services under IHG brands, providing guest rooms, resort stays and extended‑stay lodging. Facilitates online reservations, guest stays, and participation…
Serves leisure and business travellers, families, loyalty programme members, and organisations booking meetings or events across IHG’s global hotel and resort network.
Financial Health
StableStable · -15% CAGR over 2y
Location
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Operates commercial airline services providing passenger flights on international routes. Offers online flight booking, cabin classes, in‑flight entertainment and meals, loyalty programme, and travel…
Sells to consumers booking leisure or business travel, particularly passengers flying to the US and other international destinations. Also serves frequent flyers through its loyalty programme and…
Location
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Operates an airline providing scheduled international passenger flights. Sells tickets online, manages bookings and check‑in, and offers cabin classes, in‑flight entertainment and meals, a…
Sells to leisure and business travellers booking flights directly, including economy, premium and upper-class passengers, plus frequent flyers using a loyalty programme, on routes to the US and other…
Location
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Operates and franchises hotel brands and resorts, providing accommodation booking, meetings and events facilities, and a loyalty rewards programme. Portfolio includes hospitality brands such as…
Serves leisure and business travellers booking hotels, resorts and extended stays, plus families, pet owners, loyalty members, and organisations arranging meetings and events across global…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOperates a global hotel booking platform for IHG‑branded properties, enabling reservations at hotels and resorts across multiple brands. Promotes and administers the IHG One Rewards loyalty programme…
Serves leisure and business travellers worldwide, including families, loyalty members, extended-stay guests and pet owners, plus corporate and event planners booking meetings and group stays.
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an international airline providing passenger air transport services. Offers online flight booking, check‑in, seat upgrades, baggage services, a frequent‑flyer loyalty programme, and travel…
Serves leisure and business travellers booking international air travel, including families, students, loyalty programme members and passengers needing special assistance, pets or unaccompanied child…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Operates hotels and resorts across multiple brands and provides online booking for accommodation, meetings and events, alongside a customer loyalty programme that allows members to earn and redeem…
Serves leisure and business travellers booking hotel stays worldwide, including families, loyalty programme members, extended-stay guests, pet owners, and organisations planning meetings and events.
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Operates a commercial airline providing passenger flights from UK airports to leisure destinations worldwide, primarily supporting package holidays and cruise travel. Offers scheduled and charter…
Sells to UK consumers planning leisure travel, including families, couples, solo travellers and holidaymakers booking beach, city, ski, cruise or long-haul trips from UK airports.
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Operates a cruise line offering all‑inclusive cruise holidays. Sells and manages cruise itineraries across regions such as the Mediterranean, Caribbean and Canary Islands, providing onboard…
Serves UK consumers seeking cruise holidays, including families, adults-only travellers, solo travellers and customers looking for accessible, themed, seasonal or cruise-and-stay options.
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Operates passenger cruise holidays, offering voyages to destinations including the Mediterranean, Caribbean and Northern Europe. Sells cruise itineraries, cabins and travel packages, and provides…
Sells directly to leisure travellers and holidaymakers, including families, singles, young adults, seniors and loyalty members, seeking cruise holidays. Also targets higher-spending consumers…
Financial Health
N/AN/A
Location
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Operates a global portfolio of hotel and resort brands and an online booking platform. Provides accommodation reservations across multiple hotel brands and manages a customer loyalty programme…
Serves leisure and business travellers, families, loyalty programme members, corporate travel buyers, and meetings and events organisers booking accommodation across global destinations.
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Financial sub-scores
Computed from 3 filingsOperates a chain of budget hotels offering short‑stay accommodation for leisure and business travellers. Provides online hotel booking, guest rooms, and related hospitality services across multiple…
Serves leisure travellers, business travellers, corporate travel buyers, groups, event organisers and travel agencies booking budget hotel stays across Europe and other international destinations,…
Financial Health
StableStable · -83% CAGR over 2y
Location
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Computed from 5 filingsProvides ocean cruise holidays, selling itineraries to destinations worldwide. Operates passenger cruise ships offering onboard accommodation, dining, entertainment, and leisure facilities, and sells…
Serves UK leisure travellers, including families, singles, young adults, seniors and loyalty members, with options for mainstream holidaymakers and premium Yacht Club guests.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Operates and franchises hotel and resort brands and provides online booking for accommodation worldwide. Manages reservation services, a customer loyalty programme, and hospitality offerings for…
Serves leisure and business travellers worldwide, including families, loyalty programme members, extended-stay guests and meeting or event organisers seeking stays across luxury, resort, pet-friendly…
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Sells primarily to leisure and business travellers booking hotel stays directly, including families, loyalty programme members, event planners and guests seeking luxury, extended-stay, resort and…
Location
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Financial sub-scores
Computed from 4 filingsOperates and franchises a global portfolio of hotel and resort brands, offering accommodation across luxury, midscale, and extended‑stay segments. Provides online hotel booking, reservations…
Serves leisure and business travellers, families, long-stay guests and loyalty members booking hotel stays worldwide, plus meeting and event planners and corporate travel buyers.
Financial Health
StableStable
Location
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Markets and sells ocean cruise holidays, offering itineraries to destinations including the Mediterranean, Caribbean and Northern Europe. Provides cruise bookings, onboard accommodation, dining and…
Sells to UK consumers planning cruise holidays, including families, singles, young adults, seniors, loyalty club members and premium travellers seeking Yacht Club experiences across global…
Location
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Targets consumers and holidaymakers globally, including mass-market, premium and luxury cruise travellers, loyalty programme members, and guests booking vacations through its cruise brands.
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Financial sub-scores
Computed from 5 filingsServes leisure and business travellers worldwide, including loyalty programme members, families, extended-stay guests, pet owners, and organisations planning meetings and events.
Financial Health
StrongStrong
Location
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Operates hotels and resorts under multiple hospitality brands and provides an online platform for booking accommodation, managing reservations, and accessing a customer loyalty programme and travel…
Serves leisure and business travellers, loyalty programme members, families, extended-stay guests, pet owners, and organisations booking meetings and events across global hotel and resort…
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Operates luxury cruise voyages and expedition cruises worldwide, providing passenger accommodation, dining, and onboard services on cruise ships, and selling itineraries and travel packages that…
Serves affluent leisure travellers and cruise holidaymakers seeking luxury European voyages, including first-time and repeat guests, plus travel partners and organisations interested in charter or…
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Financial sub-scores
Computed from 3 filingsOperates and manages short‑term accommodation including serviced apartments and boutique hotel rooms in major cities. Offers booking, digital check‑in, mobile key access, and guest support through a…
Serves consumers booking city accommodation, including solo travellers, couples, families and groups seeking apartment or boutique hotel stays in major cities worldwide.
Financial Health
StrongStrong · Hiring · 27% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates hotels, casinos, and entertainment resorts offering accommodation, gaming, restaurants, nightlife, live shows, and event spaces. Also provides meeting and conference facilities, loyalty…
Serves leisure and business travellers, casino and sports-gaming customers, entertainment and dining guests, loyalty members, and corporate meeting or event planners booking resort stays and venues…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
Location
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Operates hotels and resorts offering accommodation, residence rentals, restaurants and bars, spa facilities, and venues for meetings, events and weddings. Also provides private jet and yacht travel…
Serves affluent leisure and business travellers worldwide, plus couples planning weddings, corporate meeting and event planners, diners, and buyers or renters of branded residences, villas, private…
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Financial sub-scores
Computed from 3 filingsOperates and franchises quick‑service restaurant brands including KFC, Pizza Hut, Taco Bell and Habit Burger & Grill. Generates revenue through franchise fees, company‑operated restaurants, and…
Serves mass-market consumers through KFC, Taco Bell, Pizza Hut and Habit Burger & Grill restaurants, and targets franchise operators and real estate partners globally.
Financial Health
StableStable · Hiring · 274% CAGR over 2y
Location
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Operates hotels under the Sheraton brand, providing guest accommodation, restaurants and bars, meeting and conference facilities, and event spaces for business and leisure travellers, with amenities…
Serves leisure and business travellers, hotel guests, local visitors, and corporate or event planners seeking stays and meeting spaces across international city, airport and resort destinations.
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Operates Holiday Inn branded hotels providing short‑stay accommodation, guest services, and hospitality facilities. Offers hotel rooms, on‑site dining, and meeting or event spaces, with reservations…
Serves leisure and business travellers worldwide, including families, loyalty members, extended-stay guests and pet owners, plus corporate buyers and meeting and event organisers.
Financial Health
N/AN/A
Location
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Computed from 3 filingsOperates a luxury cruise line offering ocean and expedition voyages worldwide. Provides suite accommodation on cruise ships, onboard dining and activities, and organised shore excursions, land tours,…
Sells to affluent leisure travellers and cruise guests seeking all-inclusive luxury, expedition, world and regional voyages to global destinations, including discovery-focused travellers wanting…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsServes leisure and business travellers, families, loyalty programme members, and organisations booking meetings and events across global hotel, resort and extended-stay destinations.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates ocean and expedition cruise services, offering passenger voyages to international destinations. Sells cruise itineraries and manages onboard accommodation, dining, spa facilities, shore…
Targets affluent leisure travellers, repeat cruise guests and solo travellers seeking ocean, expedition, grand and world itineraries, with bookings supported directly through personal cruise…
Financial Health
StrongStrong · Profitable · 50% CAGR over 2y
Location
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Operates a chain of midscale hotels under the Comfort Inn and Comfort Suites brands, providing short‑stay accommodation, guest rooms and suites, breakfast, and amenities such as pools and fitness…
Serves leisure and business travellers, families, pet owners and loyalty members booking midscale hotel stays, plus group and event organisers seeking accommodation across a global hotel network.
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Computed from 5 filingsOperates hotels and serviced residences offering short‑ and long‑stay accommodation. Provides hotel rooms and apartment-style units with kitchenettes, along with on-site cafés, coworking areas, and…
Serves leisure travellers, couples, families, remote workers and corporate guests seeking short or extended stays, coworking and meeting spaces in urban destinations across Europe and selected…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Provides car and van rental services for short-, long-term and monthly hire. Offers a range of vehicles including compact, electric and premium cars, vans and wheelchair-accessible models, with…
Serves consumers and businesses in the UK and worldwide, including leisure travellers, airport customers, people moving home, van users, business account holders and customers needing…
Financial Health
N/AN/A
Location
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Operates a luxury hotel providing guest accommodation, restaurants and bars, conference and meeting facilities, and event hosting, as part of the InterContinental brand within the IHG Hotels &…
Serves leisure and business travellers booking hotels and resorts worldwide, including loyalty members, families, extended-stay guests, pet owners, and meeting or event planners.
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Financial sub-scores
Computed from 3 filingsOperates hotel properties affiliated with IHG Hotels & Resorts, providing guest accommodation, dining, and meeting or event facilities, and participating in the group’s reservation and loyalty…
Serves leisure and business travellers, families, extended-stay guests and loyalty members, plus corporate meeting and event organisers seeking hotel and resort stays across global destinations.
Financial Health
StableStable · Hiring · 73% CAGR over 2y
Location
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Computed from 3 filingsOperates pubs, restaurants and hotels and brews beer for retail and wholesale distribution. Manages multiple pub brands and hospitality venues, providing food, drink and accommodation, and supplies…
Targets pub and restaurant customers, families, sports fans, hotel guests and beer drinkers across England, Wales and Scotland, plus hospitality businesses and retailers looking to stock beer.
Financial Health
DistressedDistressed · -18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a global cruise company managing passenger cruise brands including Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. Provides ocean cruise vacations using fleets of ships…
Serves B2C leisure travelers worldwide, from mainstream cruise vacationers to culinary and destination-focused guests and luxury travelers seeking all-inclusive cruise holidays.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a chain of city-centre hotels offering short-stay accommodation. Provides compact guest rooms with en-suite bathrooms, Wi‑Fi, television and climate control, and on-site cafés serving…
Serves leisure and short-stay travellers seeking affordable, centrally located hotel rooms in UK city centres, including couples and visitors exploring London, Bath, Glasgow and Liverpool.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides car and van rental services for personal and business use, offering short‑term, long‑term and monthly hire. Fleet includes compact cars, electric vehicles, premium models, people carriers…
Sells to consumers and business customers needing short-, long- or monthly car and van rental, including leisure travellers, movers, business account holders and drivers requiring adapted vehicles,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Provides short- and long-term car and van rental services for individuals and businesses. Offers a fleet including economy, electric, premium and wheelchair-accessible vehicles, with online booking,…
Serves consumers and businesses needing short- or long-term car and van rental in the UK and worldwide, including leisure travellers, movers, business account customers and customers requiring…
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Financial sub-scores
Computed from 4 filingsOperates vacation resorts and holiday rental properties, offering short‑stay accommodation at beach, ski, golf, and leisure destinations. Provides online booking, resort amenities, and organised…
Serves leisure travellers, families and groups seeking resort stays and vacation rentals in beach, ski, golf and outdoor destinations, with multilingual booking options for US, European and…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates luxury hotels and resorts worldwide, offering accommodation, dining, spa and leisure facilities. Also provides private residence rentals, branded residential properties, event and wedding…
Serves affluent leisure travellers, business travellers, wedding couples, meeting and event planners, and buyers or renters of luxury residences, villas, private jet trips and yacht experiences…
Financial Health
WeakWeak
Location
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Operates branded hotels within the IHG Hotels & Resorts network, providing short‑stay accommodation, guest rooms, dining services, and meeting or event facilities, with reservations supported through…
Serves leisure and business travellers, loyalty programme members, families, extended-stay guests, pet owners, and organisations booking meetings or events across IHG’s global hotel brands.
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Operates managed pubs, restaurants and hotels serving food and drinks, and brews and distributes beer brands. Also provides pub partnership models, wholesale beer supply, accommodation through pub…
Serves consumers across England, Wales and Scotland seeking pubs, restaurants, family dining, sports viewing and hotel stays, alongside pubs and trade customers buying beer or wholesale supply.
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Operates branded hotels within the IHG Hotels & Resorts network, providing short‑stay accommodation, resort lodging, and guest hospitality services. Participates in IHG’s reservation platform and…
Serves consumers and business travelers booking hotel stays, including leisure guests, families, extended-stay customers, loyalty members, and organisations planning meetings or events across global…
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Operates pub and restaurant brands and brewing operations, producing and supplying beer and running managed and tenanted pubs, restaurants and hotels. Also wholesales beer and beverages and provides…
Sells to consumers seeking pub, restaurant and hotel experiences across England, Wales and Scotland, including families, casual diners, sports viewers, event-goers and beer buyers. Also serves trade…
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Operates a network of pubs, restaurants and hotels serving food and alcoholic beverages. Also brews and distributes beer and manages multiple pub brands, providing dining, accommodation and…
Serves consumers seeking pubs, dining, family venues, sports viewing and hotel stays across England, Wales and Scotland, alongside trade customers and pub operators looking to stock beer or partner…
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Markets and sells vacation ownership memberships and timeshare interests, providing access to a network of resort properties and holiday destinations. Offers vacation packages, member travel planning…
Targets individual leisure travellers and families interested in vacation ownership, timeshare membership and resort holidays, including existing members and vacation package holders across multiple…
Financial Health
N/AN/A
Location
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How Akamai Bot Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Akamai Bot Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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