Travel Sector Companies Using Kadence WP in the UK: 65 Active Firms (2026)
Travel and hospitality businesses using modular website tools sell trips, stays and venue services to UK consumers and visitors.
For tour operators, accommodation businesses and venue groups, a block-based content stack usually sits between brochureware and a full booking platform: it lets non-technical staff build campaign pages, itinerary pages, menu or venue content, and enquiry paths around a public site. Adoption tends to signal a direct-channel posture, some marketing budget and enough operational maturity to care about conversion, search visibility and content upkeep. Engagements are usually modest website-build or retainer relationships, with external designers, hosting providers and marketing agencies doing more of the implementation than in-house product teams.
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UK adoption remains a small niche within travel and hospitality: 65 actively trading companies are running this stack. Reported employment across the cohort totals 1,135 people, pointing to operators with service delivery rather than empty holding entities. Within the sector's plugin landscape of 1,363 installations, the system ranks eighth, with 4.8% category share. Registered-address skew is more regional than a London-only story: West Midlands accounts for 16.9%, London 15.4%, South West 12.3%, and North West and South East 10.8% each.
Travel operators selling flight-inclusive packages have to treat the CAA's ATOL regime as more than a checkout badge: consumer-money protection sits alongside booking terms, payment flows and supplier failure processes. The CAA states that UK package holidays must be ATOL protected, so operators running their own acquisition and booking journeys tend to need licence checks, plain-language disclosures and evidence trails. Hospitality venues selling or supplying alcohol face local authority authorisation under the Home Office licensing framework; permanent alcohol sales normally require premises permission and a personal licence holder. ABTA and UKHospitality shape policy discussions and dispute routing, but membership does not substitute for statutory authorisation.
Adoption appears to sit with operators that want more control over content, offers and landing pages without commissioning fully custom builds for every campaign. The cohort tends to skew towards small commercial teams rather than platform engineering departments, so migration pressure is likely to come from maintenance burden, plug-in compatibility and the need to connect enquiry capture with booking, payment and marketing tools. Consolidation in website tooling may also matter: as hosting, security, analytics and content blocks are bundled into fewer procurement decisions, some operators will standardise around narrower stacks while others keep modular sites for seasonal campaigns and local venue updates.
Adoption by company size
Adoption of Kadence WP rises with company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run Kadence WP (37 detected). 0.2% of the 14,926 companies with 10–50 employees run Kadence WP (23 detected). 0.3% of the 1,150 companies with over 50 employees run Kadence WP (4 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
65
Active firms
2026
4.8%
Of detected WordPress plugins share
UK travel sector
8
Median headcount
Filed accounts
131
Verified contacts
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 65 firms) — the rest sits below that revenue band.
15% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
Within travel and hospitality, this plugin accounts for 4.8% (65) of 1,363 companies with a detectable system; the two largest detected plugin cohorts sit at 28.8% (393) and 28.0% (381).
Analytics and conversion plumbing is fairly common: 41.5% (27) also run web analytics, 36.9% (24) run anti-spam challenge tooling and 33.8% (22) run tag-management tooling.
Search and media features appear relevant to the cohort, with 38.5% (25) also running SEO tooling and 18.5% (12) embedding video.
Registered addresses skew towards the West Midlands at 16.9% (11), ahead of London at 15.4% (10) and the South West at 12.3% (8).
Flight-inclusive package sales fall under the CAA’s ATOL regime, where holders pay £2.50 per traveller into a trust fund used for refunds, reimbursement or repatriation.
WordPress themes market share among UK Travel Sector
Share of the 1,363 UK Travel Sector with a detectable system. As of June 2026.
What else do Kadence WP-running Travel Sector run?
Share of the 65 Kadence WP-running UK companies where each technology was also detected. As of June 2026.
Where Kadence WP Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£470.8K
Median UK turnover
1.5%
Above £5M turnover
10
Incorporated since 2022
131 verified decision-maker contacts
across these 65 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Kadence WP
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOwns and operates a historic manor house hotel and spa offering guest accommodation, restaurant dining, spa treatments, event and private dining facilities, and leisure experiences as part of a…
Serves leisure travellers, couples and gift buyers seeking luxury UK countryside hotel, spa and dining breaks, plus corporate groups and event organisers booking meetings, private dining or…
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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Computed from 3 filingsOperates a country house hotel providing guest accommodation, restaurant dining including a Michelin‑starred restaurant, private events and leisure facilities. Also manages a vineyard producing…
Serves affluent leisure travellers, couples and families seeking luxury hotel stays in Devon, alongside fine-dining guests, private dining/event bookers, vineyard visitors and buyers of gift…
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Computed from 3 filingsOperates a collection of boutique hotels offering accommodation, restaurants, spa facilities and event venues. Provides leisure stays, dining, wellness treatments, private events and experience…
Serves leisure guests seeking luxury UK hotel stays, spa breaks, dining and countryside experiences, plus gift voucher buyers and private or corporate event organisers needing venues and meeting…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 5 filingsOrganises guided small‑group tours and sailing holidays to destinations across Europe, the Middle East, Asia and North America, providing packaged itineraries, tour guides, accommodation and…
Sells to leisure travellers, including solo travellers, couples and groups, seeking small-group adventure holidays, sailing trips and destination-led experiences across Europe, North Africa, the…
Financial Health
StableStable · -24% CAGR over 4y
Location
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Computed from 3 filingsOperates a boutique hotel providing guest accommodation in bedrooms and suites, with an on-site restaurant and bar for dining. Offers seasonal stay packages, gift vouchers, and facilities for…
Serves leisure travellers, couples, families and business guests visiting Enniskillen and the Fermanagh Lakelands, plus local residents and tourists seeking dining, seasonal breaks, vouchers and…
Financial Health
StableStable · -10% CAGR over 2y
Location
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Computed from 4 filingsOperates a hotel providing guest accommodation, a restaurant and dining services, and venues for weddings, civil ceremonies, meetings, conferences and private events, with function rooms and catering…
Serves leisure travellers, restaurant diners, wedding and civil ceremony parties, families hosting private events, and business visitors booking meetings, conferences or training events in Fareham.
Financial Health
WeakWeak · Hiring · 22% CAGR over 3y
Location
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Computed from 5 filingsOperates a heritage railway offering passenger journeys on restored steam and diesel trains. Provides rail tours, special events, dining trains, educational visits, driver and footplate experiences,…
Serves leisure visitors, families, heritage rail enthusiasts and tourists visiting Brontë Country, plus schools, event and dining guests, private hire customers and TV/film production teams.
Financial Health
StableStable · -11% CAGR over 4y
Location
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Computed from 3 filingsProvides short-term holiday accommodation through a portfolio of cottages, apartments and houses available for weekly or short-break bookings. Also offers property letting and fully managed…
Serves holidaymakers, couples, families and pet owners seeking self-catering accommodation in Whitby and nearby North Yorkshire locations, and holiday property owners looking to let or have…
Financial Health
DistressedDistressed · -11% CAGR over 2y
Location
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Computed from 3 filingsOperates a country house hotel and spa offering guest accommodation, restaurant dining, spa treatments and leisure facilities. Also provides conference, wedding and event hosting, along with…
Serves leisure travellers, couples, spa day visitors, restaurant diners, afternoon tea guests, gift voucher buyers, and businesses or private clients seeking conference, event and wedding venues in…
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 3 filingsOperates a boutique hotel providing guest accommodation, restaurant and bar dining, afternoon tea, and private dining. Offers theatre-related stay packages, event spaces, and gift vouchers for…
Serves leisure travellers, Royal Shakespeare Company theatre-goers, Stratford-upon-Avon tourists, and local or visiting diners seeking hotel stays, restaurant bookings, afternoon tea, private dining…
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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Computed from 5 filingsOperates a country inn with a restaurant, bar and guest accommodation. Serves meals and drinks, offers hotel rooms for short stays, and provides table bookings, takeaway food orders and facilities…
Serves local diners, pub customers, takeaway buyers, function organisers, and business or leisure travellers seeking restaurant, bar and hotel accommodation in North Norfolk.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates a pub, restaurant, and guest accommodation offering lunch, evening, and Sunday dining. Serves wines, beers, and bar food, and provides afternoon tea, bookable rooms, table reservations, and…
Sells to consumers seeking pub dining, drinks and accommodation, including families, dog owners and visitors looking for lunch, evening meals, Sunday dining, afternoon tea or overnight stays in Devon.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates a campsite and leisure site with pitches for caravans, motorhomes and tents, fishing lakes, amenity blocks, shop, bar and family facilities including play areas and nature trails; also hosts…
Serves leisure consumers visiting Wiltshire, including families, campers with tents, caravans, campervans and motorhomes, plus coarse fishing anglers and groups booking celebrations or short breaks.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 2 filingsOperates a group of hospitality venues including pubs, bars and coffee shops. Provides food and drink service, hosts live events and promotions, and sells gift vouchers redeemable across its venues.
Serves consumers seeking hospitality venues, including pub and bar patrons, café customers, event attendees and gift voucher buyers.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates a country inn providing hotel accommodation, a restaurant and bar serving meals and drinks, and takeaway food ordering. Offers guest rooms for short stays and facilities for dining, drinks…
Serves local residents and visitors to North Norfolk, including pub diners, takeaway customers, leisure guests, business travellers and people booking functions.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOperates a country house hotel and resort offering guest rooms and self‑catering lodges. Provides hospitality services including restaurants and bars, spa treatments, golf course access, outdoor…
Serves B2C leisure guests seeking luxury country hotel stays, including families, couples, friends, dog owners, golfers, spa visitors, diners and buyers of gift vouchers for Dartmoor breaks.
Financial Health
StableStable · -89% CAGR over 2y
Location
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Computed from 2 filingsOperates a hotel offering ensuite guest accommodation, a restaurant and bar, and catering services. Provides venue hire and event facilities for weddings, conferences, meetings and private functions,…
Serves leisure and business travellers visiting West Cumbria and the Lake District, local diners, wedding and private-event organisers, and businesses needing meeting, conference or course venues.
Financial Health
WeakWeak · Hiring · 188% CAGR over 1y
Location
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Computed from 3 filingsOperates a touring caravan and camping park offering pitches for caravans, motorhomes and tents, including seasonal pitches. Provides on‑site facilities such as Wi‑Fi and EV charging, and offers…
Serves consumers, families and touring holidaymakers seeking caravan pitches, camping stays, seasonal pitches and caravan storage in the Vale of Glamorgan near Cardiff.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOperates a caravan holiday park offering self‑catering holiday home rentals on a coastal clifftop site. Provides short‑stay accommodation with equipped caravans, parking and beach access for holiday…
Sells directly to leisure travellers and holidaymakers seeking self-catering caravan stays, including families, couples, nature lovers and dog owners, visiting the North Norfolk coast.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a portfolio of short-term holiday lets, serviced apartments and corporate accommodation, and provides property management for homeowners and landlords, including marketing, bookings, guest…
Serves holidaymakers, families, couples, business travellers and relocating guests seeking short or extended stays in Oxfordshire, the Cotswolds and Warwickshire, plus property owners and landlords…
Financial Health
StableStable
Location
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Computed from 4 filingsOperates a hotel providing guest accommodation across multiple room types, with an on-site bar and restaurant offering dining and drinks. Also provides meeting rooms, conference facilities, and event…
Serves leisure and business travellers visiting Newport, plus local diners, corporate meeting and training organisers, and private event or celebration bookers in South Wales.
Financial Health
StableStable · 2% CAGR over 3y
Location
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Computed from 3 filingsProvides bicycle hire for the Camel Trail, offering a fleet of adult, children’s and family bikes with helmets and accessories. Operates online booking and also offers bicycles for sale and secure…
Serves B2C leisure customers using the Camel Trail in Cornwall, including tourists, families, casual cyclists of all ages and dog owners planning traffic-free day rides.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsOperates a three‑star hotel providing guest accommodation along with restaurant and bar dining. Offers hospitality services including meals, drinks, and facilities for functions, events, and…
Serves leisure travellers, tourists, outdoor activity visitors and function guests visiting Langholm, the Scottish Borders, Dumfries and Galloway, and the North Lakes.
Financial Health
WeakWeak · -79% CAGR over 3y
Location
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Computed from 5 filingsOperates a double‑deck paddle boat offering scheduled sightseeing river cruises with onboard commentary, as well as private hire for events including weddings, parties and corporate functions, with…
Serves tourists and day visitors to the Norfolk Broads, plus private groups booking celebrations or functions, including wedding parties, offices, birthday groups and social clubs.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 2 filingsOperates a country house wedding and events venue offering ceremony and reception spaces and guest accommodation. Provides exclusive-use wedding packages with in-house planning, event styling, floral…
Serves couples planning luxury weddings and wedding weekenders, plus private special-event clients, seeking an exclusive country house venue in North Yorkshire with in-house planning and styling…
Financial Health
WeakWeak · Hiring · 60% CAGR over 1y
Location
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Computed from 4 filingsOperates a country house venue hosting weddings, private celebrations and corporate events. Provides event spaces, accommodation stays, dining and spa treatments, and offers hire of the property and…
Serves private individuals and couples planning weddings, parties and family celebrations, plus businesses seeking venues for team or corporate events in West Wales.
Financial Health
DistressedDistressed · -31% CAGR over 3y
Location
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Computed from 3 filingsOperates a holiday park offering accommodation including lodges with hot tubs, static caravans, and holiday homes, along with touring caravan and camping pitches. Provides on-site facilities such as…
Serves consumers planning holidays in Cornwall, including families, couples, dog owners, touring and camping guests, lodge visitors, and buyers or renters of static holiday homes.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates and manages self‑catering holiday apartments for short‑term stays, offering online booking of furnished flats with kitchens and amenities for leisure or business travellers, and providing…
Serves leisure and business travellers visiting Edinburgh, including families, groups, couples, festival-goers and conference attendees, and also targets landlords seeking holiday-let management.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
Location
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Computed from 3 filingsOperates a wedding and events venue offering ceremony and reception spaces, event planning support, catering and drinks, and on‑site guest accommodation. Hosts wedding showcases, taster events, and…
Serves engaged couples planning countryside weddings in Lancashire’s Ribble Valley, along with their wedding guests requiring reception spaces, dining and on-site accommodation.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates a country hotel providing guest accommodation and an on-site restaurant serving breakfast, lunch, dinner and afternoon tea. Hosts weddings, corporate events and private celebrations, and…
Serves leisure travellers, families, pet owners and business guests visiting rural Norfolk, plus diners and customers planning weddings, corporate events and private celebrations.
Financial Health
StableStable · Hiring · 4% CAGR over 5y
Location
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Computed from 3 filingsOperates serviced apartments and short‑term rental properties for business travellers and contractors. Manages bookings, guest services and property management for accommodation owners, and provides…
Serves professionals, contractors and leisure travellers needing short-term stays across the East Midlands, plus landlords and property owners seeking managed accommodation partnerships.
Financial Health
WeakWeak · -67% CAGR over 1y
Location
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Computed from 5 filingsArranges short-term rental of furnished flats and homes for visitors, managing bookings for one- to three-bedroom apartments. Also organises related services including chauffeur transport, event…
Serves a mix of consumers and property owners: leisure or business travellers, families and groups visiting central London, and homeowners seeking guests for short-term holiday lets.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a caravan and camping park offering pitches for touring caravans, motorhomes and tents. Provides seasonal pitches and on-site facilities, including showers and amenities, for short‑stay and…
Serves B2C leisure travellers and holidaymakers with caravans, tents and motorhomes, including seasonal pitch customers seeking stays near Weston-super-Mare and a base for exploring the West Country.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsOperates a pub and restaurant serving food and alcoholic beverages, offering menu dining and drink selections. Hosts themed nights, comedy events, and private bookings, and provides options for…
Serves consumers looking for pub food, drinks, delivery, themed nights and event bookings, including casual diners, groups and private-party organisers.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates an outdoor adventure activity venue offering paintball, laser tag, archery and axe throwing. Organises group activities and events including festivals, weddings and seasonal attractions, and…
Serves consumers and groups seeking outdoor activities and events, including families, adults, children, schools, clubs, wedding parties, festival attendees and visitors around Inverness and the…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates a visitor farm park offering animal encounters, indoor soft play areas, outdoor adventure playgrounds, mini golf and daily activities. Sells admission tickets and memberships, and hosts…
Serves families with young children, toddlers, school groups, birthday party organisers, and local adults seeking farm-themed events, with additional hire options for corporate and private groups in…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates a bed and breakfast with guest rooms alongside a restaurant and bar. Serves freshly prepared meals, including seafood-focused menus, and provides private dining as well as facilities for…
Serves leisure travellers, beach visitors, dog owners and diners in Perranporth, plus couples planning weddings and groups or businesses seeking private dining, functions or conferences.
Financial Health
StableStable · Hiring · 17% CAGR over 4y
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Computed from 5 filingsOperates a rural estate offering glamping accommodation in yurts, event and wedding venue hire, and seasonal dining experiences. Farms Aberdeen Angus cattle and sells grass‑fed beef boxes and cuts,…
Serves consumers seeking Norfolk glamping, dining and estate-reared beef, plus private clients and organisations booking weddings, retreats and celebrations. Also targets residential and commercial…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
Location
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Computed from 3 filingsOperates a village pub offering food, alcoholic drinks and guest accommodation. Serves cooked meals and bar menu items, provides rooms for overnight stays, and accepts bookings for dining and lodging.
Serves local residents, Dartmoor walkers and tourists seeking pub meals, drinks and overnight rooms, including dog owners and families visiting Belstone and the northern edge of Dartmoor.
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 5 filingsOperates fast‑casual restaurants serving made‑to‑order salads, burritos, wraps, rice bowls, poke bowls and smoothies. Offers takeaway and online ordering, catering services, and a mobile app‑based…
Serves individual diners seeking healthier quick-service meals, including vegetarians and people with dietary preferences, as well as organisations and groups ordering catering.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Operates casual dining steak restaurants serving steak-focused menus with beef cuts and side dishes. Provides table bookings, gift cards, and restaurant information through its website.
Serves consumers dining out in UK city centres, targeting steak diners, casual restaurant guests, groups booking tables, and gift card buyers in London, Brighton, Bristol, Cambridge, Leeds,…
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Computed from 2 filingsOperates a boathouse venue and estate offering wedding packages, event hosting and guest accommodation, with enquiry and booking services via its website for private celebrations.
Targets consumers, especially couples planning weddings and private events, along with guests attending those events.
Financial Health
HealthyHealthy · 0% CAGR over 0y
Location
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Computed from 5 filingsProvides campervan and motorhome hire for leisure travel, offering a fleet of vehicles available to book for road trips and holidays. Operates an online booking service with hire information,…
Serves UK consumers seeking campervan or motorhome holidays, including families, pet owners and road-trip travellers looking for short-term leisure vehicle hire.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates a country inn with a restaurant, bar and hotel accommodation. Serves cooked meals including starters, mains and desserts, offers drinks and takeaway food, and provides guest rooms for…
Serves local diners, pub customers, takeaway buyers, function organisers, and leisure or business travellers seeking accommodation in North Norfolk.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 4 filingsOperates a hospitality venue offering bars, live entertainment, and private hire event spaces. Provides facilities for weddings, corporate functions, and private parties, with multiple themed rooms,…
Serves consumers and business clients, including families, wedding parties, social groups and corporate event organisers looking for private parties, events, drinks and live entertainment.
Financial Health
StableStable · -6% CAGR over 3y
Location
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Computed from 2 filingsOperates a gastro pub serving meals and drinks including local ales, wines and seasonal dishes made with locally sourced ingredients. Also runs a gin distillery and gin school producing small-batch…
Serves consumers including local residents, visitors to rural Norfolk, families, friendship groups, food enthusiasts and gin connoisseurs; also accommodates office groups and larger parties for…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates a gastro pub and restaurant serving British pub dishes with Italian influences. Provides brunch, lunch and dinner, cask ales, beers and cocktails, table bookings, private dining spaces for…
Serves consumers seeking pub dining and drinks in rural Hertfordshire, including local residents, visitors near Aldenham, St Albans and Harry Potter Studios, plus groups booking private celebrations,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
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Computed from 5 filingsPlans and manages corporate events including team‑building activities, corporate fun days, evening entertainment, icebreakers and themed events. Provides event design, coordination, virtual events…
Serves businesses planning corporate events, including HR, management and event teams seeking team building, away days, residential meetings, corporate fun days, evening events and virtual group…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 3 filingsProvides catering services for weddings, corporate functions and private events. Offers tailored menus, buffet options, canapés, seated dinners, live cooking stations and coffee break catering with…
Serves corporate event organisers, wedding parties and private hosts planning home gatherings or other events, including both businesses and consumers arranging food service for groups.
Financial Health
WeakWeak · Hiring · 10% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsOrganises and manages corporate events and group activities, including team building exercises, corporate away days, conference entertainment, and Christmas parties. Provides event planning, booking,…
Serves businesses planning team building, away days, conference entertainment and corporate parties, plus schools and youth groups seeking organised group activities across the UK.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Showing 50 of 65 — +15 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 65 leads
Showing 50 of 65 — +15 more with verified decision-maker contacts, live data, and CRM sync.
How Kadence WP usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Kadence WP is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK travel sector companies use Kadence WP?
What share of UK travel sector companies run Kadence WP?
How is Kadence WP usage detected?
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