Wholesale Companies Using Auctollo in the UK: 77 Active Firms (2026)
Wholesale firms running a specified website technology supply goods to trade buyers across the UK distribution market.
Auctollo usage in wholesale and distribution tends to sit around product catalogue presentation, quote capture, branch or territory enquiry routing, and gated trade-account journeys. The buying centre is usually commercial operations rather than a separate digital team: owner-directors, sales administrators, warehouse-linked customer service teams, and external web agencies share responsibility. Adoption signals a business with enough product complexity to need managed content and enquiry discipline, but not necessarily an enterprise platform budget. Engagements tend to be modest: site maintenance, product-page upkeep, analytics tagging, and account application forms rather than deep back-office re-platforming.
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Across the UK, 77 trading wholesale and distribution firms run Auctollo. Reported employment across the adoption cohort totals 937 people. Auctollo sits below the main adoption band among detected page builders in wholesale and distribution, with 1.6% of a 4,948-site denominator. Adoption is geographically spread rather than London-heavy: East of England accounts for 14.3%, Yorkshire and The Humber 13.0%, London 13.0%, South East 11.7% and South West 11.7% by registered office location.
Wholesale adopters sit in a comparatively practical compliance environment. Trade-account forms, catalogue enquiries and delivery callbacks usually involve business contacts, but GDPR still applies where named buyers, installers or sole traders are captured. Cookie consent, analytics tags and enquiry routing therefore sit with ordinary website governance rather than sector-specific licensing. Procurement is often agency-led: the distributor buys build, hosting, maintenance and support as a bundle, then expects the technology to handle seasonal catalogue changes and branch-level leads. Integration risk tends to sit around stock, pricing and account approvals, especially where trade pricing is not public.
Adoption appears likely to remain selective rather than broad-based. Wholesale firms with straightforward catalogues can still manage with agency templates, while distributors with negotiated pricing and repeat trade accounts tend to need tighter control over product content, enquiry quality and customer access. Pressure is likely to come less from design fashion than from migration chores: privacy upkeep, form security, search visibility, and the need to keep trade catalogues accurate across channels. The cohort looks more like a long tail of operational websites than a scale-up software story, so consolidation may come through agency relationships and hosting packages rather than direct technology churn.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Auctollo rises with company size across the trading UK wholesale companies in this cohort. 0.1% of the 69,735 companies with under 10 employees run Auctollo (52 detected). 0.3% of the 6,677 companies with 10–50 employees run Auctollo (21 detected). 0.5% of the 602 companies with over 50 employees run Auctollo (3 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
77
Active firms
2026
1.6%
Of detected Page builders share
UK wholesale
6
Median headcount
Filed accounts
167
Verified directors
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (9 of 77 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
The page's system accounts for 1.6% (77) of detected page-builder use in wholesale, within a detectable-category denominator of 4,948 companies.
Detected page-builder use in wholesale is concentrated elsewhere: the largest system has 49.5% (2,451), while the next two have 13.0% (642) and 9.2% (453).
East of England has the largest registered-region share of the cohort at 14.3% (11), followed by Yorkshire and The Humber and London at 13.0% (10) each.
Every wholesale firm in this cohort also shows the same content-management layer, at 100.0% (77).
Commerce tooling is detected on 49.4% (38), which fits catalogue-led and repeat-order wholesale buying patterns.
Page builders market share among UK Wholesale
Share of the 4,948 UK Wholesale with a detectable system. As of June 2026.
What else do Auctollo-running Wholesale run?
Share of the 77 Auctollo-running UK companies where each technology was also detected. As of June 2026.
Where Auctollo Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£925.2K
Median UK turnover
11.7%
Above £5M turnover
1
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 127 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Wholesale using Auctollo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
- Hilton Banks08984365
Financial sub-scores
Computed from 5 filingsImports, distributes and supplies trade products including adhesives, sealants, fillers, waterproofing compounds, silicones, drain cleaners and floor protection materials. Sells own brands such as…
Serves UK trade customers including builders’ and decorators’ merchants, DIY and hardware stores, garden centres, and buyers in healthcare and leisure industries.
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 3 filingsProvides wholesale supply of air conditioning and ventilation installation materials, including trunking, copper pipe and fittings, condensate pumps and drainage components, electrical accessories,…
Serves trade buyers in the HVACR and air-conditioning sector, including installers, refrigeration engineers and mechanical/electrical contractors needing installation materials, tools and maintenance…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies lifting and mechanical handling equipment including manual and electric winches, rack and pinion jacks, screw jacks, container lifting and support systems, cable drum jacks, pulleys,…
Serves B2B trade, OEM and bulk buyers needing industrial lifting, winching, jacking, container handling and flood defence equipment, with online ordering for UK and international customers.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsSupplies food, beverages, and catering consumables through an online wholesale store, including soft drinks, dry foods, sauces, dairy products, frozen items, bakery goods, takeaway packaging,…
Serves B2B foodservice and catering customers, including takeaways, cafés, restaurants, bakeries and convenience retailers buying wholesale supplies and packaging.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDistributes electrical and lighting products including lamps, LED lighting, drivers and electrical components, representing brands such as Philips, Ledvance and Gewiss. Supplies products to…
Serves B2B electrical and lighting wholesalers, including local, national and international wholesale buyers.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsSupplies and distributes fresh fruit and vegetables, prepared produce, and a range of fine foods including bakery, dairy, delicatessen, frozen and dry goods to restaurants, caterers, retailers and…
Serves foodservice businesses and institutions across the West Country, including restaurants, cafés, bars, hotels, pubs, delis, retailers, manufacturers, care providers, education caterers and…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 3 filingsDistributes architectural door hardware and door control systems, including concealed and surface-mounted overhead door closers, cam action and rack-and-pinion closers, floor springs, transom…
Serves B2B customers in construction and architectural ironmongery, including architects, specifiers, contractors, door manufacturers and hardware distributors involved in building projects.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 2y
Location
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Computed from 5 filingsSupplies valves, pipe fittings and sealing products for plumbing, heating and industrial systems. Product range includes butterfly, gate and ball valves, pipe lagging insulation, stone wool pipe…
Serves B2B buyers in the industrial and commercial heating sector, including plumbing and heating merchants, contractors and plumbers, with distribution through merchant stockists nationwide.
Financial Health
StrongStrong
Location
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Computed from 3 filingsSupplies stainless steel and other metals including nickel alloys, aluminium, brass and copper in forms such as sheet, plate, bar, tube, pipe, fittings and coil. Provides metal processing services…
Serves UK industrial and engineering businesses, including manufacturers, fabricators and buyers of pipework, valves and plant equipment requiring metal stock and processed materials to specification.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies smoke ventilation and natural ventilation equipment, including AOV control panels, smoke vents, window actuators, mechanical smoke extract fans, and manual window openers. Distributes…
Serves building contractors, smoke control installers, fire safety professionals and facilities teams needing AOV, smoke ventilation and window automation components for new-build, refurbishment and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsSupplies wedding favour and confectionery products to trade customers, including sugared almonds, chocolate dragees and sweets, along with gift, cake, wine and hamper boxes, ribbons, flowers and…
Serves trade customers in the wedding, confectionery and gifting sectors, including wedding favour and bomboniere retailers, chocolatiers, patisseries, wine merchants and hamper companies.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsImports and distributes replacement parts and accessories for garden and outdoor power equipment, including trimmer heads, air filters, starter motors, spindle assemblies, cables, and chainsaw…
Serves trade buyers, repair workshops, dealers and end users needing replacement parts for garden and forestry machinery, including chainsaws, mowers, trimmers and brushcutters.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsImports and distributes wellness and personal care products sourced from U.S. manufacturers, including vitamins, herbal teas, and beauty items, supplying pharmacies, health food shops, and online…
Serves B2B retail customers across the UK, including pharmacies, health food shops and online retailers seeking American wellness, vitamins, herbal tea and beauty product ranges.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies and customises metal tin packaging for wholesale customers. Offers stock and bespoke tins in various shapes, sizes and materials, with in-house printing for branded packaging used for food,…
Serves businesses of all sizes and product brands needing wholesale or customised tin packaging, including tea, coffee, cake, spice, cosmetics and retail companies.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsSupplies optical products to independent optometry practices, including contact lenses, dry eye diagnostics, eyelid treatments, eye care devices, and lens care solutions. Also provides professional…
Serves independent optometrists, ophthalmologists and optical practices, with some direct online sales to their dry eye patients.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
Location
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Computed from 5 filingsSupplies electrical wiring accessories and lighting products, including switches, sockets, grid systems, and related electrical components. Sells products through an online store and provides product…
Financial Health
HealthyHealthy · -1% CAGR over 5y
Location
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Computed from 3 filingsWholesale supplier of fresh fruit, berries, vegetables and salads. Sources and distributes standard and lower‑grade produce at discounted prices to retailers, street market traders, discount stores…
Serves B2B buyers in the retail and catering trade, including street markets, discount stores, fruit and vegetable shops, and market traders across London and the Home Counties.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 4 filingsSupplies office products and workplace essentials including stationery, paper, printer cartridges, office furniture, catering supplies, PPE, technology products, workwear and rubber stamps. Also…
Serves businesses and organisations needing workplace supplies, including offices, industrial estate companies, retirement villages and other employers buying stationery, furniture, PPE, workwear,…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsManufactures and distributes tyre repair materials, vulcanising chemicals, retreading equipment, TPMS sensors and wheel service tools. Supplies workshop equipment and consumables for vehicle tyre…
Sells B2B to tire repair technicians, automotive workshops, tire retreaders and tire manufacturers across Europe, the Middle East and Africa, covering passenger car, commercial truck and off-road…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsWholesales food products including pork pies, pastries, cooked meats, cheeses, dairy items, eggs, sauces, sandwich fillings, drinks and ice cream. Supplies hotels, restaurants, cafés, sandwich bars,…
Serves B2B foodservice and retail customers, including hotels, restaurants, cafes, sandwich bars, village shops, supermarkets and farm shops across Norfolk and Suffolk.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies disposable catering and food presentation products for hospitality businesses, including muslin lemon wraps, palm leaf plates, bamboo skewers, wooden cutlery, canapé dishes, display stands,…
Serves B2B catering and foodservice buyers, including chefs, restaurants, event caterers and wholesale customers ordering disposable tableware, presentation and kitchen consumables online.
Financial Health
WeakWeak · Hiring · 8% CAGR over 2y
Location
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Manufactures and distributes made-to-measure kitchen and bedroom components, including vinyl wrapped and timber doors, shaker and laser-edged doors, cabinets, panels, carcasses, handles, and…
Serves trade customers in the kitchen, bedroom and bathroom (KBB) sector, including retailers, installers, manufacturers and distributors of all sizes across the UK, Ireland and Europe.
Location
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Computed from 5 filingsProcures and supplies medical devices, pharmaceuticals and consumables on a wholesale basis. Sources branded products for hospitals, pharmacies, medical practices and traders, and manages purchasing,…
Serves B2B healthcare buyers worldwide, including hospitals, pharmacies, medical practices, other medical entities and wholesale traders needing medical supplies from trusted brands.
Financial Health
DistressedDistressed · -26% CAGR over 4y
Location
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Computed from 5 filingsProvides business procurement and supply services, including office supplies, facilities and cleaning products, tools and hardware, workwear and PPE, promotional merchandise, and printed materials.…
Serves B2B customers including procurement, office and facilities managers, plus schools, seeking a single supplier for workplace essentials and premises-related supplies.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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- HHB Communications14525102
Financial sub-scores
Computed from 5 filingsImports and distributes professional audio, video and music production equipment, including microphones, mixers, converters, headphones and recording systems. Supplies broadcast, post‑production,…
Serves UK broadcast, music production, post-production, game audio, AV installation and education customers, including studios, engineers, facilities and institutions buying professional audio/video…
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Computed from 5 filingsSupplies engineering and packaging products including bearings, chains, belts, motors and other power transmission components, alongside packaging machinery, strapping systems and polythene…
Serves B2B maintenance engineers, production teams and buyers in manufacturing and packaging-led industries, including food, print, brick, timber, steel, plastics and fencing businesses.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial and automotive lubricants, oils and greases from multiple brands. Provides lubrication management services including oil analysis, fluid management, filtration and fuel polishing,…
Serves B2B customers across aerospace, agriculture, defence, industrial, marine, metalworking, commercial vehicle, off-highway and automotive markets, including workshops, fleet and plant operators,…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsImports and distributes Japanese sake and shochu in the UK, representing selected breweries and distilleries. Supplies restaurants and retailers and manages refrigerated shipping, storage and…
Sells primarily to UK restaurants, sushi bars, sake pubs and nightclubs serving premium Japanese beverages, and also to retail stores listed on its site. Targets trade buyers seeking imported sake…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsSupplies electrical products and lighting equipment to electrical contractors, maintenance engineers, businesses and the public. Distributes lamps, tubes, light fittings and related electrical…
Serves electrical contractors and maintenance engineers across the North West, plus housing providers, shops, offices, factories, schools, colleges, health centres, community centres, car showrooms…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial stapling and nailing equipment and consumables, including staplers, nailers, pinners, bradders, carton closers, hog ringers, glue guns, staples, nails, pins and brads. Also sells…
Serves trade and industrial customers in construction, packaging, upholstery, flooring and fencing, as well as local, UK and overseas buyers needing stapling, nailing and fastening supplies.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsSupplies ornamental tropical fish, aquatic plants and frozen fish foods on a wholesale basis to licensed retail outlets. Provides quarantined fish and distributes orders using company vehicles or…
Sells B2B to licensed retail outlets in the aquatic and pet trade, including aquarium and tropical fish retailers buying wholesale stock for resale.
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsSupplies indoor and outdoor leisure and household appliances, including cabinet and patio heaters, barbecues, firepits, camping stoves, outdoor furniture, lighting, and gas accessories. Distributes…
Targets UK trade stockists and retailers serving leisure, garden, camping and homeware shoppers, with some consumer-facing content for leisure buyers.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsSupplies specialist and structural glass products, including laminated and engineered glazing systems. Provides design support, engineering input, sampling and glass testing, and manages procurement…
Serves B2B construction and architectural project teams, including contractors, façade or glazing specialists, and developers involved in building projects requiring specialist or structural glass.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsSupplies compostable bags and liners made from renewable materials for organic waste collection, food and retail packaging, and dog waste disposal. Provides compostable plastic products for…
Serves local authorities, waste management companies, wholesalers, retailers, and other professional organisations seeking compostable waste, dog-fouling, and packaging supplies, with small-order…
Financial Health
StableStable · -71% CAGR over 4y
Location
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Computed from 5 filingsSupplies flooring installation tools, equipment and accessories for professional and domestic floorlayers, including adhesives, tapes, cutting tools, carpet fitting tools, surface preparation…
Serves professional flooring contractors, carpet fitters and domestic floorlayers, including tradespeople working with carpet, LVT, PVC, linoleum and parquet.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies doming equipment and materials for producing raised 3D resin labels and graphics. Offers polyurethane resin cartridges, dispensing and doming machines, mixers and accessories, and provides…
Sells to UK and international businesses producing domed labels, vinyl graphics, badges, gifts and signage, including sign makers, print shops, promotional product suppliers, distributors and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies interior design products including architectural hardware, lighting, rugs, textiles, furniture and objects from international design brands. Operates an online catalogue and trade platform…
Serves interior designers, architects, specifiers and trade buyers sourcing design-led interiors products for residential and commercial projects, with a global audience focus.
Financial Health
StrongStrong
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Computed from 3 filingsSupplies speciality chemicals, heat transfer fluids and industrial gases. Provides bulk and packaged gases, refrigerants and glycol‑based fluids, including bespoke blends, with delivery and supply…
Sells B2B to industrial and commercial users of speciality gases, refrigerants and heat transfer fluids, including manufacturers, food and beverage producers, HVAC and refrigeration firms, water…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
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Computed from 4 filingsSupplies and stocks special steels including stainless, carbon and alloy grades in bar, tube and hollow bar forms. Provides bright steel, seamless tube, forged rings and precision ground bar for…
Serves B2B buyers in engineering, construction, automotive and manufacturing, including procurement teams, fabricators and workshops needing special steel bar, tube and hollow bar in varied grades.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 3y
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Computed from 3 filingsSupplies construction machinery and equipment as an authorised dealer for brands including Kubota, Hamm, Promove, Cangini, Engcon and Auger Torque. Sells new and used plant, attachments and…
Sells to construction, groundworks, plant hire and builders’ merchant businesses buying excavators, compaction equipment and attachments, particularly fleet buyers and operators in South West England…
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Computed from 3 filingsSells networking hardware and presentation technology, including Cisco Meraki switches, access points and licences, Barco ClickShare systems, wireless presentation devices, and related accessories…
Sells to businesses, IT teams and resellers in the UK and EU seeking networking and presentation technology hardware, licences and accessories.
Financial Health
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Computed from 5 filingsSupplies external wall insulation systems and façade render products for building retrofit and new construction. Offers mineral fibre and EPS insulation systems, renders, coatings, brick slips and…
Serves UK housing providers, social landlords, architects, specifiers, main contractors, installers, private landlords and homeowners, with projects across residential, healthcare, education,…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDistributes thermal sensing and protection components including NTC thermistors, platinum RTD elements, thermostats, thermal cut‑outs, thermal fuses and circuit protection devices. Supplies…
Sells B2B to engineers and product development teams needing thermal components, serving sectors including medical devices, EVs, fire and security, battery protection, consumer electronics, HVAC,…
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsSupplies timber and building materials to trade and DIY customers. Offers sawn and planed timber, sheet materials, cladding, fencing, decking, doors, joinery components, and landscaping products…
Serves trade customers and DIY consumers, including builders, joiners, landscapers, fencing contractors and homeowners seeking timber, building materials and landscaping supplies, with local…
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 4y
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Computed from 3 filingsSupplies timber and wood-based sheet materials including panels, laminates, veneers and door blanks. Stocks products for kitchen and bathroom construction, as well as edgings, fixings and hardware,…
Sells to trade and retail customers needing timber, sheet materials and related products, including builders, joiners, kitchen and bathroom installers, manufacturers, and individual buyers working on…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
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Computed from 5 filingsSupplies pressure washers and powered cleaning equipment including scrubber dryers, sweepers and industrial vacuum cleaners. Provides servicing, repairs and breakdown support for cleaning machines,…
Serves businesses and other organisations needing powered cleaning equipment, including buyers of pressure washers, scrubber dryers, sweepers, industrial vacuums and chemicals, particularly across…
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 3 filingsManufactures luxury desserts including jellies and summer puddings for the foodservice, wholesale, and retail markets. Develops and supplies dessert products produced using traditional methods and…
Serves B2B customers in the food service, wholesale and retail trades, including buyers seeking luxury dessert ranges for commercial supply.
Financial Health
HealthyHealthy · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSupplies and distributes heating oil and fuel products to domestic, commercial, retail and agricultural customers. Provides delivery using tanker fleets, including emergency and next-day supply, and…
Serves domestic households, commercial businesses, retail customers and agricultural users needing heating oil, fuel products, lubricants and greases, including customers requiring scheduled or…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies aircraft spare parts, ground support equipment, maintenance tooling and personal protective equipment for commercial and military aviation. Products include aircraft jacks, tow tractors,…
Serves commercial and military aviation organisations worldwide, including aircraft operators, maintenance teams, ground handling providers and defence aviation buyers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies branded and personalised confectionery for promotional use, including chocolates, jelly beans, mints and sweets packaged in customisable bags, boxes and novelty containers. Offers product…
Serves promotional merchandise distributors, marketing teams and corporate buyers in the UK sourcing branded confectionery for campaigns, events, gifts and seasonal promotions.
Financial Health
StableStable · Hiring · 16% CAGR over 2y
Location
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How Auctollo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Auctollo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK wholesale companies use Auctollo?
What share of UK wholesale companies run Auctollo?
How is Auctollo usage detected?
What size wholesale companies use Auctollo in the UK?
What do Auctollo-running wholesale companies also run?
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