Page builders Used by UK wholesale: Market Share (2026)

Updated June 2026

Market share of detected page builders across 4,947 of 75,844 trading UK wholesale companies, with Elementor ahead at 49.7%.

Of 75,844 trading UK wholesale companies, 4,947 have a detectable Page builder. The market is concentrated at the top: Elementor accounts for 49.7% (2,461), followed by Divi at 13.0% (641), wpBakery at 9.2% (454) and Beaver Builder at 4.3% (212).

Elementor is in front in all three employee bands: 49.8% across 3,402 companies under 10 employees, 50.1% across 1,424 with 10–50 employees and 43.8% across 121 with over 50 employees. That pattern suggests the category is not split neatly between micro-business tools and larger-company tools.

Beyond the first four, share fragments quickly: MyWebsite has 2.6% (130), SiteOrigin 1.6% (81), Auctollo 1.6% (77) and Oxygen 1.4% (69). A further 77 systems cover 910 companies, leaving a long tail behind the largest detected names.

4,957

wholesale with detected Page builders

Of 76,287 UK wholesale

6.5%

Detection rate

2026

Systems detected

In this category

49.7%

Leader share

Elementor

UK wholesale Page builders market share

Other (77 systems)

Share of the 4,957 UK wholesale with a detectable system. As of June 2026.

Page builders compared

System	UK wholesale	Share	Median headcount	London share	Typical profile
Elementor	2,465	49.7%	6	19%	6-employee wholesalers, largest share
Divi	640	12.9%	5	12.5%	6-employee wholesalers, second-largest share
wpBakery	453	9.1%	6	14.6%	6-employee wholesalers, third-largest share
Beaver Builder	213	4.3%	6	10.8%	6-employee wholesalers, 4.3% share
MyWebsite	130	2.6%	5	16.9%	5-employee wholesalers, 2.6% share
SiteOrigin	81	1.6%	6	12.3%	6-employee wholesalers, 1.6% share
Auctollo	76	1.5%	6	13.2%	6-employee wholesalers, 1.6% share
Oxygen	69	1.4%	6	5.8%	6-employee wholesalers, 1.4% share
Flipsnack	66	1.3%	7	9.1%	7-employee wholesalers, 1.3% share
LightTech	66	1.3%	7	13.6%	7-employee wholesalers, 1.3% share
Wida Group	57	1.1%	6	0%	6-employee wholesalers, 1.2% share
Canva	43	0.9%	—	—	View these companies in Firmbase →
WPMU DEV Hummingbird	42	0.8%	—	—	View these companies in Firmbase →
Bricks	42	0.8%	—	—	View these companies in Firmbase →
BaseKit	41	0.8%	—	—	View these companies in Firmbase →
WooBeWoo	41	0.8%	—	—	View these companies in Firmbase →
Qode Interactive	40	0.8%	—	—	View these companies in Firmbase →
CarrierZone	35	0.7%	—	—	View these companies in Firmbase →
XTemos	33	0.7%	—	—	View these companies in Firmbase →
Zyro	30	0.6%	—	—	View these companies in Firmbase →
Web Best Practice	28	0.6%	—	—	View these companies in Firmbase →
OSAM Websites	27	0.5%	—	—	View these companies in Firmbase →
PageSuite	26	0.5%	—	—	View these companies in Firmbase →
Prositehosting	26	0.5%	—	—	View these companies in Firmbase →
Themify Builder	24	0.5%	—	—	View these companies in Firmbase →
BlockMark Technologies	24	0.5%	—	—	View these companies in Firmbase →
WS Form	20	0.4%	—	—	View these companies in Firmbase →
BoomTech	19	0.4%	—	—	View these companies in Firmbase →
Purple Bear	19	0.4%	—	—	View these companies in Firmbase →
Common Ninja	19	0.4%	—	—	View these companies in Firmbase →
Names.co.uk	18	0.4%	—	—	View these companies in Firmbase →
Ardalio	17	0.3%	—	—	View these companies in Firmbase →
Avada	17	0.3%	—	—	View these companies in Firmbase →
123 Reg	16	0.3%	—	—	View these companies in Firmbase →
Google Business Profile Websites	16	0.3%	—	—	View these companies in Firmbase →
Enfold	15	0.3%	—	—	View these companies in Firmbase →
Framer	14	0.3%	—	—	View these companies in Firmbase →
WebsiteHome	14	0.3%	—	—	View these companies in Firmbase →
Mobirise	14	0.3%	—	—	View these companies in Firmbase →
Jupiter	13	0.3%	—	—	View these companies in Firmbase →
SiteWizard	12	0.2%	—	—	View these companies in Firmbase →
Verto	12	0.2%	—	—	View these companies in Firmbase →
Widgetic	12	0.2%	—	—	View these companies in Firmbase →
WebsiteNI	11	0.2%	—	—	View these companies in Firmbase →
Iconnode	11	0.2%	—	—	View these companies in Firmbase →
Visual Composer	10	0.2%	—	—	View these companies in Firmbase →
VamTam	10	0.2%	—	—	View these companies in Firmbase →
OneDot99	10	0.2%	—	—	View these companies in Firmbase →
Nicepage	10	0.2%	—	—	View these companies in Firmbase →
SeedProd	10	0.2%	—	—	View these companies in Firmbase →
Get You Online	10	0.2%	—	—	View these companies in Firmbase →
Webfactory	9	0.2%	—	—	View these companies in Firmbase →
JouwWeb	9	0.2%	—	—	View these companies in Firmbase →
Lumifish	9	0.2%	—	—	View these companies in Firmbase →
RapidWeaver	9	0.2%	—	—	View these companies in Firmbase →
Jamie King	9	0.2%	—	—	View these companies in Firmbase →
Shogun	9	0.2%	—	—	View these companies in Firmbase →
SITE123	9	0.2%	—	—	View these companies in Firmbase →
Colibri WP	8	0.2%	—	—	View these companies in Firmbase →
Webador	8	0.2%	—	—	View these companies in Firmbase →
Internet Consultancy	8	0.2%	—	—	View these companies in Firmbase →
ICAAL	7	0.1%	—	—	View these companies in Firmbase →
Salesforce Sites	7	0.1%	—	—	View these companies in Firmbase →
Mono Solutions	7	0.1%	—	—	View these companies in Firmbase →
Toolkit Websites	7	0.1%	—	—	View these companies in Firmbase →
Onyx Sites	7	0.1%	—	—	View these companies in Firmbase →
Unbounce	6	0.1%	—	—	View these companies in Firmbase →
YourCMS	6	0.1%	—	—	View these companies in Firmbase →
AMI Web	6	0.1%	—	—	View these companies in Firmbase →
Nice Team	6	0.1%	—	—	View these companies in Firmbase →
The Camel	6	0.1%	—	—	View these companies in Firmbase →
SurgeFactory	6	0.1%	—	—	View these companies in Firmbase →
Pitchero	6	0.1%	—	—	View these companies in Firmbase →
JP Web Solutions	5	0.1%	—	—	View these companies in Firmbase →
Easy Websites	5	0.1%	—	—	View these companies in Firmbase →
UENI	4	0.1%	—	—	View these companies in Firmbase →
SquareKicker	4	0.1%	—	—	View these companies in Firmbase →
Thrive Architect	4	0.1%	—	—	View these companies in Firmbase →
WPZOOM	4	0.1%	—	—	View these companies in Firmbase →
bOnline	3	0.1%	—	—	View these companies in Firmbase →
Adobe Portfolio	3	0.1%	—	—	View these companies in Firmbase →
Bold Page Builder	3	0.1%	—	—	View these companies in Firmbase →
Finsweet	3	0.1%	—	—	View these companies in Firmbase →
Project Peach	2	0%	—	—	View these companies in Firmbase →
Slater	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

Elementor

49.8% of band

This is the largest band, with 3,402 wholesale companies using a detectable Page builder. Elementor accounts for 49.8%, while Divi, wpBakery and the remaining systems divide the rest of the under-10 employee market.

10–50 employees

Elementor

50.1% of band

The 10–50 employee band contains 1,424 wholesale companies and looks similar to the smallest-company segment. Elementor accounts for 50.1%, with the rest spread across the other detected Page builders.

Over 50 employees

Elementor

43.8% of band

Only 121 wholesale companies with detectable Page builders sit above 50 employees, so the band is thinner. Elementor still accounts for 43.8%, but the lower share leaves more room for alternatives than in the smaller bands.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK wholesale by Page builders

wholesale Using Elementor in the UK wholesale Using Divi in the UK wholesale Using wpBakery in the UK wholesale Using Beaver Builder in the UK wholesale Using MyWebsite in the UK wholesale Using SiteOrigin in the UK wholesale Using Auctollo in the UK wholesale Using Oxygen in the UK wholesale Using LightTech in the UK wholesale Using Flipsnack in the UK wholesale Using Wida Group in the UK

Related directories

Most-Used Page builders by UK Companies (2026)Page builders Used by UK B2B: Market Share (2026)Page builders Used by UK B2C: Market Share (2026)CMS Used by UK wholesale: Market Share (2026)Page builders Used by UK field services: Market Share (2026)wholesale in the UK

Frequently asked questions

What is the most-used Page builders among UK wholesale companies?

Elementor is the most-detected Page builders among UK wholesale companies, with 49.7% share (2,465 of 4,957 companies with a detectable system), ahead of Divi (12.9%) and wpBakery (9.1%).

How many UK wholesale companies have a detectable Page builders?

4,957 of 76,287 actively-trading UK wholesale companies (6.5%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Page builders?

A Page builder is software used to create and edit website pages without rebuilding each page from code. For UK wholesale companies, it typically supports catalogue pages, landing pages, contact forms and other commercial web content that needs regular editing by non-developer teams.

How is Page builders usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK wholesale companies, Elementor or Divi?

Elementor: 2,465 detected companies versus 640 for Divi, of the 4,957 UK wholesale companies with a detectable Page builders.

What is the best Page builders for UK wholesale companies?

This page publishes observed usage rather than recommendations, so there is no single “best” Page builder for every UK wholesale company. Elementor is the largest detected system overall at 49.7% (2,461), followed by Divi at 13.0% (641), wpBakery at 9.2% (454) and Beaver Builder at 4.3% (212); Elementor also heads every employee band, with 49.8% among Under 10 employees, 50.1% among 10–50 employees and 43.8% among Over 50 employees.

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