Page builders Used by UK Wholesale Companies: Market Share (2026)

Updated June 2026

Detected page builder usage across 4,958 of 77,014 trading UK wholesale companies, with Elementor leading at 49.5% of detected installs.

Among 77,014 trading UK wholesale companies, 4,958 have a detectable page builder. Elementor accounts for 49.5% of detected use, with 2,454 companies, followed by Divi at 12.8% (635) and WPBakery at 9.2% (454).

The middle of the market is thinner: GoDaddy Website Builder has 7.2% (358), Beaver Builder 4.3% (212), MyWebsite 2.4% (121), SiteOrigin 1.6% (81), and Auctollo 1.5% (76). A further 58 systems cover 716 companies, so the long tail is sizeable even though one system takes nearly half of detected use.

Elementor leads every employee band, with 49.1% among companies under 10 employees, 50.8% in the 10–50 employee band, and 44.9% among companies over 50 employees. The pattern suggests a market shaped more by small and mid-sized wholesale operators than by larger enterprise deployments.

4,958

wholesale with detected Page builders

Of 77,014 UK wholesale

6.4%

Detection rate

2026

Systems detected

In this category

49.5%

Leader share

Elementor

UK Wholesale Page builders market share

Elementor

Divi

WPBakery

GoDaddy Website Builder

Other (58 systems)

Share of the 4,958 UK Wholesale with a detectable system. As of June 2026.

Page builders compared

System	UK Wholesale	Share	Median headcount	London share	Typical profile
Elementor	2,454	49.5%	6	19.3%	Small wholesalers, broad default
Divi	635	12.8%	5	12.3%	Micro wholesalers, smaller sites
WPBakery	454	9.2%	6	14.8%	Small wholesalers, WordPress estates
GoDaddy Website Builder	358	7.2%	6	22.3%	Small wholesalers, London-skewed
Beaver Builder	212	4.3%	6	10.4%	Small wholesalers, agency builds
MyWebsite	121	2.4%	5	17.4%	Micro wholesalers, simple sites
SiteOrigin	81	1.6%	6	12.3%	Small wholesalers, legacy WordPress
Auctollo	76	1.5%	6	13.2%	Small wholesalers, niche usage
Oxygen	69	1.4%	6	5.8%	Small wholesalers, lower London share
LightTech	66	1.3%	7	13.6%	Slightly larger small wholesalers
Spectra	59	1.2%	6	13.6%	Small wholesalers, niche WordPress
Bricks	43	0.9%	—	—	Buy these companies as a spreadsheet →
BaseKit	41	0.8%	—	—	Buy these companies as a spreadsheet →
Canva	40	0.8%	—	—	Buy these companies as a spreadsheet →
CarrierZone	35	0.7%	—	—	Buy these companies as a spreadsheet →
Zyro	30	0.6%	—	—	Buy these companies as a spreadsheet →
OSAM Websites	27	0.5%	—	—	Buy these companies as a spreadsheet →
Themify Builder	25	0.5%	—	—	Buy these companies as a spreadsheet →
BlockMark Technologies	24	0.5%	—	—	Buy these companies as a spreadsheet →
BoomTech	19	0.4%	—	—	Buy these companies as a spreadsheet →
Names.co.uk	18	0.4%	—	—	Buy these companies as a spreadsheet →
Ardalio	18	0.4%	—	—	Buy these companies as a spreadsheet →
Otter Blocks	17	0.3%	—	—	Buy these companies as a spreadsheet →
123 Reg	16	0.3%	—	—	Buy these companies as a spreadsheet →
Google Business Profile Websites	16	0.3%	—	—	Buy these companies as a spreadsheet →
Mobirise	14	0.3%	—	—	Buy these companies as a spreadsheet →
Framer	14	0.3%	—	—	Buy these companies as a spreadsheet →
Verto	12	0.2%	—	—	Buy these companies as a spreadsheet →
SiteWizard	12	0.2%	—	—	Buy these companies as a spreadsheet →
Iconnode	11	0.2%	—	—	Buy these companies as a spreadsheet →
SeedProd	11	0.2%	—	—	Buy these companies as a spreadsheet →
Nicepage	10	0.2%	—	—	Buy these companies as a spreadsheet →
OneDot99	10	0.2%	—	—	Buy these companies as a spreadsheet →
Get You Online	10	0.2%	—	—	Buy these companies as a spreadsheet →
Visual Composer	10	0.2%	—	—	Buy these companies as a spreadsheet →
RapidWeaver	9	0.2%	—	—	Buy these companies as a spreadsheet →
Shogun	9	0.2%	—	—	Buy these companies as a spreadsheet →
Jamie King	9	0.2%	—	—	Buy these companies as a spreadsheet →
JouwWeb	9	0.2%	—	—	Buy these companies as a spreadsheet →
Lumifish	9	0.2%	—	—	Buy these companies as a spreadsheet →
SITE123	9	0.2%	—	—	Buy these companies as a spreadsheet →
MyWebsiteBuilder	8	0.2%	—	—	Buy these companies as a spreadsheet →
Webador	8	0.2%	—	—	Buy these companies as a spreadsheet →
Colibri WP	8	0.2%	—	—	Buy these companies as a spreadsheet →
Internet Consultancy	8	0.2%	—	—	Buy these companies as a spreadsheet →
ICAAL	7	0.1%	—	—	Buy these companies as a spreadsheet →
Mono Solutions	7	0.1%	—	—	Buy these companies as a spreadsheet →
Onyx Sites	7	0.1%	—	—	Buy these companies as a spreadsheet →
Toolkit Websites	7	0.1%	—	—	Buy these companies as a spreadsheet →
The Camel	6	0.1%	—	—	Buy these companies as a spreadsheet →
AMI Web	6	0.1%	—	—	Buy these companies as a spreadsheet →
Nice Team	6	0.1%	—	—	Buy these companies as a spreadsheet →
Unbounce	6	0.1%	—	—	Buy these companies as a spreadsheet →
SurgeFactory	6	0.1%	—	—	Buy these companies as a spreadsheet →
Easy Websites	5	0.1%	—	—	Buy these companies as a spreadsheet →
PageLayer	4	0.1%	—	—	Buy these companies as a spreadsheet →
SquareKicker	4	0.1%	—	—	Buy these companies as a spreadsheet →
Bold Page Builder	4	0.1%	—	—	Buy these companies as a spreadsheet →
Thrive Architect	4	0.1%	—	—	Buy these companies as a spreadsheet →
JP Web Solutions	4	0.1%	—	—	Buy these companies as a spreadsheet →
Adobe Portfolio	3	0.1%	—	—	Buy these companies as a spreadsheet →
Finsweet	3	0.1%	—	—	Buy these companies as a spreadsheet →
bOnline	3	0.1%	—	—	Buy these companies as a spreadsheet →
UENI	3	0.1%	—	—	Buy these companies as a spreadsheet →
Project Peach	2	0%	—	—	Buy these companies as a spreadsheet →
Slater	1	0%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Page builders system shifts with company size: among UK Wholesale with under 10 employees, Elementor leads at 49.1% of the 3,431 with a detectable system; among UK Wholesale with 10–50 employees, Elementor leads at 50.8% of the 1,409 with a detectable system; and among UK Wholesale with over 50 employees, Elementor leads at 44.9% of the 118 with a detectable system.

Under 10 employees

Elementor

49.1% of band

This is the largest band, with 3,431 detected companies, and is likely to include owner-managed wholesalers and small distributors. Elementor leads with 49.1%, while the rest of the market is split across template-led and WordPress-based builders.

10–50 employees

Elementor

50.8% of band

The 10–50 employee band has 1,409 detected companies and gives Elementor its highest segment share at 50.8%. Competition is still broad, but the market is more concentrated than the smallest-company band.

Over 50 employees

Elementor

44.9% of band

Only 118 detected companies sit above 50 employees, making this the smallest band. Elementor still leads with 44.9%, though larger wholesale firms appear more likely to use a wider mix of systems.

How Page builders usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Wholesale by Page builders

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Frequently asked questions

What is the most-used Page builders among UK wholesale companies?

Elementor is the most-detected Page builders among UK wholesale companies, with 49.5% share (2,454 of 4,958 companies with a detectable system), ahead of Divi (12.8%) and WPBakery (9.2%).

How many UK wholesale companies have a detectable Page builders?

4,958 of 77,014 actively-trading UK wholesale companies (6.4%) have a Page builders detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Page builders?

A page builder is a website editing system that lets UK wholesale companies create and update web pages without writing code for every layout change. For wholesalers, it usually supports product information pages, trade landing pages, contact forms, catalogues, and other commercial content that needs regular maintenance.

How is Page builders usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK wholesale companies, Elementor or Divi?

Elementor: 2,454 detected companies versus 635 for Divi, of the 4,958 UK wholesale companies with a detectable Page builders.

What is the best Page builders for UK wholesale companies?

This page publishes usage figures rather than recommendations, so the “best” page builder depends on a company’s website model, internal skills, and supplier arrangements. Elementor leads all three employee bands: 49.1% among companies under 10 employees, 50.8% among companies with 10–50 employees, and 44.9% among companies over 50 employees.

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