Wholesale Companies Using Vercel in the UK: 116 Active Firms (2026)
UK wholesale companies running modern web hosting operate digital catalogues, trade portals and commerce journeys for business buyers.
For wholesalers, this hosted frontend stack usually sits between product information systems, stock feeds and the public-facing catalogue. It is more often a sign of a maintained digital sales channel than a simple brochure site: account-based ordering, fast search-led browsing, trade pricing and campaign landing pages all need release discipline from marketing and technical teams. Adoption tends to point to a wholesale business with enough margin or complexity to fund web performance work, external development support, and some internal ownership of content, merchandising and analytics. The commercial centre is still business-to-business selling, but the website behaves more like a retail channel than a static catalogue.
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Across the UK, 116 active wholesale and distribution firms are running this hosted frontend platform. Reported headcount across the cohort is 1,843, which puts the adoption picture closer to established trading businesses than hobby sites. Within detected PaaS usage in wholesale and distribution, this platform sits fourth, at 8.9% of 1,307 sector detections. Registered addresses skew towards London at 24.1%, followed by the South East at 13.8%, the North West at 12.1%, the West Midlands at 11.2% and the South West at 8.6%.
Wholesale adopters rarely face a technology-specific regulator, but the stack still intersects with ordinary trading obligations. Account portals and trade checkout flows bring GDPR and ICO expectations into scope where buyer accounts, behavioural analytics and enquiry forms are used. Procurement tends to be less about a single enterprise suite and more about the coordination of platform hosting, content management, tag management, fraud prevention and ecommerce integrations. That matters for due diligence: a change in agency, theme architecture or analytics policy can affect page speed, consent handling and catalogue availability during seasonal buying periods.
Adoption appears likely to remain selective rather than universal across wholesale. The fit is clearest where catalogues change often, buyers expect self-service ordering, and internal teams want marketing pages released without disrupting core stock or finance systems. Smaller distributors may stay with packaged ecommerce or agency-managed sites, especially where web sales are still secondary to account-managed purchasing. Among larger operators, migration pressure tends to come from performance expectations, content workflows and the need to join trade portals with analytics, search and product information. Consolidation in hosting and commerce tooling could make stack choices less visible over time, even where the underlying architecture becomes more specialised.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Vercel rises with company size across the trading UK wholesale companies in this cohort. 0.1% of the 69,735 companies with under 10 employees run Vercel (75 detected). 0.6% of the 6,677 companies with 10–50 employees run Vercel (37 detected). 0.5% of the 602 companies with over 50 employees run Vercel (3 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
116
Active firms
2026
8.9%
Of detected PaaS share
UK wholesale
6
Median headcount
Filed accounts
241
Verified directors
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (15 of 116 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Among wholesale firms with a detectable PaaS, the profiled system accounts for 8.9% (116), behind three larger detected systems at 52.2% (682), 16.3% (213) and 16.1% (211).
London has the largest registered-region share at 24.1% (28), followed by South East at 13.8% (16), North West at 12.1% (14), West Midlands at 11.2% (13) and South West at 8.6% (10).
Tag management, analytics and edge-security services are the most common accompanying website technologies, detected on 31.0% (36), 21.6% (25) and 20.7% (24) of the cohort respectively.
FMCG tags overlap with 21.6% (25) of the cohort, while Advanced Manufacturing tags cover 11.2% (13), Logistics & Supply Chain 9.5% (11) and E-commerce 7.8% (9).
Hosting & PaaS market share among UK Wholesale
Share of the 1,307 UK Wholesale with a detectable system. As of June 2026.
What else do Vercel-running Wholesale run?
Share of the 116 Vercel-running UK companies where each technology was also detected. As of June 2026.
Where Vercel Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£1M
Median UK turnover
12.9%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 193 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Wholesale using Vercel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a wholesale cash‑and‑carry and online store supplying groceries, confectionery, drinks, household goods, cleaning products, stationery, party supplies, vaping products and smoking…
Serves UK trade customers such as convenience stores, independent retailers, market traders and small hospitality or catering businesses buying wholesale groceries, household goods and general…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies food and catering products to the foodservice sector, including cooked and sliced meats, frozen foods, chilled and dairy items, ambient groceries, drinks, and non-food catering supplies…
Serves B2B catering and foodservice customers, including commercial kitchens, hospitality operators and institutional caterers ordering ambient, chilled, frozen, drinks and non-food supplies.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies and manufactures automotive aftermarket spare parts focused on thermal management and efficiency systems, including radiators, air‑conditioning components, heaters, blowers and turbo oil…
Serves the automotive aftermarket, selling to parts distributors, workshops and mechanics working across all vehicle segments, including ICE, electric and hybrid vehicles.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsSupplies flour, baking ingredients, and confectionery products to retail and wholesale customers. Distributes baking tools, cake decorations, candles, wedding figurines, and packaging, and operates…
Serves retail and wholesale customers in the baking and confectionery trade, including bakeries, cake decorators and food businesses across the Midlands, South East and South West England.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial packaging products including pallet wrap, cardboard packaging, tapes, adhesives, polythene, strapping and packaging machinery. Provides pallet load stability testing, packaging…
Serves B2B operations that ship palletised goods, including distribution, e-commerce, food and drink, hazardous goods, healthcare, manufacturing and retail businesses with logistics, warehouse and…
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 5 filingsSupplies wholesale cut flowers, potted plants, dried and artificial flowers, and floristry supplies through an online ordering platform. Sources products from growers and delivers to professional…
Sells to UK-based florists, flower shop owners and floral professionals buying wholesale stock for retail floristry, weddings, seasonal displays and plant/decor ranges.
Financial Health
StrongStrong
Location
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Computed from 4 filingsOperates an online electrical wholesaler supplying electrical components and equipment, including burglar alarms, CCTV systems, lighting, circuit protection devices, switches and sockets, heating and…
Sells to trade and retail buyers, including electricians, contractors, installers and homeowners purchasing electrical, lighting, heating, ventilation, alarm and CCTV supplies online.
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
Location
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Computed from 3 filingsDistributes security products including padlocks, combination and electronic locks, lock boxes, safes, door hardware, and chain or cable locks for personal, commercial, and industrial use, including…
Sells to consumers and business buyers needing security products, including homeowners, travellers, cyclists, schools, employers, health clubs, commercial facilities, transport operators, marine…
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsSupplies workwear, personal protective equipment (PPE), safety footwear, and uniform clothing for businesses. Provides organisation-specific online portals that allow staff to order branded uniforms…
Serves businesses and organisations across the Southwest, especially employers needing staff workwear, PPE, safety footwear and uniform supply for their teams.
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsDistributes packaging products and provides supply chain services for manufacturers and brands. Supplies glass, plastic and metal containers, drums, pails, flexible packaging, cartons and closures,…
Serves B2B buyers across aerospace, automotive, food and beverage, chemicals, paints and coatings, personal care, pet care, and pharmaceutical/nutraceutical sectors, including brands and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsSupplies construction tools, equipment, safety clothing and site accessories through an online wholesale catalogue. Provides bulk ordering of materials such as hand tools, drainage products and…
Sells to B2B construction buyers needing bulk procurement, including contractors, builders, tradespeople and site teams purchasing tools, equipment, safety gear and related supplies.
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Computed from 3 filingsProvides wholesale distribution of branded and designer clothing and footwear to retailers. Sources products directly from brands and manages bulk purchasing, warehousing, logistics, and supply of…
Serves established B2B fashion retailers, brands and commercial buyers across the EU and beyond that purchase designer clothing in high volumes for resale.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Supplies wholesale food and catering products to commercial kitchens and foodservice businesses. Distributes fresh, chilled, frozen and ambient foods, chef ingredients, beverages, and non‑food items…
Serves B2B foodservice customers including commercial kitchens, restaurants, hotels, schools, health and social care providers, coffee shops, licensed venues, event caterers and play centres across…
Location
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Financial sub-scores
Computed from 2 filingsSupplies made-to-measure uPVC and aluminium windows, doors, patio and bifold doors, roof lanterns and flat roof lights to trade customers. Provides online design tools, quotations and product supply…
Serves trade customers such as window installers, builders and home improvement contractors, primarily around Sheffield/Yorkshire, working on residential glazing and door projects.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 3 filingsSupplies food, drink, and catering products to hospitality and foodservice businesses. Operates wholesale distribution of chilled, frozen, and ambient goods, providing ordering, storage, and delivery…
Serves UK foodservice businesses and catering operators, including hospitality venues, contract caterers and institutional kitchens.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies stainless steel, aluminium and other metals including tool steel, structural steel, copper and brass. Stocks bars, plates, tubes, sheets and sections, and provides cutting services and…
Sells to trade and industrial buyers needing metal stock, including engineering, manufacturing and construction customers purchasing stainless steel, aluminium and other metals. Serves UK buyers…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsSources, imports and distributes seasonal fruit, vegetables and other fresh food products from a network of growers. Supplies restaurants, retailers and consumers through wholesale operations and…
Serves professional chefs and food retailers through wholesale, alongside home customers buying groceries directly; targets buyers interested in seasonal, grower-sourced produce and food-system…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
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Computed from 2 filingsSupplies branded products to trade customers across multiple categories, including automotive equipment and maintenance products, sports and outdoor gear, health and beauty items, pet care supplies,…
Serves approved business account customers across automotive, sports and outdoor, health and beauty, pet care, home and kitchen, and toy sectors, including professionals, retailers and educators.
Financial Health
HealthyHealthy · -9% CAGR over 1y
Location
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Supplies wholesale food, beverages, and catering products to restaurants, caterers, schools, and other foodservice businesses, including ingredients, frozen foods, drinks, and kitchen consumables…
Serves UK foodservice and catering businesses, including restaurants, cafés, commercial kitchens, hospitality operators, caterers and other organisations buying wholesale catering supplies for…
Financial Health
N/AN/A
Location
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Supplies and distributes frozen food, ice cream and chilled products to retailers and foodservice businesses, operating as a wholesale distributor with delivery and ordering services across the UK.
Serves UK business buyers seeking wholesale supply of frozen food, ice cream and chilled products, including food retailers, caterers and foodservice operators.
Location
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Financial sub-scores
Computed from 5 filingsSupplies electrical products and accessories to trade and retail customers, including lighting, wiring cables, cable management systems, tools, batteries, audiovisual equipment, and installation…
Sells to electrical trade professionals and local public customers, including contractors and installers, with trade account holders and buyers across East Anglia seeking electrical supplies,…
Financial Health
WeakWeak · -7% CAGR over 5y
Location
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Computed from 5 filingsManufactures aluminium sign systems and components for the signage trade, including wall‑ and post‑mounted panels, sign trays, posts, fixings, banner systems, and LED lightboxes. Supplies custom-made…
Serves B2B customers in the UK sign trade, including sign makers, installers and trade buyers needing sign systems, components and bespoke project support.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsSupplies industrial bearings and power transmission components, including ball and roller bearings, housings, electric motors, gearboxes, belts, chains and sprockets. Also distributes lubricants,…
Serves engineering, manufacturing and maintenance businesses across Ireland and the UK that need bearing, power transmission and industrial engineering supplies, including firms requiring stocked…
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsSupplies and distributes mobile phone accessories and SIM cards, including chargers, cables, adapters and wireless earbuds. Operates an online shop offering electronics accessories and mobile top‑up…
Serves UK independent retailers and reseller outlets, including pound shops, petrol stations and convenience stores, that stock SIM cards and mobile phone accessories; also sells online to consumers…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 2 filingsDevelops and sells professional haircare and styling products, including shampoos, conditioners, masks, hair colour treatments, and styling products such as sprays, waxes, gels and pomades, supplied…
Sells to consumers buying haircare and styling products, and to professional hair salons and stylists seeking salon ranges and business support.
Financial Health
StrongStrong · Hiring · 109% CAGR over 1y
Location
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Computed from 3 filingsSupplies fast food ingredients, frozen foods, appetisers, packaging and cleaning materials to foodservice businesses, caterers and takeaway outlets through a cash‑and‑carry wholesale operation, also…
Serves B2B foodservice customers, including caterers, fast food takeaways and other hospitality operators using cash-and-carry or delivery supply channels.
Financial Health
StableStable · Profitable · -3% CAGR over 2y
Location
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Computed from 5 filingsDesigns and supplies protective B2B packaging solutions including paper‑based mailers, cushioning systems and shipping containers. Provides packaging reviews, custom design, and supply chain…
Serves B2B companies with product ranges moving through supply chains, including brands and distributors needing protective, sustainable, custom or branded packaging for packing, shipment and…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsSupplies chimney and flue systems including flexible flue liners, twin‑wall flues, connecting pipes, cowls, flashings and chimney fans. Also sells wood‑burning stoves, fireplaces, stove glass,…
Serves trade customers such as stove and fireplace installers, chimney and flue specialists, and retailers, alongside homeowners buying online for stove, chimney and outdoor cooking needs.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 5y
Location
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Computed from 5 filingsSupplies fresh fruit and vegetables, dairy products, frozen goods, herbs, salads and dry goods to restaurants, caterers and hospitality kitchens. Operates an online ordering and delivery service…
Serves B2B hospitality and foodservice customers in London, including restaurants, hotels, caterers, schools, coffee shops, pubs, production kitchens and other professional kitchens inside the M25.
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
Location
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Computed from 5 filingsDistributes bathroom products and sanitary ware, including baths, toilets, basins, shower enclosures, taps, bathroom furniture, mirrors, towel radiators, flooring and related accessories. Supplies…
Targets bathroom retailers, showroom stockists and consumers planning residential bathroom refurbishments or new bathrooms, including homeowners and installers using local stockists.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 3 filingsSupplies strength training and weightlifting equipment including barbells, racks, plates and conditioning gear. Also provides facility design services, equipment configuration and support for gyms,…
Sells to both businesses and consumers, including gyms, sports teams, training facilities and organisations designing strength spaces for athletes and members, as well as home gym buyers seeking…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
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Computed from 4 filingsSupplies professional power tool accessories including cutting and drilling tools, alongside protective gloves and telescopic ladders. Distributes products to hardware wholesalers, builders’…
Serves B2B customers in the hardware and tool trade, including specialist wholesalers, builders merchants, professional trade stores and online retailers across the UK and Europe.
Financial Health
StableStable · Hiring · 30% CAGR over 3y
Location
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Computed from 5 filingsManufactures and supplies custom printed reusable drinkware, including plastic event cups, coffee cups and water bottles, as well as paper festival cups. Provides design support, small and bulk order…
Serves festivals, event organisers, venues and businesses across the UK and Europe that need custom printed cups in small or bulk quantities.
Financial Health
StrongStrong
Location
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Computed from 5 filingsSupplies flooring products for residential and commercial interiors, including vinyl plank, laminate, engineered and solid hardwood collections, as well as installation adhesives. Provides product…
Serves homeowners and business buyers selecting flooring for residential or commercial spaces, primarily through local flooring retailers and dealers; also targets retailers interested in carrying…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDistributes automotive parts and accessories, including performance and 4x4 components, supplying selected Australian and US brands. Operates warehousing and logistics for pan-European distribution…
Serves B2B automotive trade customers across Europe, including parts retailers, distributors and workshops seeking performance and 4x4 aftermarket parts.
Financial Health
StableStable · -53% CAGR over 4y
Location
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Computed from 5 filingsDistributes high‑performance metals including stainless steel, titanium and nickel alloys. Supplies cut‑to‑shape materials, forged products, tubes and fittings, precision slit strip, fabricated…
Serves B2B customers in aerospace and defence, medical and dental implants, watchmaking, process industries, oil and gas, and industrial manufacturing, including large OEMs with complex supply chains.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies herbs, spices and botanical ingredients to trade and wholesale customers. Provides bulk quantities and packaged formats such as catering pots and poly bags for food manufacturers, butchers,…
Serves trade and wholesale buyers, including food manufacturers, cruise liners, butchers, schools, prisons and foodservice operators needing bulk or specialist ingredients.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 5 filingsWholesales jewellery, accessories and seasonal fashion items to retail stockists. Product range includes earrings, necklaces, scarves, hats, bags, socks, sunglasses and gift sets, along with…
Serves retailers and stockists in the fashion, jewellery, gift and lifestyle sectors, especially independent shops seeking trade-only seasonal accessories and jewellery ranges.
Financial Health
StableStable
Location
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Computed from 3 filingsSupplies fresh and frozen fruit, vegetables and poultry products. Provides whole or cut produce prepared to customer specifications and offers ordering and delivery services for food businesses.
Financial Health
WeakWeak
Location
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Computed from 3 filingsSupplies industrial and specialty chemicals including sodium carbonate, sodium bicarbonate, polyacrylamide, activated carbon, calcium chloride, sodium hydroxide and citric acid for applications in…
Sells B2B to industrial manufacturers and processors worldwide, including glass, detergent, papermaking, food and beverage, pharmaceutical, electronics, water treatment, air filtration, de-icing and…
Financial Health
DistressedDistressed · Hiring · 5% CAGR over 2y
Location
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Computed from 3 filingsDesigns, builds and supplies custom desktop PCs, laptops, small‑form‑factor computers and digital signage players. Provides ICT hardware solutions, system configuration, and technical support for…
Sells to schools, colleges and academies across the UK, as well as businesses, individual gamers and game developers, esports programmes, and IT resellers seeking hardware offerings.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 4 filingsSupplies fibre optic network infrastructure products and procurement services for telecom and FTTx deployments, including fibre cables, ducts, enclosures, access chambers, connectivity components,…
Serves UK telecom network builders, alternative network operators and service providers, including procurement and supply chain teams delivering FTTx, fibre broadband and data centre infrastructure…
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsSupplies metalworking fluids, neat cutting oils, vegetable‑based oils, lubricants and industrial cleaning products for manufacturing. Provides coolant management services, a coolant monitoring app,…
Serves B2B industrial manufacturers, especially metalworking, machining and production facilities with plant teams responsible for fluids, lubrication, cleaning, coolant control and air quality.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsTrades and distributes polymers and industrial chemicals to manufacturers and processors. Product range includes PVC, HDPE, PP, PET, EVA, ABS, plasticizers, methanol, caustic soda and sulphur,…
Sells to B2B buyers sourcing wholesale polymers and industrial chemicals, including plastics and chemical industry buyers, distributors and manufacturers, with a stated customer base across 15+…
Financial Health
StableStable · -55% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and wholesales letterpress greeting cards, printed stationery, art prints and decorative matchboxes, along with related gift products. Collaborates with artists and designers to…
Serves both B2C individual gift and stationery shoppers and B2B trade buyers, especially retailers looking to stock design-led cards, prints, matches and gift ranges via a trade programme.
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 4y
Location
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Computed from 4 filingsDesigns and supplies welding equipment and related products, including MIG/MAG, TIG and stick welding machines, robotic welding systems, torches, safety equipment, consumables, and welding management…
Serves B2B customers including professional welders, fabrication workshops, industrial manufacturers, welding automation users, robotic integrators, and distributors needing welding equipment, safety…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Computed from 3 filingsDesigns and supplies custom workwear and corporate uniforms, including garments for sectors such as construction and hospitality. Provides clothing customised with company logos and branding,…
Sells to businesses needing branded uniforms and workwear, including construction firms, hotels, resorts, spas and corporate teams across multiple sectors.
Financial Health
HealthyHealthy · -15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides site fire safety equipment and systems for construction and temporary sites, including wireless fire alarm systems, fire point stations, extinguishers, signage, and safety hubs, alongside…
Serves UK construction businesses, housebuilders, infrastructure projects and site managers responsible for fire safety and compliance on temporary or active sites.
Financial Health
HealthyHealthy · -60% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT procurement and supply services, sourcing hardware including networking equipment, storage systems and RF amplifiers. Offers licensing advice, infrastructure deployment, data security and…
Serves UK public sector and enterprise buyers, including central government, local councils, healthcare, transportation, security and defence organisations, plus businesses with IT infrastructure…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsSupplies commercial aircraft spare parts including consumables, rotables and major assets. Manages component testing, repair and overhaul, and provides materials and logistics support for…
Serves airlines, aircraft lessors and aviation aftermarket service providers worldwide, particularly teams responsible for commercial aircraft spares, asset transactions, redelivery, repossession and…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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How Vercel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vercel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK wholesale companies use Vercel?
What share of UK wholesale companies run Vercel?
How is Vercel usage detected?
What size wholesale companies use Vercel in the UK?
What do Vercel-running wholesale companies also run?
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