Hosting & PaaS Used by UK Wholesale Companies: Market Share (2026)
Detected Hosting & PaaS market share across 4,227 UK wholesale companies, with SiteGround leading at 19.9% (843 companies).
Among 77,014 trading UK wholesale companies, 4,227 have a detectable Hosting & PaaS system in 2026. Usage is spread across 36 systems: SiteGround has 19.9% (843 companies), followed by Amazon Web Services on 16.2% (685), Plesk on 11.2% (474), Hostinger on 11.1% (469) and Amazon S3 on 10.7% (451).
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SiteGround sits first in the two smaller employment bands, taking 20.0% of 2,874 companies under 10 employees and 20.7% of 1,208 companies with 10–50 employees. Amazon Web Services moves ahead among companies over 50 employees, with 24.1% of 145 companies.
The next tier is closer together: WP Engine has 9.0% (382 companies), Microsoft Azure 5.7% (241) and Cloudways 5.1% (214). A further 28 systems cover 1,026 companies, leaving a sizeable long tail outside the named systems.
4,227
wholesale with detected Hosting & PaaS
Of 77,014 UK wholesale
5.5%
Detection rate
2026
36
Systems detected
In this category
19.9%
Leader share
SiteGround
UK Wholesale Hosting & PaaS market share
Share of the 4,227 UK Wholesale with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| SiteGround | 843 | 19.9% | 6 | 15.5% | Micro wholesalers, broad usage |
| Amazon Web Services | 685 | 16.2% | 6 | 15.3% | Micro wholesalers, cloud infrastructure |
| Plesk | 474 | 11.2% | 6 | 12.4% | Micro wholesalers, control-panel hosting |
| Hostinger | 469 | 11.1% | 6 | 27.1% | Micro wholesalers, London-skewed usage |
| Amazon S3 | 451 | 10.7% | 6 | 13.5% | Micro wholesalers, storage workloads |
| WP Engine | 382 | 9% | 5 | 17.3% | Very small web-led wholesalers |
| Microsoft Azure | 241 | 5.7% | 5 | 17% | Very small cloud users |
| Cloudways | 214 | 5.1% | 5 | 13.1% | Very small managed cloud users |
| GoDaddy | 207 | 4.9% | 5 | 20.3% | Very small London-skewed users |
| 20i StackCP | 153 | 3.6% | 7 | 5.9% | Small wholesalers, regional skew |
| Vercel | 115 | 2.7% | 6 | 23.5% | Micro wholesalers, London-skewed developers |
| Kinsta | 113 | 2.7% | 6 | 15.9% | Micro wholesalers, managed hosting |
| Flywheel | 73 | 1.7% | 6 | 19.2% | Micro wholesalers, managed sites |
| Bluehost | 68 | 1.6% | 6 | 33.8% | Micro wholesalers, London-heavy usage |
| Netlify | 66 | 1.6% | 8 | 16.7% | Small wholesalers, developer-led sites |
| Platform.sh | 56 | 1.3% | 4 | 17.9% | Very small application platforms |
| cPanel | 46 | 1.1% | — | — | Buy these companies as a spreadsheet → |
| IONOS | 43 | 1% | — | — | Buy these companies as a spreadsheet → |
| Firebase | 38 | 0.9% | — | — | Buy these companies as a spreadsheet → |
| One.com | 36 | 0.9% | — | — | Buy these companies as a spreadsheet → |
| Prositehosting | 26 | 0.6% | — | — | Buy these companies as a spreadsheet → |
| wp.cloud | 26 | 0.6% | — | — | Buy these companies as a spreadsheet → |
| Fasthosts | 16 | 0.4% | — | — | Buy these companies as a spreadsheet → |
| Acquia Cloud Platform | 13 | 0.3% | — | — | Buy these companies as a spreadsheet → |
| Nimbus Hosting | 13 | 0.3% | — | — | Buy these companies as a spreadsheet → |
| Pantheon | 12 | 0.3% | — | — | Buy these companies as a spreadsheet → |
| 34SP.com | 10 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Hetzner | 7 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| tsoHost | 7 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| GitHub Pages | 5 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Google Cloud Storage | 5 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| Oracle Cloud | 5 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| F5 Distributed Cloud Services | 4 | 0.1% | — | — | Buy these companies as a spreadsheet → |
| DigitalOcean | 2 | 0% | — | — | Buy these companies as a spreadsheet → |
| WordPress VIP | 1 | 0% | — | — | Buy these companies as a spreadsheet → |
| Render | 1 | 0% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK Wholesale with under 10 employees, SiteGround leads at 20% of the 2,874 with a detectable system; among UK Wholesale with 10–50 employees, SiteGround leads at 20.7% of the 1,208 with a detectable system; and among UK Wholesale with over 50 employees, Amazon Web Services leads at 24.1% of the 145 with a detectable system.
Under 10 employees
20% of band
Small wholesalers make up the largest detected band, with 2,874 companies under 10 employees. SiteGround is first here on 20.0%, while the rest of the market is split across cloud platforms, managed hosting and control-panel hosting.
10–50 employees
20.7% of band
Mid-sized wholesale companies account for 1,208 detected users of Hosting & PaaS systems. SiteGround remains first on 20.7%, with Amazon Web Services, Plesk, Hostinger and Amazon S3 competing across web hosting, storage and application workloads.
Over 50 employees
24.1% of band
Larger wholesalers are a smaller cohort, with 145 detected companies over 50 employees. Amazon Web Services leads this band on 24.1%, suggesting more use of cloud infrastructure where teams and workloads are larger.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Wholesale by Hosting & PaaS
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Frequently asked questions
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