Widgets Used by UK Marketing Agency Companies: Market Share (2026)
Detected widget usage across 355 of 56,295 trading UK marketing agency companies, with Embedly ahead at 50.1% of detections.
Of 56,295 trading UK marketing agency companies, 355 have a detectable Widgets system. The visible market covers 14 systems, with Embedly at 50.1% (178), Elfsight at 22.5% (80) and POWR at 18.0% (64).
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Embedly leads every employee band: 45.1% across 237 companies under 10 employees, 60.5% across 114 companies with 10–50 employees, and 50.0% across 4 companies over 50 employees. Its share is highest in the 10–50 employee band, while the over-50 group is too small to read as a settled larger-company pattern.
Long-tail usage is fragmented. Common Ninja accounts for 4.2% (15), EmbedPlus 2.5% (9), Sketchfab 1.4% (5), EmbedPress 1.4% (5) and Buttonizer 1.1% (4), with 6 further systems covering 11 companies.
355
marketing agency with detected Widgets
Of 56,295 UK marketing agency
0.6%
Detection rate
2026
14
Systems detected
In this category
50.1%
Leader share
Embedly
UK Marketing Agency Widgets market share
Share of the 355 UK Marketing Agency with a detectable system. As of June 2026.
Widgets compared
| System | UK Marketing Agency | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Embedly | 178 | 50.1% | 7 | 38.2% | Seven-person agencies, 38.2% London share |
| Elfsight | 80 | 22.5% | 6 | 28.8% | Six-person agencies, 28.8% London share |
| POWR | 64 | 18% | 6 | 28.1% | Six-person agencies, 28.1% London share |
| Common Ninja | 15 | 4.2% | — | — | View these companies in Firmbase → |
| EmbedPlus | 9 | 2.5% | — | — | View these companies in Firmbase → |
| Sketchfab | 5 | 1.4% | — | — | View these companies in Firmbase → |
| EmbedPress | 5 | 1.4% | — | — | View these companies in Firmbase → |
| Buttonizer | 4 | 1.1% | — | — | View these companies in Firmbase → |
| Purple Bear | 3 | 0.8% | — | — | View these companies in Firmbase → |
| CALCONIC | 3 | 0.8% | — | — | View these companies in Firmbase → |
| TradingView | 2 | 0.6% | — | — | View these companies in Firmbase → |
| WordPress Popular Posts | 2 | 0.6% | — | — | View these companies in Firmbase → |
| Unity | 1 | 0.3% | — | — | View these companies in Firmbase → |
| Widgetic | 1 | 0.3% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK Marketing Agency with under 10 employees, Embedly leads at 45.1% of the 237 with a detectable system; among UK Marketing Agency with 10–50 employees, Embedly leads at 60.5% of the 114 with a detectable system; and among UK Marketing Agency with over 50 employees, Embedly leads at 50% of the 4 with a detectable system.
Under 10 employees
45.1% of band
Under 10 employees is the largest detected band, with 237 companies. Embedly leads here at 45.1%, while Elfsight, POWR and smaller widget tools make up the rest of the spread.
10–50 employees
60.5% of band
10–50 employees accounts for 114 companies and shows a more concentrated pattern. Embedly leads with 60.5%, its highest share across the three bands.
Over 50 employees
50% of band
Over 50 employees is a small group, with 4 companies. Embedly leads at 50.0%, though the base is too narrow to support much interpretation beyond the observed split.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Marketing Agency by Widgets
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Frequently asked questions
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