Widgets Used by UK Travel Sector Companies: Market Share (2026)
Detected widget usage across 664 UK travel sector companies, with POWR narrowly ahead on 38.7% market share.
Among 128,631 trading UK travel sector companies, 664 have a detectable Widgets system. POWR accounts for 38.7% (257) and Elfsight for 38.4% (255), leaving the category almost evenly split between the two largest systems.
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Embedly sits behind them at 10.1% (67). Purple Bear follows at 4.7% (31), WeatherWidget.io at 3.0% (20), Buttonizer at 2.4% (16), Common Ninja at 2.3% (15), and EmbedPlus at 1.7% (11).
Size banding changes the order rather than the cast. Elfsight leads Under 10 employees with 40.8% of 294 companies and Over 50 employees with 39.0% of 41 companies; POWR leads 10–50 employees with 42.6% of 329 companies. A further 6 systems cover 21 companies, so the tail is visible but small.
664
travel sector with detected Widgets
Of 128,631 UK travel sector
0.5%
Detection rate
2026
14
Systems detected
In this category
38.7%
Leader share
POWR
UK Travel Sector Widgets market share
Share of the 664 UK Travel Sector with a detectable system. As of June 2026.
Widgets compared
| System | UK Travel Sector | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| POWR | 257 | 38.7% | 11 | 20.6% | 11-person median, 38.7% share |
| Elfsight | 255 | 38.4% | 10 | 22.4% | 10-person median, 38.4% share |
| Embedly | 67 | 10.1% | 12 | 29.9% | 12-person median, 10.1% share |
| Purple Bear | 31 | 4.7% | — | — | View these companies in Firmbase → |
| WeatherWidget.io | 20 | 3% | — | — | View these companies in Firmbase → |
| Buttonizer | 16 | 2.4% | — | — | View these companies in Firmbase → |
| Common Ninja | 15 | 2.3% | — | — | View these companies in Firmbase → |
| EmbedPlus | 11 | 1.7% | — | — | View these companies in Firmbase → |
| Widgetic | 9 | 1.4% | — | — | View these companies in Firmbase → |
| WordPress Popular Posts | 5 | 0.8% | — | — | View these companies in Firmbase → |
| Yoshki | 4 | 0.6% | — | — | View these companies in Firmbase → |
| EmbedPress | 4 | 0.6% | — | — | View these companies in Firmbase → |
| Sketchfab | 3 | 0.5% | — | — | View these companies in Firmbase → |
| TradingView | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK Travel Sector with under 10 employees, Elfsight leads at 40.8% of the 294 with a detectable system; among UK Travel Sector with 10–50 employees, POWR leads at 42.6% of the 329 with a detectable system; and among UK Travel Sector with over 50 employees, Elfsight leads at 39% of the 41 with a detectable system.
Under 10 employees
40.8% of band
This band contains 294 companies and is led by Elfsight with 40.8%. Competition sits within a market where Elfsight and POWR are almost level overall, at 38.4% (255) and 38.7% (257).
10–50 employees
42.6% of band
This is the largest detected band, with 329 companies, and POWR leads it with 42.6%. POWR’s median headcount is 11, close to Elfsight at 10 and Embedly at 12.
Over 50 employees
39% of band
At 41 companies, this is the smallest detected band, and Elfsight leads with 39.0%. Larger-company usage remains a narrow slice of a category where the three profiled systems have median headcounts of 10, 11 and 12.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Travel Sector by Widgets
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Frequently asked questions
What is the most-used Widgets among UK travel sector companies?
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What is the best Widgets for UK travel sector companies?
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