WordPress themes Used by UK B2B Companies: Market Share (2026)
Detected WordPress theme usage across 3,851 UK B2B companies, with Kadence WP the largest observed theme at 16.4%.
Among 112,345 trading UK B2B companies, 3,851 have a detectable WordPress theme, spread across 27 systems. Kadence WP has the largest share at 16.4% (631), ahead of BeTheme at 10.8% (414) and GeneratePress at 9.1% (352).
Read more
The same pattern holds across company size bands. Kadence WP has 16.2% of the Under 10 employees band, 16.7% of the 10–50 employees band and 17.2% of the Over 50 employees band, so no larger-company shift to a different theme is visible here.
After the first three systems, the market becomes flatter: Genesis theme and Blocksy each have 5.7% (221), Astra has 5.2% (199), HashThemes Total has 5.1% (196), and aThemes has 5.0% (193). The long tail is still large, with 19 further systems covering 1,472 companies.
3,851
B2B with detected WordPress themes
Of 112,345 UK B2B
3.4%
Detection rate
2026
27
Systems detected
In this category
16.4%
Leader share
Kadence WP
UK B2B WordPress themes market share
Share of the 3,851 UK B2B with a detectable system. As of June 2026.
WordPress themes compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Kadence WP | 631 | 16.4% | 6 | 16.2% | 6-employee headcount median, 16.4% share |
| BeTheme | 414 | 10.8% | 6 | 19.1% | 6-employee headcount median, 10.8% share |
| GeneratePress | 352 | 9.1% | 6 | 18.5% | 6-employee headcount median, 9.1% share |
| Genesis theme | 221 | 5.7% | 6 | 16.3% | 6-employee headcount median, 5.7% share |
| Blocksy | 221 | 5.7% | 6 | 24% | 6-employee headcount median, 5.7% share |
| Astra | 199 | 5.2% | 7 | 20.1% | 7-employee headcount median, 5.2% share |
| HashThemes Total | 196 | 5.1% | 5 | 13.8% | 5-employee headcount median, 5.1% share |
| aThemes | 193 | 5% | 6 | 23.8% | 6-employee headcount median, 5.0% share |
| Avada | 190 | 4.9% | 7 | 15.8% | 7-employee headcount median, 4.9% share |
| Qode Interactive | 177 | 4.6% | 6 | 27.1% | 6-employee headcount median, 4.6% share |
| ThemeIsle | 145 | 3.8% | 6 | 13.8% | 6-employee headcount median, 3.8% share |
| Enfold | 128 | 3.3% | 7 | 16.4% | 7-employee headcount median, 3.3% share |
| ThemeNectar | 106 | 2.8% | 6 | 20.8% | 6-employee headcount median, 2.8% share |
| Understrap | 81 | 2.1% | 5 | 22.2% | 5-employee headcount median, 2.1% share |
| The7 | 78 | 2% | 6 | 11.5% | 6-employee headcount median, 2.0% share |
| Phlox | 68 | 1.8% | 6 | 25% | 6-employee headcount median, 1.8% share |
| ThemeGrill | 67 | 1.7% | 6 | 7.5% | 6-employee headcount median, 1.7% share |
| Jupiter | 63 | 1.6% | 7 | 19% | 7-employee headcount median, 1.6% share |
| Hestia | 63 | 1.6% | 6 | 12.7% | 6-employee headcount median, 1.6% share |
| VamTam | 60 | 1.6% | 6 | 40% | 6-employee headcount median, 1.6% share |
| XTemos | 51 | 1.3% | 6 | 23.5% | 6-employee headcount median, 1.3% share |
| PressMaximum Customify | 51 | 1.3% | 7 | 13.7% | 7-employee headcount median, 1.3% share |
| ThemeREX | 49 | 1.3% | — | — | View these companies in Firmbase → |
| ThemeMove | 49 | 1.3% | — | — | View these companies in Firmbase → |
| ExtendThemes Mesmerize | 41 | 1.1% | — | — | View these companies in Firmbase → |
| GoDaddy Go | 36 | 0.9% | — | — | View these companies in Firmbase → |
| WPZOOM | 33 | 0.9% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress themes system shifts with company size: among UK B2B with under 10 employees, Kadence WP leads at 16.2% of the 2,592 with a detectable system; among UK B2B with 10–50 employees, Kadence WP leads at 16.7% of the 1,114 with a detectable system; and among UK B2B with over 50 employees, Kadence WP leads at 17.2% of the 145 with a detectable system.
Under 10 employees
16.2% of band
Under 10 employees is the largest band, with 2,592 companies and Kadence WP at 16.2%. The share leaves most small-company usage spread across other themes rather than centred on a single system.
10–50 employees
16.7% of band
10–50 employees accounts for 1,114 companies with a detectable theme, and Kadence WP is largest at 16.7%. The band looks similar to the under-10 group, with the main difference being a slightly higher Kadence WP share.
Over 50 employees
17.2% of band
Over 50 employees is a small band, at 145 companies, and Kadence WP still has the largest share at 17.2%. The count is much lower than the other bands, so theme shares are more exposed to changes in a relatively small number of sites.
How WordPress themes usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2B by WordPress themes
Related directories
Frequently asked questions
What is the most-used WordPress themes among UK B2B companies?
How many UK B2B companies have a detectable WordPress themes?
What is a WordPress themes?
How is WordPress themes usage detected?
Which has more UK B2B companies, Kadence WP or BeTheme?
What is the best WordPress themes for UK B2B companies?
Search 3,851 UK companies by the WordPress themes technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.