Beauty Companies in London: 13,148 Active Firms (2026)
Beauty companies make, distribute, retail or deliver cosmetics, grooming and personal-care products and services across London.
Buying centres tend to split between product procurement, salon and treatment operations, ecommerce merchandising, and wholesale distribution. Owner-managed salons and specialist retailers buy locally and in modest batches, while mid-market brand owners and distributors need repeatable supply, fulfilment and compliance processes for wider UK channels. Engagements range from ad hoc stock supply and treatment provision to recurring wholesale, white-label manufacturing and premises-based service relationships. The London base matters less as a single customer market than as a route to dense retail footfall, international consumers and trade buyers clustered around the capital.
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London has 13,148 actively trading beauty companies, giving the capital a sizeable long tail of salons, ecommerce labels, specialist retailers and wholesale suppliers. Reported employment totals 1,668 people, so the headcount footprint captured here is concentrated in relatively few disclosed employers rather than spread evenly across every micro-operator. Only 74 companies report turnover above £5M, while 4,964 were incorporated since 2022, which points to a cohort weighted towards small and early-commercial businesses alongside a thinner mid-market layer.
Compliance sits at both product and premises level. Cosmetic products made available in Great Britain need a UK-established Responsible Person, with duties covering safety, a Product Information File, qualified safety assessment, OPSS notification before consumer availability, and reporting of serious harmful effects. Manufacturing also has to follow good manufacturing practice. Service-led operators face local-authority licensing where treatments fall within massage or special-treatment regimes, including manicure, sunbeds, electrolysis, and heat, light or vapour treatments; skin-piercing treatment licensing is typically handled separately outside most of Greater London.
London’s mix of young product labels, owner-managed salons and wholesale distributors appears set to keep the market fragmented. Product-led entrants tend to spend early effort on formulation, claims control, safety documentation and route-to-market discipline, which can slow the move from launch to repeat retail supply. Service-led operators face a different constraint: premises, staff scheduling, licensing and local reputation matter as much as consumer demand. Consolidation has been more plausible around distribution, multi-site services and ecommerce operations than among small neighbourhood salons, where founder involvement remains central to the customer relationship.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
13,148
Active firms
2026
74
Above £5M
London beauty firms
4,964
Since 2022
London incorporations
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Key facts
About 1% of the trading cohort reports turnover above £5M (74 of 13,148 firms) — the rest sits below that revenue band.
37% of the cohort was incorporated since 2022 (4,964 firms), so a sizeable share is in its first few filing cycles.
Cosmetic products in Great Britain need a UK-established Responsible Person, a Product Information File, a qualified safety assessment and OPSS notification before consumer availability.
GOV.UK says cosmetic manufacturing must comply with good manufacturing practice, with ISO 22716 cited as a way to demonstrate this.
Beauty-service establishments offering massage or special treatments may need a council premises licence; examples include manicure, sunbeds, electrolysis, and heat, light or vapour treatments.
CTPA reported £10.3 billion in 2024 toiletries and beauty sales, +8.4% year-on-year, while category volumes were relatively flat.
The British Beauty Council reported a £13.5 billion direct contribution to UK GDP in 2023, or £27.2 billion including supply-chain and employee-spending effects.
Top London Beauty companies
Operates health and beauty clinics providing cosmetic and aesthetic treatments including laser hair removal, injectable skin treatments, facials, body treatments, lash and brow services, and teeth…
Serves B2C clients, primarily women of every skin type and tone, seeking premium beauty, skin, wellness, laser, aesthetic, dental cosmetic, lash and brow treatments, plus skincare products in London.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates hair salons offering hair cutting, colouring, styling and scalp treatments. Also develops and sells branded haircare products, including shampoos, conditioners, masks and treatment systems,…
Serves consumers seeking premium haircare products, salon appointments, colour, treatments and scalp care, including London salon clients and online shoppers buying at-home haircare systems.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides salon-based beauty and grooming treatments including facials, massage therapy, waxing and laser hair removal, anti-wrinkle treatments, manicures and pedicures, hair braiding, skincare…
Serves individual consumers in Dalston, Hackney and wider London seeking salon beauty, grooming, skincare, hair, massage and pamper treatments, plus online shoppers buying related beauty products.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides beauty salon treatments including facials, waxing, electrolysis, IPL hair removal, manicures, pedicures, massage, and skin treatments. Also sells professional skincare products and beauty…
Serves individual consumers in Central London, including women and men seeking salon beauty and grooming treatments, plus online shoppers buying professional skincare products and gift vouchers.
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 5 filingsOperates a hair and beauty salon providing hair cutting, styling, colouring and extensions, alongside manicures, pedicures, lash and brow treatments, facials, massage and waxing. Also offers…
Serves individual consumers in Knightsbridge and London, including women, men and children booking hair, nail, brow, lash, facial, massage and waxing salon appointments.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsRepresents and distributes beauty, fragrance and wellness brands, providing sales, marketing and retail placement support to expand distribution through major retailers and e‑commerce channels. Also…
Serves beauty, fragrance and wellness brands seeking UK and European retail growth, as well as large and small retailers sourcing curated beauty and wellness products. Also sells direct to consumers…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 3 filingsProvides beauty salon treatments including facials, body therapies, waxing, massage, and hair repair, and sells professional skincare, cosmetics, fragrances, and beauty products from brands such as…
Serves individual consumers, women and men, seeking premium skincare, anti-aging products and salon beauty appointments, particularly clients in or visiting Knightsbridge and online shoppers buying…
Financial Health
StableStable · -17% CAGR over 2y
Location
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Computed from 5 filingsOperates a skincare and aesthetics studio offering advanced facials, injectable treatments, brow and lash services, and waxing. Provides AI-assisted skin analysis and membership plans for ongoing…
Serves individual consumers in Islington seeking ongoing skin health, facial aesthetics and beauty maintenance, including clients interested in memberships for regular facials, injectables, brows,…
Financial Health
StableStable · Hiring · 106% CAGR over 4y
Location
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Computed from 5 filingsProvides beauty salon treatments including facials, non‑surgical facial treatments, waxing and electrolysis, self‑tanning, manicures and pedicures, eye and lash services, body treatments, pregnancy…
Serves individual consumers in Battersea and nearby London areas seeking salon beauty treatments, including facials, waxing, tanning, nails, pregnancy pampering, eye/lash services and male grooming.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 4 filingsOperates a chain of nail salons offering manicures, pedicures, gel treatments and nail art services. Provides in‑salon nail care treatments, retail nail products and booking services through multiple…
Serves B2C beauty customers visiting nail salons across London and other UK regions, plus groups, private event organisers, corporate event bookers and gift card buyers.
Financial Health
HealthyHealthy · -32% CAGR over 3y
Location
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Computed from 5 filingsOperates a chain of hair salons providing hairdressing services including haircuts, colouring, styling, and hair treatments for various hair types. Also sells haircare products and offers training…
Serves individual consumers in London seeking salon hair services, including clients of all hair types looking for cutting, colouring, styling and treatments.
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 5 filingsOperates a chain of hair salons offering hair cutting, colouring, styling and treatment services. Also runs a training academy for hair professionals and sells haircare products and refills through…
Serves B2C customers across London neighbourhoods who book salon hair appointments, buy haircare products or refills online, and participate as academy models.
Financial Health
StableStable
Location
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Computed from 5 filingsOperates a medical aesthetics and beauty clinic providing laser hair removal, skin rejuvenation treatments, facials, microneedling and chemical peels, body contouring and fat‑freezing procedures,…
Serves individual consumers in Central London seeking private beauty, aesthetic, skin, body, laser and injectable treatments, including clients booking consultations, memberships or gift vouchers.
Financial Health
HealthyHealthy · Hiring · 78% CAGR over 4y
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Computed from 5 filingsOperates hairdressing salons providing haircutting, colouring, styling, blow‑drying, hair extensions, straightening and conditioning treatments. Offers bridal and occasion hair services and sells…
Serves individual consumers in London seeking premium salon appointments, including women and men, bridal and event clients, and customers in Balham, Battersea, Putney and Richmond.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsOperates hair salons providing hair cutting, colouring, styling, and scalp treatments, including head spa services. Also sells hair, makeup, and skincare products through an online shop and offers…
Serves consumers seeking premium hair and beauty salon appointments and aftercare products, with clients booking at London salons in Clapham, Balham and East Dulwich.
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides non-surgical cosmetic and skin treatments including laser hair removal, RF microneedling, Hydrafacial facials, wrinkle‑smoothing injectables, body contouring and fat‑reduction procedures.…
Serves individual consumers in Greenwich and South East London seeking private aesthetic, skin, body and laser treatments, including clients concerned with acne, ageing, pigmentation, unwanted hair,…
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsProvides non-surgical aesthetic and cosmetic treatments including Botox, dermal fillers, laser hair removal, chemical peels, skin treatments and IV therapy. Also offers training courses in aesthetic…
Serves private consumers seeking non-surgical aesthetic and laser treatments, mainly in London, and also targets students or practitioners looking for aesthetics training.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates hairdressing salons providing haircuts, colouring, blow‑dry styling and hair treatments. Offers membership programmes for colour and blow‑dry services, sells professional haircare products…
Serves consumers seeking haircuts, colouring, blow dries and haircare products, including men’s grooming clients, across salon locations in London, Hertfordshire and Essex.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates a spa offering Turkish and Moroccan hammam treatments, including steam baths, body scrubs, foam and oil massages, facials, hair treatments, and relaxation packages with jacuzzi and steam…
Serves individual consumers, couples and small groups in London seeking Turkish and Moroccan spa and wellness experiences, including personal relaxation visits, gift-style packages and group or…
Financial Health
WeakWeak
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Develops and sells skincare, make-up and fragrance products formulated with plant‑derived ingredients. Offers facial treatments and beauty services, and retails products through an online store with…
Serves UK individual consumers, primarily beauty and skincare shoppers, including women, gift buyers and loyalty members purchasing online or booking personal shopper and spa services.
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Computed from 5 filingsProvides cosmetic dermatology and aesthetic treatments including laser hair removal, laser tattoo removal, skin rejuvenation, acne and pigmentation treatments, injectables, body contouring, and minor…
Serves private consumers in London and Manchester seeking aesthetic, dermatology and laser clinic treatments, including men, people with darker or Asian skin tones, tattoo owners, and clients with…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides laser and medical aesthetic skin treatments including acne and acne scar therapy, pigmentation and rosacea treatment, tattoo and hair removal, vein treatment, stretch mark reduction,…
Serves individual consumers in London seeking consultant-led laser skin and medical aesthetic treatments, including clients with acne, pigmentation, scars, unwanted hair or tattoos, and anti-ageing…
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 3 filingsProvides non‑surgical aesthetic and cosmetic treatments including laser skin procedures, anti‑wrinkle injections, dermal fillers, facials, body contouring, hair restoration, tattoo and hair removal,…
Serves individual consumers in London seeking private aesthetic, skin, beauty, hair, body contouring, intimate care and injectable treatments, including clients with acne, pigmentation, ageing, hair…
Financial Health
DistressedDistressed · -29% CAGR over 2y
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Computed from 5 filingsProvides non-surgical medical aesthetic treatments including dermal fillers, anti-wrinkle injections, laser skin treatments, facials, body contouring, hair removal, and intimate health procedures.…
Serves private consumers in London seeking non-surgical aesthetic, skin, body-shaping, laser hair removal and women’s intimate health treatments, plus buyers of skincare products.
Financial Health
StrongStrong · Hiring · 18% CAGR over 5y
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Computed from 3 filingsProvides cosmetic dermatology and aesthetic treatments including laser hair removal, skin resurfacing, chemical peels, microneedling, anti‑wrinkle and dermal filler injections, body contouring,…
Serves individual consumers in London seeking private aesthetic, dermatology, laser hair removal, cosmetic dentistry and minor skin surgery treatments, including men, women and Chinese-speaking…
Financial Health
WeakWeak
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Computed from 5 filingsProvides beauty and aesthetic treatments including skincare facials, laser hair removal, laser skin rejuvenation, electrolysis, waxing, body massage, tanning, and hand and foot treatments. Also…
Serves local consumers in Leyton and East London seeking salon, skincare, hair, laser and grooming treatments, including women, men, families and gift voucher buyers.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides beauty and aesthetic treatments including facials, microneedling, laser hair removal, skin rejuvenation, injectable treatments, massages, body contouring, hairdressing, nail care, and brow…
Sells directly to consumers seeking premium beauty, hair, nail and aesthetic treatments, including clients with skincare, body contouring, hair loss and anti-ageing concerns. Serves local salon and…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsOperates a hair and beauty salon offering haircuts, styling, colouring and treatments alongside beauty services such as laser hair removal, skin rejuvenation, facials, nails, massage, tanning, waxing…
Serves local consumers in Charlton and surrounding London areas seeking hair styling, beauty treatments, nails, waxing, skincare, tanning and massage services.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides hairdressing and beauty salon services including haircuts, colouring and styling, manicures and pedicures, brow and lash treatments, facials, massage and spa treatments, bridal hair and…
Serves individual consumers in Hillingdon, Uxbridge, Ruislip and nearby West London areas, including regular salon clients, people booking beauty treatments, and brides or event clients needing…
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides hairdressing and beauty salon services, including hair cutting, colouring and styling, alongside treatments such as waxing, facials, manicures, pedicures and spray tanning. Offers…
Serves individual consumers in Chiswick and West London, including regular salon clients and occasional visitors booking personal hair and beauty appointments.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsOperates spa and beauty clinics providing acupuncture and traditional Chinese medicine treatments alongside aesthetic services including laser hair removal and skin rejuvenation, massage therapy,…
Serves individual consumers in London seeking spa, beauty and wellness treatments, including acupuncture, traditional Chinese medicine, massage, facials, hair removal, nails and eyelash services.
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides beauty and self-care salon services including manicures, pedicures, nail art, brow and lash treatments, waxing, facials, professional skin peels, massage, and microblading. Also sells beauty…
Serves individual consumers in South East London seeking salon self-care and beauty appointments, including women and men, plus gift-card and take-home product shoppers.
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides professional facial and skin treatments targeting concerns such as acne, ageing and dullness, and sells a range of branded skincare products including cleansers, exfoliating peels, lip…
Serves B2C customers in London seeking facial treatments, skin concern support, at-home skincare products and gift vouchers, including people focused on acne, ageing, hydration or radiance.
Financial Health
StableStable · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsOperates hair salons providing haircuts, colouring and styling services. Offers appointments booked online or via app, and sells hair care products and gift vouchers through its salons and website.
Serves individual consumers seeking salon hair appointments, targeting clients in London, Berlin, New York and Toronto with gender-neutral pricing for all customers.
Financial Health
WeakWeak · -20% CAGR over 4y
Location
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Computed from 5 filingsOperates a nail and beauty salon providing manicures, pedicures, gel and electric file nail treatments. Also offers waxing, facials using Korean skincare products, LED skin therapy, and body…
Serves individual consumers in London, particularly around Kensington and Baker Street, seeking salon-based nail care, waxing, facials and beauty treatments.
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Computed from 4 filingsProvides unisex hairdressing and beauty salon services including hair cutting, colouring, styling and keratin smoothing treatments, as well as manicures, pedicures, waxing, facials, massage, spray…
Serves B2C clients in Beckenham seeking in-person salon appointments, including women, men, children, and beauty-treatment customers.
Financial Health
WeakWeak · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsOperates nail and beauty salons providing manicure and pedicure services, gel nail extensions, refills and nail art, along with beauty treatments including waxing, eyebrow shaping and eyelash…
Serves individual consumers in London and Essex seeking salon-based nail and beauty appointments across multiple local salon locations.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 3 filingsProvides aesthetic and beauty treatments including laser hair removal, dermal fillers, anti‑wrinkle injections, microblading and semi‑permanent makeup, along with hair, nail and skincare services…
Serves individual consumers in London seeking hair, skin, beauty and aesthetic clinic appointments, including clients using online booking or walk-in options.
Financial Health
DistressedDistressed · -5% CAGR over 2y
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Computed from 5 filingsProvides hair extension products and salon services, including micro ring and micro bond extensions, clip‑ins, tape extensions, wefts, braids, and ponytails. Also supplies hair loss toppers and…
Serves women consumers in London and Manchester seeking hair extensions, clip-ins, toppers and medical wigs, including customers looking for cosmetic styling or hair loss solutions.
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 5 filingsProvides professional skincare treatments including facials, cleansing, hydration and specialist skin procedures. Offers consultation-led treatment programmes addressing skin conditions, and sells…
Serves individual consumers in Richmond and Barnes, London seeking professional skincare treatments, beauty services and skin-health products, including clients with varied skin conditions or ongoing…
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
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Computed from 5 filingsWholesales and retails cosmetic and personal care products, including hair dyes, hair care, skincare, body care, fragrances, make-up, supplements and beauty accessories through an online shop and…
Serves UK beauty-product buyers, including consumers shopping online or in store and business customers such as retailers or salons seeking wholesale cosmetics and hair, skin, body care, fragrance…
Financial Health
DistressedDistressed · -17% CAGR over 4y
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Computed from 5 filingsOperates a nail and beauty salon offering gel manicures, BIAB nails, pedicures, lash extensions and lifts, waxing, threading, facials, massage, spray tanning and related treatments, alongside an…
Sells directly to consumers seeking nail and beauty treatments in Central London, including individuals booking manicures, BIAB, pedicures, lashes, facials, massage, waxing and threading, plus…
Financial Health
StableStable · Hiring · 38% CAGR over 4y
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Computed from 4 filingsProvides hairdressing and beauty salon services including hair cutting, colouring and conditioning treatments, waxing, manicures and pedicures, eyelash and brow treatments, facials, massage therapy,…
Serves local consumers in Ealing and surrounding West London areas seeking personal hair and beauty appointments, including hair care, grooming, skincare, massage and nail treatments.
Financial Health
HealthyHealthy · -2% CAGR over 3y
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Computed from 5 filingsOperates hair and beauty salons offering hair cutting, styling, colouring and bespoke hair treatments. Sells branded haircare products through an online shop and in-salon retail. Also provides salon…
Serves individual hair and beauty clients in London, consumers buying premium haircare products online, and businesses or private groups seeking London venue hire for events, launches, parties,…
Financial Health
StableStable · -9% CAGR over 4y
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Computed from 5 filingsProvides non‑invasive cosmetic skincare treatments including laser facials, hydrafacial procedures, microneedling and chemical peels. Also sells skincare products and offers treatment packages and…
Sells directly to consumers seeking facial skin treatments and skincare products, particularly adults in London interested in acne, anti-ageing, pigmentation and redness concerns across a range of…
Financial Health
StableStable · Hiring · 24% CAGR over 4y
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Computed from 5 filingsDistributes branded fragrance, haircare, skincare, cosmetics and grooming products. Supplies beauty and personal care items to retailers and wholesalers, supported by storage and distribution…
Serves retailers, wholesalers and trade customers in the UK and worldwide seeking branded fragrance, haircare, skincare, cosmetics and grooming products.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 3 filingsOperates a chain of tanning salons offering indoor sunbed tanning services and related beauty treatments, providing customers with access to tanning equipment and in‑salon facilities through multiple…
Serves individual consumers seeking tanning salon services across London and Essex, including customers near Woodford Green, Hornchurch, Dagenham, Chigwell, Chingford, Loughton, Bow and Bethnal Green.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
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Computed from 3 filingsOperates a hair and beauty salon offering haircuts, colouring, scalp and hair treatments, manicures and pedicures, beauty services, and advanced aesthetic treatments, with appointments and gift…
Sells to consumers seeking hair, beauty and aesthetic treatments, including haircut and colour clients, manicure and pedicure customers, and people booking advanced aesthetic services, with a clear…
Financial Health
StrongStrong
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Computed from 5 filingsProvides distribution, supply chain management and consultancy for beauty and skincare brands in the travel retail sector. Supplies products to airlines, airport duty‑free stores, ferries and cruise…
Serves B2B travel retail buyers, including airline inflight retail teams, airport duty-free retailers, ferry and cruise ship retailers, and global beauty brands seeking travel retail distribution.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates hair salons providing hair cutting, styling, colouring, treatments, keratin services and blow dries. Offers personalised consultations and uses Aveda products, with additional advice on hair…
Sells to consumers seeking salon hair services, particularly style- and colour-conscious clients in London and Kent looking for personalised cuts, colouring and treatments, including people with…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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How London Beauty companies work and how to sell to them
What they do
Beauty businesses in London usually earn through a mix of product margin, treatment fees, wholesale mark-up and service retainers. Product-led firms sell skincare, haircare, fragrance, grooming and cosmetics through direct ecommerce, retail stockists, distributors or white-label supply, with pricing shaped by gross margin, minimum order quantities and repeat purchase rates. Service-led operators sell appointments, memberships, treatment packages and aftercare products from licensed premises. Cashflow can be lumpy: small baskets and appointments sit beside larger wholesale or manufacturing engagements, often with deposits, payment terms, sampling costs and returns allowances built into the economics.
Who they sell to
Customer bases split by route to market. Salons and clinics mostly sell to local consumers, tourists and repeat clients; product-led labels sell to ecommerce shoppers, specialist retailers, professional salons, distributors and category buyers; wholesale suppliers sell to retailers, salon groups and label owners. Buying decisions at smaller firms often sit with the founder, salon owner or general manager, where cycles can be short and price-sensitive. Mid-market operators usually involve merchandising, operations, finance, quality or procurement teams, with longer evaluation around margin, claims, stock availability, safety documentation and fulfilment reliability. Partner-led introductions and trade referrals still matter, but direct outreach works when it maps clearly to the buyer's channel.
What they buy
Most beauty firms tend to spend on systems and services that keep stock, bookings, compliance and customer retention under control. Common software needs include ecommerce, point-of-sale, appointment booking, inventory, order management, accounting, payroll, rota planning, customer messaging, loyalty, analytics and review management. Product-led firms also buy formulation support, testing, labelling, packaging, product photography, fulfilment, warehousing, import advice, insurance and legal review of claims. Service-led firms buy recruitment, training, premises maintenance, payment processing, hygiene supplies and local marketing. For sellers, the useful split is often product operations versus premises operations, because the budget owner and urgency differ.
Why and how to sell to them
Beauty buyers tend to evaluate suppliers when a practical constraint starts to bite: a launch range needs compliant documentation, a salon adds treatment capacity, an ecommerce line moves into wholesale, a distributor takes on more stock, or a founder hires an operations or finance lead. Margin pressure, stockouts, staff scheduling, customer churn, returns and retailer chargebacks all create plausible entry points. Outbound works better when it is tied to a specific operating problem, such as lowering wasted stock, improving re-order accuracy, evidencing product claims, filling appointment diaries or shortening fulfilment hand-offs. Generic growth messaging is easier to ignore in this fragmented market.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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