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Insurance Broking Companies in Portsmouth: 41 Active Firms (2026)
Insurance broking companies arrange cover, advise clients and place policies with insurers across Portsmouth and its surrounding metro area.
Buying is usually split between owner-managed SMEs, property owners and personal-lines clients rather than centralised enterprise procurement. Engagements tend to be advisory and renewal-led: gathering risk information, approaching insurer panels, explaining exclusions, handling mid-term changes and keeping claims conversations moving. The commercial buyer is often a director, finance lead or operations manager who wants cover placed without building internal insurance expertise. Portsmouth’s brokers therefore look more like relationship businesses with policy administration discipline than volume platforms, with value sitting in client knowledge, insurer access and documented advice.
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Portsmouth has 41 actively trading insurance broking companies, which points to a small local intermediary market rather than a regional underwriting centre. Reported employment across the cohort totals 42 staff, so the footprint is visibly lean and owner-managed in character. The revenue profile fits that pattern: local brokers appear to serve SMEs, households, landlords and specialist commercial niches through repeat renewal cycles. For researchers, the useful read is less about headline scale and more about concentration of client relationships in a compact coastal economy.
General insurance intermediation sits inside the FCA perimeter, so authorisation, governance and conduct controls matter even for small brokerages. Firms arranging cover are expected to evidence threshold-conditions compliance, financial forecasts, systems for client money where relevant and Consumer Duty processes. Supervisory attention also falls on fair value, commission structures, oversight of appointed representatives, safeguarding of client funds and wind-down planning. BIBA’s role is mainly collective representation and compliance support, including engagement with the FCA and other regulatory bodies, rather than a substitute for firm-level accountability.
Relationship-led renewals appear likely to keep shaping the Portsmouth market. Local brokers tend to defend accounts through service, claims handling and sector familiarity, while acquisitive consolidators often look for books with transferable recurring income. Compliance pressure has been moving in favour of firms that can evidence advice, remuneration logic and client-money controls without turning every process into head-office bureaucracy. Scale scarcity may limit standalone technology investment, but it can also preserve room for specialist niches where local knowledge, insurer access and continuity of contact still matter.
41
Active firms
2026
0
£5M-plus firms
revenue threshold
5
Recent incorporations
since 2022
Key facts
12% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
The FCA authorises general insurance intermediaries and expects threshold-conditions compliance, governance, financial forecasts and Consumer Duty readiness.
FCA supervisory themes for brokers include fair value, commission reflecting value provided, appointed-representative oversight, client-money safeguarding and wind-down planning.
BIBA says brokers write £105.5 billion in gross written premium across all lines of business and arrange 94% of commercial lines business.
An FCA speech put brokers at over £74 billion of insurance each year, equal to 67% of all general insurance business and 81% of UK commercial insurance business.
Post-Brexit UK insurance intermediation is regulated and reported outside the EU/EEA framework, so international broker-count comparisons tend to be definition-sensitive.
Top Portsmouth Insurance Broking companies
PHILIP GIBBS INSURANCE BROKERS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsActs as an independent insurance broker, arranging commercial and property insurance policies for businesses. Reviews clients’ risks, sources cover from multiple insurers, advises on risk management,…
Sells mainly to businesses seeking commercial and property insurance, including company owners needing employers’, liability or professional indemnity cover. Also serves property-related clients and…
Financial Health
StableStable · -4% CAGR over 4y
Location
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsActs as an independent insurance broker, arranging commercial and property insurance policies for businesses and individuals. Reviews clients’ risk and coverage needs, sources policies from insurers,…
Serves businesses and property owners seeking commercial, professional indemnity, property and risk management insurance support, including companies with industry-specific statutory risk obligations.
Financial Health
StableStable
Location
GARDX ASSURE LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides regulated insurance and related protection products for motor dealers and OEM finance partners, including GAP insurance, vehicle warranties, tyre and wheel protection, and cosmetic…
Serves UK automotive OEM financial services providers, major dealer groups and motor retailers/dealerships, with some direct-to-consumer channels for vehicle owners.
Financial Health
StableStable · -63% CAGR over 4y
Location
Assured Independent Financial Services Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
ROBISON & CO LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides insurance brokerage services for individuals and businesses, arranging tailored policies such as professional indemnity, cyber, motor fleet, property owners, travel, home, and liability…
Serves businesses and individuals in Hampshire, including architects, construction firms, hospitality, media, not-for-profits, retailers, solicitors, technology companies, property owners and private…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
ADVANTAGE RISK SOLUTIONS LIMITED
Trajectory
5y · 2019–NowFinancial sub-scores
Computed from 5 filingsProvides insurance brokerage and risk advisory services, arranging commercial and personal insurance policies for businesses, private clients and not‑for‑profit organisations, and offering guidance…
Targets a mix of B2B, B2C and nonprofit customers: businesses across varied industry sectors, private clients, and not-for-profit organisations.
Financial Health
StrongStrong · Hiring · 20% CAGR over 5y
Location
Trajectory
5y · 2021–NowProvides insurance brokerage services for individuals and businesses, arranging policies including home, landlord and property insurance, motor and fleet cover, travel insurance, marine and gadget…
Serves individuals, families, landlords and small businesses, including shops, offices, pubs, restaurants, caterers, motor trade operators, fleet owners, and vehicle, boat, caravan and holiday home…
Financial Health
Insufficient historyInsufficient history
Location
STARLANE INSURANCE SERVICES LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsInsurance broker specialising in property and personal insurance for high‑net‑worth individuals. Advises on and arranges home, non‑standard property, holiday home, landlord and business insurance…
Serves high-net-worth personal insurance buyers, especially homeowners, landlords and owners of holiday, second or unoccupied properties. Also sells via IFAs and corporate clients, typically larger…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
Always Wright Mortgages Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
Penny & Wells Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StableStable · 0% CAGR over 1y
Location
BEN WATTS LTD
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 3y
Location
A.M.P. Insurance Brokers Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
Corporate Strategy Advisors Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 5y
Location
More4Insure Limited
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
BLUE BADGE MOBILITY INSURANCE BROKER SERVICES LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -16% CAGR over 4y
Location
Your Financial Toolbox Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
Livco Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed
Location
Lj Osborne Limited
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Mortgage Access Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
New London Equity Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
Location
Ascentia Mortgage Solutions Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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How Portsmouth Insurance Broking companies work and how to sell to them
What they do
Portsmouth insurance brokers usually earn through insurer commission, broker fees and renewal income attached to placed policies. The commercial shape is services-plus-administration rather than software or underwriting: fact-finding, market presentation, insurer negotiation, advice records, policy documents, mid-term adjustments and claims liaison. Pricing is typically tied to the premium and the complexity of the risk, with smaller personal-lines or landlord cases handled as lighter-touch transactions and commercial accounts requiring more advice, documentation and renewal preparation. A brokerage with a specialist niche may also charge explicit arrangement or administration fees where the advice burden is higher or the insurer panel is narrower.
Who they sell to
Most buyers are regional SMEs, households, property owners and niche commercial operators that do not want to manage insurer relationships directly. On commercial accounts, the decision-maker is usually a director, finance lead, operations manager or property manager; personal-lines work is more likely to sit with an individual client or landlord. Sales cycles often follow renewal dates, so timing matters more than broad awareness. New business tends to come through referrals, local relationships, direct enquiries and professional introductions rather than formal enterprise procurement. Larger commercial risks may involve comparison against incumbent brokers, but many decisions still turn on trust, responsiveness and confidence in claims support.
What they buy
Insurance broking firms tend to spend on systems that keep renewal, advice and compliance work under control. Relevant categories include policy administration, CRM, document management, electronic signature, call recording, accounting, client-money reconciliation, compliance monitoring and secure file sharing. Many also need website, local search, review management and referral marketing support, especially where personal-lines or property-owner business is a material source of enquiries. Lean teams may be receptive to outsourced bookkeeping, FCA compliance advice, audit support, recruitment, training and cyber security services. Integration effort matters: a tool that creates duplicate client records or extra rekeying is likely to meet resistance.
Why and how to sell to them
Insurance broking buyers tend to evaluate suppliers when administration starts to threaten renewal service, when FCA evidence requirements feel harder to maintain, or when a book acquisition, leadership change or appointed-representative move creates process gaps. Other triggers include complaints, claims delays, client-money concerns, a push into commercial lines, or a need to prove fair value and remuneration logic more consistently. Outbound messages work better when they start from a broker workflow rather than a generic financial-services pitch: renewal diary accuracy, auditable advice notes, fewer missed mid-term adjustments, cleaner client-money controls and less time spent chasing documents.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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