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Life Insurance Companies in Swansea: 27 Active Firms (2026)

Life insurance companies in Swansea arrange and administer policies that pay benefits on death, illness or loss of income for local customers.

Buying centres tend to sit around adviser support, employer protection, affinity distribution and back-office policy servicing rather than pure consumer acquisition. Household customers remain relevant, but the buyer pattern is often intermediary-led: brokers, employers and member organisations need regulated sales support, renewals handling, claims triage and customer-contact workflows. Engagements are usually relationship-led, with trust, documentation quality and complaint handling mattering as much as price. Local providers in this category look like small or lower mid-market operators, often serving a defined catchment rather than national enterprise accounts.

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Swansea has 27 actively trading life insurance firms in this list, a narrow local cohort rather than a broad national proxy. Reported employment totals 128 people, so the local footprint is modest and service-heavy, with client contact, regulated sales support and policy administration likely to account for much of the local work. The absence of firms above £5M in reported turnover points to an advisory and administration-led base, not a concentration of large underwriters or national servicing platforms.

Policy distribution, claims handling and renewal communications sit inside a conduct-led operating environment. Firms arranging cover through advisers, employers or affinity channels need clear customer permissions, auditable suitability processes, complaint escalation and careful treatment of vulnerable customers. Underwriting adds capital, reserving and reinsurance considerations, while brokers and administrators face a different control burden around disclosure, commissions and delegated authority. For a Swansea cohort weighted towards smaller operators, the practical market structure is likely to be partnership-based: local advice, outsourced underwriting capacity and service agreements with larger insurance balance sheets.

The cohort appears likely to remain service-led, with scale determined less by pure policy origination and more by retention, adviser relationships and the ability to handle sensitive claims work without creating conduct risk. Smaller operators tend to face rising expectations around documentation, complaint handling and customer communications, which favours firms with disciplined operations over those relying only on local referral networks. Consolidation may continue where succession issues, compliance costs or access to underwriting capacity make independent ownership harder to sustain.

27

Active firms

2026

0

Above £5M

No firms over the threshold

3

New incorporations

Incorporated since 2022

Key facts

11% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.

Life and protection insurance firms in Swansea arrange or administer cover paying benefits on death, illness or loss of income.

Local operators tend to sit between consumer financial services and long-term risk transfer, linking advice, underwriting and claims administration.

Competition appears to centre on customer access, adviser relationships and policy servicing rather than large-scale policy manufacture.

Underlying insurance capacity often sits elsewhere in the wider UK market, with Swansea firms more likely to operate as arrangers, administrators or intermediaries.

Top Swansea Life Insurance companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

Mortgage Advice Swansea Limited

Mortgage Advice Swansea
InsuranceReal Estate & Property
10 employeesInc. 2016SwanseaCH 10291490
swanseamortgage.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash100 / 100
Headcount11 / 100
What does Mortgage Advice Swansea Limited do?

Provides mortgage brokerage and advisory services, helping clients secure residential and buy‑to‑let mortgages. Assists first-time buyers and homeowners with remortgaging, compares lender deals, and…

Who does Mortgage Advice Swansea Limited sell to?

Serves consumers in Swansea and across the UK, including first-time homebuyers, homeowners seeking remortgages, landlords and property investors, plus individuals or families needing mortgage-related…

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Company vitals
UK Headcount
10
UK Revenue
£500.9kEstimate
Founded
9 years ago
Since Jul 2016
HQ
Swansea
Financial health
30

Financial Health

Weak

Weak · -10% CAGR over 4y

Location

Map of Swansea
Suite A 4-14 Pontardulais Road, Gorseinon
Swansea, SA4 4FE
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SECURE FOR LIFE LIMITED

Secure for Life
Insurance
63 employeesInc. 2015Gowerton, SwanseaCH 09570173
secureforlife.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash100 / 100
Headcount93 / 100
What does SECURE FOR LIFE LIMITED do?

Provides insurance brokerage and advisory services for personal protection policies, including life insurance, mortgage protection, critical illness cover and income protection, assisting individuals…

Who does SECURE FOR LIFE LIMITED sell to?

Serves consumers and households seeking personal protection insurance, including families, homeowners with mortgages, and individuals wanting life, critical illness or income protection cover.

Key contacts (2)
JM
James Michael Cullen
Director
MP
Marc Paul William Standish
Director
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Company vitals
UK Headcount
63
UK Revenue
£3mEstimate
Founded
11 years ago
Since Apr 2015
HQ
Gowerton, Swansea
Financial health
98

Financial Health

Strong

Strong · Growing, Hiring · 9% CAGR over 4y

GrowingHiring

Location

Map of Gowerton, Swansea
43 Brynymor Road
Gowerton, Swansea, SA4 3EY
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Moore Turner Associates Limited

Moore Turner Associates
InsuranceWealth ManagementRetail Banking
5 employeesInc. 2016SwanseaCH 10513277
mooreturner.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets31 / 100
Headcount14 / 100
What does Moore Turner Associates Limited do?

Provides mortgage brokerage and advice, helping clients find home purchase, remortgage and buy‑to‑let loans from multiple lenders. Also arranges protection and insurance products including life…

Who does Moore Turner Associates Limited sell to?

Serves consumers in South and West Wales, including first-time buyers, home movers, remortgagers and buy-to-let investors, plus households seeking protection and home insurance.

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Company vitals
UK Headcount
5
UK Revenue
£161.9kEstimate
Founded
9 years ago
Since Dec 2016
HQ
Swansea
Financial health
24

Financial Health

Weak

Weak · -8% CAGR over 4y

Location

Map of Swansea
Avc House, 21 Northampton Lane
Swansea, SA1 4EH
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CALPE INVESTMENTS LIMITED

Calpe Financial Solutions
Wealth ManagementInsurance
Inc. 2003SwanseaCH 04897221
calpefs.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets61 / 100
What does CALPE INVESTMENTS LIMITED do?

Provides financial advice and planning services including retirement planning, insurance protection, mortgage advice, and guidance on savings and investment products for individuals and families…

Who does CALPE INVESTMENTS LIMITED sell to?

Serves UK-based consumers seeking personal financial advice, including individuals and households planning for retirement, arranging mortgages or protection, and managing savings and investments.

Key contacts (4)
RE
Ralph Edward Jones
Director
KR
Karen Rosemary Jones
Director
ME
Margaret Elizabeth Birks
Director
JR
John Rhys Birks
Director
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Company vitals
UK Headcount
0
UK Revenue
£5.9kEstimate
Founded
22 years ago
Since Sep 2003
HQ
Swansea
Financial health
61

Financial Health

Healthy

Healthy

Location

Map of Swansea
8 Vaughan Crescent, Pontarddulais
Swansea, SA4 8JZ
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MAGRAA PROPERTY GROUP LIMITED

Magraa Property
Insurance
1 employeesInc. 2021SwanseaCH 13286724

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Cash0 / 100
Key contacts (1)
RL
Rory Lee Smith
Director
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Company vitals
UK Headcount
1
UK Revenue
£25.2kEstimate
Founded
5 years ago
Since Mar 2021
HQ
Swansea
Financial health
0

Financial Health

Distressed

Distressed · 0% CAGR over 2y

Financial distress

Location

Map of Swansea
2 Severn Road, Clase
Swansea, SA6 7LF
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LEGACY PROTECTION, WILLS & TRUSTS LIMITED

Legacy Protection Planning
Insurance
3 employeesInc. 2023Swansea, West GlamorganCH 14768334

Trajectory

2y · 2024–Now

Financial sub-scores

Computed from 2 filings
Net assets100 / 100
Headcount40 / 100
Key contacts (2)
JW
Judith Whitton
Director
MW
Matthew Whitton
Director
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Company vitals
UK Headcount
3
UK Revenue
£31.4kEstimate
Founded
3 years ago
Since Mar 2023
HQ
Swansea, West Glamorgan
Financial health
78

Financial Health

Healthy

Healthy · 0% CAGR over 1y

Location

Map of Swansea, West Glamorgan
Brookfield, Llangyfelach
Swansea, West Glamorgan, SA5 7PA
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Technical Support Services Cardiff Limited

Technical Support Services Cardiff
Insurance
4 employeesInc. 2017SwanseaCH 10659162

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets32 / 100
Headcount100 / 100
Key contacts (1)
SC
Simon Charles Griffiths
Director
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Company vitals
UK Headcount
4
UK Revenue
£68.2kEstimate
Founded
9 years ago
Since Mar 2017
HQ
Swansea
Financial health
57

Financial Health

Stable

Stable · Hiring · 19% CAGR over 4y

Hiring

Location

Map of Swansea
43 Bellevue Road, West Cross
Swansea, SA3 5QB
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PROTECT FAMILY PLANS LTD

Protect Family Plans
Insurance
5 employeesInc. 2016SwanseaCH 10282698

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets0 / 100
Cash100 / 100
Key contacts (1)
JJ
Jeffrey Jake Woods
Director
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Company vitals
UK Headcount
5
UK Revenue
£51kEstimate
Founded
9 years ago
Since Jul 2016
HQ
Swansea
Financial health
38

Financial Health

Weak

Weak

Location

Map of Swansea
Suite 7 Crown House Gorseinon Road, Penllergaer
Swansea, SA4 9GE
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Ashley Kissick Financial Advisers Ltd

Ashley Kissick Financial Advisers
Wealth ManagementInsurance
1 employeesInc. 2021Swansea, West GlamorganCH 13193060
partnership.sjp.co.uk

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets60 / 100
Headcount40 / 100
What does Ashley Kissick Financial Advisers Ltd do?

Provides personal financial planning and advisory services through the St. James’s Place network, including investment planning, retirement and pension advice, inheritance tax and intergenerational…

Who does Ashley Kissick Financial Advisers Ltd sell to?

Serves individuals and families in the UK seeking face-to-face financial advice, including investors, retirees, pension savers and people planning inheritance or intergenerational wealth; also…

Key contacts (1)
AK
Ashley Kissick
Director
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Company vitals
UK Headcount
1
UK Revenue
£27.2kEstimate
Founded
5 years ago
Since Feb 2021
HQ
Swansea, West Glamorgan
Financial health
53

Financial Health

Stable

Stable · 0% CAGR over 3y

Location

Map of Swansea, West Glamorgan
10 St James Crescent, Uplands
Swansea, West Glamorgan, SA1 6DZ
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Cambria Financial Ltd

Hexagon Wealth
Wealth ManagementInsuranceFintech
3 employeesInc. 2013SwanseaCH 08724450
hexagonwealth.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Cash100 / 100
Headcount0 / 100
What does Cambria Financial Ltd do?

Provides financial advice and wealth management services, including pensions planning, investment advice, insurance protection, mortgage advice, and tax planning. Publishes market updates and client…

Who does Cambria Financial Ltd sell to?

Serves private clients across the UK seeking financial advice, including pension, investment, mortgage, protection and tax planning support, and targets independent financial advisers looking to join…

Key contacts (1)
GR
Gary Raymond Charles Waite
Director
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Company vitals
UK Headcount
3
UK Revenue
£122.3kEstimate
Founded
12 years ago
Since Oct 2013
HQ
Swansea
Financial health
50

Financial Health

Stable

Stable · -24% CAGR over 4y

Location

Map of Swansea
4 Tawe Business Village, Phoenix Way, Enterprise Park
Swansea, SA7 9LA
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R10 Financial LTD

R10 Financial
InsuranceManagement Consulting
Inc. 2020CarmarthenCH 12795467

Trajectory

4y · 2021–Now

Financial sub-scores

Computed from 4 filings
Net assets78 / 100
Cash0 / 100
Headcount0 / 100
Key contacts (1)
RI
Richard Ian Owen
Director
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Company vitals
UK Headcount
0
UK Revenue
£5.6kEstimate
Founded
5 years ago
Since Aug 2020
HQ
Carmarthen
Financial health
36

Financial Health

Weak

Weak

Location

Map of Carmarthen
58 Water Street
Carmarthen, SA31 1RH
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RICHARD KEEN (INSURANCE BROKERS) LTD

Keen Insurance
InsuranceWealth Management
14 employeesInc. 1978NeathCH 01400374
keeninsurance.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets66 / 100
Cash92 / 100
Headcount28 / 100
What does RICHARD KEEN (INSURANCE BROKERS) LTD do?

Provides insurance brokerage services for businesses and individuals, including commercial, motor, property and specialist cover. Also offers independent financial advice on investments, pensions,…

Who does RICHARD KEEN (INSURANCE BROKERS) LTD sell to?

Serves businesses and individuals, including manufacturers, contractors, distributors, fleet operators, property owners, retailers, charities, care providers, entertainers, bowling clubs, homeowners…

Key contacts (2)
DL
Dawn Lorrain Rattenbury
Director
GR
Gareth Richard Keen
Director
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Company vitals
UK Headcount
14
UK Revenue
£873.8kEstimate
Founded
47 years ago
Since Nov 1978
HQ
Neath
Financial health
62

Financial Health

Healthy

Healthy · -3% CAGR over 4y

Location

Map of Neath
Security House, 48 The Parade
Neath, SA11 1RN
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RED DOT (CYMRU) LTD

Red Dot Group
Wealth ManagementInsurance
12 employeesInc. 2001CarmarthenshireCH 04254949
reddotgroup.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets47 / 100
Cash41 / 100
Headcount11 / 100
What does RED DOT (CYMRU) LTD do?

Provides independent financial advice and planning services to individuals and businesses, including mortgages, insurance and protection, investments, pensions, and retirement planning. Also delivers…

Who does RED DOT (CYMRU) LTD sell to?

Serves individuals and families across life stages, from students and early-career adults to retirees, plus businesses of all sizes, charities and clubs seeking financial advice and education.

Key contacts (1)
GD
Gwilym Dyfed Lloyd Jones
Director
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Company vitals
UK Headcount
12
UK Revenue
£1.2mEstimate
Founded
24 years ago
Since Jul 2001
HQ
Carmarthenshire
Financial health
36

Financial Health

Weak

Weak · -10% CAGR over 4y

Location

Map of Carmarthenshire
73 Rhosmaen Street, Llandeilo
Carmarthenshire, SA19 6LW
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Carnwyllon Wealth Management Limited

Carnwyllon Wealth Management
Insurance
3 employeesInc. 2009LlanelliCH 07027319
carnwyllonwealth.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets59 / 100
Cash70 / 100
Headcount40 / 100
Key contacts (2)
CT
Clive Thomas Mahoney
Director
CM
Corrine Mahoney
Director
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Company vitals
UK Headcount
3
UK Revenue
£150.8kEstimate
Founded
16 years ago
Since Sep 2009
HQ
Llanelli
Financial health
57

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Llanelli
Mandel House, Brodawel, Llannon
Llanelli, SA14 6BJ
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The Steve Williams Practice Limited

The Steve Williams Practice
Wealth ManagementInsurance
6 employeesInc. 2017SwanseaCH 10596690
thestevewilliamspractice.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets62 / 100
Headcount100 / 100
What does The Steve Williams Practice Limited do?

Provides financial advisory services including pension and retirement planning, investment advice, mortgage arrangement, insurance and protection policies, and trust planning for individuals,…

Who does The Steve Williams Practice Limited sell to?

Serves UK consumers, families and business owners seeking financial advice, including clients planning for pensions, investments, mortgages, protection and insurance through long-term, face-to-face…

Key contacts (1)
SM
Stephen Michael Williams
Director
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Company vitals
UK Headcount
6
UK Revenue
£235.2kEstimate
Founded
9 years ago
Since Feb 2017
HQ
Swansea
Financial health
76

Financial Health

Healthy

Healthy · Hiring · 19% CAGR over 4y

Hiring

Location

Map of Swansea
5 Grove Road, Pontardawe
Swansea, SA8 4HH
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How Swansea Life Insurance companies work and how to sell to them

What they do

Life insurance firms in this segment usually earn through adviser commissions, renewal commissions, administration fees, service retainers and, where underwriting is in scope, premium margin after claims, reinsurance and operating costs. The commercial unit is rarely a one-off sale: policies need onboarding, medical evidence, exclusions, beneficiary records, payment changes and claims support over several years. Product shape varies between regulated advice, delegated administration, affinity scheme management and employer protection support. Pricing is usually tied to policy value, commission schedules, scheme volume or an agreed servicing fee, so revenue quality depends on persistency, documentation and low-friction renewals.

Who they sell to

Most sell into a mixed buyer base of households, advisers, employers and membership or affinity groups. Household purchases tend to be advice-led, with partners and dependants influencing the need for cover. Employer-led protection is more formal, with finance directors, HR leaders and benefits managers weighing cost, eligibility, employee communications and claims experience. Adviser and affinity relationships are more channel-led: the decision often sits with a principal, commercial director or operations lead who wants reliable servicing and clean reporting. Smaller contracts may close through referrals and direct sales, while employer or scheme work can involve panel selection, compliance checks and longer renewal-led cycles.

What they buy

Most life insurance firms tend to spend on systems that keep regulated customer journeys auditable: CRM, policy administration, document management, call recording, e-signature, workflow automation, complaints tracking and secure customer messaging. They also buy accounting, payroll, HR, recruitment, training and marketing services, usually with an emphasis on local visibility, adviser referrals and retention rather than broad consumer advertising. Security, backup, access control and email protection matter because firms handle health, income and beneficiary information. Specialist spend can include compliance consultancy, legal support, actuarial input, claims administration, medical evidence handling and outsourced contact-centre capacity where service volumes become uneven.

Why and how to sell to them

Life insurance buyers tend to evaluate vendors when administration starts to create conduct risk: missed follow-ups, inconsistent advice records, slow claims triage, weak renewal evidence or complaints that take too much management time. Other triggers include a new principal, adviser recruitment, succession planning, a shift into employer schemes, a new affinity partnership or tighter requirements from underwriting partners. Outbound messaging works better when it links to retention, audit trails, adviser productivity and customer vulnerability handling rather than generic growth. For Swansea operators, a credible pitch is likely to be practical, low-disruption and clear about implementation effort, support availability and how existing files or workflows are migrated.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Also in Swansea

Related directories

Frequently asked questions

How many life insurance companies are there in Swansea?
Around 27 actively-trading life insurance companies are registered in Swansea. Of those, 0 report turnover above £5M in their most recent filed accounts. This Swansea list covers companies across the wider Swansea travel-to-work area, including surrounding towns — not just the Swansea local-authority boundary.
What counts as a life insurance company in this list?
A company is included when its public website and filed activity descriptions indicate it sells life insurance products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest life insurance companies in Swansea?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable life insurance companies in Swansea appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 0 of the 27 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do life insurance companies in Swansea actually do?
Life insurance firms in this segment usually earn through adviser commissions, renewal commissions, administration fees, service retainers and, where underwriting is in scope, premium margin after claims, reinsurance and operating costs. The commercial unit is rarely a one-off sale: policies need onboarding, medical evidence, exclusions, beneficiary records, payment changes and claims support over several years. Product shape varies between regulated advice, delegated administration, affinity scheme management and employer protection support. Pricing is usually tied to policy value, commission schedules, scheme volume or an agreed servicing fee, so revenue quality depends on persistency, documentation and low-friction renewals.
How does Swansea life insurance compare internationally?
Cross-border comparisons of life insurance populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical life insurance companies in Swansea?
Company sizes in this list vary widely. The median actively-trading life insurance firm employs around 3 people, and median UK turnover across the list is roughly £84k in the most recent filed accounts.
Are these mostly new or established life insurance companies?
3 of the 27 actively-trading life insurance companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Swansea list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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