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Life Insurance Companies in Swansea: 27 Active Firms (2026)
Life insurance companies in Swansea arrange and administer policies that pay benefits on death, illness or loss of income for local customers.
Buying centres tend to sit around adviser support, employer protection, affinity distribution and back-office policy servicing rather than pure consumer acquisition. Household customers remain relevant, but the buyer pattern is often intermediary-led: brokers, employers and member organisations need regulated sales support, renewals handling, claims triage and customer-contact workflows. Engagements are usually relationship-led, with trust, documentation quality and complaint handling mattering as much as price. Local providers in this category look like small or lower mid-market operators, often serving a defined catchment rather than national enterprise accounts.
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Swansea has 27 actively trading life insurance firms in this list, a narrow local cohort rather than a broad national proxy. Reported employment totals 128 people, so the local footprint is modest and service-heavy, with client contact, regulated sales support and policy administration likely to account for much of the local work. The absence of firms above £5M in reported turnover points to an advisory and administration-led base, not a concentration of large underwriters or national servicing platforms.
Policy distribution, claims handling and renewal communications sit inside a conduct-led operating environment. Firms arranging cover through advisers, employers or affinity channels need clear customer permissions, auditable suitability processes, complaint escalation and careful treatment of vulnerable customers. Underwriting adds capital, reserving and reinsurance considerations, while brokers and administrators face a different control burden around disclosure, commissions and delegated authority. For a Swansea cohort weighted towards smaller operators, the practical market structure is likely to be partnership-based: local advice, outsourced underwriting capacity and service agreements with larger insurance balance sheets.
The cohort appears likely to remain service-led, with scale determined less by pure policy origination and more by retention, adviser relationships and the ability to handle sensitive claims work without creating conduct risk. Smaller operators tend to face rising expectations around documentation, complaint handling and customer communications, which favours firms with disciplined operations over those relying only on local referral networks. Consolidation may continue where succession issues, compliance costs or access to underwriting capacity make independent ownership harder to sustain.
27
Active firms
2026
0
Above £5M
No firms over the threshold
3
New incorporations
Incorporated since 2022
Key facts
11% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Life and protection insurance firms in Swansea arrange or administer cover paying benefits on death, illness or loss of income.
Local operators tend to sit between consumer financial services and long-term risk transfer, linking advice, underwriting and claims administration.
Competition appears to centre on customer access, adviser relationships and policy servicing rather than large-scale policy manufacture.
Underlying insurance capacity often sits elsewhere in the wider UK market, with Swansea firms more likely to operate as arrangers, administrators or intermediaries.
Top Swansea Life Insurance companies
Mortgage Advice Swansea Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides mortgage brokerage and advisory services, helping clients secure residential and buy‑to‑let mortgages. Assists first-time buyers and homeowners with remortgaging, compares lender deals, and…
Serves consumers in Swansea and across the UK, including first-time homebuyers, homeowners seeking remortgages, landlords and property investors, plus individuals or families needing mortgage-related…
Financial Health
WeakWeak · -10% CAGR over 4y
Location
SECURE FOR LIFE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides insurance brokerage and advisory services for personal protection policies, including life insurance, mortgage protection, critical illness cover and income protection, assisting individuals…
Serves consumers and households seeking personal protection insurance, including families, homeowners with mortgages, and individuals wanting life, critical illness or income protection cover.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
Moore Turner Associates Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides mortgage brokerage and advice, helping clients find home purchase, remortgage and buy‑to‑let loans from multiple lenders. Also arranges protection and insurance products including life…
Serves consumers in South and West Wales, including first-time buyers, home movers, remortgagers and buy-to-let investors, plus households seeking protection and home insurance.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
CALPE INVESTMENTS LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides financial advice and planning services including retirement planning, insurance protection, mortgage advice, and guidance on savings and investment products for individuals and families…
Serves UK-based consumers seeking personal financial advice, including individuals and households planning for retirement, arranging mortgages or protection, and managing savings and investments.
Financial Health
HealthyHealthy
Location
MAGRAA PROPERTY GROUP LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 2y
Location
LEGACY PROTECTION, WILLS & TRUSTS LIMITED
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
Technical Support Services Cardiff Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 19% CAGR over 4y
Location
PROTECT FAMILY PLANS LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Ashley Kissick Financial Advisers Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides personal financial planning and advisory services through the St. James’s Place network, including investment planning, retirement and pension advice, inheritance tax and intergenerational…
Serves individuals and families in the UK seeking face-to-face financial advice, including investors, retirees, pension savers and people planning inheritance or intergenerational wealth; also…
Financial Health
StableStable · 0% CAGR over 3y
Location
Cambria Financial Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides financial advice and wealth management services, including pensions planning, investment advice, insurance protection, mortgage advice, and tax planning. Publishes market updates and client…
Serves private clients across the UK seeking financial advice, including pension, investment, mortgage, protection and tax planning support, and targets independent financial advisers looking to join…
Financial Health
StableStable · -24% CAGR over 4y
Location
R10 Financial LTD
Trajectory
4y · 2021–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak
Location
RICHARD KEEN (INSURANCE BROKERS) LTD
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, including commercial, motor, property and specialist cover. Also offers independent financial advice on investments, pensions,…
Serves businesses and individuals, including manufacturers, contractors, distributors, fleet operators, property owners, retailers, charities, care providers, entertainers, bowling clubs, homeowners…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
RED DOT (CYMRU) LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides independent financial advice and planning services to individuals and businesses, including mortgages, insurance and protection, investments, pensions, and retirement planning. Also delivers…
Serves individuals and families across life stages, from students and early-career adults to retirees, plus businesses of all sizes, charities and clubs seeking financial advice and education.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
Carnwyllon Wealth Management Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
The Steve Williams Practice Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides financial advisory services including pension and retirement planning, investment advice, mortgage arrangement, insurance and protection policies, and trust planning for individuals,…
Serves UK consumers, families and business owners seeking financial advice, including clients planning for pensions, investments, mortgages, protection and insurance through long-term, face-to-face…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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How Swansea Life Insurance companies work and how to sell to them
What they do
Life insurance firms in this segment usually earn through adviser commissions, renewal commissions, administration fees, service retainers and, where underwriting is in scope, premium margin after claims, reinsurance and operating costs. The commercial unit is rarely a one-off sale: policies need onboarding, medical evidence, exclusions, beneficiary records, payment changes and claims support over several years. Product shape varies between regulated advice, delegated administration, affinity scheme management and employer protection support. Pricing is usually tied to policy value, commission schedules, scheme volume or an agreed servicing fee, so revenue quality depends on persistency, documentation and low-friction renewals.
Who they sell to
Most sell into a mixed buyer base of households, advisers, employers and membership or affinity groups. Household purchases tend to be advice-led, with partners and dependants influencing the need for cover. Employer-led protection is more formal, with finance directors, HR leaders and benefits managers weighing cost, eligibility, employee communications and claims experience. Adviser and affinity relationships are more channel-led: the decision often sits with a principal, commercial director or operations lead who wants reliable servicing and clean reporting. Smaller contracts may close through referrals and direct sales, while employer or scheme work can involve panel selection, compliance checks and longer renewal-led cycles.
What they buy
Most life insurance firms tend to spend on systems that keep regulated customer journeys auditable: CRM, policy administration, document management, call recording, e-signature, workflow automation, complaints tracking and secure customer messaging. They also buy accounting, payroll, HR, recruitment, training and marketing services, usually with an emphasis on local visibility, adviser referrals and retention rather than broad consumer advertising. Security, backup, access control and email protection matter because firms handle health, income and beneficiary information. Specialist spend can include compliance consultancy, legal support, actuarial input, claims administration, medical evidence handling and outsourced contact-centre capacity where service volumes become uneven.
Why and how to sell to them
Life insurance buyers tend to evaluate vendors when administration starts to create conduct risk: missed follow-ups, inconsistent advice records, slow claims triage, weak renewal evidence or complaints that take too much management time. Other triggers include a new principal, adviser recruitment, succession planning, a shift into employer schemes, a new affinity partnership or tighter requirements from underwriting partners. Outbound messaging works better when it links to retention, audit trails, adviser productivity and customer vulnerability handling rather than generic growth. For Swansea operators, a credible pitch is likely to be practical, low-disruption and clear about implementation effort, support availability and how existing files or workflows are migrated.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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