Analytics Used by UK PV Installation Companies: Market Share (2026)

Updated June 2026

Detected analytics usage across 776 UK PV installation companies, led by Google Analytics at 89.7% of detected companies.

Across 1,665 trading UK PV installation companies, 776 have a detectable Analytics system, and 35 systems appear in total. Google Analytics is the default pattern rather than a close contest, appearing at 89.7% (696) of detected companies.

Site Kit is the main secondary system at 11.5% (89), followed by Microsoft Clarity at 7.7% (60), MonsterInsights at 3.1% (24), PixelYourSite at 2.4% (19), Contentsquare at 1.4% (11), Statcounter at 0.9% (7), and Metricool at 0.8% (6). The long tail is small: 27 further systems cover 29 companies between them.

Google Analytics leads in every employee band: 90.3% among 556 companies under 10 employees, 88.4% among 199 companies with 10–50 employees, and 85.7% among 21 companies over 50 employees. The share falls with company size, but the overall gap remains wide: Site Kit is next at 11.5% (89) and Microsoft Clarity at 7.7% (60).

776

PV installation with detected Analytics

Of 1,665 UK PV installation

46.6%

Detection rate

2026

Systems detected

In this category

89.7%

Leader share

Google Analytics

UK PV Installation Analytics market share

Other (27 systems)

Share of the 776 UK PV Installation with a detectable system. As of June 2026.

Analytics compared

System	UK PV Installation	Share	Median headcount	London share	Typical profile
Google Analytics	696	89.7%	6	10.5%	6-employee median, 89.7% share
Site Kit	89	11.5%	6	7.9%	6-employee median, 11.5% share
Microsoft Clarity	60	7.7%	8	11.7%	8-employee median, 7.7% share
MonsterInsights	24	3.1%	—	—	View these companies in Firmbase →
PixelYourSite	19	2.4%	—	—	View these companies in Firmbase →
Contentsquare	11	1.4%	—	—	View these companies in Firmbase →
Statcounter	7	0.9%	—	—	View these companies in Firmbase →
Metricool	6	0.8%	—	—	View these companies in Firmbase →
PagePulse	5	0.6%	—	—	View these companies in Firmbase →
Experian	4	0.5%	—	—	View these companies in Firmbase →
TWIPLA	4	0.5%	—	—	View these companies in Firmbase →
CallRail	4	0.5%	—	—	View these companies in Firmbase →
Lucky Orange	4	0.5%	—	—	View these companies in Firmbase →
ExactMetrics	4	0.5%	—	—	View these companies in Firmbase →
PostHog	3	0.4%	—	—	View these companies in Firmbase →
Smartlook	3	0.4%	—	—	View these companies in Firmbase →
Crazy Egg	3	0.4%	—	—	View these companies in Firmbase →
Leadfeeder	3	0.4%	—	—	View these companies in Firmbase →
Mouseflow	3	0.4%	—	—	View these companies in Firmbase →
Gauges	2	0.3%	—	—	View these companies in Firmbase →
Burst	2	0.3%	—	—	View these companies in Firmbase →
Clicky	2	0.3%	—	—	View these companies in Firmbase →
Mux	2	0.3%	—	—	View these companies in Firmbase →
Fathom Analytics	2	0.3%	—	—	View these companies in Firmbase →
Albacross	2	0.3%	—	—	View these companies in Firmbase →
Leadinfo	2	0.3%	—	—	View these companies in Firmbase →
ZoomInfo	1	0.1%	—	—	View these companies in Firmbase →
CallTrackingMetrics	1	0.1%	—	—	View these companies in Firmbase →
CANDDi	1	0.1%	—	—	View these companies in Firmbase →
GatorLeads	1	0.1%	—	—	View these companies in Firmbase →
Matomo Analytics	1	0.1%	—	—	View these companies in Firmbase →
Plausible	1	0.1%	—	—	View these companies in Firmbase →
Snitcher	1	0.1%	—	—	View these companies in Firmbase →
Visitor Queue	1	0.1%	—	—	View these companies in Firmbase →
Whoisvisiting	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK PV Installation with under 10 employees, Google Analytics leads at 90.3% of the 556 with a detectable system; among UK PV Installation with 10–50 employees, Google Analytics leads at 88.4% of the 199 with a detectable system; and among UK PV Installation with over 50 employees, Google Analytics leads at 85.7% of the 21 with a detectable system.

Under 10 employees

Google Analytics

90.3% of band

With 556 companies, this is the largest detected employee band for UK PV installation analytics. Google Analytics leads at 90.3%, while other systems appear as minority options alongside or instead of the main tag.

10–50 employees

Google Analytics

88.4% of band

The 10–50 employees band contains 199 companies, making it the second-largest detected band. Google Analytics leads at 88.4%, with Site Kit and Microsoft Clarity the main named alternatives across the market.

Over 50 employees

Google Analytics

85.7% of band

Only 21 detected companies sit in the Over 50 employees band. Google Analytics still leads at 85.7%, though the lower share leaves more room for other analytics tags.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK PV Installation by Analytics

PV Installation Companies Using Google Analytics in the UK PV Installation Companies Using Site Kit in the UK PV Installation Companies Using Microsoft Clarity in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)PV Installation in the UK

Frequently asked questions

What is the most-used Analytics among UK PV installation companies?

Google Analytics is the most-detected Analytics among UK PV installation companies, with 89.7% share (696 of 776 companies with a detectable system), ahead of Site Kit (11.5%) and Microsoft Clarity (7.7%).

How many UK PV installation companies have a detectable Analytics?

776 of 1,665 actively-trading UK PV installation companies (46.6%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system is the website measurement layer used by a UK PV installation company to understand visitor activity and enquiry paths. In this market, 776 of 1,665 trading companies have a detectable Analytics system, with 35 systems identified.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK PV installation companies, Google Analytics or Site Kit?

Google Analytics: 696 detected companies versus 89 for Site Kit, of the 776 UK PV installation companies with a detectable Analytics.

What is the best Analytics for UK PV installation companies?

This page is a usage benchmark rather than a recommendation, so “best” should be read as the system most often found in comparable companies. Google Analytics leads every band: Under 10 employees at 90.3% of 556 companies, 10–50 employees at 88.4% of 199 companies, and Over 50 employees at 85.7% of 21 companies. Across all 776 detected companies, Google Analytics appears at 89.7% (696), ahead of Site Kit at 11.5% (89) and Microsoft Clarity at 7.7% (60).

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