Analytics Used by UK Recruitment Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 1,753 of 26,468 trading UK recruitment companies, with Google Analytics accounting for 87.6% of detected installs.

Across 26,468 trading UK recruitment companies, 1,753 have a detectable Analytics system. The market is concentrated around Google Analytics, which appears at 1,536 companies and accounts for 87.6% of detected usage.

MonsterInsights and Microsoft Clarity form the next tier, with 109 companies (6.2%) and 98 companies (5.6%) respectively. ExactMetrics, TWIPLA, Crazy Egg, Lucky Orange and Fathom Analytics each sit below 2.0%.

The long tail is broad but thin: 32 systems are detected in total, with 24 further systems covering 43 companies between them. Google Analytics leads every employee band, though its share moves from 89.3% among firms with under 10 employees to 80.3% among those with over 50 employees.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

1,753

recruitment with detected Analytics

Of 26,468 UK recruitment

6.6%

Detection rate

2026

Systems detected

In this category

87.6%

Leader share

Google Analytics

UK Recruitment Analytics market share

Lucky Orange

Other (24 systems)

Share of the 1,753 UK Recruitment with a detectable system. As of June 2026.

Analytics compared

System	UK Recruitment	Share	Median headcount	London share	Typical profile
Google Analytics	1,536	87.6%	6	28.4%	Recruiters; median 6 employees
MonsterInsights	109	6.2%	8	22.9%	Recruiters; median 8 employees
Microsoft Clarity	98	5.6%	8	29.6%	Recruiters; median 8 employees
ExactMetrics	24	1.4%	—	—	Get these companies as a spreadsheet →
TWIPLA	18	1%	—	—	Get these companies as a spreadsheet →
Crazy Egg	16	0.9%	—	—	Get these companies as a spreadsheet →
Lucky Orange	11	0.6%	—	—	Get these companies as a spreadsheet →
Fathom Analytics	9	0.5%	—	—	Get these companies as a spreadsheet →
PostHog	8	0.5%	—	—	Get these companies as a spreadsheet →
Plausible	8	0.5%	—	—	Get these companies as a spreadsheet →
PagePulse	6	0.3%	—	—	Get these companies as a spreadsheet →
Microsoft Power BI	6	0.3%	—	—	Get these companies as a spreadsheet →
Statcounter	5	0.3%	—	—	Get these companies as a spreadsheet →
Mouseflow	5	0.3%	—	—	Get these companies as a spreadsheet →
Tableau	4	0.2%	—	—	Get these companies as a spreadsheet →
Amplitude	4	0.2%	—	—	Get these companies as a spreadsheet →
Gauges	4	0.2%	—	—	Get these companies as a spreadsheet →
Contentsquare	4	0.2%	—	—	Get these companies as a spreadsheet →
CallRail	3	0.2%	—	—	Get these companies as a spreadsheet →
Pendo	3	0.2%	—	—	Get these companies as a spreadsheet →
Heap	3	0.2%	—	—	Get these companies as a spreadsheet →
Clicky	3	0.2%	—	—	Get these companies as a spreadsheet →
Branch	3	0.2%	—	—	Get these companies as a spreadsheet →
SiteWit	2	0.1%	—	—	Get these companies as a spreadsheet →
Burst	2	0.1%	—	—	Get these companies as a spreadsheet →
AdvertiserReports	2	0.1%	—	—	Get these companies as a spreadsheet →
Smartlook	2	0.1%	—	—	Get these companies as a spreadsheet →
WebSuccess	1	0.1%	—	—	Get these companies as a spreadsheet →
CallTrackingMetrics	1	0.1%	—	—	Get these companies as a spreadsheet →
FullStory	1	0.1%	—	—	Get these companies as a spreadsheet →
Matomo Analytics	1	0.1%	—	—	Get these companies as a spreadsheet →
Adjust	1	0.1%	—	—	Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Recruitment with under 10 employees, Google Analytics leads at 89.3% of the 1,074 with a detectable system; among UK Recruitment with 10–50 employees, Google Analytics leads at 86.1% of the 547 with a detectable system; and among UK Recruitment with over 50 employees, Google Analytics leads at 80.3% of the 132 with a detectable system.

Under 10 employees

Google Analytics

89.3% of band

Smaller recruitment firms account for 1,074 detected Analytics users in this view. Google Analytics leads the band with an 89.3% share, leaving a narrow field for specialist and secondary tools.

10–50 employees

Google Analytics

86.1% of band

Mid-sized recruitment companies contribute 547 detected users. Google Analytics remains first with an 86.1% share, while MonsterInsights and Microsoft Clarity are more visible as adjacent choices.

Over 50 employees

Google Analytics

80.3% of band

Larger recruitment companies account for 132 detected users. Google Analytics still leads at 80.3%, but its lower share points to a slightly more mixed stack among bigger employers.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Recruitment by Analytics

Recruitment Companies Using Google Analytics in the UK Recruitment Companies Using MonsterInsights in the UK Recruitment Companies Using Microsoft Clarity in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)Recruitment in the UK

Frequently asked questions

What is the most-used Analytics among UK recruitment companies?

Google Analytics is the most-detected Analytics among UK recruitment companies, with 87.6% share (1,536 of 1,753 companies with a detectable system), ahead of MonsterInsights (6.2%) and Microsoft Clarity (5.6%).

How many UK recruitment companies have a detectable Analytics?

1,753 of 26,468 actively-trading UK recruitment companies (6.6%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system measures website and digital activity for UK recruitment companies, usually covering traffic sources, visitor behaviour and conversion paths where tracking is configured. For recruitment firms, the job is to show which channels bring candidates, clients and enquiries, and how users move through job pages or contact routes.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK recruitment companies, Google Analytics or MonsterInsights?

Google Analytics: 1,536 detected companies versus 109 for MonsterInsights, of the 1,753 UK recruitment companies with a detectable Analytics.

What is the best Analytics for UK recruitment companies?

This page publishes observed usage, not recommendations, so “best” is not ranked. Google Analytics leads all three employee bands: Under 10 employees has 1,074 detected companies and an 89.3% leader share; 10–50 employees has 547 and 86.1%; Over 50 employees has 132 and 80.3%.

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